The World's Tech Giants, Compared to the Size of Economies
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The World’s Tech Giants, Compared to the Size of Economies

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It’s no secret that tech giants have exploded in value over the last few years, but the scale can be hard to comprehend.

Through wide-scaling market penetration, smart diversification, and the transformation of products into services, Apple, Microsoft, Amazon, and Google have reached market capitalizations well above $1.5 trillion.

To help us better understand these staggering numbers, a recent study at Mackeeper took the market capitalization of multiple tech giants and compared them with the annual Gross Domestic Product (GDP) of countries.

Editor’s note: While these numbers are interesting to compare, it’s worth noting that they represent different things. Market cap is the total value of shares outstanding in a publicly-traded company and gives an indication of total valuation, and GDP measures the value of all goods and services produced by a country in an entire year.

Companies vs. Countries: Tech Giants

Tech Giants Country GDP Apple

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If Apple’s market capitalization was equal to a country’s annual GDP, it might just be in the G7.

At a market cap of more than $2.1 trillion, Apple’s market capitalization is larger than 96% of country GDPs, a list that includes Italy, Brazil, Canada, and Russia.

In fact, only seven countries in the world have a higher GDP than Apple’s market cap.

Tech Giants Country GDP Microsoft

Further back is Microsoft, which would be the 10th richest country in the world if market cap was equivalent to GDP.

With a market cap of more than $1.9 trillion, Microsoft’s value is larger than the GDP of global powerhouses Brazil, Canada, Russia, and South Korea.

Tech Giants Country GDP Amazon

Though all of the tech giants fared well during the COVID-19 pandemic, perhaps none have stood to benefit as much as Amazon.

With online retail and web services both in high demand, Amazon’s market cap has grown to $1.7 trillion, larger than 92% of country GDPs.

Other Companies “Bigger” Than Countries

Tech giants aren’t the only companies that would give countries a run for their money.

Country/CompanyNominal GDP (country) or Market Cap (company)
United States of America$21,433 B
China$14,343 B
Japan$5,082 B
Germany$3,861 B
India$2,869 B
United Kingdom$2,829 B
France$2,716 B
Apple$2,125 B
Italy$2,004 B
Microsoft$1,942 B
Saudi Aramco$1,888 B
Brazil$1,840 B
Canada$1,736 B
Russia$1700 B
Amazon$1,688 B
Alphabet$1,656 B
South Korea$1,647 B
Australia$1,397 B
Spain$1,393 B
Mexico$1,269 B
Indonesia$1,119 B
Facebook$939 B
Netherlands$907 B
Saudi Arabia$793 B
Turkey$761 B
Tencent$736 B
Switzerland$703 B
Poland$596 B
Market cap data as of June 13, 2021

Saudi Arabia’s state-owned corporation Saudi Aramco also makes the list, boasting a market cap more than double the GDP of its home country.

China’s tech giant Tencent also has a market cap that towers over many country GDPs, such as those of Switzerland or Poland.

Until recently, Tencent was also ahead of fellow tech giant Facebook in market cap, but the social network has climbed ahead and almost reached $1 trillion in market capitalization.

Tech Giants Country GDP Facebook

Of course, the biggest caveat to consider with these comparisons is the difference between market cap and GDP numbers.

A company’s market cap is a proxy of its net worth in the eyes of public markets and changes constantly, while GDP measures the economic output of a country in a given year.

But companies directly and indirectly affect the economies of countries around the world. With international reach, wealth accumulation, and impact, it’s important to consider just how much wealth and power these companies have.

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Technology

Ranked: The Top 50 Most Visited Websites in the World

In this visualization, we rank the top 50 websites that receive the most internet traffic, from Google to CNN.

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Ranked: The Top 50 Most Visited Websites in the World

Estimates vary, but there are upwards of two billion websites in existence in 2023.

If we were to rank all of these websites according to their traffic numbers, we would see a classic power law distribution. At the low end, the vast majority of these websites would be inactive, receiving little to no traffic. On the upper end of the ranking though, a handful of websites receive the lion’s share of internet traffic.

This visualization, using data from SimilarWeb, takes a look at the 50 websites that currently sit at the top of the ranking.

Which Websites Get the Most Traffic?

Topping the list of most-visited websites in the world is, of course, Google. With over 3.5 billion searches per day, Google has cemented its position as the go-to source for information on the internet. But Google’s dominance doesn’t stop there. The company also owns YouTube, the second-most popular website in the world. Together, Google and YouTube have more traffic than the next 48 websites combined.

The power of YouTube, in particular, is sometimes not fully understood. The video platform is the second largest search engine in the world after Google. As well, YouTube has the second highest duration-of-visit numbers in this top 50 ranking. (First place goes to the Chinese video sharing website, Bilibili.)

But Google and YouTube aren’t the only big players on the internet. Other websites in the top 50 ranking include social media giants Facebook, Instagram, and TikTok. In particular, TikTok has seen a surge in popularity in recent years and is now one of the most popular social media platforms in the world.

