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Sentiment Scale Reveals Which Words Pack the Most Punch

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For world leaders, journalists, CEOs, or anyone who has ever had to explain a dicey report card, word selection can have an enormous impact on how a message is perceived.

Does it make any difference whether a presentation went quite good versus pretty good, or if an earnings report is described as awful versus poor? According to a new survey from YouGov, word sentiment isn’t as cut-and-dry as one would expect.

The United States of Sentiment

Certain words more precisely communicate positive and negative feelings.

Interestingly, very bad edges out words like abysmal and dreadful as the most conclusively negative phrase for those survey respondents based in the United States.

Sentiment scale for U.S. poll

On the positive end of the spectrum, perfect was most conclusively positive term.

Effective Words: U.K. Edition

The version of the survey conducted in the United Kingdom reveals interesting differences in how words are perceived.

Word sentiment UK version

In the U.K. visualization, words have a more defined “hump”, meaning that people tended to agreed on where each word fell on the 10-point scale. As well, there appears to be more mutually agreed upon nuance. The U.S. results showed less agreement on words that weren’t on the extreme ends of the sentiment spectrum.

In both regions, the word average was nearly dead-center on the graph and had the highest percentage of people agreeing on its score.

Quantifying Language

It’s human nature to attempt to tame complexity and bring order to chaos. Language, with its fluidity and openness to interpretation, has always presented a tempting challenge.

To this end, researchers have developed lists that ascribe a sentiment score to specific words. Using data mining techniques, it’s possible to gauge the tone of a piece of writing.

One compelling example of this is a project by data analyst, Susan Li, who ran a sentiment analysis on Warren Buffett’s annual shareholder letters, and found that the majority of the letters had a positive tone.

buffett letters sentiment analysis

The one outlier? 2001, which was a challenging year for a number of reasons.

As these techniques continue to evolve, we are likely to better understand why one person’s abysmal is another person’s very bad.

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Mapped: How Much Does it Take to be the Top 1% in Each U.S. State?

An annual income anywhere between $360,000-$950,000 can grant entry into the top 1%—depending on where you live in America.

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A cropped map of the U.S. listing the annual income needed to be in the top 1% in each state.

How Much Does it Take to be the Top 1% in Each U.S. State?

There’s an old saying: everyone thinks that they’re middle-class.

But how many people think, or know, that they really belong to the top 1% in the country?

Data from personal finance advisory services company, SmartAsset, reveals the annual income threshold at which a household can be considered part of the top 1% in their state.

Some states demand a much higher yearly earnings from their residents to be a part of the rarefied league, but which ones are they, and how much does one need to earn to make it to the very top echelon of income?

Ranking U.S. States By Income to Be in the Top 1%

At the top of the list, a household in Connecticut needs to earn nearly $953,000 annually to be part of the one-percenters. This is the highest minimum threshold across the country.

In the same region, Massachusetts requires a minimum annual earnings of $903,401 from its top 1% residents.

Here’s the list of all 50 U.S. states along with the annual income needed to be in the 1%.

RankStateTop 1% Income
Threshold
Top 1% Tax Rate
(% of annual income)
1Connecticut$952,90228.40%
2Massachusetts$903,40127.15%
3California$844,26626.95%
4New Jersey$817,34628.01%
5Washington$804,85325.99%
6New York$776,66228.29%
7Colorado$709,09225.86%
8Florida$694,98725.82%
9Illinois$660,81026.35%
10New Hampshire$659,03726.25%
11Wyoming$656,11824.79%
12Virginia$643,84826.11%
N/ANational Average$652,657N/A
13Maryland$633,33325.94%
14Texas$631,84925.83%
15Utah$630,54423.77%
16Minnesota$626,45125.53%
17Nevada$603,75125.19%
18South Dakota$590,37322.99%
19Pennsylvania$588,70224.95%
20North Dakota$585,55624.76%
21Georgia$585,39725.06%
22Oregon$571,81324.66%
23Arizona$564,03125.22%
24Idaho$560,04023.17%
25North Carolina$559,76225.31%
26Montana$559,65624.46%
27Kansas$554,91225.03%
28Rhode Island$548,53125.26%
29Tennessee$548,32925.12%
30Alaska$542,82425.38%
31Nebraska$535,65124.10%
32Delaware$529,92825.37%
33Vermont$518,03923.63%
34Wisconsin$517,32124.90%
35South Carolina$508,42724.40%
36Michigan$504,67125.01%
37Maine$502,60524.04%
38Missouri$500,62624.93%
39Ohio$500,25325.09%
40Hawaii$495,26324.12%
41Iowa$483,98524.09%
42Indiana$473,68524.55%
43Alabama$470,34123.82%
44Oklahoma$460,17223.68%
45Louisiana$458,26924.80%
46Arkansas$450,70021.11%
47Kentucky$445,29424.14%
48New Mexico$411,39523.35%
49Mississippi$381,91923.04%
50West Virginia$367,58223.26%
N/ANational Median
Household Income
$75,000N/A

California ($844,266), New Jersey ($817,346), and Washington ($804,853) round out the top five states with the highest minimum thresholds to make it to their exclusive rich club.

On the other end of the spectrum, the top one-percenters in West Virginia make a minimum of $367,582 a year, the lowest of all the states, and about one-third of the threshold in Connecticut. And just down southwest of the Mountain State, Mississippi’s one-percenters need to make at least $381,919 a year to qualify for the 1%.

A quick glance at the map above also reveals some regional insights.

The Northeast and West Coast, with their large urban and economic hubs, have higher income entry requirements for the top 1% than states in the American South.

This also correlates to the median income by state, a measure showing Massachusetts households make nearly $90,000 a year, compared to Mississippians who take home $49,000 annually.

How Much Do the Top 1% Pay in Taxes?

Meanwhile, if one does make it to the top 1% in states like Connecticut and Massachusetts, expect to pay more in taxes than other states, according to SmartAsset’s analysis.

A chart showing how states with the top highest and lowest average tax rates for their top 1% residents.

The one-percenters in the top five states pay, on average, between 26–28% of their income in tax, compared to those in the bottom five who pay between 21–23%.

And this pattern exists through the dataset, with higher top 1% income thresholds correlating with higher average tax rates for the wealthy.

State RanksMedian Tax Rate
Top 1026.65%
20-3025.09%
30-4024.65%
10-2025.07%
40-5023.75%

These higher tax rates point to attempts to reign in the increasing wealth disparity in the nation where the top 1% hold more than one-third of the country’s wealth, up from 27% in 1989.

Where Does This Data Come From?

Source: SmartAsset’s America’s Top 1% Is Different in Each State uses data from 2020 individual tax filings from the IRS, adjusted to 2023 dollars using the Bureau of Labor Statistics’ Consumer Price Index.

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