Technology
Prediction Consensus: What the Experts See Coming in 2020
Prediction Consensus: What Experts See Coming in 2020
Through the ages, humans have feared uncertainty. We’ve searched for clues in everything from entrails to tea leaves to the arrangement of heavenly bodies in the night sky.
In the modern era, data and media are the new magic 8-ball. The jury is still out on whether we’ve gotten any better at anticipating the forces that will shape the coming year, but that certainly hasn’t stopped people from trying.
Of the hundreds of forward-looking pieces of content published in the lead-up to 2020, how many of the expert predictions lined up? Was there a consensus on any particular trend, or were predictions all over the map?
During the month of December we analyzed over 100 articles, whitepapers, and interviews to answer that question. While there was no firm consensus on where 2020 will take us, there were a few themes that appeared in multiple publications. Today’s graphic highlights these reappearing predictions, and below, we examine seven of them in more detail.
The Promise and Controversy of 5G
One technology that’s sure to capture the headlines in 2020 is 5G. Broadband speeds of over one gigabit per second will become a reality when 5G technology rolls out across the country, without the cable that currently connects most homes. This prediction is a slam dunk, as some carriers are already testing the technology in select neighborhoods around the United States.
Experts also predict that a wave of 5G-enabled smartphone and IoT products will become commercially available in 2020.
The wild card in this 5G story will be guessing which companies end up building out the new network. Huawei was in a strong position to lead the charge, but the company has been stonewalled in a number countries – most notably the United States, Australia, and Japan. Whether due to national security concerns or protectionism, Chinese companies may continue to face an uphill battle in Western markets.
Fake News 2.0
While many predictions for 2020 were fueled by excitement for new technologies, there was one that was decidedly more ominous – the proliferation of deepfakes. Simply put, deepfakes are videos that harness artificial intelligence to create a convincing likeness of a real person.
With the U.S. presidential election just around the corner, many experts fear that deepfakes are going to do serious damage, manipulating public opinion on both sides of the political spectrum. Unlike fake news, which often comes with obvious visual cues to help determine authenticity, even deepfakes created using free online tools are extremely convincing. If predictions come true, the lead-up to the U.S. election could be a wild ride.
Consumerism in Flux
The late 2010’s were a turbulent time for retail. The rise of ecommerce and shifting consumer preferences combined to cause a “retailpocalypse”, and many brands are still struggling to evolve their brick and mortar strategy to compete in an Amazon Prime world. Experts are predicting new evolutions for physical stores that are powered by technology instead of human employees.
The incarnation of this approach that will likely garner the most attention will be the next wave of cashierless Amazon Go locations opening in cities around the country.
Experts also predict that brands will mimic the example of Amazon’s Whole Foods, and incorporate online order pick-up locations within their physical stores. Increasingly, the line between ecommerce and traditional retail is blurring.
The Cookie Begins to Crumble
In 2019, approximately $330 billion was spent on digital advertising, but privacy regulations such as GDPR and the CCPA – California’s new privacy law – are causing massive disruption and upheaval in this industry.
For many years, the humble internet cookie has done the heavy lifting in collecting your personal data from online activity. This data is what advertisers use to reach you as you scroll Instagram or read articles online. Already, changes to Safari and Firefox wiped out about 40% of all third-party cookies, and in a world where people need to physically click a button on each site to allow cookies, it’s unclear how viable the technology will be as privacy measures are enacted.
The Call of the Picket Fence
One of main predictions going into 2020 is that starter homes will be a leading category in new home builds. For millions of millennials around the country in the rental market, a starter home – the first residence a person or family can afford to purchase, often using a combination of savings and mortgage financing – will begin to look more appealing.
Rent in American cities has been marching upward for nearly a decade, and the promise of more space and entry into the home ownership market may lure more of this generational cohort to the suburbs.
Also on the topic of real estate, a few experts noted that even if there is an economic downturn in 2020, the housing market is unlikely to take a big hit.
All Eyes on IPOs
Despite experiencing a rough patch in 2019, SoftBank and its gargantuan Vision Fund will remain one of the most powerful forces in Silicon Valley this year. Masayoshi Son, Softbank’s enigmatic CEO, appears to have adopted a more pragmatic approach, citing a company’s “ability to turn a profit in the future” as a yardstick of evaluating the value of an investment.
Experts predict that in light of the very public PR disasters of unicorns Uber and WeWork, investors will be much more skeptical of high-valuation IPOs.
In 2020, more companies are predicted to opt for a direct listing to go public.
What Goes Up?
When the ball dropped to usher in 2019, market sentiment was leaning toward an impending recession. A year later, the economic expansion is still underway, and many experts now have a more positive outlook for 2020.
The majority of predictions we analyzed foresaw a year of continued job growth and modest gains in the stock market. Here’s a look at S&P 500 end target predictions from some of Wall Street’s top strategists:
The Elephant in the Oval
One prediction nobody seemed particularly keen to make was on the result of the impending U.S. presidential election.
Experts are likely happy to take a wait-and-see approach until the Democratic nominee is announced. Also looming in the back of people’s minds might be the memory of 2016, which was a powerful reminder that even predictions that seem like a sure thing don’t always pan out as expected.
[Experts] can’t predict the markets with any useful consistency, any more than the gizzard squeezers could tell the Roman emperors when the Huns would attack.
