How Holiday Spending Compares Around the World
Connect with us

Business

How Holiday Spending Compares Around the World

Published

on

View the full-resolution version of this infographic

holiday spending by region infographic

How Holiday Spending Compares Around the World

View the high-resolution of the infographic by clicking here.

While COVID-19 has triggered a tsunami of challenges for retailers the world over, they can take solace in knowing that retail events throughout the year can contribute to an uptick in sales.

But consumer spending for events like Back to School, Halloween, or Easter pales in comparison to what people spend between Thanksgiving and New Years—otherwise known as “the holidays”.

The graphic above explores holiday spending across the world, as well as some of the major events that contribute to it, based on MoEngage and AppFollow’s Holiday Marketing Guide.

Retail Events by Region

While Christmas is celebrated in some form across most parts of the world, U.S. consumers spend more than any other nation, with retailers raking in an estimated $1 trillion in sales in 2019.

As another major retail holiday, Black Friday originated in the U.S. but has since become a global phenomenon. In 2019, sales for the one day event reached a staggering $7.4 billion in the U.S. alone, but it was surpassed by Cyber Monday, which garnered a total of $9.4 billion in sales.

Over in India, holiday season spending in 2019 reached a total of $46 billion due to a number of events such as Amazon’s Great Indian Festival. Orders were placed during the event from over 99% of India’s postal codes, and on the busiest day, more than 600 flights delivered Amazon orders to customers.

In other parts of Asia, Alibaba’s Singles’ Day is quickly becoming a highly anticipated event attracting attention from consumers in other parts of the world. But while it recorded $38 billion in revenue in 2019, it was meager in comparison to Chinese New Year sales during the same year, which topped $149 billion—although it does not take place during the holiday months covered in this graphic.

2020 Trends Impacting Retailers

Despite many retailers banking on the success of these holiday events, they are up against some critical challenges due to the ongoing COVID-19 pandemic.

Economic Uncertainty

According to the report, consumers have become more cautious about their spending, due to economic uncertainty of their finances. In fact, personal savings rates in the U.S. reached a historic 33% in May of this year.

More Value-Conscious Buyers

It’s no surprise that consumers’ concerns about the economy and their job prospects are affecting how they spend their hard-earned cash. They are spending less on items that may be considered a luxury, and investing more on things that can add value to their lives day-to-day, like media and entertainment.

Reluctance to Shop In-Store

Tightening lockdown restrictions and social distancing have raised some questions around how much of a role brick and mortar stores will play this year for consumers. Interestingly, a study shows that 36% of shoppers now prefer shopping online, up from 28% before the pandemic.

Supply Chain Issues

COVID-19 has wreaked havoc on retail supply chains, resulting in a number of issues arising such as labor shortages and transport restrictions. This has put many retailers under tremendous pressure to reimagine how they can best serve their customers.

The Most Wonderful Time of the Year?

Holiday shopping in 2020 will be anything but typical. Businesses of all shapes and sizes are having to adjust to changing consumer behaviors to ensure they make it through to 2021 intact.

With tightening restrictions across the world, brick and mortar stores are becoming less of an option for millions of people, challenging retailers to focus efforts on their online experience.

Forrester predicts that total retail sales in North America will decline in 2020 overall, while online sales will increase by 18.5%—growth not seen since 2008.

Whether the reimagined supply chains of 2020 can keep up with more online demand is another question.

Click for Comments

Markets

The World’s 100 Most Valuable Brands in 2021

COVID-19 hit the global economy hard, but some companies thrived amidst the chaos. Here are the top 100 most valuable brands of 2021.

Published

on

Most Valuable Brands 2021

The World’s Top 100 Most Valuable Brands in 2021

In 2020, the global economy experienced one of the worst declines since the Great Depression.

Yet, while the ripple effects of COVID-19 have thrown many businesses into disarray, some companies have not only managed to stay afloat amidst the chaos—they’ve thrived. Using data from Kantar BrandZ, this graphic looks at the top 100 most valuable brands of 2021.

Methodology

Each year, research group Kantar BrandZ ranks companies based on their “brand value,” which is measured by:

  1. A brand’s total financial value, which is the financial contribution that brand brings to its parent company ($ value).
  2. Multiplied by its proportional value, measured by the brands proportional impact on its parent company’s sales (% value).

The financial results are then combined with quantitative survey data, sourced from over 170,000 global consumers. The end result is a holistic look at a company’s brand equity, reputation, and ability to generate value.

