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50 Cognitive Biases in the Modern World

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50 Cognitive Biases in the Modern World

50 Cognitive Biases in the Modern World

Cognitive biases are widely accepted as something that makes us human.

Every day, systematic errors in our thought process impact the way we live and work. But in a world where everything we do is changing rapidly—from the way we store information to the way we watch TV—what really classifies as rational thinking?

It’s a question with no right or wrong answer, but to help us decide for ourselves, today’s infographic from TitleMax lists 50 cognitive biases that we may want to become privy to.

In the name of self-awareness, here’s a closer look at three recently discovered biases that we are most prone to exhibiting in the modern world.

Automation Bias

AI-infused applications are becoming incredibly good at “personalizing” our content, but will there come a time when we let algorithms make all of our decisions?

Automation bias refers to the tendency to favor the suggestions of automated systems.

Take Netflix, for example. Everything we see on the platform is the result of algorithms—even the preview images that are generated. Then, to harness the power of data and machine learning, Netflix categorizes its content into tens of thousands of micro-genres. Pairing these genre tags with a viewer’s history allows them to assign several of over 2,000 “taste profiles” to each user.

And while there’s nothing wrong with allowing Netflix to guide what we watch, there’s an enormous sea of content standing by. Estimates from 2015 claimed it would take nearly four years to watch all of Netflix’s content. Thousands more hours of content have since been added.

If we want to counter this cognitive bias, finding a new favorite series on platforms like Netflix may require some good old-fashioned human curiosity.

The Google Effect

Also known as “digital amnesia”, the aptly named Google Effect describes our tendency to forget information that can be easily accessed online.

First described in 2011 by Betsy Sparrow (Columbia University) and her colleagues, their paper described the results of several memory experiments involving technology.

In one experiment, participants typed trivia statements into a computer and were later asked to recall them. Half believed the statements were saved, and half believed the statements were erased. The results were significant: participants who assumed they could look up their statements did not make much effort to remember them.

Because search engines are continually available to us, we may often be in a state of not feeling we need to encode the information internally. When we need it, we will look it up.

– Sparrow B, et al. Science 333, 777 (2011) 

Our modern brains appear to be re-prioritizing the information we hold onto. Notably, the study doesn’t suggest we’re becoming less intelligent—our ability to learn offline remains the same.

The IKEA Effect

Identified in 2011 by Michael Norton (Harvard Business School) and his colleagues, this cognitive bias refers to our tendency to attach a higher value to things we help create.

Combining the Ikea Effect with other related traits, such as our willingness to pay a premium for customization, is a strategy employed by companies seeking to increase the intrinsic value that we attach to their products.

For instance, American retailer Build-A-Bear Workshop is anchored around creating a highly interactive customer experience. With the help of staff, children (or adults) can assemble their stuffed animals from scratch, then add clothing and accessories at extra cost.

Nike also incorporates this bias into its offering. The footwear company offers a Nike By You line of customizable products, where customers pay a premium to design bespoke shoes with an extensive online configurator.

While there’s nothing necessarily wrong with our susceptibility to the Ikea Effect, understanding its significance may help us make more appropriate decisions as consumers.

What Can We Do?

As we navigate an increasingly complex world, it’s natural for us to unconsciously adopt new patterns of behavior.

Becoming aware of our cognitive biases, and their implications, can help us stay on the right course.

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Technology

Mapped: How Much Netflix Costs in Every Country

This map of Netflix price by country shows how much a basic subscription package costs around the world.

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Mapped: Netflix Price by Country

This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources.

Netflix, the renowned streaming giant, has transformed the way we consume entertainment, providing a vast library of movies, TV shows, and documentaries at the touch of a button.

However, the cost of accessing this digital haven varies significantly from country to country, reflecting economic disparities and market dynamics.

This graphic from Preyash Shah maps Netflix price by country, using standard (basic) package subscription monthly rates from Netflix.com and converting to USD as of December 10, 2023.

What is the Netflix Price by Country?

