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29 Psychological Tricks To Make You Buy More

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29 Psychological Tricks Used To Make You Buy More

29 Psychological Tricks To Make You Buy More

Ever suffered from buyer’s remorse? You’re not alone.

According to a recent survey, only 5% of people have never felt guilty about buying something. That means the majority of us, at some point in our lives, have regretted a purchase.

But consumers aren’t necessarily only to blame for impulse buys. After all, we’re constantly bombarded with advertisements and marketing tactics specifically tailored to try and get us to spend more money.

Today’s graphic by TitleMax explains 29 different psychological tactics that marketers try to get consumers to buy more.

Tricks are for Marketers

While this list isn’t exhaustive, it provides some key examples of the ways that marketers are attempting to influence your subconscious mind.

We noticed some high-level trends among the 29 tactics, which we compiled into four overarching sections:

  • Visual Pricing Tricks
    These tricks aim to intentionally minimize the appearance of the price, so it’s more palatable to consumers. For instance, a store will price something at $9.99 instead of $10.00, or label a product as “buy-one-get-one” rather than 50% off.
  • Intentional Language Tricks
    It’s not what you say, but how you say it. Making products seem costly to manufacture, offering exclusivity, and using words associated with small amounts fall under this category. These tricks use semantics to position a product in an appealing way.
  • Brick-and-Mortar Tricks
    A store’s layout is less arbitrary than you may realize. Having a bright and colorful entrance, playing calm and slow music, and putting the essential items at the back of the store are a few tactics that fall into this section. These tricks use displays and product placement to influence consumer behavior.
  • Urgency Tricks
    A false sense of urgency and phase-out discounts are included in this category. If a consumer believes they might miss out on a deal, they’re more likely to buy.

The Theories in Practice

While most retailers are guilty of using at least a few of these tactics, several big companies are notorious for their use of psychological tricks to boost sales.

For instance, Ikea is well known for its confusing, maze-like layout. This is no accident, as an Ikea store’s architecture is designed specifically to maximize product exposure—it’s mastered what’s called the Gruen effect, a term named after architect Victor Gruen, whose elaborate displays were proven to convert browsers into buyers.

Another example is Walmart’s rollback pricing, which uses visual contrast to make the sale price more appealing. It’s clearly served the company well—in 2019, Walmart made $524 billion in revenue, making it the world’s largest retailer.

Costco uses a few tactics on the list, but one it’s notorious for is putting fresh produce in the back of the store. That means customers need to pass through the electronics, clothing, and household goods sections before they can get to the necessities.

While the above tactics are in a gray area, other tricks are flat out dishonest. Makeup brand Sunday Riley was caught writing fake Sephora reviews to boost sales. Employees were encouraged to write outstanding reviews for the company, and the CEO even provided instructions on how to avoid getting caught.

The Influencer Era

As consumers become aware of certain marketing tactics, retailers are forced to switch up their game in order to remain effective.

A relatively recent phenomenon is influencer marketing, which is when brands partner with vloggers or influencers to endorse a product. And these partnerships tend to work—a recent survey revealed that 40% of people have purchased something based on an influencer’s recommendation.

But how long will influencer marketing—or any of these tactics—stay effective? Some of the more subtle pricing tactics might stay relevant for longer, but it’s unlikely that all of these tricks will stand the test of time.

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Technology

Mapped: How Much Netflix Costs in Every Country

This map of Netflix price by country shows how much a basic subscription package costs around the world.

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Mapped: Netflix Price by Country

This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources.

Netflix, the renowned streaming giant, has transformed the way we consume entertainment, providing a vast library of movies, TV shows, and documentaries at the touch of a button.

However, the cost of accessing this digital haven varies significantly from country to country, reflecting economic disparities and market dynamics.

This graphic from Preyash Shah maps Netflix price by country, using standard (basic) package subscription monthly rates from Netflix.com and converting to USD as of December 10, 2023.

What is the Netflix Price by Country?

Across 244 countries and territories that had Netflix available in December of 2023, Switzerland was the most expensive at $21.48 per month. That was $5 more than the second-most-expensive country on the list.