– Peter Lynch
A note on methodology: To make sure we captured a robust cross section of predictions for the coming year, we spent the month of December tracking down and analyzing hundreds of articles, whitepapers, and interviews from respected sources. For this exercise, we chose to focus on four broad, interconnected themes – the economy, consumerism, real estate, and technology. In the end, we analyzed 100+ published pieces, and captured 150+ predictions. We focused on content from media publications in Comscore’s top 100, major banks and consultancies, and brands and agencies with high-quality thought leadership. In the end, we highlighted the 25 predictions that appeared the most often.
Technology
Nvidia Joins the Trillion Dollar Club
America’s biggest chipmaker Nvidia has joined the trillion dollar club as advancements in AI move at lightning speed.

Nvidia Joins the Trillion Dollar Club
Chipmaker Nvidia is now worth nearly as much as Amazon.
America’s largest semiconductor company has vaulted past the $1 trillion market capitalization mark, a milestone reached by just a handful of companies including Apple, Amazon, and Microsoft. While many of these are household names, Nvidia has only recently gained widespread attention amid the AI boom.
The above graphic compares Nvidia to the seven companies that have reached the trillion dollar club.
Riding the AI Wave
Nvidia’s market cap has more than doubled in 2023 to over $1 trillion.
The company designs semiconductor chips that are made of silicon slices that contain specific patterns. Just like you flip an electrical switch by turning on a light at home, these chips have billions of switches that process complex information simultaneously.
Today, they are integral to many AI functions—from OpenAI’s ChatGPT to image generation. Here’s how Nvidia stands up against companies that have achieved the trillion dollar milestone:
Joined Club | Market Cap in trillions | Peak Market Cap in trillions |
|
---|---|---|---|
Apple | Aug 2018 | $2.78 | $2.94 |
Microsoft | Apr 2019 | $2.47 | $2.58 |
Aramco | Dec 2019 | $2.06 | $2.45 |
Alphabet | Jul 2020 | $1.58 | $1.98 |
Amazon | Apr 2020 | $1.25 | $1.88 |
Meta | Jun 2021 | $0.68 | $1.07 |
Tesla | Oct 2021 | $0.63 | $1.23 |
Nvidia | May 2023 | $1.02 | $1.02 |
Note: Market caps as of May 30th, 2023
After posting record sales, the company added $184 billion to its market value in one day. Only two other companies have exceeded this number: Amazon ($191 billion), and Apple ($191 billion).
As Nvidia’s market cap reaches new heights, many are wondering if its explosive growth will continue—or if the AI craze is merely temporary. There are cases to be made on both sides.
Bull Case Scenario
Big tech companies are racing to develop capabilities like OpenAI. These types of generative AI require vastly higher amounts of computing power, especially as they become more sophisticated.
Many tech giants, including Google and Microsoft use Nvidia chips to power their AI operations. Consider how Google plans to use generative AI in six products in the future. Each of these have over 2 billion users.
Nvidia has also launched new products days since its stratospheric rise, spanning from robotics to gaming. Leading the way is the A100, a powerful graphics processing unit (GPU) well-suited for machine learning. Additionally, it announced a new supercomputer platform that Google, Microsoft, and Meta are first in line for. Overall, 65,000 companies globally use the company’s chips for a wide range of functions.
Bear Case Scenario
While extreme investor optimism has launched Nvidia to record highs, how do some of its fundamental valuations stack up to other giants?
As the table below shows, its price to earnings (P/E) ratio is second-only to Amazon, at 214.4. This shows how much a shareholder pays compared to the earnings of a company. Here, the company’s share price is over 200 times its earnings on a per share basis.
P/E Ratio | Net Profit Margin (Annual) | |
---|---|---|
Apple | 30.2 | 25.3% |
Microsoft | 36.1 | 36.7% |
Aramco | 13.5 | 26.4% |
Alphabet | 28.2 | 21.2% |
Amazon | 294.2 | -0.5% |
Meta | 33.9 | 19.9% |
Tesla | 59.0 | 15.4% |
Nvidia | 214.4 | 16.19% |
Consider how this looks for revenue of Nvidia compared to other big tech names:
$NVDA $963 billion market cap, 38x Revenue
$MSFT $2.5 trillion market cap, 12x Revenue$TSLA $612 billion market cap, 7.8x Revenue$AAPL $2.75 trillion market cap, 7.3x Revenue$GOOG $1.6 trillion market cap, 6.1x Revenue$META $672 billion market cap, 6x Revenue pic.twitter.com/VgkKAfiydx— Martin Pelletier (@MPelletierCIO) May 29, 2023
For some, Nvidia’s valuation seems unrealistic even in spite of the prospects of AI. While Nvidia has $11 billion in projected revenue for the next quarter, it would still mean significantly higher multiples than its big tech peers. This suggests the company is overvalued at current prices.
Nvidia’s Growth: Will it Last?
This is not the first time Nvidia’s market cap has rocketed up.
During the crypto rally of 2021, its share price skyrocketed over 100% as demand for its GPUs increased. These specialist chips help mine cryptocurrency, and a jump in demand led to a shortage of chips at the time.
As cryptocurrencies lost their lustre, Nvidia’s share price sank over 46% the following year.
By comparison, AI advancements could have more transformative power. Big tech is rushing to partner with Nvidia, potentially reshaping everything from search to advertising.
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