Across 244 countries and territories that had Netflix available in December of 2023, Switzerland was the most expensive at $21.48 per month. That was $5 more than the second-most-expensive country on the list.

CountriesNetflix Cost (USD)
🇦🇫 Afghanistan$7.99
🇦🇽 Åland Islands$12.92
🇦🇱 Albania$8.61
🇩🇿 Algeria$7.99
🇦🇸 American Samoa$15.49
🇦🇩 Andorra$14.00
🇦🇴 Angola$7.99
🇦🇮 Anguilla$12.99
🇦🇬 Antigua & Barbuda$12.99
🇦🇷 Argentina$3.57
🇦🇲 Armenia$10.76
🇦🇼 Aruba$12.99
🇦🇺 Australia$11.19
🇦🇹 Austria$14.00
🇦🇿 Azerbaijan$10.76
🇧🇸 Bahamas$12.99
🇧🇭 Bahrain$10.49
🇧🇩 Bangladesh$7.99
🇧🇧 Barbados$15.29
🇧🇾 Belarus$10.76
🇧🇪 Belgium$14.54
🇧🇿 Belize$5.99
🇧🇯 Benin$9.99
🇧🇲 Bermuda$12.99
🇧🇹 Bhutan$7.99
🇧🇴 Bolivia$5.99
🇧🇦 Bosnia & Herzegovina$8.61
🇧🇼 Botswana$7.99
🇧🇻 Bouvet Island$9.99
🇧🇷 Brazil$8.10
🇮🇴 British Indian Ocean Territory$7.99
🇻🇬 British Virgin Islands$12.99
🇧🇳 Brunei$11.99
🇧🇬 Bulgaria$8.61
🇧🇫 Burkina Faso$7.99
🇧🇮 Burundi$7.99
🇰🇭 Cambodia$7.99
🇨🇲 Cameroon$7.99
🇨🇦 Canada$12.13
🇨🇻 Cape Verde$7.99
🇨🇰 Caribbean Netherlands$12.99
🇰🇾 Cayman Islands$12.99
🇨🇫 Central African Republic$7.99
🇹🇩 Chad$7.99
🇨🇱 Chile$9.58
🇨🇽 Christmas Island$7.99
🇨🇨 Cocos (Keeling) Islands$11.19
🇨🇴 Colombia$6.75
🇰🇲 Comoros$7.99
🇨🇬 Republic of the Congo$7.99
🇨🇩 Democratic Republic of the Congo$7.99
🇨🇰 Cook Islands$11.32
🇨🇷 Costa Rica$12.99
🇨🇮 Côte d’Ivoire$7.99
🇭🇷 Croatia$8.61
🇨🇺 Cuba$5.99
🇨🇼 Curaçao$12.99
🇨🇾 Cyprus$11.84
🇨🇿 Czechia$11.42
🇩🇰 Denmark$16.46
🇩🇯 Djibouti$7.99
🇩🇲 Dominica$5.99
🇩🇴 Dominican Republic$7.99
🇪🇨 Ecuador$7.99
🇪🇬 Egypt$3.88
🇸🇻 El Salvador$7.99
🇬🇶 Equatorial Guinea$7.99
🇪🇷 Eritrea$7.99
🇪🇪 Estonia$10.76
🇸🇿 Eswatini$7.99
🇪🇹 Ethiopia$7.99
🇫🇰 Falkland Islands$12.99
🇫🇴 Faroe Islands$16.46
🇫🇯 Fiji$7.99
🇫🇮 Finland$12.92
🇫🇷 France$14.54
🇬🇫 French Guiana$13.46
🇵🇫 French Polynesia$11.99
🇹🇫 French Southern Territories$12.92
🇬🇦 Gabon$7.99
🇬🇲 Gambia$7.99
🇬🇪 Georgia$12.70
🇩🇪 Germany$14.00
🇬🇭 Ghana$7.99
🇬🇮 Gibraltar$14.00
🇬🇷 Greece$11.84
🇬🇱 Greenland$16.46
🇬🇩 Grenada$5.99
🇬🇵 Guadeloupe$13.46
🇬🇺 Guam$15.49
🇬🇹 Guatemala$7.99
🇬🇬 Guernsey$13.79
🇬🇳 Guinea$7.99
🇬🇼 Guinea-Bissau$7.99
🇬🇾 Guyana$5.99
🇭🇹 Haiti$5.99
🇭🇲 Heard & McDonald Islands$9.99
🇭🇳 Honduras$7.99
🇭🇰 Hong Kong$9.99
🇭🇺 Hungary$9.85
🇮🇸 Iceland$14.00
🇮🇳 India$5.98
🇮🇩 Indonesia$7.72
🇮🇷 Iran$9.99
🇮🇶 Iraq$7.99
🇮🇪 Ireland$16.15
🇮🇲 Isle of Man$13.79
🇮🇱 Israel$12.67
🇮🇹 Italy$14.00
🇯🇲 Jamaica$5.99
🇯🇵 Japan$10.28
🇯🇪 Jersey$13.79
🇯🇴 Jordan$7.99
🇰🇿 Kazakhstan$10.76
🇰🇪 Kenya$4.52
🇰🇮 Kiribati$7.99
🇰🇼 Kuwait$9.99
