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Snapchat: The Most Popular Social Media Among U.S. Teens

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snapchat ranks #1 among us teens

snapchat ranks #1 among us teens

The Briefing

  • Snapchat is the most popular social media app among U.S. teens
  • 34% of teen respondents picked Snapchat as their favorite platform, compared to 29% who chose TikTok, and 25% who chose Instagram

Snapchat: The Most Popular Social Media Among U.S. Teens

The teens have spoken, and they’ve chosen Snapchat as their favorite social media platform.

When asked to pick their favorite social media platform in a recent survey, more than a third chose Snapchat:

Social Media Platform% Who Chose the Platform as Their Favorite
Snapchat34%
TikTok29%
Instagram25%
Twitter3%
Facebook2%

This is slightly lower than last year when 41% of teens picked Snapchat as their favorite. Despite a small dip, the company still holds its dominance in the U.S. teen market over rivals Instagram and TikTok – at least for now.

Teens are Keeping Snap Alive

Snapchat has Gen Z to thank when it comes to keeping the company afloat. Since Snap’s IPO in 2017, the company has faced a mountain of challenges from competitors, including the rollout of Instagram Stories and ad monetization.

In March 2017, Snap entered the public market at $27 a share, and right off the bat, shares entered a downward spiral. The lows were met at the $5 range in December 2018, -81% from the IPO.

Yet today, potentially thanks to its dedicated U.S. teen fanbase, Snap is at all-time highs. The company is now valued at $73 billion and has managed to convert those same headwinds into considerable tailwinds.

Snap has 249 million daily active users, and their average revenue per user stands at $2.73 as of Q3’20—over double the $1.21 figure in Q1’18.

Where does this data come from?

Source: Piper Sandler’s 40th Semi-Annual Taking Stock With Teens Survey Fall 2020, via Marketing Charts
Notes: 9,800 teens were included in the survey, across 48 U.S. states.

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Datastream

Visualizing Earth’s Global Ice Loss Between 1994-2017

In just over two decades, the planet has seen 28 trillion tonnes in global ice loss. 58% of this ice loss occurred in the Northern Hemisphere.

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The Briefing

  • Due to global warming, 28 trillion tonnes of ice have melted in just over two decades
  • Over half (58%) of this global ice loss occurred in the Northern Hemisphere

Visualizing Earth’s Global Ice Loss Between 1994-2017

Nearly 70% of the Earth’s freshwater is locked up in glaciers and ice caps, ground ice, and permafrost. However, this ice is melting at an unprecedented rate.

Based on data from a new scientific survey, this visualization reveals that 28 trillion tonnes of Earth’s ice has been lost between 1994 and 2017.

How Much Ice Is Being Lost Exactly?

Figures at such scales can be difficult to wrap our heads around. For the record, one billion tonnes of water is equal to 400,000 Olympic swimming pools.

It’s then a bit easier to comprehend why, when multiplied tens of thousands of times, this much melted ice—specifically, grounded ice—has resulted in global sea levels rising by 34.6mm on average.

Cryosphere categoryIce typeChange (1994-2017)
Arctic sea iceFloating7.6 trillion tonnes
Antarctic ice shelvesGrounded6.5 trillion tonnes
Mountain glaciersGrounded6.1 trillion tonnes
Greenland ice sheetGrounded3.8 trillion tonnes
Antarctic ice sheetGrounded2.5 trillion tonnes
Southern Ocean sea iceFloating0.9 trillion tonnes

Over half (58%) of the ice loss occurred in the Northern Hemisphere, from Arctic sea ice and also grounded ice previously trapped in the Greenland ice sheet.

In fact, the rate of ice loss has risen from 0.8 trillion tonnes to 1.2 trillion tonnes per year, an increase of 57% since the 1990s.

The Impacts of the Ice Meltdown

Rapidly disappearing sea ice has severe impacts on the environment, both in the short and long term:

  • Wildlife habitat loss
  • Coastal erosion
  • Changing ocean currents
  • Extreme temperatures

While rising temperatures are behind most of this historical global ice loss, it’s worth noting that lower levels of ice lead to a positive feedback loop. Less ice means less of the sun’s heat is reflected away from the Earth, instead being absorbed back and further amplifying the global warming effect.

>>Like this? Then you might like this article on Mapping Territorial Claims in Antarctica

Where does this data come from?

Source: Slater, T. et al. “Review article: Earth’s ice imbalance”, The Cryosphere (2021)
Notes: Data from the scientific survey is based on satellite observations and numerical models. The metric measure of a “tonne” (1,000kg) has been used throughout for accuracy.

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Coinbase Experiences Brisk User Growth Ahead of IPO

Coinbase, America’s largest cryptocurrency exchange, saw a 117% growth in transacting users from Q4 2020 to Q1 2021.

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coinbase user growth

The Briefing

  • Coinbase is the largest cryptocurrency exchange in the U.S.
  • The company added 3.3 million transacting users in Q1 2021 – a 117% increase
  • $133 billion in assets were added to the platform, totalling $223 billion in Q1 2021

Coinbase Experiences Brisk User Growth Ahead of IPO

A week before its initial public offering (IPO), Coinbase reported significant user growth for the first quarter of 2021.

In a report released on April 6, the cryptocurrency exchange claimed to have an estimated 56 million verified customers in Q1 2021—that’s an additional 13 million since Q4 2020.

What is Coinbase?

Launched in 2012, Coinbase is the largest consumer-facing cryptocurrency exchange in America.

The company offers a variety of products, such as an advanced trading platform, crypto wallets for retail investors, savings accounts for institutions, and even its own stablecoin that’s backed by the U.S. dollar.

A Surge in Monthly Users and Assets

In Q1 2021, Coinbase saw a 117% increase in transacting users compared to Q4 2020, from 2.8 million to 6.1 million. That’s the highest jump in users in the last three years:

QuarterMonthly Transacting Users% Change
Q1 20182,700,000--
Q2 20181,200,000-55.5%
Q3 2018920,000-23.3%
Q4 2018850,000-7.6%
Q1 2019800,000-5.9%
Q2 20191,300,00062.5%
Q3 20191,200,000-7.7%
Q4 20191,000,000-16.7%
Q1 20201,300,00030.0%
Q2 20201,500,00015.4%
Q3 20202,100,00040.0%
Q4 20202,800,00033.3%
Q1 20216,100,000117.9%

In addition to its growing user base, the company also reported a 147.8% uptick in assets on the platform in the last quarter, from $90 billion to $223 billion.

QuarterAssets Held on Coinbase% Change
Q1 2018$13 billion--
Q2 201812.9 billion-0.8%
Q3 201811 billion-14.7%
Q4 2018$7 billion-36.4%
Q1 2019$8 billion14.3%
Q2 2019$21 billion162.5%
Q3 2019$17 billion-19.0%
Q4 2019$17 billion--
Q1 2020$17 billion--
Q2 2020$26 billion52.9%
Q3 2020$36 billion38.5%
Q4 2020$90 billion150.0%
Q1 2021$223 billion147.8%

Industry experts believe this strong start to the year is a good indicator of the company’s future profit potential.

For instance, the investment bank DA Davidson raised Coinbase’s share price target from $195 to $440 after seeing the company’s Q1 results.

>> Liked this? Take a deeper dive into institutional trading volume on Coinbase.

Where does this data come from?

Source: Company filings via The Block

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