Visualizing Social Media Use by Generation
Our world has never been more connected than it is today.
Nearly two-thirds of the world’s population is plugged into the matrix, with over 4.4 billion internet users across multiple device types. We use these devices for work and for play—and social media has altered the way we interact both online and offline.
Today’s infographic from Global Web Index compares key generational and regional differences of social media use based on data from nearly 114,000 internet users, highlighting how pervasive social media has become in our lives.
Note: China is excluded from the usage data regarding specific social networks and apps.
From Age to Age: Social Media by Generation
How does the use of social media vary by generation?
Boomers currently rank last in nearly every category and metric when it comes to technology and social media use. This generation didn’t grow up inundated with technology in the way today’s youth are.
However, Boomers are showing the greatest increase in activity on social media platforms. For example, usage of Instagram and WhatsApp is up 59% and 44% respectively for this group since 2016, which is more than double the global average.
Also known as the ‘MTV Generation’, the Gen X group was the last generation to grow up before the Internet truly took off. The early years of this group were marked by a burst of new technologies, from wireless phones to personal computers.
On average, Gen Xers spend nearly two hours on social media per day—less than Millennials and Gen Z, but more than Boomers.
Perhaps surprisingly, Millennials show a slow down in the time spent on social media. From 2017-2018, screen time for Millennials on social media decreased by one minute, to 2 hours 38 minutes per day. This trend points to Millennials seeking real-life experiences and better engagement from the brands they interact with online, rather than passive scrolling.
Other factors also play a role in this evolution─nearly 50% of Millennials admit that their activity on social media has caused them to overspend to impress their networks.
Gen Z is the first group in history that has never known a world without the Internet. Immersed in the online world since birth, Gen Z surpasses Millennials in daily activity on social media with 2 hours 55 minutes spent per day.
North American, Latin American, and European Generation Z-ers lead in the number of social accounts they’re actively using. Many are also moving away from platforms like Facebook in favor of multimedia-heavy sites such as YouTube and Instagram.
Social Media by the Numbers
Social media sites measure the number of unique users on the platform each month as a metric of success. Below is a snapshot of the five major social media sites shown in today’s graphic and their active user count.
Monthly Active Users (MAU) as of July 2019
- Facebook: 2.4 billion
- YouTube: 2 billion
- WhatsApp: 1.6 billion
- Instagram: 1 billion
- Twitter: 330 million
Even more striking is what happens in a social media minute:
- 41.6 million messages sent over Facebook Messenger and WhatsApp
- 347,222 people are scrolling Instagram
- 87,500 people posting to Twitter
- 4.5 million videos on YouTube being watched
Social Media’s Role in Retail
Social media has evolved from simply keeping us connected to our friends. Users can now access career tools, engage with their favorite companies, stay current with global events, and find love.
Across all regions and generations, social media has propelled e-commerce into the limelight. More than ever before, social media sites are being used for product research, brand engagement, and online purchases. For example, Instagram now offers one-click shop features that allow users to buy what they see immediately, with a simple tap on their screens.
The greatest growth in e-commerce, however, has been the influencer industry. These star-studded internet personalities boast massive online followings from a wide range of demographics—and companies are taking notice.
In 2018, 72% of major brands stated that they were outsourcing a significant portion of their marketing resources to online influencers. Followers feel as though they’re getting a product recommendation from a friend, making them more likely to buy quickly.
Social Media Growth
Despite the rate of social media growth slowing down, social media use is still growing. From 2017 to 2018, the average person increased usage by three minutes per day, while becoming a new user of 0.8 social media accounts.
Social media is a broad, multi-faceted, and complex industry that appeals to a wide range of cultures, age groups, and personalities. While growth in social media activity may be slowing down, a growing global population may mean we’ll see more opportunities to stay connected.
Ranked: The 100 Most Spoken Languages Around the World
This detailed visualization breaks down the 100 most spoken languages around the world, by total and native speakers. Can you find yours on the list?
Ranked: The 100 Most Spoken Languages Worldwide
Even though you’re reading this article in English, there’s a good chance it might not be your mother tongue. Of the billion-strong English speakers in the world, only 33% consider it their native language.
The popularity of a language depends greatly on utility and geographic location. Additionally, how we measure the spread of world languages can vary greatly depending on whether you look at total speakers or native speakers.
