How Holiday Spending Compares Around the World
View the high-resolution of the infographic by clicking here.
While COVID-19 has triggered a tsunami of challenges for retailers the world over, they can take solace in knowing that retail events throughout the year can contribute to an uptick in sales.
But consumer spending for events like Back to School, Halloween, or Easter pales in comparison to what people spend between Thanksgiving and New Years—otherwise known as “the holidays”.
The graphic above explores holiday spending across the world, as well as some of the major events that contribute to it, based on MoEngage and AppFollow’s Holiday Marketing Guide.
Retail Events by Region
While Christmas is celebrated in some form across most parts of the world, U.S. consumers spend more than any other nation, with retailers raking in an estimated $1 trillion in sales in 2019.
As another major retail holiday, Black Friday originated in the U.S. but has since become a global phenomenon. In 2019, sales for the one day event reached a staggering $7.4 billion in the U.S. alone, but it was surpassed by Cyber Monday, which garnered a total of $9.4 billion in sales.
Over in India, holiday season spending in 2019 reached a total of $46 billion due to a number of events such as Amazon’s Great Indian Festival. Orders were placed during the event from over 99% of India’s postal codes, and on the busiest day, more than 600 flights delivered Amazon orders to customers.
In other parts of Asia, Alibaba’s Singles’ Day is quickly becoming a highly anticipated event attracting attention from consumers in other parts of the world. But while it recorded $38 billion in revenue in 2019, it was meager in comparison to Chinese New Year sales during the same year, which topped $149 billion—although it does not take place during the holiday months covered in this graphic.
2020 Trends Impacting Retailers
Despite many retailers banking on the success of these holiday events, they are up against some critical challenges due to the ongoing COVID-19 pandemic.
According to the report, consumers have become more cautious about their spending, due to economic uncertainty of their finances. In fact, personal savings rates in the U.S. reached a historic 33% in May of this year.
More Value-Conscious Buyers
It’s no surprise that consumers’ concerns about the economy and their job prospects are affecting how they spend their hard-earned cash. They are spending less on items that may be considered a luxury, and investing more on things that can add value to their lives day-to-day, like media and entertainment.
Reluctance to Shop In-Store
Tightening lockdown restrictions and social distancing have raised some questions around how much of a role brick and mortar stores will play this year for consumers. Interestingly, a study shows that 36% of shoppers now prefer shopping online, up from 28% before the pandemic.
Supply Chain Issues
COVID-19 has wreaked havoc on retail supply chains, resulting in a number of issues arising such as labor shortages and transport restrictions. This has put many retailers under tremendous pressure to reimagine how they can best serve their customers.
The Most Wonderful Time of the Year?
Holiday shopping in 2020 will be anything but typical. Businesses of all shapes and sizes are having to adjust to changing consumer behaviors to ensure they make it through to 2021 intact.
With tightening restrictions across the world, brick and mortar stores are becoming less of an option for millions of people, challenging retailers to focus efforts on their online experience.
Forrester predicts that total retail sales in North America will decline in 2020 overall, while online sales will increase by 18.5%—growth not seen since 2008.
Whether the reimagined supply chains of 2020 can keep up with more online demand is another question.
Mapped: The 50 Richest Women in the World in 2021
Fewer than 12% of global billionaires are women, but they still hold massive amounts of wealth. Who are the 50 richest women in the world?
Mapped: The 50 Richest Women in the World in 2021
View the high-resolution of the infographic by clicking here.
According to a recent census by Wealth-X, 11.9% of global billionaires are women. Even at such a minority share, this group still holds massive amounts of wealth.
Using a real-time list of billionaires from Forbes, we examine the net worth of the 50 richest women in the world and which country they’re from.
Where are the World’s Richest Women?
The richest woman in the world, Francoise Bettencourt Meyers and family own 33% of stock in L’Oréal S.A., a French personal care brand. She is also the granddaughter of its founder.
