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Visualizing the Unicorn Landscape in 2019



Unicorn infographic

Visualizing the Unicorn Landscape in 2019

It was only six years ago that venture capitalist Aileen Lee coined the term “unicorn” to describe any privately-held startup worth $1 billion or more.

At the time, such valuations were so rare that they deserved a special name – but since then, it’s fair to say that the landscape has shifted dramatically. The startup boom intensified, and capital flowed into private companies at an unprecedented pace.

In recent times, unicorns have multiplied more like rabbits, and investors have propped up the combined value of the world’s 326 unicorns to the tune of $1.1 trillion.

Breaking down the World’s 326 Unicorns

Today’s chart uses data from the Unicorn Tracker created by CB Insights, and it breaks down the unicorn landscape by sector, valuation, and country.

Let’s start by looking at the biggest unicorns currently in existence:

RankCompanyValuation ($B)CountrySector
#1Toutiao (ByteDance)$75ChinaMedia
#2Uber$72United StatesOn-Demand
#3Didi Chuxing$56ChinaOn-Demand
#4WeWork$47United StatesOther
#5JUUL Labs$38United StatesOther
#6Airbnb$29United StateseCommerce
#7Stripe$23United StatesFintech
#8SpaceX$19United StatesOther
#9Epic Games$15United StatesOther
Note: data is current as of May 3, 2019

ByteDance is the world’s largest unicorn at a $75 billion valuation. The company owns Toutiao, a popular machine-learning enabled content platform in China that customizes feeds based on a user’s reading preferences. It also owns video sharing platform Tik Tok.

Experts are estimating that over 100 unicorns could IPO in 2019, including Uber and Airbnb from the above list.

So far this year, Lyft and Pinterest have already hit the public market – and another recent unicorn to IPO was conferencing platform Zoom Video, which has seen shares increase 120% in price since its impressive mid-April debut.

Unicorns by Sector

The two most common sectors for unicorns are Internet Software Services and E-commerce.

Sector# of UnicornsValuation ($B)
Internet Software Services82$153
On Demand23$200
Data analytics12$27
Travel Tech7$11
Total326$1,086 billion
Note: data is current as of March 2019

However, as you can see, the segment most valued by investors is On-Demand, which includes companies like Uber, Didi Chuxing, and DoorDash.

Unicorns by Geography

Nearly half of the world’s unicorns come from the U.S., but China also has an impressive roster of highly valued startups.

Country# of Unicorns%
South Korea61.8%
Rest of World329.8%
Note: data is current as of March 2019

Strangely, outside of the six major countries listed above, the rest of the world only combines for a measly 32 unicorns – less than 10% of the global total.

Unicorns by Valuation

Seven unicorns – including Uber, WeWork, Airbnb, and ByteDance – account for almost 30% of all of the value of the entire landscape.

Valuation Range# of UnicornsValue ($B)% of Value
$20+ billion7$32129.5%
$10-20 billion13$15113.9%
$5-10 billion26$15314.1%
$1-5 billion280$46142.5%
Note: data is current as of March 2019

The bottom of the pyramid ($1-5 billion in valuation) holds 280 companies. Added together, they are worth $461 billion, which is equal to 42.5% of the unicorn total.

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What Would $5,000 Invested in Nvidia Be Worth Today?

Small fortunes have been made for those investing in Nvidia stock. But how much would have they earned if they bought before it skyrocketed?



What Would $5,000 Invested in Nvidia Be Worth Today?

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Investing in Nvidia has been highly lucrative, especially for investors who got in early.

As America’s largest chipmaker, its stock price has soared given its critical role in powering AI. Last year alone, its share price jumped 272%, vaulting it into becoming one of the world’s most valuable companies.

This graphic shows how much a $5,000 investment in Nvidia would have grown over time, based on data from Yahoo Finance.

Investing in Nvidia Before the AI Boom

Below, we show how much an investment in Nvidia would have increased in value over the last several decades:

Year Invested (January 1st)Stock PriceStarting ValueValue Today (as of Feb 15, 2024)

For those who bought in 2000, a $5,000 investment would be worth over $4.7 million today, with Nvidia’s stock price rising 94,261% over the time period.

At the time, Nvidia had just invented its graphics processing unit (GPU), which allowed computer graphics to render more seamlessly in video games and video editing. These high-performance units complete complex computing tasks, and Nvidia was creating leading technology at the time.

Over the last decade, Nvidia has increasingly focused on AI technology, with key developments launching as early as 2012. Yet it was not until 2020 when its share price really began to soar as the company’s end customer segments increasingly became data centers and cloud computing, alongside video games.

In fact, since 2020 alone, its share price has soared 1,129%—making a $5,000 investment worth twelve times as much today.

So far this year, its stock price shows no sign of stopping, driven by its outsized role in the AI chipmaking market. Roughly 70% of all chips are sold by Nvidia, outpacing key competitor AMD by a landslide.

The company’s Q4 revenues topped $22 billion, setting another historical record, amounting to a 265% year-over-year increase in revenues. In 2023, Nvidia sold 2.5 million chips with customers including OpenAI, Microsoft, Meta Platforms, and Alphabet. The price range for these chips can span anywhere from $16,000 to $100,000.

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