Markets
Animation: The Earnings of the Biggest Movie Franchises Over the Last 20 Years
Note: The Numbers defines North America as the United States, Canada, Puerto Rico and Guam. The data here does not cover all of the top-grossing movie franchises.
Animation: The Earnings of the Biggest Movie Franchises Over the Last 20 Years
From Iron Man to Luke Skywalker, viewers love watching their favorite heroes triumph over evil time and time again. These successful movie franchises have won our hearts, and padded film studios’ wallets in the process.
Today’s animation comes from Reddit user /u/rebellious_scum and it charts North American box office sales for select movie franchises, as reported by movie data website The Numbers. The daily ticket earnings were captured from May 19, 1999 (release date of Star Wars: Episode I) to April 4, 2019 and adjusted for inflation.
What stands out the most?
The clear takeaway from the animation is Marvel’s exponential earnings growth since it debuted with Iron Man in 2008.
As of April 4, the franchise had earned inflation-adjusted revenue of $7.63 billion – almost double that of runner-up Star Wars, which totaled $4.03 billion. Of course, this does not take into account data from the record-shattering release of Avengers: Endgame on April 26th, which would skew numbers in Marvel’s favor even more.
Average Revenue Per Movie
While these numbers sound impressive, what’s the average revenue each movie has generated in North America?
Using the animation’s inflation-adjusted numbers, here’s how it all breaks down:
Star Wars and Middle Earth top the list in terms of average revenue per movie. Meanwhile, Marvel lands in third place and is closely followed by Pirates of the Caribbean, the Wizarding World, and the DC Extended Universe (DCEU).
Compared to direct competitor DCEU, Marvel earns roughly $30 million more per movie.
The Rate of Movie Production
The secret, in part, to Marvel’s astronomical surge?
They produce movies at breakneck speed. The studio knows it has a winning recipe, and cooks up movies quickly to stay fresh in viewers’ minds.
In twelve years, Marvel Studios has produced 22 movies including Avengers: Endgame. By comparison, the giant James Bond franchise has produced 24 movies since its inception 57 years ago in 1962.
Source: 007.com, Marvel.com
The Market Share Leaders
With Disney’s recent purchase of Fox, the ownership of movie franchises became even more concentrated.
Today, Hollywood essentially has three parent companies: The Walt Disney Company, Universal/Comcast Corp., and WarnerMedia (previously TimeWarner).
Here’s who owns the above eight franchises:
Sources: Business Insider, Forbes, Fortune, The Tolkien Society
Disney is a major player in the franchise space, and shows no signs of slowing down. There are even talks that the company is looking to reboot the Pirates of the Caribbean franchise.
In an industry full of risk, studios are looking to capitalize on a winning franchise formula: build a trusted brand with beloved characters, and produce movies as fast as time will allow.
Markets
Which Countries Hold the Most U.S. Debt?
Foreign investors hold $7.3 trillion of the national U.S. debt. These holdings declined 6% in 2022 amid a strong U.S. dollar and rising rates.

Which Countries Hold the Most U.S. Debt in 2022?
Today, America owes foreign investors of its national debt $7.3 trillion.
These are in the form of Treasury securities, some of the most liquid assets worldwide. Central banks use them for foreign exchange reserves and private investors flock to them during flights to safety thanks to their perceived low default risk.
Beyond these reasons, foreign investors may buy Treasuries as a store of value. They are often used as collateral during certain international trade transactions, or countries can use them to help manage exchange rate policy. For example, countries may buy Treasuries to protect their currency’s exchange rate from speculation.
In the above graphic, we show the foreign holders of the U.S. national debt using data from the U.S. Department of the Treasury.
Top Foreign Holders of U.S. Debt
With $1.1 trillion in Treasury holdings, Japan is the largest foreign holder of U.S. debt.
Japan surpassed China as the top holder in 2019 as China shed over $250 billion, or 30% of its holdings in four years.
This bond offloading by China is the one way the country can manage the yuan’s exchange rate. This is because if it sells dollars, it can buy the yuan when the currency falls. At the same time, China doesn’t solely use the dollar to manage its currency—it now uses a basket of currencies.