Today’s detailed visualization from WordTips illustrates the 100 most spoken languages in the world, the number of native speakers for each language, and the origin tree that each language has branched out from.
How Do You Define A Language?
The data comes from the 22nd edition of Ethnologue, a database covering a majority of the world’s population, detailing approximately 7,111 living languages in existence today.
The definitions of languages are often dynamic, blurring the lines around a singular understanding of what makes a language:
- Linguistic: focused on lexical and grammatical differences, or on variations within speech communities
- Social: focused on cultural or political factors, as well as heritage and identity
For the purposes of measurement, the researchers use the ISO 693-3 set of criteria, which accounts for related varieties and dialects—ensuring that linguistics are not the only factor considered in this count of languages.
Here are the language origins of the 100 most spoken languages:
Indo-European languages have the widest spread worldwide. According to Ethnologue, the language family contains over 3 billion speakers in total. Interestingly, there are actually 1,526 Niger-Congo languages altogether, though only 12 are represented here.
Let’s now dive into the top 10 most spoken languages overall.
Which Languages Have the Most Speakers?
It comes as no surprise that English reigns supreme, with over 1.1 billion total speakers—or roughly 15% of the global population. Mandarin Chinese, Hindi, Spanish, and French round out the top five.
|Rank||Language||Total Speakers||Language Origin|
|2||Mandarin Chinese||1,117 million||Sino-Tibetan|
|6||Standard Arabic||274 million||Afro-Asiatic|
However, this is only one piece in the full fabric of languages.
The metrics for native speakers tell a slightly different tale, as Mandarin Chinese shoots up to 918 million—almost 2.5x that of English native speakers.
|Rank||Language||Native Speakers||Language Origin|
|1||Mandarin Chinese||918 million||Sino-Tibetan|
|9||Western Punjabi||93 million||Indo-European|
Note: No native speaker data was available for Filipino, Standard Arabic, Nigerian Pidgin, or Cameroonian Pidgin.
Here, Spanish comes in strong second for native speakers with 460 million, considering it’s well-used across Latin America. The Indian languages of Hindi and Bengali cap off the top five by native speakers as well.
These are the biggest languages people learn growing up, but what about the ones they pick up later in life?
What About Second (L2) Languages?
Nearly 43% of the world’s population is bilingual, with the ability to switch between two languages with ease.
From the data, second language (L2) speakers can be calculated by looking at the difference between native and total speakers, as a proportion of the total. For example, 66% of English speakers learned it as a second language.
Swahili surprisingly has the highest ratio of L2 speakers to total speakers—although it only has 16 million native speakers, this shoots up to 98 million total speakers. Overall, 82% of Swahili speakers know it as a second language.
Swahili is listed as a national or official language in several African countries: Tanzania, Kenya, Uganda, and the Democratic Republic of Congo. It’s likely that the movement of people from rural areas into big cities in search of better economic opportunities, is what’s boosting the adoption of Swahili as a second language.
Indonesian is another similar example. With a 78% proportion of L2 speakers compared to total speakers, this variation on the Malay language has been used as the lingua franca across the islands for a long time. In contrast, only 17% of Mandarin speakers know it as a second language, perhaps because it is one of the most challenging languages to learn.
Keeping Language Traditions Alive
Languages are fluid, and constantly evolving—altogether, the 100 most spoken languages paint a unique picture across centuries of a changing world. Here’s the full list of these languages, by types of speakers and language origin.
|Rank||Language||Total Speakers||Native Speakers||Origin|
|26||Egyptian Spoken Arabic||65M||65M||Afro-Asiatic|
|33||Southern Min Chinese||50M||50M||Sino-Tibetan|
|45||Moroccan Spoken Arabic||33M||27M||Afro-Asiatic|
|48||Algerian Spoken Arabic||32M||29M||Afro-Asiatic|
|49||Sudanese Spoken Arabic||32M||32M||Afro-Asiatic|
|56||North Levantine Spoken Arabic||25M||25M||Afro-Asiatic|
|61||Sa'idi Spoken Arabic||22M||22M||Afro-Asiatic|
|74||Mesopotamian Spoken Arabic||16M||16M||Afro-Asiatic|
|78||Hijazi Spoken Arabic||15M||15M||Afro-Asiatic|
|98||South Levantine Spoken Arabic||12M||12M||Afro-Asiatic|
|99||Tunisian Spoken Arabic||12M||12M||Afro-Asiatic|
|100||Sanaani Spoken Arabic||11M||11M||Afro-Asiatic|
One reason these languages are popular is that they are actively and consistently used. Unfortunately, nearly 3,000 (about 40%) of all languages are at risk of being lost, or are already in the process of dying out today.
