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This Chart Shows How Different Generations Would Invest $10,000

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This Chart Shows How Different Generations Would Invest $10,000

How Different Generations Would Invest $10,000

The Chart of the Week is a weekly Visual Capitalist feature on Fridays.

If someone slipped you a $10,000 check and told you to invest it, what would you do with the money?

With no strings attached, there is a wide variety of ways that you could deploy that cash.

You could look at it as a one-time windfall that could shore up your personal balance sheet, or you could go at it much more aggressively. It’s money that you didn’t expect to receive, so why not throw it at high-risk, high-reward assets?

How to Invest $10k?

Today’s chart is based on a survey from LendEDU, which posed this exact question to 1,000 Americans in March 2018:

Question: If you were given $10,000 tax-free and had the ability to invest all of it in one of the following options, which would you choose?

Here are the results of the sample as a whole:

How to Invest $10K?% of Respondents
Pay down debt27.3%
Real estate13.5%
Savings account or CDs12.2%
401(k) or Roth IRA9.9%
Stock market7.2%
Child's education6.9%
Small business6.2%
Virtual currency5.1%
Education3.2%
Other/Unsure8.5%

Note: We’ve made slight adjustments to the original answers, combining one low-performing category (P2P loans) into the “Other” category

Paying down debt (27.3%) was by far the most popular response. It’s also interesting to see that many people would opt to put the $10k towards their own small business, education, or even digital currencies like Bitcoin, Ethereum, or Litecoin.

Now, here’s the same data grouped together by generations:

How to Invest $10K?Millenials (18-34)Gen X (35-54)Boomers (55+)
Pay down debt22.4%25.3%33.1%
Real estate15.1%14.6%11.2%
Education9.9%1.1%0.3%
Virtual currency9.2%4.0%3.1%
401(k) or Roth IRA8.5%9.4%11.5%
Other/Unsure8.1%8.6%8.7%
Savings account or CDs7.7%10.8%17.1%
Stock market6.6%8.1%6.7%
Child's education6.3%11.3%2.8%
Small business6.3%6.7%5.6%

Interestingly, certain answers had the same popularity across the board for all generations.

All groups were equally interested in investing in their small businesses. The highest response here came from Gen X at 6.7%, but Millennials and Gen X weren’t far off at 6.3% and 5.6% respectively.

In addition, investing in the stock market was pretty consistent as well, with Millennials at 6.6%, Generation X at 8.1%, and Boomers at 6.7%. All these groups were mostly interested in doing this through a human financial advisor, though Gen X gave robo-advisors a higher rate of consideration (20%) than other generations (11% Millennials, 4% Boomers)

Generational Differences

Some generational differences are as to be expected. For instance, barely any Baby Boomers (0.3%) wanted to put $10,000 towards their own education. This makes sense, since many are at or near retirement already. On the other hand, 9.9% of Millennials opted for an investment in education.

But here’s a situation that might be a bit more peculiar. One would guess that with student debt being at $1.5 trillion in the United States, many Millennials would opt to pay down debt with their $10,000 check. Interestingly, fewer Millennials (22.4%) chose to pay down debt than either Gen X (25.3%) or Boomers (33.1%).

On the same token, Millennials were more likely to choose either real estate (15.1%) or cryptocurrency (9.2%) as an investment. For contrast, look at Boomers, a group that had 11.2% choose real estate and only 3.1% choose crypto.

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Chart of the Week

The eSports Boom, and the Numbers Behind the Sector’s Explosive Growth

Everything you need to know about the eSports Boom, including the sector’s rapid growth, massive prize pools, and the most valuable eSports companies today.

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The oldest professional sport teams can trace their start back to the mid-19th century, a period when casual past times such as baseball or football transitioned into more organized leagues.

Since this tipping point, pro sports has thrived around the world, and the business of sports has evolved into a multi-billion dollar ecosystem for teams, leagues, players, merchandisers, sponsors, broadcasters, and event spaces.

Today, this evolution still continues – and it is being driven by the emergence of eSports (electronic sports), an exciting frontier for fans and business alike.

eSports Extravaganza

Today’s chart breaks down the eSports boom, including data on the sector’s rapid growth, prize pools, and the most valuable eSports companies today.

Visualizing the eSports Boom, and the Numbers Behind Its Explosive Growth

Despite having a reputation in the media and in popular culture as being on the fringes, it is clear that gaming is now a truly mainstream phenomenon.

In fact, the global gaming industry has now eclipsed $135 billion in revenue worldwide – a figure that is twice as much as the film and music industries combined.

With hundreds of millions of avid fans around the world, demand to watch the most elite gamers has reached a fever pitch – and now, it’s not uncommon to see sold-out arenas, big name sponsorship deals, and massive prize pools in the name of eSports.

Defining the eSports Ecosystem

Like any professional league, eSports creates the foundation for an entire ecosystem of opportunities.

Players
Players are central to the ecosystem, since they are the stars and they have their own personalities. One famous star is Kuro Takhasomi (KuroKy), who has brought in a whopping $4.2 million in prize money from Dota 2 tournaments so far. He has earned more than any other player in eSports.

