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Sentiment Scale Reveals Which Words Pack the Most Punch

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For world leaders, journalists, CEOs, or anyone who has ever had to explain a dicey report card, word selection can have an enormous impact on how a message is perceived.

Does it make any difference whether a presentation went quite good versus pretty good, or if an earnings report is described as awful versus poor? According to a new survey from YouGov, word sentiment isn’t as cut-and-dry as one would expect.

The United States of Sentiment

Certain words more precisely communicate positive and negative feelings.

Interestingly, very bad edges out words like abysmal and dreadful as the most conclusively negative phrase for those survey respondents based in the United States.

Sentiment scale for U.S. poll

On the positive end of the spectrum, perfect was most conclusively positive term.

Effective Words: U.K. Edition

The version of the survey conducted in the United Kingdom reveals interesting differences in how words are perceived.

Word sentiment UK version

In the U.K. visualization, words have a more defined “hump”, meaning that people tended to agreed on where each word fell on the 10-point scale. As well, there appears to be more mutually agreed upon nuance. The U.S. results showed less agreement on words that weren’t on the extreme ends of the sentiment spectrum.

In both regions, the word average was nearly dead-center on the graph and had the highest percentage of people agreeing on its score.

Quantifying Language

It’s human nature to attempt to tame complexity and bring order to chaos. Language, with its fluidity and openness to interpretation, has always presented a tempting challenge.

To this end, researchers have developed lists that ascribe a sentiment score to specific words. Using data mining techniques, it’s possible to gauge the tone of a piece of writing.

One compelling example of this is a project by data analyst, Susan Li, who ran a sentiment analysis on Warren Buffett’s annual shareholder letters, and found that the majority of the letters had a positive tone.

buffett letters sentiment analysis

The one outlier? 2001, which was a challenging year for a number of reasons.

As these techniques continue to evolve, we are likely to better understand why one person’s abysmal is another person’s very bad.

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Misc

Infographic: The Next Characters to Enter the Public Domain

This infographic shows which popular characters will be entering the public domain over the next 15 years.

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Infographic showing which popular characters that will enter public domain in coming years

The Next Characters to Enter the Public Domain

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Copyright is a type of intellectual property right that protects authors’ original works, meaning that their art cannot be used without approval. However, copyright protections do not last forever—eventually, all original work will enter the public domain.

In this graphic, we visualize the popular characters that are set to enter the public domain in the next 15 years, using data compiled from several sources.

How Does a Character Enter the Public Domain?

The amount of time a given work is protected by copyright varies, but this window typically lasts 70 years after the author’s death or 95 years after publication. Once the copyright expires, the work enters the public domain, signaling time for anyone to enjoy and interact with them without legal repercussions.

Which Characters Will Have Their Copyrights Expire Next?

The Brothers Grimm version of Snow White has already had its copyright expire. However, Disney’s iconic Snow White and the Seven Dwarfs version will only enter public domain in 2032.

On January 1st, 2024, the Steamboat Willie versions of Mickey and Minnie Mouse entered public domain (and already, content creators are seizing the opportunity). The modern version of Mickey Mouse will follow suit in roughly 15 years.

Below is a list of popular characters that will be entering the public domain in coming years.

CharacterYear expected to enter the public domain
Sleeping Beautyalready public domain
Snow Whitealready public domain
Pinocchioalready public domain
Peter Panalready public domain
Tinkerbellalready public domain
Captain Hookalready public domain
Winnie-the-Poohalready public domain
Mickey Mouse (Steamboat Willie version)already public domain
Minnie Mouse (Steamboat Willie version)already public domain
Popeye2025
Pluto2026
Betty Boop2026
Goofy2028
Donald Duck2029
King Kong2029
Snow White and the Seven Dwarves (Disney version)2032
Superman2034
Bugs Bunny2035
Batman2035
Joker2036
Captain America2036
Wonder Woman2037
Mickey Mouse (Disney version)2037
Bambie2038

Several of Mickey’s companions—including Pluto (2026), Goofy (2028), and Donald Duck (2029)—will be entering public domain in the next five years along with Betty Boop (2026), King Kong (2029), and Bugs Bunny (2035).

The copyright on many of DC Comics’ stars—like Superman, Batman, the Joker, and Wonder Woman—will expire in the 2030s.

If you found this interesting, check out this visualization on the world’s top media franchises of all-time by revenue.

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