The Leaderboard

The total value of 2021’s Top 100 brands grew by 42%, reaching a combined $7 trillion. At the top of the list, perhaps unsurprisingly, is Amazon, with a total brand value of $683 billion.

RankBrandBrand Value
($B USD)
CategoryBrand Value %
change from 2020
1Amazon$683.85Consumer Goods & Retail64%
2Apple$612.00 Technology74%
3Google$458.00 Media & Entertainment42%
4Microsoft$410.27 Business Solutions & Tech Providers26%
5Tencent$240.93 Media & Entertainment60%
6Facebook$226.74 Media & Entertainment54%
7Alibaba$196.91 Consumer Goods & Retail29%
8Visa$191.29 Financial Services2%
9McDonald's$154.92 Food & Beverages20%
10Mastercard$112.88 Financial Services4%
11Moutai$109.33 Food & Beverages103%
12Nvidia$104.76 Business Solutions & Tech Providersn/a
13Verizon$101.94 Telecom Providers8%
14AT&T$100.65 Telecom Providers-5%
15IBM$91.34 Business Solutions & Tech Providers9%
16Coca-Cola$87.60 Food & Beverages4%
17Nike$83.71 Consumer Goods & Retail68%
18Instagram$82.90 Media & Entertainment100%
19PayPal$80.62 Payments66%
20Adobe$78.52 Business Solutions & Tech Providersn/a
21Louis Vuitton$75.73 Consumer Goods & Retail46%
22UPS$73.02 Logistics44%
23Intel$71.94 Business Solutions & Tech Providersn/a
24Netflix$71.13 Media & Entertainment55%
25The Home Depot$70.52 Consumer Goods & Retail22%
26SAP$69.24 Business Solutions & Tech Providers20%
27Accenture$64.73 Business Solutions & Tech Providersn/a
28Oracle$60.84 Business Solutions & Tech Providersn/a
29Starbucks$60.27 Food & Beverages26%
30Walmart$59.52 Consumer Goods & Retail30%
31Xfinity$59.00 Telecom Providers26%
32Marlboro$57.01 Consumer Goods & Retail-2%
33Disney$55.22 Media & Entertainment13%
34Meituan$52.40Technology119%
35Texas Instruments$49.24Business Solutions & Tech Providersn/a
36Salesforce$48.98Business Solutions & Tech Providers61%
37Qualcomm$48.36Business Solutions & Tech Providersn/a
38Spectrum$47.28 Telecom Providers10%
39YouTube$47.10Media & Entertainment39%
40Chanel$47.05 Consumer Goods & Retail30%
41Cisco$46.82 Business Solutions & Tech Providersn/a
42Samsung$46.77 Technology44%
43Hermès$46.40Consumer Goods & Retail40%
44JD$44.52 Consumer Goods & Retail75%
45TikTok$43.52 Media & Entertainment158%
46Deutsche Telekom$43.10 Telecom Providers16%
47Tesla$42.61 Cars & Transportation275%
48L'Oréal Paris$38.31 Consumer Goods & Retail30%
49Ping An$38.05Insurance13%
50Huawei$38.02 Technology29%
51ICBC$37.77 Financial Services-1%
52Zoom$36.93 Business Solutions & Tech Providersn/a
53Intuit$35.87 Business Solutions & Tech Providersn/a
54Linkedin$35.52 Media & Entertainment19%
55Costco$35.14 Consumer Goods & Retail23%
56Gucci$33.84 Consumer Goods & Retail24%
57AMD$32.92 Business Solutions & Tech Providersn/a
58Tata Consulting Services$31.28 Business Solutions & Tech Providersn/a
59Xbox$30.40 Technology55%
60Vodafone$29.74Telecom Providers29%
61American Express$28.58 Financial Services-3%
62Wells Fargo$28.00 Financial Services-8%
63RBC$27.61 Financial Services33%
64Toyota$26.97 Cars & Transportation-5%
65Haier$26.42 Technology41%
66HDFC Bank$26.37 Financial Services27%
67Mercedes-Benz$25.84 Cars & Transportation21%
68China Mobile$25.82 Telecom Providers-25%
69Budweiser$25.55 Food & Beverages5%
70Xiaomi$24.89 Technology50%
71BMW$24.82 Cars & Transportation21%
72Dell Technologies$24.78 Business Solutions & Tech Providers36%
73LIC$24.14 Insurance38%
74J.P. Morgan$24.11 Financial Services37%
75Siemens$23.64Conglomerate69%
76Fedex$23.59 Logistics53%
77Baidu$23.36 Media & Entertainment57%
78Uber$22.41 Cars & Transportation41%
79Adidas$22.34 Consumer Goods & Retail51%
80Chase$21.83 Financial Services7%
81Pinduoduo$21.73 Consumer Goods & Retail131%
82Snapchat$21.61 Media & Entertainmentn/a
83Zara$21.38 Consumer Goods & Retail0%
84Ikea$21.02 Consumer Goods & Retail17%
85UnitedHealthCare$20.87 Insurance32%
86Lowe's$20.67 Consumer Goods & Retail51%
87AIA$20.60 Insurance16%
88NTT$20.48 Telecom Providers1%
89Autodesk$20.45 Business Solutions & Tech Providersn/a
90TD$20.21 Financial Services17%
91Orange$20.20 Telecom Providers4%
92DHL$20.14 Logistics39%
93Didi Chuxing$20.04 Cars & Transportation0%
94China Construction Bank$19.78 Financial Services-6%
95Pampers$19.62 Consumer Goods & Retail6%
96KE$19.50Consumer Goods & Retailn/a
97Commonwealth Bank$19.47 Financial Services48%
98Bank of America$19.32 Financial Services14%
99Spotify$19.28 Media & Entertainmentn/a
100Colgate$18.89 Consumer Goods & Retail8%

