When it comes to social networks, Meta is the dominant player, with a combined total of 7.5 billion MAUs across its four platforms.
In today's competitive social media landscape, Snapchat is #1 with American teens, but TikTok is quickly closing the gap.
Nearly half the world has tapped into the social media universe. Monthly Active Users (MAUs) quantifies the success of these giant platforms.
Every generation has the same desire for connection, but the way in which we connect over social media differs across age groups and regions.