It’s no secret that tech giants have exploded in value over the last few years, but the scale can be hard to comprehend.
Through wide-scaling market penetration, smart diversification, and the transformation of products into services, Apple, Microsoft, Amazon, and Google have reached market capitalizations well above $1.5 trillion.
To help us better understand these staggering numbers, a recent study at Mackeeper took the market capitalization of multiple tech giants and compared them with the annual Gross Domestic Product (GDP) of countries.
Editor’s note: While these numbers are interesting to compare, it’s worth noting that they represent different things. Market cap is the total value of shares outstanding in a publicly-traded company and gives an indication of total valuation, and GDP measures the value of all goods and services produced by a country in an entire year.
Companies vs. Countries: Tech Giants
If Apple’s market capitalization was equal to a country’s annual GDP, it might just be in the G7.
At a market cap of more than $2.1 trillion, Apple’s market capitalization is larger than 96% of country GDPs, a list that includes Italy, Brazil, Canada, and Russia.
In fact, only seven countries in the world have a higher GDP than Apple’s market cap.
Further back is Microsoft, which would be the 10th richest country in the world if market cap was equivalent to GDP.
With a market cap of more than $1.9 trillion, Microsoft’s value is larger than the GDP of global powerhouses Brazil, Canada, Russia, and South Korea.
Though all of the tech giants fared well during the COVID-19 pandemic, perhaps none have stood to benefit as much as Amazon.
With online retail and web services both in high demand, Amazon’s market cap has grown to $1.7 trillion, larger than 92% of country GDPs.
Other Companies “Bigger” Than Countries
Tech giants aren’t the only companies that would give countries a run for their money.
|Country/Company||Nominal GDP (country) or Market Cap (company)|
|United States of America||$21,433 B|
|United Kingdom||$2,829 B|
|Saudi Aramco||$1,888 B|
|South Korea||$1,647 B|
|Saudi Arabia||$793 B|
Saudi Arabia’s state-owned corporation Saudi Aramco also makes the list, boasting a market cap more than double the GDP of its home country.
China’s tech giant Tencent also has a market cap that towers over many country GDPs, such as those of Switzerland or Poland.
Until recently, Tencent was also ahead of fellow tech giant Facebook in market cap, but the social network has climbed ahead and almost reached $1 trillion in market capitalization.
Of course, the biggest caveat to consider with these comparisons is the difference between market cap and GDP numbers.
A company’s market cap is a proxy of its net worth in the eyes of public markets and changes constantly, while GDP measures the economic output of a country in a given year.
But companies directly and indirectly affect the economies of countries around the world. With international reach, wealth accumulation, and impact, it’s important to consider just how much wealth and power these companies have.
How Much Do Americans Trust the Media?
Media trust among Americans has reached its lowest point since Trump won the 2016 presidential election.
How Much Do Americans Trust the Media?
Media trust among Americans has reached its lowest point in six years.
Gallup began its survey on media trust in 1972, repeating it in 1974 and 1976. After a long period, the public opinion firm restarted the polls in 1997 and has asked Americans about their confidence level in the mass media—newspapers, TV, and radio—almost every year since then.
The above graphic illustrates Gallup’s latest poll results, conducted in September 2023.
Americans’ Trust in Mass Media, 1972-2023
Americans’ confidence in the mass media has sharply declined over the last few decades.
|Trust in the mass media||% Great deal/Fair amount||% Not very much||% None at all|
In 2016, the number of respondents trusting media outlets fell below the tally of those who didn’t trust the media at all. This is the first time that has happened in the poll’s history.
That year was marked by sharp criticism of the media from then-presidential candidate Donald Trump.
In 2017, the use of the term ‘fake news’ rose by 365% on social media, and the term was named the word of the year by dictionary publisher Collins.
The Lack of Faith in Institutions and Social Media
Although there’s no single reason to explain the decline of trust in the traditional media, some studies point to potential drivers.
According to Michael Schudson, a sociologist and historian of the news media and a professor at the Columbia Journalism School, in the 1970s, faith in institutions like the White House or Congress began to decline, consequently impacting confidence in the media.
“That may have been a necessary corrective to a sense of complacency that had been creeping in—among the public and the news media—that allowed perhaps too much trust: we accepted President Eisenhower’s lies about the U-2 spy plane, President Kennedy’s lies about the ‘missile gap,’ President Johnson’s lies about the war in Vietnam, President Nixon’s lies about Watergate,”
Michael Schudson – Columbia Journalism School
More recently, the internet and social media have significantly changed how people consume media. The rise of platforms such as X/Twitter and Facebook have also disrupted the traditional media status quo.
Partisans’ Trust in Mass Media
Historically, Democrats have expressed more confidence in the media than Republicans.
Democrats’ trust, however, has fallen 12 points over the past year to 58%, compared with 11% among Republicans and 29% among independents.
According to Gallup, Republicans’ low confidence in the media has little room to worsen, but Democrat confidence could still deteriorate and bring the overall national reading down further.
The poll also shows that young Democrats have less confidence in the media than older Democrats, while Republicans are less varied in their views by age group.
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