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Every Single Cognitive Bias in One Infographic

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Cognitive Bias Infographic

Every Single Cognitive Bias in One Infographic

View the high resolution version of today’s graphic by clicking here.

The human brain is capable of incredible things, but it’s also extremely flawed at times.

Science has shown that we tend to make all sorts of mental mistakes, called “cognitive biases”, that can affect both our thinking and actions. These biases can lead to us extrapolating information from the wrong sources, seeking to confirm existing beliefs, or failing to remember events the way they actually happened!

To be sure, this is all part of being human—but such cognitive biases can also have a profound effect on our endeavors, investments, and life in general.

For this reason, today’s infographic from DesignHacks.co is particularly handy. It shows and groups each of the 188 known confirmation biases in existence.

What is a Cognitive Bias?

Humans have a tendency to think in particular ways that can lead to systematic deviations from making rational judgments.

These tendencies usually arise from:

  • Information processing shortcuts
  • The limited processing ability of the brain
  • Emotional and moral motivations
  • Distortions in storing and retrieving memories
  • Social influence

Cognitive biases have been studied for decades by academics in the fields of cognitive science, social psychology, and behavioral economics, but they are especially relevant in today’s information-packed world. They influence the way we think and act, and such irrational mental shortcuts can lead to all kinds of problems in entrepreneurship, investing, or management.

Cognitive Bias Examples

Here are five examples of how these types of biases can affect people in the business world:

1. Familiarity Bias: An investor puts her money in “what she knows”, rather than seeking the obvious benefits from portfolio diversification. Just because a certain type of industry or security is familiar doesn’t make it the logical selection.

2. Self-Attribution Bias: An entrepreneur overly attributes his company’s success to himself, rather than other factors (team, luck, industry trends). When things go bad, he blames these external factors for derailing his progress.

3. Anchoring Bias: An employee in a salary negotiation is too dependent on the first number mentioned in the negotiations, rather than rationally examining a range of options.

4. Survivorship Bias: Entrepreneurship looks easy, because there are so many successful entrepreneurs out there. However, this is a cognitive bias: the successful entrepreneurs are the ones still around, while the millions who failed went and did other things.

5. Gambler’s Fallacy: A venture capitalist sees a portfolio company rise and rise in value after its IPO, far behind what he initially thought possible. Instead of holding on to a winner and rationally evaluating the possibility that appreciation could still continue, he dumps the stock to lock in the existing gains.

This post was first published in 2017. We have since updated it, adding in new content for 2021.

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Misc

Chart: Which Countries Eat the Most Instant Noodles?

The top ranked country ate about 30 instant noodle servings per person in 2023, at a rate of slightly more than two helpings a month.

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A cropped chart showing the number of instant noodle servings consumed by country in 2023.

Chart: Which Countries Eat the Most Instant Noodles?

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

The world collectively consumed 120 billion instant noodle servings in 2023. But which countries ate the most?

We visualize the country-level breakdown with estimated figures from the World Instant Noodles Association (WINA).

ℹ️ Established in March 1997, WINA collects and distributes data related to instant noodles for safe consumption and quality.

Ranked: Countries by their Instant Noodle Consumption

Unsurprisingly, the now second-most populous country in the world, China, (along with Hong Kong SAR) ate about 42 billion instant noodle servings in 2023. This works out to about 30 noodle helpings per person in the year.

RankCountryRegionInstant Noodle
Servings Consumed
1🇨🇳 China and
🇭🇰 Hong Kong
Asia42.2B
2🇮🇩 IndonesiaAsia14.5B
3🇮🇳 IndiaAsia8.7B
4🇻🇳 VietnamAsia8.1B
5🇯🇵 JapanAsia5.8B
6🇺🇸 U.S.North America5.1B
7🇵🇭 PhilippinesAsia4.4B
8🇰🇷 South KoreaAsia4.0B
9🇹🇭 ThailandAsia4.0B
10🇳🇬 NigeriaAfrica3.0B
11🇧🇷 BrazilSouth America2.6B
12🇷🇺 RussiaEurope/Asia2.2B
N/A🌍 Rest of WorldOther15.6B

Staying in Asia, Indonesia (14.5 billion servings), India (8.7 billion), Vietnam (8.1 billion) and Japan (5.8 billion) make up the top five.

The U.S. is the top ranked country by instant noodle consumption (5.1 billion servings) from outside Asia. There are also only two non-Asian countries in the top 10, with the other being Nigeria (3 billion portions).

Russia is the top ranked European country for instant noodle consumption, 12th overall with 2.2 billion servings.

Noodle Preferences Around the World

There’s a large variety in instant noodle brands worldwide, catering to different populations’ specific cultural and dietary habits.

For example, given Indonesia’s largely Muslim population, most noodle products are halal.

On the other hand, vegetable and tomato-based soups are eaten the most in India due to its large vegetarian population.

Meanwhile, Vietnam prefers a shrimp-flavored broth along with pho rice noodles, which are popular in the country.

To end with a fun fact, instant noodles sold in the U.S. are generally cut shorter due to most people eating them with a spoon and/or fork.

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