Languages play a crucial role in our daily lives. … [Their] losses have huge negative impacts indigenous peoples’ most basic human rights.
—UN, IYoIL statement
As a result, the United Nations declared 2019 the International Year of Indigenous Languages (IYoIL), with a resolution to continue fostering these languages and pass on their knowledge for future generations.
Mapped: The Ins and Outs of Remittance Flows
Every year, migrant workers send billions of dollars back to their home countries—reaching $550 billion in 2019. Where do these remittance flows wind up?
Mapped: The Ins and Outs of Remittance Flows
The global immigrant population is growing at a robust pace, and their aggregate force is one to be reckoned with. In 2019, migrants collectively sent $550.5 billion in money back to their home countries—money transfer flows that are also known as remittances.
Remittances serve as an economic lifeline around the world, particularly for low- and middle-income countries (LMICs). Today’s visualization relies on the latest data from the World Bank to create a snapshot of these global remittance flows.
Where do most of these remittances come from, and which countries are the biggest recipients?
Remittances: An Origin Story
Remittances are a type of capital flow, with significant impacts on the places they wind up. These money transfers have surpassed official aid being sent to LMICs for decades, and in this day and age, are rivaling even Foreign Direct Investment (FDI) flows.
Remittance flows mainly help improve basic living standards such as housing, healthcare, and education, with leftover funds going towards other parts of the economy. They can also be a means for increasing the social mobility of family and friends back home.
Altogether, 50% of remittances are sent in either U.S. dollars, or the closely-linked currencies of Gulf Cooperation Council (GCC) countries, such as the Saudi riyal. It’s not surprising then, that the U.S. is the biggest origin country of remittances, contributing $68.5 billion in 2018—more than double that of the next-highest country, Saudi Arabia, at $33.6 billion.
Remittance Flows As A Safety Net
The impact of remittances on LMICs can vary depending on what you measure. In absolute terms, the top 10 LMIC recipients received $350 billion, or nearly 64% of total remittances in 2019.
Top Remittance Recipients in 2019 (USD)
|Rank||Country||Remittance Inflows||% of Nominal GDP|
India tops the chart as the largest remittances beneficiary, followed by China and Mexico. Interestingly, these three countries are also the main destinations of remittance flows from the U.S., but in the reverse order. Mexico and the U.S. have one of the most interconnected remittance corridors in the world.
However, the chart above makes it clear that simply counting the dollars is only one part of the picture. Despite these multi-billion dollar numbers, remittances are equal to only a fraction of these economies.
By looking at remittances as a percentage of nominal GDP, it’s clear that they can have an outsize impact on nations, even if the overall value of flows are much lower in comparison.
Top Remittance Recipients in 2019 (% of GDP)
|Rank||Country||Remittance Inflows||% of Nominal GDP|
|#5||🇰🇬 Kyrgyz Republic||$2.4B||29.6%|
|#7||🇸🇻 El Salvador||$5.6B||20.8%|
|#10||🇵🇸 West Bank and Gaza||$2.6B||17.6%|
It’s clear that the cash influxes provided by remittances are crucial to many smaller countries. Take the Polynesian archipelago of Tonga, for example: even though it only saw $190 million in remittances from abroad, that amount accounts for nearly 40% of the country’s nominal GDP.
Will The Remittance Tides Turn?
The World Bank projects remittance flows to increase to nearly $600 billion by 2021. But are such projections of future remittance flows reliable? The researchers offer two reasons why remittances may ebb and flow.
On one hand, anti-immigration sentiment across major economies could complicate this growth, as evidenced by Brexit. The good news? That doesn’t stop immigration itself from taking place. Instead, where these migrants and their money end up, are constantly in flux.
This means that as immigration steadily grows, so will remittance flows. What’s more, fintech innovations have the potential to bolster this progress, by making money transfers cheaper and easier to access.
Tackling [high transaction costs] is crucial not only for economic and social development, but also for improving financial inclusion.
—UN ESCAP, Oct 2019
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