CountriesNetflix Cost (USD)
🇦🇫 Afghanistan$7.99
🇦🇽 Åland Islands$12.92
🇦🇱 Albania$8.61
🇩🇿 Algeria$7.99
🇦🇸 American Samoa$15.49
🇦🇩 Andorra$14.00
🇦🇴 Angola$7.99
🇦🇮 Anguilla$12.99
🇦🇬 Antigua & Barbuda$12.99
🇦🇷 Argentina$3.57
🇦🇲 Armenia$10.76
🇦🇼 Aruba$12.99
🇦🇺 Australia$11.19
🇦🇹 Austria$14.00
🇦🇿 Azerbaijan$10.76
🇧🇸 Bahamas$12.99
🇧🇭 Bahrain$10.49
🇧🇩 Bangladesh$7.99
🇧🇧 Barbados$15.29
🇧🇾 Belarus$10.76
🇧🇪 Belgium$14.54
🇧🇿 Belize$5.99
🇧🇯 Benin$9.99
🇧🇲 Bermuda$12.99
🇧🇹 Bhutan$7.99
🇧🇴 Bolivia$5.99
🇧🇦 Bosnia & Herzegovina$8.61
🇧🇼 Botswana$7.99
🇧🇻 Bouvet Island$9.99
🇧🇷 Brazil$8.10
🇮🇴 British Indian Ocean Territory$7.99
🇻🇬 British Virgin Islands$12.99
🇧🇳 Brunei$11.99
🇧🇬 Bulgaria$8.61
🇧🇫 Burkina Faso$7.99
🇧🇮 Burundi$7.99
🇰🇭 Cambodia$7.99
🇨🇲 Cameroon$7.99
🇨🇦 Canada$12.13
🇨🇻 Cape Verde$7.99
🇨🇰 Caribbean Netherlands$12.99
🇰🇾 Cayman Islands$12.99
🇨🇫 Central African Republic$7.99
🇹🇩 Chad$7.99
🇨🇱 Chile$9.58
🇨🇽 Christmas Island$7.99
🇨🇨 Cocos (Keeling) Islands$11.19
🇨🇴 Colombia$6.75
🇰🇲 Comoros$7.99
🇨🇬 Republic of the Congo$7.99
🇨🇩 Democratic Republic of the Congo$7.99
🇨🇰 Cook Islands$11.32
🇨🇷 Costa Rica$12.99
🇨🇮 Côte d’Ivoire$7.99
🇭🇷 Croatia$8.61
🇨🇺 Cuba$5.99
🇨🇼 Curaçao$12.99
🇨🇾 Cyprus$11.84
🇨🇿 Czechia$11.42
🇩🇰 Denmark$16.46
🇩🇯 Djibouti$7.99
🇩🇲 Dominica$5.99
🇩🇴 Dominican Republic$7.99
🇪🇨 Ecuador$7.99
🇪🇬 Egypt$3.88
🇸🇻 El Salvador$7.99
🏴󠁧󠁢󠁥󠁮󠁧󠁿 England$7.99
🇪🇪 Estonia$7.99
🇪🇹 Ethiopia$10.76
🇫🇰 Falkland Islands$7.99
🇫🇴 Faroe Islands$7.99
🇫🇯 Fiji$12.99
🇫🇮 Finland$16.46
🇫🇷 France$7.99
🇬🇫 French Guiana$12.92
🇵🇫 French Polynesia$14.54
🇹🇫 French Southern Territories$13.46
🇬🇦 Gabon$11.99
🇬🇲 Gambia$12.92
🇬🇪 Georgia$7.99
🇩🇪 Germany$7.99
🇬🇭 Ghana$12.70
🇬🇮 Gibraltar$14.00
🇬🇷 Greece$7.99
🇬🇱 Greenland$14.00
🇬🇩 Grenada$11.84
🇬🇵 Guadeloupe$16.46
🇬🇺 Guam$5.99
🇬🇹 Guatemala$13.46
🇬🇬 Guernsey$15.49
🇬🇳 Guinea$7.99
🇬🇼 Guinea-Bissau$13.79
🇬🇾 Guyana$7.99
🇭🇹 Haiti$7.99
🇭🇲 Heard & McDonald Islands$5.99
🇭🇳 Honduras$5.99
🇭🇰 Hong Kong$9.99
🇭🇺 Hungary$7.99
🇮🇸 Iceland$9.99
🇮🇳 India$9.85
🇮🇩 Indonesia$14.00
🇮🇷 Iran$5.98
🇮🇶 Iraq$7.72
🇮🇪 Ireland$9.99
🇮🇲 Isle of Man$7.99
🇮🇱 Israel$16.15
🇮🇹 Italy$13.79
🇯🇲 Jamaica$12.67
🇯🇵 Japan$14.00
🇯🇪 Jersey$5.99
🇯🇴 Jordan$10.28
🇰🇿 Kazakhstan$13.79
🇰🇪 Kenya$7.99
🇰🇮 Kiribati$10.76
🇰🇼 Kuwait$4.52
🇰🇬 Kyrgyzstan$7.99
🇱🇦 Laos$9.99
🇱🇻 Latvia$10.76
🇱🇧 Lebanon$7.99
🇱🇸 Lesotho$10.76
🇱🇷 Liberia$7.99
🇱🇾 Libya$7.99
🇱🇮 Liechtenstein$7.99