🇰🇬 Kyrgyzstan$10.76
🇱🇦 Laos$7.99
🇱🇻 Latvia$10.76
🇱🇧 Lebanon$7.99
🇱🇸 Lesotho$7.99
🇱🇷 Liberia$7.99
🇱🇾 Libya$7.99
🇱🇮 Liechtenstein$21.48
🇱🇹 Lithuania$10.76
🇱🇺 Luxembourg$14.54
🇲🇴 Macau$9.99
🇲🇬 Madagascar$7.99
🇲🇼 Malawi$7.99
🇲🇾 Malaysia$9.65
🇲🇻 Maldives$11.99
🇲🇱 Mali$7.99
🇲🇹 Malta$14.00
🇲🇭 Marshall Islands$15.49
🇲🇶 Martinique$13.46
🇲🇷 Mauritania$7.99
🇲🇺 Mauritius$7.99
🇾🇹 Mayotte$13.46
🇲🇽 Mexico$12.62
🇫🇲 Micronesia$15.49
🇲🇩 Moldova$10.76
🇲🇨 Monaco$14.54
🇲🇳 Mongolia$7.99
🇲🇪 Montenegro$8.61
🇲🇸 Montserrat$12.99
🇲🇦 Morocco$6.41
🇲🇿 Mozambique$7.99
🇲🇲 Myanmar (Burma)$7.99
🇳🇦 Namibia$7.99
🇳🇷 Nauru$11.99
🇳🇵 Nepal$7.99
🇳🇱 Netherlands$12.92
🇳🇨 New Caledonia$11.99
🇳🇿 New Zealand$11.32
🇳🇮 Nicaragua$5.99
🇳🇪 Niger$7.99
🇳🇬 Nigeria$4.48
🇳🇺 Niue$11.32
🇳🇫 Norfolk Island$11.19
🇲🇰 North Macedonia$8.61
🇲🇵 Northern Mariana Islands$15.49
🇳🇴 Norway$9.99
🇴🇲 Oman$10.49
🇵🇰 Pakistan$2.82
🇵🇼 Palau$15.49
🇵🇸 Palestine$7.99
🇵🇦 Panama$8.99
🇵🇬 Papua New Guinea$7.99
🇵🇾 Paraguay$5.99
🇵🇪 Peru$9.28
🇵🇭 Philippines$7.19
🇵🇳 Pitcairn Islands$7.99
🇵🇱 Poland$10.68
🇵🇹 Portugal$12.92
🇵🇷 Puerto Rico$15.49
🇶🇦 Qatar$9.99
🇷🇪 Réunion$12.49
🇷🇴 Romania$10.76
🇷🇼 Rwanda$7.99
🇼🇸 Samoa$7.99
🇸🇲 San Marino$14.00
🇸🇹 São Tomé & Príncipe$7.99
🇸🇦 Saudi Arabia$11.47
🇸🇳 Senegal$7.99
🇷🇸 Serbia$8.61
🇸🇨 Seychelles$7.99
🇸🇱 Sierra Leone$7.99
🇸🇬 Singapore$13.02
🇸🇽 Sint Maarten$12.99
🇸🇰 Slovakia$10.76
🇸🇮 Slovenia$8.61
🇸🇧 Solomon Islands$7.99
🇸🇴 Somalia$7.99
🇿🇦 South Africa$8.41
🇬🇸 South Georgia & South Sandwich Islands$9.99
🇰🇷 South Korea$10.25
🇸🇸 South Sudan$7.99
🇪🇸 Spain$14.00
🇱🇰 Sri Lanka$7.99
🇧🇱 St. Barthélemy$5.99
🇸🇭 St. Helena$7.99
🇰🇳 St. Kitts & Nevis$12.99
🇱🇨 St. Lucia$5.99
🇲🇫 St. Martin$5.99
🇵🇲 St. Pierre & Miquelon$14.54
🇻🇨 St. Vincent & Grenadines$5.99
🇸🇩 Sudan$7.99
🇸🇷 Suriname$5.99
🇸🇯 Svalbard & Jan Mayen$9.99
🇸🇪 Sweden$12.32
🇨🇭 Switzerland$21.48
🇹🇼 Taiwan$10.49
🇹🇯 Tajikistan$12.70
🇹🇿 Tanzania$7.99
🇹🇭 Thailand$9.90
🇹🇱 Timor-Leste$7.99
🇹🇬 Togo$7.99
🇹🇰 Tokelau$11.32
🇹🇴 Tonga$7.99
🇹🇹 Trinidad and Tobago$12.99
🇹🇳 Tunisia$7.99
🇹🇷 Türkiye$3.38
🇹🇲 Turkmenistan$10.76
🇹🇨 Turks & Caicos Islands$12.99
🇹🇻 Tuvalu$7.99
🇺🇸 U.S. Outlying Islands$9.99
🇻🇮 U.S. Virgin Islands$15.49
🇺🇬 Uganda$7.99
🇺🇦 Ukraine$8.07
🇦🇪 United Arab Emirates$10.62
🇬🇧 United Kingdom$13.79
🇺🇸 United States$15.49
🇺🇾 Uruguay$12.99
🇺🇿 Uzbekistan$10.76
🇻🇺 Vanuatu$7.99
🇻🇦 Vatican City$14.00
🇻🇪 Venezuela$5.99
🇻🇳 Vietnam$9.08
🇼🇫 Wallis & Futuna$7.99
🇪🇭 Western Sahara$9.99
🇾🇪 Yemen$7.99
🇿🇲 Zambia$7.99
🇿🇼 Zimbabwe$7.99

