29 Psychological Tricks Used To Make You Buy More
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29 Psychological Tricks To Make You Buy More

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29 Psychological Tricks Used To Make You Buy More

29 Psychological Tricks To Make You Buy More

Ever suffered from buyer’s remorse? You’re not alone.

According to a recent survey, only 5% of people have never felt guilty about buying something. That means the majority of us, at some point in our lives, have regretted a purchase.

But consumers aren’t necessarily only to blame for impulse buys. After all, we’re constantly bombarded with advertisements and marketing tactics specifically tailored to try and get us to spend more money.

Today’s graphic by TitleMax explains 29 different psychological tactics that marketers try to get consumers to buy more.

Tricks are for Marketers

While this list isn’t exhaustive, it provides some key examples of the ways that marketers are attempting to influence your subconscious mind.

We noticed some high-level trends among the 29 tactics, which we compiled into four overarching sections:

  • Visual Pricing Tricks
    These tricks aim to intentionally minimize the appearance of the price, so it’s more palatable to consumers. For instance, a store will price something at $9.99 instead of $10.00, or label a product as “buy-one-get-one” rather than 50% off.
  • Intentional Language Tricks
    It’s not what you say, but how you say it. Making products seem costly to manufacture, offering exclusivity, and using words associated with small amounts fall under this category. These tricks use semantics to position a product in an appealing way.
  • Brick-and-Mortar Tricks
    A store’s layout is less arbitrary than you may realize. Having a bright and colorful entrance, playing calm and slow music, and putting the essential items at the back of the store are a few tactics that fall into this section. These tricks use displays and product placement to influence consumer behavior.
  • Urgency Tricks
    A false sense of urgency and phase-out discounts are included in this category. If a consumer believes they might miss out on a deal, they’re more likely to buy.

The Theories in Practice

While most retailers are guilty of using at least a few of these tactics, several big companies are notorious for their use of psychological tricks to boost sales.

For instance, Ikea is well known for its confusing, maze-like layout. This is no accident, as an Ikea store’s architecture is designed specifically to maximize product exposure—it’s mastered what’s called the Gruen effect, a term named after architect Victor Gruen, whose elaborate displays were proven to convert browsers into buyers.

Another example is Walmart’s rollback pricing, which uses visual contrast to make the sale price more appealing. It’s clearly served the company well—in 2019, Walmart made $524 billion in revenue, making it the world’s largest retailer.

Costco uses a few tactics on the list, but one it’s notorious for is putting fresh produce in the back of the store. That means customers need to pass through the electronics, clothing, and household goods sections before they can get to the necessities.

While the above tactics are in a gray area, other tricks are flat out dishonest. Makeup brand Sunday Riley was caught writing fake Sephora reviews to boost sales. Employees were encouraged to write outstanding reviews for the company, and the CEO even provided instructions on how to avoid getting caught.

The Influencer Era

As consumers become aware of certain marketing tactics, retailers are forced to switch up their game in order to remain effective.

A relatively recent phenomenon is influencer marketing, which is when brands partner with vloggers or influencers to endorse a product. And these partnerships tend to work—a recent survey revealed that 40% of people have purchased something based on an influencer’s recommendation.

But how long will influencer marketing—or any of these tactics—stay effective? Some of the more subtle pricing tactics might stay relevant for longer, but it’s unlikely that all of these tricks will stand the test of time.

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Money

Mapped: Which Countries Have the Highest Inflation?

Many countries around the world are facing double or triple-digit inflation. See which countries have the highest inflation rates on this map.

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Mapped: Which Countries Have the Highest Inflation Rate?

This was originally posted on Elements. Sign up to the free mailing list to get beautiful visualizations on natural resource megatrends in your email every week.

Inflation is surging nearly everywhere in 2022.

Geopolitical tensions are triggering high energy costs, while supply-side disruptions are also distorting consumer prices. The end result is that almost half of countries worldwide are seeing double-digit inflation rates or higher.

With new macroeconomic forces shaping the global economy, the above infographic shows countries with the highest inflation rates, using data from Trading Economics.