It’s the third consecutive year that Amazon has placed first on the list. Since last year’s ranking, the ecommerce brand has seen its value grow by 64%. Keep in mind, this accounts for all areas of Amazon’s business, including its web and subscription services.

Second on the list is Apple with a brand value of $612 billion. Apple wasn’t completely immune to the impacts of COVID-19—in the early days of the pandemic, its stock dipped almost 19% from record highs—but the company recovered and reported record-breaking revenue, generating $64.7 billion in Q4 2020.

It’s fitting that the top brands on the list are big tech companies since the pandemic pushed consumers online for both their shopping and entertainment needs. A few social media platforms placed high on the list as well, like Facebook, which rose two ranks this year to score the sixth spot with a brand value of $227 billion.

Instagram and TikTok trailed behind Facebook when it came to total brand value, but both platforms saw exceptional growth compared to last year’s report. In fact, when looking at brand value growth from 2020, both brands scored a spot in the top 10.

Insights into Brand Value Growth

The most valuable brand report has been ranking companies for over a decade, and some overarching factors have stood out as key contributors to brand value growth:

1. The Big Get Bigger

Starting “strong” can give brands an edge. This is because growth rate is closely correlated with high brand equity. In other words, a strong brand will likely see more growth than a weaker brand, which might explain why companies like Amazon and Apple have been able to hold their place at the top for several consecutive years.

Keep in mind, this doesn’t account for industry disruptors. An innovative company could come out of the woodwork next year and give the Big Tech giants a run for their money.

2. Marketing Makes a Difference

The right strategy can make a difference, and even smaller brands can make a splash if the message is impactful. Brands with emotional associations, like pride or popularity, tend to see that translate into brand value growth.

Companies like Nike and Coca-Cola have mastered the art of emotional advertising. For instance, in May last year, Nike released a video urging consumers to stand up for equality, in a video titled, “For Once, Just Don’t Do It.”

3. Smart Investment

It’s not just about developing an effective marketing strategy, it’s about executing that strategy, and continually investing in ways that perpetuate your brand message.

For instance, innovation is the core value of Tesla’s brand, and the electric car company walks the walk—in 2020, the company spent $1.5 billion on R&D.

Continue Reading

Agriculture

The World’s Top Coffee Producing Countries

Coffee is the third most consumed beverage globally. Here we visualize the countries that have the highest coffee production in the world.

Published

on

The World’s Top Coffee Producing Countries

In many cities around the world, there’s a café on every corner, so it comes as no surprise that coffee is one of the globes’ top commodities. As the third most consumed beverage globally, after water and tea, coffee beans are in high demand almost everywhere.

The top producing nations each produce billions of kilograms of coffee beans that find their way into the hands of eager consumers. According to the International Coffee Organization, a total of 169.6 million 60-kilogram bags of coffee were produced worldwide in 2020.

So, why does the world universally love coffee so much?

For The Love of Coffee

As most coffee lovers would tell you, drinking coffee is a complex and nuanced experience—there’s the rich aroma, the comforting warmth, and the loveliness of the ritual of sitting down with a fresh cup.

With the variety of ways it can be served and the jolt of caffeine it provides us, it’s not hard to see why the world loves its coffee. In fact, we love the beverage so much that humans have conditioned themselves to associate the bitter taste of coffee with a bout of energy and positive reinforcement.

