Snapchat Ranks First Among Social Media Apps For U.S. Teens
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Snapchat: The Most Popular Social Media Among U.S. Teens

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snapchat ranks #1 among us teens

The Briefing

  • Snapchat is the most popular social media app among U.S. teens
  • 34% of teen respondents picked Snapchat as their favorite platform, compared to 29% who chose TikTok, and 25% who chose Instagram

Snapchat: The Most Popular Social Media Among U.S. Teens

The teens have spoken, and they’ve chosen Snapchat as their favorite social media platform.

When asked to pick their favorite social media platform in a recent survey, more than a third chose Snapchat:

Social Media Platform% Who Chose the Platform as Their Favorite
Snapchat34%
TikTok29%
Instagram25%
Twitter3%
Facebook2%

This is slightly lower than last year when 41% of teens picked Snapchat as their favorite. Despite a small dip, the company still holds its dominance in the U.S. teen market over rivals Instagram and TikTok – at least for now.

Teens are Keeping Snap Alive

Snapchat has Gen Z to thank when it comes to keeping the company afloat. Since Snap’s IPO in 2017, the company has faced a mountain of challenges from competitors, including the rollout of Instagram Stories and ad monetization.

In March 2017, Snap entered the public market at $27 a share, and right off the bat, shares entered a downward spiral. The lows were met at the $5 range in December 2018, -81% from the IPO.

Yet today, potentially thanks to its dedicated U.S. teen fanbase, Snap is at all-time highs. The company is now valued at $73 billion and has managed to convert those same headwinds into considerable tailwinds.

Snap has 249 million daily active users, and their average revenue per user stands at $2.73 as of Q3’20—over double the $1.21 figure in Q1’18.

Where does this data come from?

Source: Piper Sandler’s 40th Semi-Annual Taking Stock With Teens Survey Fall 2020, via Marketing Charts
Notes: 9,800 teens were included in the survey, across 48 U.S. states.

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Super-Sized Bets for Football’s Big Game (2013-2022)

Expanding legalization has driven an increase in bets on football’s big game, with wagers more than doubling from 2021 to 2022. (Sponsored Content)

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Dollar value of bets for football's big game shown over the last ten years using footballs. The football is much bigger in 2022 to indicate that bets doubled from 2021 to 2022.

The Briefing

  • Sports betting became legal outside Nevada when the federal ban was lifted in 2018.
  • Legalization contributed to betting growth, with wagers on football’s big game increasing ten-fold over the last decade.

Super-Sized Bets for Football’s Big Game

With 99 million viewers in 2022, “more Americans tune in to the Super Bowl than any other television broadcast.” Its large viewership, combined with expanding legislation, has led to ballooning wagers.

In this graphic sponsored by Roundhill Investments, we show how these bets have grown over the last 10 years.

Annual Legal Bets on the Big Game

From 2013 through 2018, sports betting was only legal in Nevada and year-over-year growth was low. However, when the federal sports betting ban was lifted in May 2018, more states started allowing bets.

By 2022, 33 states plus Washington, DC were legally able to bet on the game. Wagers climbed quickly as a result.

YearTotal BetsAnnual Growth
2013$99M5%
2014$119M21%
2015$116M-3%
2016$133M14%
2017$138M4%
2018$159M15%
2019$191M20%
2020$280M47%
2021$486M73%
2022$1.1B119%

Data only for states that report bets on football’s big game, see graphic for full list of states included in 2022.

Impressively, legal bets surpassed the $1 billion mark in 2022. Growth was primarily driven by New York State legalizing online sports betting, with the state contributing nearly $500 million to the total.

Since the New York State Gaming Commission does not report event-specific totals, we have estimated this amount based on sports bets made the week leading up to and including the date of the big game.

Investment Exposure to an Emerging Industry

Due to legalization, bets on football’s big game have grown 10 times larger over the last decade. A further shift away from bookies and toward legal operators appears to be likely. In September 2022, 89% of Americans said it was important to bet with a legal operator this NFL season, up from 76% in February 2022.

For legal operators, this could translate into revenue opportunities. Companies that take legal bets reported more than $62 million in revenue from the big game alone in 2022, a 37% jump from the prior year.

Looking for exposure to the growing sports betting industry? Explore Roundhill’s sports betting ETF, $BETZ.

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