Other wealthy countries like Denmark, Ireland, and the U.S. were in the top five most expensive countries for Netflix subscriptions, ranging from $16.46 to $15.49.

On the opposite side of the pendulum, Pakistan had the lowest Netflix subscription cost at $2.82 per month. It was followed by Türkiye at $3.38 and Argentina at $3.57.

Several factors influence the flux in pricing of Netflix subscriptions across different nations. These include:

  • Economic Factors: Netflix tailors its prices to align with the purchasing power of consumers in each market. Countries with higher average incomes typically bear higher subscription costs.
  • Market Competition: The presence of strong local streaming services can exert downward pressure on Netflix prices, forcing it to adjust its offerings to remain competitive.
  • Content Licensing: The cost of acquiring content rights varies across regions, influencing the overall pricing structure. Countries with higher licensing fees may experience higher subscription costs.
  • Currency Fluctuations: Currency exchange rates can impact Netflix’s pricing model, leading to occasional adjustments or fluctuations in subscription costs.

While affordability remains a primary concern for consumers, Netflix’s pricing strategy also aims to balance accessibility with content acquisition and profitability.

As the streaming industry continues to evolve, it will be interesting to observe how Netflix adapts its pricing model to maintain its global dominance while catering to the diverse needs and preferences of its audience.

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