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24 Cognitive Biases That Are Warping Your Perception of Reality

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We are each entitled to our own personal world view.

Unfortunately, when it comes to interpreting information and making objective sense of reality, human brains are hard-wired to make all kinds of mental mistakes that can impact our ability to make rational judgments.

In total, there are 180+ cognitive biases that mess with how we process data, think critically, and perceive reality.

Flawed Human Reasoning

There is no simple way to get around these basic human instincts, but one thing that we can do is understand the specific mistakes we make and why.

Today’s infographic comes to us from School of Thought, a non-profit dedicated to spreading critical thinking. The graphic describes 24 of the key biases that warp our sense of reality, providing useful examples along the way.

24 Cognitive Biases That Are Warping Your Perception of Reality

At the beginning of the infographic, you may have noticed illustrations of two gentlemen.

In case you were wondering, those happen to represent Daniel Kahneman and Amos Tversky, two of the leading social scientists known for their contributions to this field. Not only did they pioneer work around cognitive biases starting in the late 1960s, but their partnership also resulted in a Nobel Prize in Economics in 2002.

Biases Distorting Reality

Here are a few examples of particular biases that work to warp your perception of what is real:

Declinism:
You remember the past as better than it was, and expect the future to be worse than it is likely to be. This is an interesting one, since statistically this is one of the most peaceful and prosperous times in history – yet the 24-hour news cycle rarely reflects this. (For a good example how the world is improving, see these six charts)

Just World Hypothesis:
Your preference for a just world makes you presume that it exists. Of course, it’s uncomfortable to think that the world is unfair, but by understanding this you will make more accurate judgments about people and situations.

Belief Bias
If a conclusion supports your existing beliefs, you’ll rationalize anything that supports it. In other words, instead of willingly looking at new information, we are primed to defend our own ideas without actually questioning them.

Framing Effect:
Context and delivery can have a big impact on how a story is interpreted. We must have the humility to recognize that we can be manipulated, and work to limit the effect that framing has on our critical thinking.

Want to see more on cognitive biases? Here are 188 of them in one infographic.

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Economy

The $300 Billion Counterfeit Goods Problem, and How It Hurts Brands

Every year, the global economy loses over $300 billion from the sale of counterfeit goods. Here are the problems created by this, and why they matter.

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When you are walking along the boardwalk on vacation, you know it’s a “buyer beware” type of situation when you buy directly from a street vendor.

Those Cuban cigars are probably not Cubans, the Louis Vuitton bag is a cheap replica, and the Versace sunglasses too cheap to be the real thing.

But what if you placed an order for something you thought was truly legitimate, and the fake brand had you fooled? What if this imitation product fell apart in a week, short-circuited, or even caused you direct harm?

Can you Spot a Fake?

Today’s infographic comes to us from Best Choice Reviews, and it highlights facts and figures around counterfeit goods that are passed off as quality brands, and how this type of activity damages consumers, businesses, and the wider economy.

The $300 Billion Counterfeit Goods Problem, and How It Hurts Brands

In 2018, counterfeit goods caused roughly $323 billion of damage to the global economy.

These fake products, which pretend to by genuine by using similar design and packaging elements, are not only damaging to the reputations of real brands – they also lead to massive issues for consumers, including the possibility of injury or death.

A Surprisingly Widespread Issue

While it’s easy to downplay the issue of fake goods, it turns out that the data is pretty clear on the subject – and counterfeit goods are finding their way into consumer hands in all sorts of ways.

More than 25% of consumers have unwillingly purchased non-genuine goods online – and according to a test by the U.S. Government Accountability Office, it was found that two of every five brand name products they bought online (through 3rd party retailers) were counterfeits.

Some of the most common knockoff goods were as follows:

  • Makeup – 32%
  • Skincare – 25%
  • Supplements – 22%
  • Medication – 16%
    • Aside from the direct impact on consumers and brands themselves, why does this matter?

      The Importance of Spotting Fakes

      Outside of the obvious implications, counterfeit activity can open up the door to bigger challenges as well.

    • Economic Impact
      On a macro scale, the sale of counterfeit goods can snowball into other issues. For example, U.S. accusations of Chinese manufacturers for stealing and reproducing intellectual property has been a major driver of tariff action.
    • Unsecure Information
      Counterfeit merchants present higher risks for credit card fraud or identity theft, while illegal download sites can host malware that steals personal information
    • Criminal Activity
      Funds from illicit goods can also be used to help bankroll other illegal activities, such as extortion or terrorism.
    • Unsafe Problems
      It was found that 99% of all fake iPhone chargers failed to pass critical safety tests – and 10% of medical products are counterfeits in developing countries, which can raise the risk of illness or even death.

    The issue of fake goods is not only surprisingly widespread in the online era, but the imitation of legitimate brands can also be a catalyst for more serious problems.