Double-Digit Inflation in 2022

As the table below shows, countless countries are navigating record-high levels of inflation. Some are even facing triple-digit inflation rates. Globally, Zimbabwe, Lebanon, and Venezuela have the highest rates in the world.

CountryInflation Rate, Year-Over-YearDate
🇿🇼 Zimbabwe269.0%Oct 2022
🇱🇧 Lebanon162.0%Sep 2022
🇻🇪 Venezuela156.0%Oct 2022
🇸🇾 Syria139.0%Aug 2022
🇸🇩 Sudan103.0%Oct 2022
🇦🇷 Argentina88.0%Oct 2022
🇹🇷 Turkey85.5%Oct 2022
🇱🇰 Sri Lanka66.0%Oct 2022
🇮🇷 Iran52.2%Aug 2022
🇸🇷 Suriname41.4%Sep 2022
🇬🇭 Ghana40.4%Oct 2022
🇨🇺 Cuba37.2%Sep 2022
🇱🇦 Laos36.8%Oct 2022
🇲🇩 Moldova34.6%Oct 2022
🇪🇹 Ethiopia31.7%Oct 2022
🇷🇼 Rwanda31.0%Oct 2022
🇭🇹 Haiti30.5%Jul 2022
🇸🇱 Sierra Leone29.1%Sep 2022
🇵🇰 Pakistan26.6%Oct 2022
🇺🇦 Ukraine26.6%Oct 2022
🇲🇼 Malawi25.9%Sep 2022
🇱🇹 Lithuania23.6%Oct 2022
🇪🇪 Estonia22.5%Oct 2022
🇧🇮 Burundi22.1%Oct 2022
🇸🇹 Sao Tome and Principe21.9%Sep 2022
🇱🇻 Latvia21.8%Oct 2022
🇭🇺 Hungary21.1%Oct 2022
🇳🇬 Nigeria21.1%Oct 2022
🇲🇰 Macedonia19.8%Oct 2022
🇲🇲 Myanmar19.4%Jun 2022
🇰🇿 Kazakhstan18.8%Oct 2022
🇵🇱 Poland17.9%Oct 2022
🇧🇬 Bulgaria17.6%Oct 2022
🇹🇲 Turkmenistan17.5%Dec 2021
🇧🇦 Bosnia and Herzegovina17.3%Sep 2022
🇲🇪 Montenegro16.8%Oct 2022
🇦🇴 Angola16.7%Oct 2022
🇧🇫 Burkina Faso16.5%Sep 2022
🇪🇬 Egypt16.2%Oct 2022
🇰🇲 Comoros15.9%Sep 2022
🇰🇬 Kyrgyzstan15.4%Oct 2022
🇷🇴 Romania15.3%Oct 2022
🇧🇾 Belarus15.2%Oct 2022
🇨🇿 Czech Republic15.1%Oct 2022
🇷🇸 Serbia15.0%Oct 2022
🇸🇰 Slovakia14.9%Oct 2022
🇲🇳 Mongolia14.5%Oct 2022
🇳🇱 Netherlands14.3%Oct 2022
🇦🇿 Azerbaijan13.7%Oct 2022
🇦🇫 Afghanistan13.6%Sep 2022
🇬🇲 Gambia13.3%Sep 2022
🇭🇷 Croatia13.2%Oct 2022
🇧🇼 Botswana13.1%Oct 2022
🇸🇳 Senegal13.0%Oct 2022
🇨🇱 Chile12.8%Oct 2022
🇽🇰 Kosovo12.7%Oct 2022
🇷🇺 Russia12.6%Oct 2022
🇬🇳 Guinea12.4%Jul 2022
🇧🇪 Belgium12.3%Oct 2022
🇨🇴 Colombia12.2%Oct 2022
🇺🇿 Uzbekistan12.2%Oct 2022
🇨🇬 Congo12.2%Oct 2022
🇳🇮 Nicaragua12.2%Oct 2022
🇰🇾 Cayman Islands12.1%Jun 2022
🇲🇺 Mauritius11.9%Oct 2022
🇲🇿 Mozambique11.8%Oct 2022
🇮🇹 Italy11.8%Oct 2022
🇲🇱 Mali11.3%Sep 2022
🇲🇷 Mauritania11.3%Sep 2022
🇬🇧 United Kingdom11.1%Oct 2022
🇦🇹 Austria11.0%Oct 2022
🇸🇪 Sweden10.9%Oct 2022
🇺🇬 Uganda10.7%Oct 2022
🇬🇪 Georgia10.6%Oct 2022
🇩🇪 Germany10.4%Oct 2022
🇭🇳 Honduras10.2%Oct 2022
🇩🇰 Denmark10.1%Oct 2022
🇵🇹 Portugal10.1%Oct 2022
🇯🇲 Jamaica9.9%Oct 2022
🇸🇮 Slovenia9.9%Oct 2022
🇬🇹 Guatemala9.7%Oct 2022
🇿🇲 Zambia9.7%Oct 2022
🇰🇪 Kenya9.6%Oct 2022
🇦🇲 Armenia9.5%Oct 2022
🇮🇸 Iceland9.4%Oct 2022