Here are the countries that hold the most U.S. debt:
Rank | Country | U.S. Treasury Holdings | Share of Total |
---|---|---|---|
1 | 🇯🇵 Japan | $1,076B | 14.7% |
2 | 🇨🇳 China | $867B | 11.9% |
3 | 🇬🇧 United Kingdom | $655B | 8.9% |
4 | 🇧🇪 Belgium | $354B | 4.8% |
5 | 🇱🇺 Luxembourg | $329B | 4.5% |
6 | 🇰🇾 Cayman Islands | $284B | 3.9% |
7 | 🇨🇭 Switzerland | $270B | 3.7% |
8 | 🇮🇪 Ireland | $255B | 3.5% |
9 | 🇹🇼 Taiwan | $226B | 3.1% |
10 | 🇮🇳 India | $224B | 3.1% |
11 | 🇭🇰 Hong Kong | $221B | 3.0% |
12 | 🇧🇷 Brazil | $217B | 3.0% |
13 | 🇨🇦 Canada | $215B | 2.9% |
14 | 🇫🇷 France | $189B | 2.6% |
15 | 🇸🇬 Singapore | $179B | 2.4% |
16 | 🇸🇦 Saudi Arabia | $120B | 1.6% |
17 | 🇰🇷 South Korea | $103B | 1.4% |
18 | 🇩🇪 Germany | $101B | 1.4% |
19 | 🇳🇴 Norway | $92B | 1.3% |
20 | 🇧🇲 Bermuda | $82B | 1.1% |
21 | 🇳🇱 Netherlands | $67B | 0.9% |
22 | 🇲🇽 Mexico | $59B | 0.8% |
23 | 🇦🇪 UAE | $59B | 0.8% |
24 | 🇦🇺 Australia | $57B | 0.8% |
25 | 🇰🇼 Kuwait | $49B | 0.7% |
26 | 🇵🇭 Philippines | $48B | 0.7% |
27 | 🇮🇱 Israel | $48B | 0.7% |
28 | 🇧🇸 Bahamas | $46B | 0.6% |
29 | 🇹🇭 Thailand | $46B | 0.6% |
30 | 🇸🇪 Sweden | $42B | 0.6% |
31 | 🇮🇶 Iraq | $41B | 0.6% |
32 | 🇨🇴 Colombia | $40B | 0.5% |
33 | 🇮🇹 Italy | $39B | 0.5% |
34 | 🇵🇱 Poland | $38B | 0.5% |
35 | 🇪🇸 Spain | $37B | 0.5% |
36 | 🇻🇳 Vietnam | $37B | 0.5% |
37 | 🇨🇱 Chile | $34B | 0.5% |
38 | 🇵🇪 Peru | $32B | 0.4% |
All Other | $439B | 6.0% |
As the above table shows, the United Kingdom is the third highest holder, at over $655 billion in Treasuries. Across Europe, 13 countries are notable holders of these securities, the highest in any region, followed by Asia-Pacific at 11 different holders.
A handful of small nations own a surprising amount of U.S. debt. With a population of 70,000, the Cayman Islands own a towering amount of Treasury bonds to the tune of $284 billion. There are more hedge funds domiciled in the Cayman Islands per capita than any other nation worldwide.
In fact, the four smallest nations in the visualization above—Cayman Islands, Bermuda, Bahamas, and Luxembourg—have a combined population of just 1.2 million people, but own a staggering $741 billion in Treasuries.
Interest Rates and Treasury Market Dynamics
Over 2022, foreign demand for Treasuries sank 6% as higher interest rates and a strong U.S. dollar made owning these bonds less profitable.
This is because rising interest rates on U.S. debt makes the present value of their future income payments lower. Meanwhile, their prices also fall.
As the chart below shows, this drop in demand is a sharp reversal from 2018-2020, when demand jumped as interest rates hovered at historic lows. A similar trend took place in the decade after the 2008-09 financial crisis when U.S. debt holdings effectively tripled from $2 to $6 trillion.
Driving this trend was China’s rapid purchase of Treasuries, which ballooned from $100 billion in 2002 to a peak of $1.3 trillion in 2013. As the country’s exports and output expanded, it sold yuan and bought dollars to help alleviate exchange rate pressure on its currency.
Fast-forward to today, and global interest-rate uncertainty—which in turn can impact national currency valuations and therefore demand for Treasuries—continues to be a factor impacting the future direction of foreign U.S. debt holdings.
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