In today's competitive social media landscape, Snapchat is #1 with American teens, but TikTok is quickly closing the gap.
This animation provides an entertaining look at the popularity of social media platforms over time, from MySpace to TikTok.
Brands are increasingly turning to social media celebs to move the needle on their sales numbers. Here's what you need to know about influencer marketing.
The social networks are all different, and smart businesses are tailoring their messaging based on the fundamental demographic differences between them.
Instant messaging crossed into the mainstream in the 1990s, allowing friends and like-minded thinkers from all over the world to connect in real-time.
More time is spent on Snapchat than almost any other app. However, investors are getting antsy about the emerging Snapchat monetization problem.