Teams
Because the games played are mostly team-based, there is a crucial element of teamwork involved. eSports franchises are currently selling for millions of dollars. It’s worth noting that these franchises don’t just employ players – they also hire staff that can better ensure the success of players, such as coaches, trainers, and personal chefs.

Games and Developers
Some of the most important games in the eSports world right now include: Dota 2, Counter-Strike, League of Legends, Overwatch, Fortnite, and Call of Duty.

Competitions
Leagues and tournaments can offer massive prize pools for players. The biggest single pool so far was $25.5 million, offered for a Dota 2 tournament in 2017 (“The International”). It’s the second-largest prize pool offered in any kind of sport, behind the U.S. Open (tennis).

Organizers
Running eSports events is big money, and organizers of events can tap into sponsorship and fan revenue. Sometimes game publishers will organize the events, but third-party ones also exist in the ecosystem.

Sponsors
Sponsors like Coca-Cola, Intel, and Mercedes-Benz have shelled out millions of dollars to sponsor events and reach the massive audiences associated with eSports. In more recent news, SAP signed a deal to sponsor one of the biggest names, Team Liquid.

Broadcasters
Broadcasters, both traditional and online (YouTube, Facebook Live, Twitch, etc.), are also in to get a part of the action. Recently, game developer Blizzard signed a broadcasting deal with Disney to broadcast Overwatch League playoffs on ESPN, ABC, and Disney XD.

What do you think is the most exciting part of the eSports boom, and why?

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Chart of the Week

Visualizing the Unicorn Landscape in 2019

Breaking down the world’s 326 unicorns – privately-held startups valued at over $1 billion – by country, sector, and valuation.

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Visualizing the Unicorn Landscape in 2019

It was only six years ago that venture capitalist Aileen Lee coined the term “unicorn” to describe any privately-held startup worth $1 billion or more.

At the time, such valuations were so rare that they deserved a special name – but since then, it’s fair to say that the landscape has shifted dramatically. The startup boom intensified, and capital flowed into private companies at an unprecedented pace.

In recent times, unicorns have multiplied more like rabbits, and investors have propped up the combined value of the world’s 326 unicorns to the tune of $1.1 trillion.

Breaking down the World’s 326 Unicorns

Today’s chart uses data from the Unicorn Tracker created by CB Insights, and it breaks down the unicorn landscape by sector, valuation, and country.

Let’s start by looking at the biggest unicorns currently in existence:

RankCompanyValuation ($B)CountrySector
#1Toutiao (ByteDance)$75ChinaMedia
#2Uber$72United StatesOn-Demand
#3Didi Chuxing$56ChinaOn-Demand
#4WeWork$47United StatesOther
#5JUUL Labs$38United StatesOther
#6Airbnb$29United StateseCommerce
#7Stripe$23United StatesFintech
#8SpaceX$19United StatesOther
#9Epic Games$15United StatesOther
#10GrabTaxi$14SingaporeOn-Demand
Note: data is current as of May 3, 2019

ByteDance is the world’s largest unicorn at a $75 billion valuation. The company owns Toutiao, a popular machine-learning enabled content platform in China that customizes feeds based on a user’s reading preferences. It also owns video sharing platform Tik Tok.

Experts are estimating that over 100 unicorns could IPO in 2019, including Uber and Airbnb from the above list.

So far this year, Lyft and Pinterest have already hit the public market – and another recent unicorn to IPO was conferencing platform Zoom Video, which has seen shares increase 120% in price since its impressive mid-April debut.

Unicorns by Sector

The two most common sectors for unicorns are Internet Software Services and E-commerce.

Sector# of UnicornsValuation ($B)
Total326$1,086 billion
Internet Software Services82$153
e-commerce44$129
Fintech32$94
Healthcare30$76
On Demand23$200
Hardware14$56
Data analytics12$27
Social11$27
Autotech11$23
Media8$89
Travel Tech7$11
Cybersecurity7$15
Other45$186
Note: data is current as of March 2019

However, as you can see, the segment most valued by investors is On-Demand, which includes companies like Uber, Didi Chuxing, and DoorDash.

Unicorns by Geography

Nearly half of the world’s unicorns come from the U.S., but China also has an impressive roster of highly valued startups.

Country# of Unicorns%
Total326
USA15647.9%
China9428.8%
UK175.2%
India134.0%
Germany82.5%
South Korea61.8%
Rest of World329.8%
Note: data is current as of March 2019

Strangely, outside of the six major countries listed above, the rest of the world only combines for a measly 32 unicorns – less than 10% of the global total.

Unicorns by Valuation

Seven unicorns – including Uber, WeWork, Airbnb, and ByteDance – account for almost 30% of all of the value of the entire landscape.

Valuation Range# of UnicornsValue ($B)% of Value
 Total326$1,086
$20+ billion7$32129.5%
$10-20 billion13$15113.9%
$5-10 billion26$15314.1%
$1-5 billion280$46142.5%
Note: data is current as of March 2019

The bottom of the pyramid ($1-5 billion in valuation) holds 280 companies. Added together, they are worth $461 billion, which is equal to 42.5% of the unicorn total.

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