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This Chart Shows How Different Generations Would Invest $10,000

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This Chart Shows How Different Generations Would Invest $10,000

How Different Generations Would Invest $10,000

The Chart of the Week is a weekly Visual Capitalist feature on Fridays.

If someone slipped you a $10,000 check and told you to invest it, what would you do with the money?

With no strings attached, there is a wide variety of ways that you could deploy that cash.

You could look at it as a one-time windfall that could shore up your personal balance sheet, or you could go at it much more aggressively. It’s money that you didn’t expect to receive, so why not throw it at high-risk, high-reward assets?

How to Invest $10k?

Today’s chart is based on a survey from LendEDU, which posed this exact question to 1,000 Americans in March 2018:

Question: If you were given $10,000 tax-free and had the ability to invest all of it in one of the following options, which would you choose?

Here are the results of the sample as a whole:

How to Invest $10K?% of Respondents
Pay down debt27.3%
Real estate13.5%
Savings account or CDs12.2%
401(k) or Roth IRA9.9%
Stock market7.2%
Child's education6.9%
Small business6.2%
Virtual currency5.1%
Education3.2%
Other/Unsure8.5%

Note: We’ve made slight adjustments to the original answers, combining one low-performing category (P2P loans) into the “Other” category

Paying down debt (27.3%) was by far the most popular response. It’s also interesting to see that many people would opt to put the $10k towards their own small business, education, or even digital currencies like Bitcoin, Ethereum, or Litecoin.

Now, here’s the same data grouped together by generations:

How to Invest $10K?Millenials (18-34)Gen X (35-54)Boomers (55+)
Pay down debt22.4%25.3%33.1%
Real estate15.1%14.6%11.2%
Education9.9%1.1%0.3%
Virtual currency9.2%4.0%3.1%
401(k) or Roth IRA8.5%9.4%11.5%
Other/Unsure8.1%8.6%8.7%
Savings account or CDs7.7%10.8%17.1%
Stock market6.6%8.1%6.7%
Child's education6.3%11.3%2.8%
Small business6.3%6.7%5.6%

Interestingly, certain answers had the same popularity across the board for all generations.

All groups were equally interested in investing in their small businesses. The highest response here came from Gen X at 6.7%, but Millennials and Gen X weren’t far off at 6.3% and 5.6% respectively.

In addition, investing in the stock market was pretty consistent as well, with Millennials at 6.6%, Generation X at 8.1%, and Boomers at 6.7%. All these groups were mostly interested in doing this through a human financial advisor, though Gen X gave robo-advisors a higher rate of consideration (20%) than other generations (11% Millennials, 4% Boomers)

Generational Differences

Some generational differences are as to be expected. For instance, barely any Baby Boomers (0.3%) wanted to put $10,000 towards their own education. This makes sense, since many are at or near retirement already. On the other hand, 9.9% of Millennials opted for an investment in education.

But here’s a situation that might be a bit more peculiar. One would guess that with student debt being at $1.5 trillion in the United States, many Millennials would opt to pay down debt with their $10,000 check. Interestingly, fewer Millennials (22.4%) chose to pay down debt than either Gen X (25.3%) or Boomers (33.1%).

On the same token, Millennials were more likely to choose either real estate (15.1%) or cryptocurrency (9.2%) as an investment. For contrast, look at Boomers, a group that had 11.2% choose real estate and only 3.1% choose crypto.

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Visualizing Berkshire Hathaway’s Stock Portfolio (Q1 2024)

We visualized the latest data on Berkshire Hathaway’s portfolio to see what Warren Buffett is invested in.

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Visualizing Berkshire Hathaway’s Portfolio as of Q1 2024

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Wondering what the Oracle of Omaha has his money invested in?

In this graphic, we illustrate Berkshire Hathaway’s portfolio holdings, as of Q1 2024. This data was released on May 15, 2024, and can be easily accessed via CNBC’s Berkshire Hathaway Portfolio Tracker.

The value of each position listed in this graphic is based on market prices as of May 23, 2024, and will change over time.

Furthermore, note that Berkshire has received SEC permission to temporarily withhold data on certain positions. This includes all of its Japanese stocks, which are reported as of June 12, 2023.

It’s (almost) all Apple

The data we used to create this graphic can be found in the following table. Positions worth less than $5 billion were included in “Other”.

Company% of PortfolioValue
(As of 05-23-2024)
🇺🇸 Apple Inc39.7$149.8B
🇺🇸 Bank of America10.7$40.6B
🇺🇸 American Express9.7$36.8B
🇺🇸 Coca-Cola6.7$25.2B
🇺🇸 Chevron5.3$20.0B
🇺🇸 Occidental Petroleum4.2$15.7B
🇺🇸 Kraft Heinz3.1$11.7B
🇺🇸 Moody’s2.7$10.2B
🇯🇵 Mitsubishi Corp2.1$7.8B
🇺🇸 Chubb1.9$7.1B
🇯🇵 Mitsui & Co1.7$6.4B
🇯🇵 Itochu Corporation1.5$5.5B
🇺🇸 DaVita1.3$5.0B
🌍 Other9.4$35.9B
Total100$377.9B

From this, we can see that Berkshire’s largest position is Apple, which makes up almost 40% of the portfolio and is worth nearly $150 billion.

While Warren Buffett once referred to Apple as the best business in the world, his firm actually trimmed its position by 13% in Q1 2024.

Even after that cut, Berkshire still maintains a 5.1% ownership stake in Apple.

Why Japanese Stocks?

While most of Berkshire’s major positions are in American companies, Japanese firms make up a significant chunk.

In 2020, Berkshire took positions in five Japanese trading houses: Itochu, Marubeni, Mitsubishi, Mitsui, and Sumitomo.

Also known as sōgō shōsha, which translates to “general trading company”, these firms are highly diversified across major industries.

According to an article from IMD, Buffett sees an attractive opportunity in Japan due to the country’s low-interest rates, among other things.

Learn More About Investing From Visual Capitalist

If you enjoyed this graphic, be sure to check out Visualizing the Growth of $100, by Asset Class (1970-2023).

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