🇲🇬 Madagascar9.3%Aug 2022
🇮🇪 Ireland9.2%Oct 2022
🇱🇸 Lesotho9.2%Sep 2022
🇹🇳 Tunisia9.2%Oct 2022
🇬🇷 Greece9.1%Oct 2022
🇺🇾 Uruguay9.1%Oct 2022
🇨🇷 Costa Rica9.0%Oct 2022
🇧🇩 Bangladesh8.9%Oct 2022
🇨🇾 Cyprus8.8%Oct 2022
🇫🇴 Faroe Islands8.8%Sep 2022
🇩🇿 Algeria8.7%Sep 2022
🇳🇵 Nepal8.6%Sep 2022
🇸🇧 Solomon Islands8.5%Aug 2022
🇲🇽 Mexico8.4%Oct 2022
🇬🇼 Guinea Bissau8.4%Sep 2022
🇦🇱 Albania8.3%Oct 2022
🇧🇧 Barbados8.3%Aug 2022
🇫🇮 Finland8.3%Oct 2022
🇲🇦 Morocco8.3%Sep 2022
🇵🇪 Peru8.3%Oct 2022
🇩🇴 Dominican Republic8.2%Oct 2022
🇨🇻 Cape Verde8.2%Oct 2022
🇵🇾 Paraguay8.1%Oct 2022
🇹🇱 East Timor7.9%Sep 2022
🇹🇬 Togo7.9%Sep 2022
🇵🇭 Philippines7.7%Oct 2022
🇺🇸 U.S.7.7%Oct 2022
🇨🇲 Cameroon7.6%Sep 2022
🇳🇴 Norway7.5%Oct 2022
🇸🇬 Singapore7.5%Sep 2022
🇿🇦 South Africa7.5%Sep 2022
🇸🇻 El Salvador7.5%Oct 2022
🇲🇹 Malta7.4%Oct 2022
🇦🇺 Australia7.3%Sep 2022
🇪🇸 Spain7.3%Oct 2022
🇹🇩 Chad7.2%Sep 2022
🇳🇿 New Zealand7.2%Sep 2022
🇧🇿 Belize7.1%Sep 2022
🇳🇦 Namibia7.1%Oct 2022
🇦🇼 Aruba7.0%Sep 2022
🇨🇦 Canada6.9%Oct 2022
🇱🇺 Luxembourg6.9%Oct 2022
🇸🇴 Somalia6.9%Oct 2022
🇮🇳 India6.8%Oct 2022
🇦🇪 United Arab Emirates6.8%Jun 2022
🇬🇾 Guyana6.5%Sep 2022
🇱🇷 Liberia6.5%Jul 2022
🇧🇷 Brazil6.5%Oct 2022
🇧🇸 Bahamas6.3%Aug 2022
🇨🇮 Ivory Coast6.3%Sep 2022
🇹🇹 Trinidad and Tobago6.3%Aug 2022
🇫🇷 France6.2%Oct 2022
🇩🇯 Djibouti6.1%Sep 2022
🇵🇷 Puerto Rico6.1%Sep 2022
🇧🇹 Bhutan6.1%Sep 2022
🇧🇹 Qatar6.0%Sep 2022
🇹🇭 Thailand6.0%Oct 2022
🇸🇿 Swaziland5.8%Aug 2022
🇮🇩 Indonesia5.7%Oct 2022
🇰🇷 South Korea5.7%Oct 2022
🇹🇯 Tajikistan5.7%Sep 2022
🇵🇬 Papua New Guinea5.5%Jun 2022
🇰🇭 Cambodia5.4%Jul 2022
🇮🇶 Iraq5.3%Sep 2022
🇯🇴 Jordan5.2%Oct 2022
🇫🇯 Fiji5.1%Sep 2022
🇮🇱 Israel5.1%Oct 2022
🇳🇨 New Caledonia5.0%Sep 2022
🇹🇿 Tanzania4.9%Oct 2022
🇧🇲 Bermuda4.5%Jul 2022
🇪🇷 Eritrea4.5%Dec 2021
🇲🇾 Malaysia4.5%Sep 2022
🇭🇰 Hong Kong4.4%Sep 2022
🇵🇸 Palestine4.4%Oct 2022
🇧🇳 Brunei4.3%Sep 2022
🇱🇾 Libya4.3%Sep 2022
🇻🇳 Vietnam4.3%Oct 2022
🇪🇨 Ecuador4.0%Oct 2022
🇧🇭 Bahrain4.0%Sep 2022
🇯🇵 Japan3.7%Oct 2022
🇰🇼 Kuwait3.2%Sep 2022
🇳🇪 Niger3.2%Sep 2022
🇲🇻 Maldives3.1%Sep 2022
🇬🇦 Gabon3.0%Jul 2022
🇱🇮 Liechtenstein3.0%Oct 2022
🇸🇦 Saudi Arabia3.0%Oct 2022
🇨🇭 Switzerland3.0%Oct 2022
🇸🇨 Seychelles2.9%Oct 2022
🇬🇶 Equatorial Guinea2.9%Dec 2021
🇧🇴 Bolivia2.9%Oct 2022
🇹🇼 Taiwan2.7%Oct 2022
🇨🇫 Central African Republic2.7%Dec 2021
🇻🇺 Vanuatu2.7%Mar 2022
🇴🇲 Oman2.4%Sep 2022
🇧🇯 Benin2.1%Oct 2022
🇨🇳 China2.1%Oct 2022
🇵🇦 Panama1.9%Sep 2022
🇲🇴 Macau1.1%Sep 2022
🇸🇸 South Sudan-2.5%Aug 2022

