Technology
The World’s Tech Giants, Compared to the Size of Economies
It’s no secret that tech giants have exploded in value over the last few years, but the scale can be hard to comprehend.
Through wide-scaling market penetration, smart diversification, and the transformation of products into services, Apple, Microsoft, Amazon, and Google have reached market capitalizations well above $1.5 trillion.
To help us better understand these staggering numbers, a recent study at Mackeeper took the market capitalization of multiple tech giants and compared them with the annual Gross Domestic Product (GDP) of countries.
Editor’s note: While these numbers are interesting to compare, it’s worth noting that they represent different things. Market cap is the total value of shares outstanding in a publicly-traded company and gives an indication of total valuation, and GDP measures the value of all goods and services produced by a country in an entire year.
Companies vs. Countries: Tech Giants
If Apple’s market capitalization was equal to a country’s annual GDP, it might just be in the G7.
At a market cap of more than $2.1 trillion, Apple’s market capitalization is larger than 96% of country GDPs, a list that includes Italy, Brazil, Canada, and Russia.
In fact, only seven countries in the world have a higher GDP than Apple’s market cap.
Further back is Microsoft, which would be the 10th richest country in the world if market cap was equivalent to GDP.
With a market cap of more than $1.9 trillion, Microsoft’s value is larger than the GDP of global powerhouses Brazil, Canada, Russia, and South Korea.
Though all of the tech giants fared well during the COVID-19 pandemic, perhaps none have stood to benefit as much as Amazon.
With online retail and web services both in high demand, Amazon’s market cap has grown to $1.7 trillion, larger than 92% of country GDPs.
Other Companies “Bigger” Than Countries
Tech giants aren’t the only companies that would give countries a run for their money.
| Country/Company | Nominal GDP (country) or Market Cap (company) |
|---|---|
| United States of America | $21,433 B |
| China | $14,343 B |
| Japan | $5,082 B |
| Germany | $3,861 B |
| India | $2,869 B |
| United Kingdom | $2,829 B |
| France | $2,716 B |
| Apple | $2,125 B |
| Italy | $2,004 B |
| Microsoft | $1,942 B |
| Saudi Aramco | $1,888 B |
| Brazil | $1,840 B |
| Canada | $1,736 B |
| Russia | $1700 B |
| Amazon | $1,688 B |
| Alphabet | $1,656 B |
| South Korea | $1,647 B |
| Australia | $1,397 B |
| Spain | $1,393 B |
| Mexico | $1,269 B |
| Indonesia | $1,119 B |
| $939 B | |
| Netherlands | $907 B |
| Saudi Arabia | $793 B |
| Turkey | $761 B |
| Tencent | $736 B |
| Switzerland | $703 B |
| Poland | $596 B |
Saudi Arabia’s state-owned corporation Saudi Aramco also makes the list, boasting a market cap more than double the GDP of its home country.
China’s tech giant Tencent also has a market cap that towers over many country GDPs, such as those of Switzerland or Poland.
Until recently, Tencent was also ahead of fellow tech giant Facebook in market cap, but the social network has climbed ahead and almost reached $1 trillion in market capitalization.
Of course, the biggest caveat to consider with these comparisons is the difference between market cap and GDP numbers.
A company’s market cap is a proxy of its net worth in the eyes of public markets and changes constantly, while GDP measures the economic output of a country in a given year.
But companies directly and indirectly affect the economies of countries around the world. With international reach, wealth accumulation, and impact, it’s important to consider just how much wealth and power these companies have.
Technology
Infographic: 11 Tech Trends to Watch in 2023
This infographic highlights eleven exciting areas within the world of technology worth keeping an eye on in 2023.
Infographic: 11 Tech Trends to Watch in 2023
It can be tough to keep up with the rapid pace of innovation.
Each new year delivers the full spectrum of progress from game-changing breakthroughs to incremental advancements in a wide variety of fields.
In a noisy media landscape fueled by hype and speculation, it can be tough to know where true value is being created. The infographic above, which draws from CB Insights’ recent report on 11 Tech Trends To Watch Closely in 2023, helps narrow down some areas of focus:
- Immortality-as-a-service
- The secret invasion of super apps
- Fintech’s rapid regeneration
- Bots in the house
- Virtual power plants
- Healthcare’s invisibility trick
- Smell goes digital
- Femtech turns to menopause
- The bio-based materials boom
- India’s tech ascent
- Regenerative agtech takes root
The report draws information from earnings transcripts, media mentions, investment activity, patents, and more to arrive at the trends listed.
We’ll examine three of these trends below in a bit more detail.
Setting the Stage: Clash of the Super Apps
The concept of a super app—an all-in-one smartphone application that integrates a wide range of services—is far from new. In fact, for years now, WeChat has been the go-to app for many Chinese citizens to chat, order services, pay bills, and more.
A natural question comes to mind: why doesn’t an app like that exist in Western countries yet? Well, there are a couple of key reasons:
- Consumers and regulators alike are wary of providers holding so much personal information and power. In China, WeChat actually had government support, integrating public services into the app. As well, expectations of personal privacy are completely different in China than in Western countries
- Unlike China, which rapidly adopted digital payments, North America and Europe had preexisting near-ubiquitous financial networks in place. Super apps were a game changer for millions of unbanked consumers in China and beyond.
The situation is changing rapidly though, and 2023 could be the year that the foundations are laid for a clash of various Big Tech incarnations of the super app.
In late 2022, Microsoft was rumored to be building a super app using Bing as the foundation, and recent investment into ChatGPT adds fuel to that fire. Even Elon Musk hinted at his ambitions to turn Twitter into a one-stop-shop for just about everything.
There are still significant barriers to bundling a plethora of services into a single app, but that isn’t stopping companies from racing to be the one to do it. To the victor go the spoils.
The Resiliency of Life Extension
The concepts of immortality and age reversal have been a preoccupation of mankind since the dawn of time, so it stands to reason that technology that promises extra lifespan and quality of life continues to be compelling for individuals and investors alike.
Players in this space can approach life extension and anti-aging from a number of different angles, from supplements to tinkering at the cellular level.
Two high-profile examples in this space are Calico, which is a subsidiary of Alphabet, and the Jeff Bezos-backed Altos Labs. Other billionaires have expressed an interest in life extension as well, including Peter Thiel, who has definitive views on mortality.
I believe if we could enable people to live forever, we should do that. […] I think it is against human nature not to fight death. – Peter Thiel
In 2023, look for more investment and news from startups focused on gene therapy, genome analysis, regenerative medicine, or “longevity in a pill”.
Beyond Plastic: The Bio-Based Materials Boom
Public pressure is mounting for producers of consumer goods to change the way they manufacture their products.
The good news is that many of the largest producers of consumer packaged goods and apparel have some kind of plan in place to use more post-consumer recycled plastic in their products. The bad news is that not enough plastic is recycled globally for companies to source enough material to produce their products more sustainably. As a result, many companies are exploring the option of ditching plastic entirely.
For example, materials derived from seaweed are an active area of innovation right now. Mushrooms and algae are also commonly-used materials from nature that are being used to create biodegradable products. In one particularly interesting example, a company called MycoWorks recently began working with GM Ventures to explore the use of mycelium-based leather alternatives in GM’s vehicles.
While researchers and companies are just scratching the surface of what’s possible, consumers are likely to see more tangible examples of bio-based materials popping up in stores. After all, brands will be very eager to talk about their increasingly plastic-free product lines.
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