In April 2019, L’Oréal and the Bettencourt Meyers family pledged $226 million (€200 million) towards the repair of the Notre Dame cathedral after its devastating fire.
Following closely behind is Alice Walton of the Walmart empire—also the world’s richest family. Together with her brothers, they own over 50% of the company’s shares. That’s a pretty tidy sum, considering Walmart raked in $524 billion in revenues in their 2020 fiscal year.
Other family ties among the richest women in the world include Jacqueline Mars and her four granddaughters, heiresses to a slice of the Mars Inc. fortune in candy and pet food—and all of them make this list.
|Rank||Name||Net Worth ($B)||Country|
|#1||Francoise Bettencourt Meyers & family||$71.4||🇫🇷 France|
|#2||Alice Walton||$68.0||🇺🇸 United States|
|#3||MacKenzie Scott||$54.9||🇺🇸 United States|
|#4||Julia Koch & family||$44.9||🇺🇸 United States|
|#5||Yang Huiyan & family||$31.4||🇨🇳 China|
|#6||Jacqueline Mars||$28.9||🇺🇸 United States|
|#7||Susanne Klatten||$25.8||🇩🇪 Germany|
|#8||Zhong Huijuan||$23.5||🇨🇳 China|
|#9||Laurene Powell Jobs & family||$22.1||🇺🇸 United States|
|#10||Iris Fontbona & family||$21.0||🇨🇱 Chile|
|#11||Zhou Qunfei & family||$18.6||🇭🇰 Hong Kong|
|#12||Fan Hongwei & family||$17.9||🇨🇳 China|
|#13||Gina Rinehart||$17.4||🇦🇺 Australia|
|#14||Charlene de Carvalho-Heineken & family||$17.1||🇳🇱 Netherlands|
|#15||Wu Yajun||$16.3||🇨🇳 China|
|#16||Abigail Johnson||$15.0||🇺🇸 United States|
|#17||Kirsten Rausing||$13.5||🇸🇪 Sweden|
|#18||Kwong Siu-hing||$13.0||🇭🇰 Hong Kong|
|#19||Lu Zhongfang||$12.7||🇨🇳 China|
|#20||Wang Laichun||$12.7||🇨🇳 China|
|#21||Cheng Xue||$10.8||🇨🇳 China|
|#22||Massimiliana Landini Aleotti & family||$10.6||🇮🇹 Italy|
|#23||Denise Coates||$9.9||🇬🇧 United Kingdom|
|#24||Lam Wai Ying||$9.1||🇭🇰 Hong Kong|
|#25||Ann Walton Kroenke||$9.1||🇺🇸 United States|
|#26||Savitri Jindal & family||$8.7||🇮🇳 India|
|#27||Nancy Walton Laurie||$8.2||🇺🇸 United States|
|#28||Blair Parry-Okeden||$8.2||🇺🇸 United States|
|#29||Diane Hendricks||$8.0||🇺🇸 United States|
|#30||Christy Walton||$7.8||🇺🇸 United States|
|#31||Zhao Yan||$7.8||🇨🇳 China|
|#32||Zeng Fangqin||$7.6||🇨🇳 China|
|#33||Magdalena Martullo-Blocher||$7.5||🇨🇭 Switzerland|
|#34||Rahel Blocher||$7.4||🇨🇭 Switzerland|
|#35||Marie-Hélène Habert||$7.2||🇫🇷 France|
|#36||Pamela Mars||$7.2||🇺🇸 United States|
|#37||Victoria Mars||$7.2||🇺🇸 United States|
|#38||Valerie Mars||$7.2||🇺🇸 United States|
|#39||Marijke Mars||$7.2||🇺🇸 United States|
|#40||Sandra Ortega Mera||$7.1||🇪🇸 Spain|
|#41||Antonia Ax:son Johnson & family||$7.0||🇸🇪 Sweden|
|#42||Sofie Kirk Kristiansen||$6.9||🇩🇰 Denmark|
|#43||Agnete Kirk Thinggaard||$6.9||🇩🇰 Denmark|
|#44||Li Haiyan||$6.7||🇨🇳 China|
|#45||Ronda Stryker||$6.6||🇺🇸 United States|
|#46||Marie Besnier Beauvalot||$6.3||🇫🇷 France|
|#47||Zheng Shuliang & family||$6.2||🇨🇳 China|
|#48||Meg Whitman||$5.8||🇺🇸 United States|
|#49||Chan Laiwa & family||$5.8||🇨🇳 China|
|#50||Maria Asuncion Aramburuzabala & family||$5.8||🇲🇽 Mexico|
All data as of January 15, 2021 (9AM PST)
MacKenzie Scott, ranked #3 on the list, was heavily involved in the early days of turning Amazon into an e-commerce behemoth. She was involved in areas from bookkeeping and accounts to negotiating the company’s first freight contract. Her high-profile divorce from Jeff Bezos captured the headlines, notably because she gained control over 4% of Amazon’s outstanding shares.