Here’s the full top 50 ranking table form:

RankWebsiteMonthly TrafficCategoryCountry
#1google.com85.1BSearch Engines🇺🇸 U.S.
#2youtube.com33.0BStreaming & Online TV🇺🇸 U.S.
#3facebook.com17.8BSocial Media Networks🇺🇸 U.S.
#4twitter.com6.8BSocial Media Networks🇺🇸 U.S.
#5instagram.com6.1BSocial Media Networks🇺🇸 U.S.
#6baidu.com5.0BSearch Engines🇨🇳 China
#7wikipedia.org4.8BDictionaries & Encyclopedias🇺🇸 U.S.
#8yandex.ru3.4BSearch Engines🇷🇺 Russia
#9yahoo.com3.3BNews & Media Publishers🇺🇸 U.S.
#10whatsapp.com2.9BSocial Media Networks🇺🇸 U.S.
#11xvideo.com2.8BAdult🇨🇿 Czechia
#12amazon.com2.6BMarketplace🇺🇸 U.S.
#13pornhub.com2.5BAdult🇨🇦 Canada
#14xnxx.com2.3BAdult🇫🇷 France
#15live.com2.1BEmail🇺🇸 U.S.
#16yahoo.co.jp2.1BNews & Media Publishers🇯🇵 Japan
#17netflix.com2.0BStreaming & Online TV🇺🇸 U.S.
#18tiktok.com1.8BSocial Media Networks🇨🇳 China
#19docomo.ne.jp1.8BTelecommunications🇯🇵 Japan
#20reddit.com1.7BSocial Media Networks🇺🇸 U.S.
#21office.com1.6BProg. & Developer Software🇺🇸 U.S.
#22linkedin.com1.6BSocial Media Networks🇺🇸 U.S.
#23dzen.ru1.4BFaith & Beliefs🇷🇺 Russia
#24samsung.com1.4BConsumer Electronics🇰🇷 S. Korea
#25vk.com1.4BSocial Media Networks🇷🇺 Russia
#26xhamster.com1.3BAdult🇨🇾 Cyprus
#27turbopages.org1.3BNews & Media Publishers🇷🇺 Russia
#28mail.ru1.2BEmail🇷🇺 Russia
#29naver.com1.2BNews & Media Publishers🇰🇷 S. Korea
#30bing.com1.2BSearch Engines🇺🇸 U.S.
#31microsoftonline.com1.1BProg. & Developer Software🇺🇸 U.S.
#32discord.com1.1BSocial Media Networks🇺🇸 U.S.
#33twitch.tv1.1BGaming & Accessories🇺🇸 U.S.
#34bilibili.com1.0BAnimations & Comics🇨🇳 China
#35pinterest.com1.0BSocial Media Networks🇺🇸 U.S.
#36zoom.us985.9MComputers Electronics & Tech🇺🇸 U.S.
#37weather.com985.7MWeather🇺🇸 U.S.
#38qq.com907.1MNews & Media Publishers🇨🇳 China
#39microsoft.com902.3MProg. & Developer Software🇺🇸 U.S.
#40msn.com870.8MNews & Media Publishers🇺🇸 U.S.
#41globo.com840.1MNews & Media Publishers🇧🇷 Brazil
#42duckduckgo.com839.0MSearch Engines🇺🇸 U.S.
#43roblox.com795.7MGaming & Accessories🇺🇸 U.S.
#44quora.com775.9MDictionaries & Encyclopedias🇺🇸 U.S.
#45news.yahoo.co.jp749.1MNews & Media Publishers🇯🇵 Japan
#46ebay.com728.0MMarketplace🇺🇸 U.S.
#47aajtak.in724.1MNews & Media Publishers🇮🇳 India
#48nytimes.com702.2MNews & Media Publishers🇺🇸 U.S.
#49realsrv.com688.0MAdult🇺🇸 U.S.
#50cnn.com684.9MNews & Media Publishers🇺🇸 U.S.

Notable companies that have fallen out of the top 50 since our last version of this visualization are Walmart and PayPal. Notable entrants into the top 50 are Samsung and the New York Times.

The Geography of the 50 Most-Visited Websites

The United States is still home base for many of the world’s biggest websites, taking up 30 spots on this ranking. Of these 30 websites, half are operated by Big Tech companies such as Microsoft, Amazon, Alphabet, Meta, and Netflix.

Russia, China, Japan, and South Korea round out the top five.

Top 50 Websites by country
View static image

Things get interesting in the “other” category, which includes six websites. Two spots are taken up by Aaj Tak and Globo, which are large media publications in India and Brazil, respectively.

The remaining four websites—XVideos, PornHub, XHamster, and XNXX—specialize in adult content, and are located in a variety of countries. These are often referred to as “tube sites” since they are built on the YouTube model.

Realsrv, the only adult-oriented site in the top 50 located in the U.S., is interesting to delve into as well, since it’s far from a household name. The website essentially supports advertising efforts by redirecting users away from the content they were viewing over to another page (generally premium adult content). This is one of the key ways that adult websites earn revenue.

Where does this data come from?

Source: SimilarWeb

Notes: Websites listed include “all meaningful subdomains”, and categories in the graphic follow SimilarWeb’s categorization system. This is the third version of this graphic. As with previous versions, we aim to use data from November for the sake of consistency and to avoid seasonal fluctuations in traffic. One important detail to point out is that website traffic does not include app traffic, which is why popular platforms like WeChat don’t appear in this ranking.

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