    As a consumer, there are several things you can do to increase the confidence in your purchases, and it all adds up to make a difference.

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Maps

Mapped: The Literal Translation of Every Country’s Name

From Colombia to China, explore this map to uncover the diverse histories and cultures represented in the literal translation of each country’s name.

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Mapped: The Literal Translation of Every Country’s Name

View the full-size version of the infographic by clicking here

These days, planes, trains, and automobiles can deliver us to any destination we can name. But how often can we say we know the origins of those names?

Today’s map comes to us courtesy of Credit Card Compare, and it visualizes the literal translations of every country’s name, arranged by continent. Of course, naming conventions are always layered and open to interpretation — especially when they’ve gone through multiple levels of translation — but it’s still an interesting exercise to trace where they are thought to come from.

NA map names

North America

Starting with the Great White North, Canada’s name is derived from the Indigenous Huron people. Kanata means village, or settlement, in the Iroquoian language. Meanwhile, The United States of America was named in honor of the Italian explorer Amerigo Vespucci. Vespucci is credited with correcting Columbus’ error, in which the latter mistook the New World for the East Indies.

Finally, Mexico comes from the simplified Spanish translation for the Aztec capital, Metztlixihtlico, which is said to mean “place at the center of the moon”. The word is a blend of mētztli for ‘moon’, xictli for ‘navel’ or ‘centre’, and the suffix -co for ‘place’.

SA map names

South America

Brazil’s name is actually shortened from Terra do Brasil (land of Brazil). The brazilwood tree, or pau-brasil, was valued highly in the early 16th century. It was used to produce red dyes for the European textile industry — hence the “red like an ember” moniker.

Uruguay has a couple of meanings attached to it, the first being “Bird’s Tail” in reference to the uru, a type of quail that lived by the river. Another association is the uruguä, a species of mussel, for which the country is named “River of Shellfish”. It’s interesting to note the relationship to water and rivers, which is reflected in the similarly-themed naming history across the continent.

Venezuela is named for its resemblance to the Italian city of Venice, thus gaining the title of “Little Venice”. Another area also named after European cities? Colombia, which was originally named “New Granada” in a hat tip to the capital of the Spanish province.

Europe map names

Europe

The “Land of the Franks”, France, gets its namesake from the Latin word francia. This dates back even further to the Old German word franka, meaning brave, or fierce. There’s also a political angle to the name: King Louis V famously proclaimed that “France signifies freedom”.

The exact origin for Germany is unknown, possibly because it was composed of various tribes and states before 1871. It’s known as Deutschland (for “of the people”) in German, Alemania in Spanish, Niemcy in Polish, and Saksa in Finnish. Another theory ties it with the Celtic word ‘gair’ for neighbor.

By the Mediterranean, the boot-shaped country of Italy gets its name from the symbol of the Southern Italic Vitali tribe: the bull. The name is connected to the Latin vitulus for ‘calf’ or ‘sons of the bull’. Another interpretation is the phrase diovi-telia, which translates to “land of the light”.

Asia map names

Asia

China’s English name comes from the Qin dynasty, the first unified and multinational state in Chinese history. Although the dynasty only existed between 221-207 BC, it had a profound and lasting influence on the country. A fascinating tidbit is that China’s name in fact borrows from the Persian language, and even Sanskrit.

India’s name comes from Greek, but also the Sanskrit Síndhu, where both refer to the Indus River. Bharat is another official and historically significant name for the Republic of India, and Hindustan is an alternative name for the region, but its use depends on context and language.

Oceania map names

Oceania

The Land Down Under of Australia is fairly geographical in its name, drawn from the Latin australis for “southern”. The explorer Matthew Flinders popularized the name as we know it in 1804, and “Australia” replaced “New Holland” as the official continent.

The Māori name for New Zealand is Aotearoa, which is most commonly defined as “the long white cloud” — a reference to early Polynesian navigators discovering the country by relying on cloud formations.

Africa map names

Africa

The name Egypt comes from the Ancient Greek Aiguptos and Latin Ægyptus, and is also derived from hūt-kā-ptah (Temple of the Soul of Ptah). The ancient Egyptian name for the country was km.t (pronounced “kemet”), meaning “black land” likely for the fertile soils of the Nile valley. Today, Egypt’s official name is Jumhūrīyat Miṣr al-ʻArabīyah, or “Arab Republic of Egypt”.

South Africa is aptly named for its geographical location. Interestingly, however, the country has different names in the country’s 11 official languages, including English, Afrikaans, the Venda language, the Tsonga language, and the Nguni and Sotho languages.

What rich histories can be uncovered from your country’s name?

Note: Where some of the country names on the individual maps vary from the translations, please consult the original research document which include the English translations and explanations behind the etymology.

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