🇱🇹 Lithuania$7.99
🇱🇺 Luxembourg$21.48
🇲🇴 Macau$10.76
🇲🇬 Madagascar$14.54
🇲🇼 Malawi$9.99
🇲🇾 Malaysia$7.99
🇲🇻 Maldives$7.99
🇲🇱 Mali$9.65
🇲🇹 Malta$11.99
🇲🇭 Marshall Islands$7.99
🇲🇶 Martinique$14.00
🇲🇷 Mauritania$15.49
🇲🇺 Mauritius$13.46
🇾🇹 Mayotte$7.99
🇲🇽 Mexico$7.99
🇫🇲 Micronesia$13.46
🇲🇩 Moldova$12.62
🇲🇨 Monaco$15.49
🇲🇳 Mongolia$10.76
🇲🇪 Montenegro$14.54
🇲🇸 Montserrat$7.99
🇲🇦 Morocco$8.61
🇲🇿 Mozambique$12.99
🇲🇲 Myanmar (Burma)$6.41
🇳🇦 Namibia$7.99
🇳🇷 Nauru$7.99
🇳🇵 Nepal$7.99
🇳🇱 Netherlands$11.99
🇳🇨 New Caledonia$7.99
🇳🇿 New Zealand$12.92
🇳🇮 Nicaragua$11.99
🇳🇪 Niger$11.32
🇳🇬 Nigeria$5.99
🇳🇺 Niue$7.99
🇳🇫 Norfolk Island$4.48
🇲🇰 North Macedonia$11.32
🇲🇵 Northern Mariana Islands$11.19
🇳🇴 Norway$8.61
🇴🇲 Oman$15.49
🇵🇰 Pakistan$9.99
🇵🇼 Palau$10.49
🇵🇸 Palestine$2.82
🇵🇦 Panama$15.49
🇵🇬 Papua New Guinea$7.99
🇵🇾 Paraguay$8.99
🇵🇪 Peru$7.99
🇵🇭 Philippines$5.99
🇵🇳 Pitcairn Islands$9.28
🇵🇱 Poland$7.19
🇵🇹 Portugal$7.99
🇵🇷 Puerto Rico$10.68
🇶🇦 Qatar$12.92
🇷🇪 Réunion$15.49
🇷🇴 Romania$9.99
🇷🇼 Rwanda$12.49
🇼🇸 Samoa$10.76
🇸🇲 San Marino$7.99
🇸🇹 São Tomé & Príncipe$7.99
🇸🇦 Saudi Arabia$14.00
🇸🇳 Senegal$7.99
🇷🇸 Serbia$11.47
🇸🇨 Seychelles$7.99
🇸🇱 Sierra Leone$8.61
🇸🇬 Singapore$7.99
🇸🇽 Sint Maarten$7.99
🇸🇰 Slovakia$13.02
🇸🇮 Slovenia$12.99
🇸🇧 Solomon Islands$10.76
🇸🇴 Somalia$8.61
🇿🇦 South Africa$7.99
🇬🇸 South Georgia & South Sandwich Islands$7.99
🇰🇷 South Korea$8.41
🇸🇸 South Sudan$9.99
🇪🇸 Spain$10.25
🇱🇰 Sri Lanka$7.99
🇧🇱 St. Barthélemy$14.00
🇸🇭 St. Helena$7.99
🇰🇳 St. Kitts & Nevis$5.99
🇱🇨 St. Lucia$7.99
🇲🇫 St. Martin$12.99
🇵🇲 St. Pierre & Miquelon$5.99
🇻🇨 St. Vincent & Grenadines$5.99
🇸🇩 Sudan$14.54
🇸🇷 Suriname$5.99
🇸🇯 Svalbard & Jan Mayen$7.99
🇸🇪 Sweden$5.99
🇨🇭 Switzerland$9.99
🇹🇼 Taiwan$12.32
🇹🇯 Tajikistan$21.48
🇹🇿 Tanzania$10.49
🇹🇭 Thailand$12.70
🇹🇱 Timor-Leste$7.99
🇹🇬 Togo$9.90
🇹🇰 Tokelau$7.99
🇹🇴 Tonga$7.99
🇹🇹 Trinidad and Tobago$11.32
🇹🇳 Tunisia$7.99
🇹🇷 Türkiye$12.99
🇹🇲 Turkmenistan$7.99
🇹🇨 Turks & Caicos Islands$3.38
🇹🇻 Tuvalu$10.76
🇺🇸 U.S. Outlying Islands$12.99
🇻🇮 U.S. Virgin Islands$7.99
🇺🇬 Uganda$9.99
🇺🇦 Ukraine$15.49
🇦🇪 United Arab Emirates$7.99
🇬🇧 United Kingdom$8.07
🇺🇸 United States$10.62
🇺🇾 Uruguay$13.79
🇺🇿 Uzbekistan$15.49
🇻🇺 Vanuatu$12.99
🇻🇦 Vatican City$10.76
🇻🇪 Venezuela$7.99
🇻🇳 Vietnam$14.00
🇼🇫 Wallis & Futuna$5.99
🇪🇭 Western Sahara$9.08
🇾🇪 Yemen$7.99
🇿🇲 Zambia$9.99
🇿🇼 Zimbabwe$7.99
Zambia$7.99
Zimbabwe$7.99