The total value of these shares? An eye-watering $38.3 billion—propelling her to the status of one of America’s richest people.
However, MacKenzie Scott has more altruistic ventures in mind for this wealth. In 2020, she gave away $5.8 billion towards causes such as climate change and racial equality in just four months, and is a signatory on the Giving Pledge.
[Scott’s near $6 billion donation has] to be one of the biggest annual distributions by a living individual.
—Melissa Berman, CEO of Rockefeller Philanthropy Advisors
Looking towards the East, Yang Huiyan became the richest woman in Asia after inheriting 70% of shares in the property development company Country Garden Holdings. The company went public in 2007, raising $1.6 billion in its IPO—an amount comparable to Google’s IPO in 2004.
To aid frontline health workers during the pandemic, Country Garden Holdings set up robotic, automated buffet stations to safely serve medical staff in Wuhan, China.
While the 50 richest women in the world have certainly made progress, the overall tier of billionaires is still very much a boys’ club. One thing that also factors into this could be the way this wealth is spent.
As many female billionaires inherited their wealth, a large share are more inclined to contribute to charitable causes where they can use their money to make an impact. What percentage of billionaires by gender have contributed at least $1 million in donations over the past five years?
Made $1mm in donations over last 5 years (%)
|Source of wealth||👩 Female philanthropists||👨 Male philanthropists|
Meanwhile, male billionaires are more likely to donate to charity if they built the wealth themselves—and many companies that fall into this category certainly stepped up during the early days of the COVID-19 crisis.
The Top 50 Most Valuable Global Brands
This graphic showcases 2020’s top 50 most valuable global brands and explores how COVID-19 has triggered a brand shift with huge implications.
Visualizing the Top 50 Most Valuable Global Brands
For many brands, it has been a devastating year to say the least.
Over half of the most valuable global brands have experienced a decline in brand value, a measure that takes financial projections, brand roles in purchase decisions, and strengths against competitors into consideration. But where some have faltered, others have asserted their dominance and stepped up for their customers like never before.
The visualization above showcases the top 50 most valuable global brands from a study conducted by Interbrand, which calculates brand value across hundreds of companies.
As consumers move cautiously into 2021, which brands have they chosen to keep by their side?
The Heavy Hitters
With an eye-watering brand value of $323 billion, Apple is the most valuable global brand in the world, followed closely by Amazon in second place, and Microsoft in third. Average growth in brand value across all three of these tech brands in 2020 was roughly 50%.
In particular, Microsoft—who overtook Google in this year’s ranking—has increased its brand value by $100 billion in just one decade. The tech giant has reinvented itself over the years by focusing not just on how its products impact consumers’ lives, but instead on how they impact the planet. The company is promising to become carbon negative by 2030.
However, other brands that sit at the top of the global brands list have not had the same recent success. Coca-Cola for example sits in sixth place, but has seen a decline in brand value of over $13 billion since 2010.