So, where does the journey of each cup of joe originate? Let’s get to know the world’s top coffee producing countries.

The World’s Coffee Production Leaders

At the end of 2020, the top 10 biggest coffee-producing nations held 87% of the commodity’s market share.

Here is a list of the top 20 largest coffee-producing nations in the world:

RankCountryProduction in 2020
(Million 60-kg Bags)
Total Market Share
1🇧🇷 Brazil63.437.4%
2🇻🇳 Vietnam29.017.1%
3🇨🇴 Colombia14.38.4%
4🇮🇩 Indonesia12.07.1%
5🇪🇹 Ethiopia7.34.3%
6🇭🇳 Honduras6.13.6%
7🇮🇳 India5.73.4%
8🇺🇬 Uganda5.63.3%
9🇲🇽 Mexico4.02.4%
10🇵🇪 Peru3.82.2%
11🇬🇹 Guatemala3.72.2%
12🇳🇮 Nicaragua2.71.6%
13🇨🇮 Côte d'Ivoire1.81.1%
14🇨🇷 Costa Rica1.50.9%
15🇹🇿 Tanzania0.90.5%
16🇰🇪 Kenya0.70.4%
17🇵🇬 Papua New Guinea0.70.4%
18🇱🇦 Laos0.60.4%
19🇸🇻 El Salvador0.60.4%
20🇹🇭 Thailand0.60.4%

While some of the world’s top coffee-producing nations are well known, others may come as a surprise. More than 70 countries produce coffee, but the majority of global output comes from just the top five producers: Brazil, Vietnam, Colombia, Indonesia, and Ethiopia.

Meet the Top Coffee Producing Countries

1. Brazil

Brazil is a true powerhouse of coffee production. The country single-highhandedly produces nearly 40% of the world’s coffee supply.

Many areas in Brazil have a climate perfectly conducive to coffee farming. Coffee plantations cover about 27,000 square kilometers of Brazil, with the majority located in Minas Gerais, São Paulo, and Parana.

Brazil distinguishes itself from most other coffee-producing nations by drying the coffee cherries in the sun (unwashed coffee) rather than washing them.

The country is so influential to coffee production that the 60-kilogram burlap bags historically used to export beans from Brazil are still the worldwide standard for measuring production and trade.

2. Vietnam

Vietnam found a niche in the international market by focusing primarily on the less-expensive Robusta bean. Robusta beans can have up to twice as much caffeine as Arabica beans, giving the coffee a more bitter taste.

Though coffee has been grown in the region for well over a century, production skyrocketed through the 1990s after Vietnam’s communist government introduced economic reforms (known as Đổi Mới).

coffee production in vietnam

Today, Vietnam accounts for more than 40% of the world’s Robusta bean production.

Coffee cultivation in Vietnam is also extremely productive. The country’s coffee yields are considerably higher than other top coffee-producing countries.

3. Colombia

A popular advertising campaign featuring a fictional coffee farmer named Juan Valdez helped brand Colombia as one of the most famous coffee-producing nations. A coveted drink of choice, Colombian coffee is prized for its aromatic, mild, and fruity flavors.

4. Indonesia

Some of the rarest coffees in the Western world originate in Indonesia, including Kopi Luwak—a type of bean that has been eaten and defecated by the Asian palm civet. Coffee made from these coffee beans might cost you anywhere between $35 to $100 per cup.

5. Ethiopia

Known for its full-flavored, down-to-earth, and full-bodied coffee beans, Ethiopia is the country that gave us the Arabica coffee plant. Today this type of coffee is considered to be the most widely sold in cafes and restaurants across the world.

All of these top producing countries are found in the so-called “Bean Belt”, which is located between the Tropic of Cancer and the Tropic of Capricorn.

coffee bean belt

The Future of Coffee Production

With global temperatures on the rise, good coffee may become increasingly challenging to grow. To future-proof good and continued growth of coffee beans, finding newer and hybrid blends of coffee beans is essential.

Several studies and research missions have found wild species of coffee growing off the coast of Côte d’Ivoire and in certain regions of Sierra Leone, which could be the answer to our coffee production problems. Coffee from these coffee plants tasted similar to the famous Arabica bean and also grew at higher temperatures.

Though the future of coffee production around the world is somewhat uncertain, our collective love of the morning cup of coffee will drive innovative solutions, even in the face of changing climate patterns.

Continue Reading

Subscribe

Popular