Other wealthy countries like Denmark, Ireland, and the U.S. were in the top five most expensive countries for Netflix subscriptions, ranging from $16.46 to $15.49.

On the opposite side of the pendulum, Pakistan had the lowest Netflix subscription cost at $2.82 per month. It was followed by Türkiye at $3.38 and Argentina at $3.57.

Several factors influence the flux in pricing of Netflix subscriptions across different nations. These include:

  • Economic Factors: Netflix tailors its prices to align with the purchasing power of consumers in each market. Countries with higher average incomes typically bear higher subscription costs.
  • Market Competition: The presence of strong local streaming services can exert downward pressure on Netflix prices, forcing it to adjust its offerings to remain competitive.
  • Content Licensing: The cost of acquiring content rights varies across regions, influencing the overall pricing structure. Countries with higher licensing fees may experience higher subscription costs.
  • Currency Fluctuations: Currency exchange rates can impact Netflix’s pricing model, leading to occasional adjustments or fluctuations in subscription costs.

While affordability remains a primary concern for consumers, Netflix’s pricing strategy also aims to balance accessibility with content acquisition and profitability.

As the streaming industry continues to evolve, it will be interesting to observe how Netflix adapts its pricing model to maintain its global dominance while catering to the diverse needs and preferences of its audience.

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