Here is the full list of the most valuable global brands in 2020:
|Rank||Brand||Brand Value||YoY % Change||Industry|
|#6||Coca-Cola||$57B||-10%||Food & Beverage|
|#22||J.P. Morgan||$20B||6%||Financial Services|
|#23||American Express||$19B||-10%||Financial Services|
|#26||Pepsi||$19B||-9%||Food & Beverage|
|#29||General Electric||$18B||-30%||Industrial Machinery|
|#33||Budweiser||$16B||-3%||Food & Beverage|
|#34||Pampers||$15B||-4%||Consumer Packaged Goods|
|#38||Nescafé||$14B||2%||Food & Beverage|
|#43||L'Oreal||$13B||8%||Consumer Packaged Goods|
|#49||Goldman Sachs||$12B||7%||Financial Services|
|#53||Philips||$12B||0%||Consumer Packaged Goods|
|#54||Gillette||$12B||-16%||Consumer Packaged Goods|
|#56||Starbucks||$11B||-5%||Food & Beverage|
|#62||Danone||$10B||4%||Food & Beverage|
|#63||Nestlé||$10B||8%||Food & Beverage|
|#66||Kellogg's||$10B||-8%||Food & Beverage|
|#68||Colgate||$9B||6%||Consumer Packaged Goods|
|#69||Morgan Stanely||$9B||8%||Financial Services|
|#72||Lego||$8B||9%||Consumer Packaged Goods|
|#77||Hewlett Packard Enterprise||$7B||-16%||Technology|
|#78||Corona||$7B||3%||Food & Beverage|
|#82||Jack Daniel's||$6B||-1%||Food & Beverage|
|#85||Panasonic||$6B||-6%||Consumer Packaged Goods|
|#87||Johnson & Johnson||$6B||1%||Consumer Packaged Goods|
|#88||Heineken||$6B||-2%||Food & Beverage|
|#89||John Deere||$5B||-9%||Industrial Machinery|
|#91||Hennessy||$5B||-3%||Food & Beverage|
|#92||KFC||$5B||-7%||Food & Beverage|
|#94||Tiffany & Co.||$5B||-7%||Luxury|
|#98||Johnnie Walker||$5B||New||Food & Beverage|
It is clear that brands that went above and beyond during the COVID-19 pandemic not only benefit from more meaningful connections with their customers; it also pays financially—with brand value for all 100 companies included in the study totaling $2 trillion.
Movers and Shakers
When it comes to 2020’s fastest risers, Amazon, Microsoft, Spotify, and Netflix lead the way.
Not too far behind these brands is PayPal, which saw 38% growth in the last year due to some major strategic pivots. More recently, the brand announced it would be redirecting capital from shareholders and investing in low-level employees who have been essential during the pandemic.
Other brands making their mark in 2020 are Instagram, Tesla, and YouTube—all of which are new to the ranking and are experiencing significant growth in brand value. In fact, electric vehicle company Tesla experienced a 769% increase in market capitalization in just twelve months, making it the world’s most valuable automaker.
The Great Brand Shift
As pharmaceutical companies begin distributing vaccines across the globe, consumer optimism is starting to build again. However, the future of brands remains uncertain.
Only 41 out of 100 most valuable global brands remain in the ranking today from the study conducted in 2000. With almost 60 hugely influential brands falling out of favor in the last two decades, there are several ways in which today’s brands can build economic resilience and thrive in an anxious world:
- Leadership: The degree to which a brand has a clear purpose that is executed seamlessly across the entire organization.
- Engagement: Creating meaningful and collaborative relationships with consumers based on the brand’s unique story and reason for being.
- Relevance: Being omnipresent for customers and delivering on their expectations by going beyond selling products or services.
Although the impacts of 2020 will be felt for years to come, brands that stay ahead of consumers’ changing expectations will be in a better position to weather the storm.
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