*Inflation rates based on the latest available data.

As price pressures mount, 33 central banks tracked by the Bank of International Settlements (out of a total of 38) have raised interest rates this year. These coordinated rate hikes are the largest in two decades, representing an end to an era of rock-bottom interest rates.

Going into 2023, central banks could continue this shift towards hawkish policies as inflation remains aggressively high.

The Role of Energy Prices

Driven by the war in Ukraine, energy inflation is pushing up the cost of living around the world.

Since October 2020, an index of global energy prices—made up of crude oil, natural gas, coal, and propane—has increased drastically.

Double-Digit Inflation

Compared to the 2021 average, natural gas prices in Europe are up sixfold. Real European household electricity prices are up 78% and gas prices have climbed even more, at 144% compared to 20-year averages.

Amid global competition for liquefied natural gas supplies, price pressures are likely to stay high, even though they have fallen recently. Other harmful consequences of the energy shock include price volatility, economic strain, and energy shortages.

“The world is in the midst of the first truly global energy crisis, with impacts that will be felt for years to come”.

-Fatih Birol, executive director of the IEA

Double-Digit Inflation: Will it Last?

If history is an example, taming rising prices could take at least a few years yet.

Take the sky-high inflation of the 1980s. Italy, which managed to combat inflation faster than most countries, brought down inflation from 22% in 1980 to 4% in 1986.

If global inflation rates, which hover around 9.8% in 2022, were to follow this course, it would take at least until 2025 for levels to reach the 2% target.

It’s worth noting that inflation was also highly volatile over this decade. Consider how inflation fell across much of the rich world by 1981 but shot up again in 1987 amid higher energy prices. Federal Reserve chair Jerome Powell spoke to the volatility of inflation at their November meeting, indicating that high inflation has a chance of following a period of low inflation.

While the Federal Reserve projects U.S. inflation to fall closer to its 2% target by 2024, the road ahead could still get a lot bumpier between now and then.

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Misc

Visualized: The Many Shapes of Bacteria

We introduce the visual diversity of bacteria and illustrate how they are categorized by appearance—from a single cell to an entire colony.

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Invisible Diversity: The Many Shapes of Bacteria

Bacteria are amazing.

They were the first form of life to appear on Earth almost 3.8 billion years ago.

They make up the second most abundant lifeform, only outweighed by plants.

And most interesting of all: they exist in practically every environment on our planet, including areas where no other lifeforms can survive. As a result, bacteria exhibit a wide variety of appearances, behaviors, and applications similar to the lifeforms we see in our everyday lives.

The incredible diversity of bacteria goes underappreciated simply because they are invisible to the naked eye. Here, we illustrate how researchers classify these creatures on the basis of appearance, giving you a glimpse into this microscopic world.

A Life of Culture

Though bacteria may look similar to other microorganisms like fungi or plankton, they are entirely unique on a microscopic and genetic level.

Bacteria make up one of the three main domains of life. All life shares its earliest ancestor with this group of microbes, alongside two other domains: the Archaea and the Eukarya.

Archaea are very similar to bacteria, but have different contents making up their cell walls.

Eukarya largely consists of complex, multicellular life, like fungi, plants, and animals. Bacteria are similar to its single-celled members because all bacteria are also unicellular. However, while all Eukarya have nuclear membranes that store genetic material, bacteria do not.

Bacteria have their genetic material free-floating within their cellular bodies. This impacts how their genes are encoded, how proteins are synthesized, and how they reproduce. For example, bacteria do not reproduce sexually. Instead, they reproduce on their own.

Bacteria undergo a process called binary fission, where any one cell divides into two identical cells, and so on. Fission occurs quickly. In minutes, populations can double rapidly, eventually forming a community of genetically identical microbes called a colony.

Colonies can be visible to the human eye and can take on a variety of different shapes, textures, sizes, colors, and behaviors. You might be familiar with some of these:

Superstars of a Tiny World

The following are some interesting bacterial species, some of which you may be familiar with:

Epulopiscium spp

This species is unusually large, ranging from 200-700 micrometers in length. They are also incredible picky, living only within the guts of sturgeon, a type of large fish.

Deinococcus radiodurans

D. radiodurans is a coccus-shaped species that can withstand 1,500 times the dose of radiation that a human can.

Escherichia coli

Despite being known famously for poisoning food and agriculture spaces from time to time, not all E.coli species are dangerous.

Desulforudis audaxviator

Down in the depths of a South African gold mine, this species thrives without oxygen, sunlight, or friends—it is the only living species in its ecosystem. It survives eating minerals in the surrounding rock.

Helicobacter pylori

Known for causing stomach ulcers, this spiral-shaped species has also been associated with many cancers that impact the lymphoid tissue.

Planococcus halocryophillus

Most living things cease to survive in cold temperatures, but P. halocryophillus thrives in permafrost in the High Arctic where temperatures can drop below -25°C/-12°F.

‘Bact’ to the Future

Despite their microscopic size, the contributions bacteria make to our daily lives are enormous. Researchers everyday are using them to study new environments, create new drug therapies, and even build new materials.

Scientists can profile the diversity of species living in a habitat by extracting DNA from an environmental sample. Known as metagenomics, this field of genetics commonly studies bacterial populations.

In oxygen-free habitats, bacteria continuously find alternative sources of energy. Some have even evolved to eat plastic or metal that have been discarded in the ocean.

The healthcare industry uses bacteria to help create antibiotics, vaccines, and other metabolic products. They also play a major role in a new line of self-building materials, which include “self-healing” concrete and “living bricks”.

Those are just a few of the many examples in which bacteria impact our daily lives. Although they are invisible, without them, our world would undoubtedly look like a much different place.

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Decarbonization Channel by Visual Capitalist

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