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Ranked: The World’s Most Popular Social Networks, and Who Owns Them

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Ranked: The World's Most Popular Social Networks, and Who Owns Them

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The World’s Most Popular Social Networks, and Who Owns Them

Currently, there are over 4.5 billion people around the world who use some form of social media—about 57% of the global population.

Yet, while social media’s audience is widespread and diverse, just a handful of companies control a majority of the world’s most popular social media platforms. Meta, the tech giant formerly known as Facebook, owns four of the five most widely used platforms.

This graphic highlights the biggest social networks across the globe, measured by their monthly active users (MAUs).

Note: We’ll be using terms like “social network” and “social platform” interchangeably to refer to various messaging, video, and image-sharing platforms that have social attributes built in.

Top Social Platforms by Monthly Active Users

To measure each platform’s MAUs, we dug into various sources, including the most recent company SEC filings, and quarterly earnings reports.

A majority of Meta’s user base comes from its most popular platform, Facebook—the social media giant currently has around 2.9 billion MAUs worldwide.

RankPlatform nameParent companyCountryMonthly active users, in millions
#1FacebookMeta🇺🇸 U.S.2,910
#2YouTubeAlphabet🇺🇸 U.S.2,291
#3WhatsAppMeta🇺🇸 U.S.2,000
#4MessengerMeta🇺🇸 U.S.1,300
#5InstagramMeta🇺🇸 U.S.1,287
#6WeChatTencent🇨🇳 China1,225
#7KuaishouKuaishou🇨🇳 China1,000
#8TikTokBytedance🇨🇳 China1,000
#9TelegramTelegram🇦🇪 UAE600
#10QzoneTencent🇨🇳 China600
#11QQTencent🇨🇳 China591
#12WeiboSina🇨🇳 China566
#13DouyinBytedance🇨🇳 China550
#14SnapchatSnap🇺🇸 U.S.538
#15TwitterTwitter🇺🇸 U.S.463
#16PinterestPinterest🇺🇸 U.S.454
#17RedditReddit🇺🇸 U.S.430
#18LinkedInMicrosoft🇺🇸 U.S.310
#19QuoraQuora🇺🇸 U.S.300
#20SkypeMicrosoft🇺🇸 U.S.300
#21TiebaBaidu🇨🇳 China300
#22ViberRakuten🇯🇵 Japan250
#23TeamsMicrosoft🇺🇸 U.S.250
#24imoPageBites🇺🇸 U.S.212
#25LineNaver🇰🇷 South Korea169
#26PicsartPicsart🇺🇸 U.S.150
#27LikeeBigo Live🇸🇬 Singapore150
#28DiscordDiscord🇺🇸 U.S.140

Where in the world are Facebook users located? The platform’s biggest user base comes from India, with an audience size of almost 350 million. Its second-largest user base is the United States, with 193.9 million users, while Indonesia comes in third with 142.5 million.

But Facebook isn’t the only social giant in Meta’s network of platforms. WhatsApp has approximately 2 billion MAUs, making it Meta’s second-largest platform, and the third-largest social network overall.

Like Facebook, a significant number of WhatsApp users are located in India, with roughly 390 million users. Brazil has a large portion of WhatsApp users as well, with an audience size of 108 million.

The Billion Users Club

Meta currently dominates the social network landscape, with a combined total of 7.5 billion MAUs across all four of its platforms. However, a few other companies also hit the one billion MAU mark across all their platforms on the list:

RankParent company# of companies on the listCountryCombined MUAs
1Meta4🇺🇸 U.S.7.5 billion
2Tencent3🇨🇳 China2.4 billion
3Alphabet1🇺🇸 U.S.2.3 billion
4Bytedance2🇨🇳 China1.6 billion
5Kuaishou1🇨🇳 China1 billion

After Meta, Tencent has the second-highest reach thanks to its three platforms—WeChat, Qzone, and QQ. Of the three, WeChat is currently the most popular. On average, WeChat users send about 45 billion messages a day.

Third on the list is Alphabet, thanks to its one platform, YouTube. Founded in 2005, this video streaming platform currently has over 50 million content creators, who share approximately 500 hours of video content every minute.

Close behind Alphabet is Bytedance, with a combined 1.6 billion MAUs across its two platforms—Douyin and its international counterpart TikTok. While the apps share a lot of similarities, they function as completely separate entities, with different registration, content policies, and regulations.

Global Social Networks? Not Always

While social media networks often transcend country borders, it’s worth noting that the online realm does not completely escape the constraints and regulations of our physical world.

Since 2009, Facebook has been banned in China for not complying with censorship rules. Facebook was also blocked in Iran and Syria around the same time and has been blocked sporadically since.

In 2020, the Trump administration tried to enact a similar ban against TikTok, but the order was blocked by a federal judge and eventually revoked by the Biden administration a year later.

Despite various bans and roadblocks, it’s clear that social media platforms have seeped into the lives (and onto the screens) of users across the globe. And as internet access worldwide continues to grow, so too will the number of social media users.

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Technology

Mapped: How Much Netflix Costs in Every Country

This map of Netflix price by country shows how much a basic subscription package costs around the world.

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Mapped: Netflix Price by Country

This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources.

Netflix, the renowned streaming giant, has transformed the way we consume entertainment, providing a vast library of movies, TV shows, and documentaries at the touch of a button.

However, the cost of accessing this digital haven varies significantly from country to country, reflecting economic disparities and market dynamics.

This graphic from Preyash Shah maps Netflix price by country, using standard (basic) package subscription monthly rates from Netflix.com and converting to USD as of December 10, 2023.

What is the Netflix Price by Country?

Across 244 countries and territories that had Netflix available in December of 2023, Switzerland was the most expensive at $21.48 per month. That was $5 more than the second-most-expensive country on the list.

CountriesNetflix Cost (USD)
🇦🇫 Afghanistan$7.99
🇦🇽 Åland Islands$12.92
🇦🇱 Albania$8.61
🇩🇿 Algeria$7.99
🇦🇸 American Samoa$15.49
🇦🇩 Andorra$14.00
🇦🇴 Angola$7.99
🇦🇮 Anguilla$12.99
🇦🇬 Antigua & Barbuda$12.99
🇦🇷 Argentina$3.57
🇦🇲 Armenia$10.76
🇦🇼 Aruba$12.99
🇦🇺 Australia$11.19
🇦🇹 Austria$14.00
🇦🇿 Azerbaijan$10.76
🇧🇸 Bahamas$12.99
🇧🇭 Bahrain$10.49
🇧🇩 Bangladesh$7.99
🇧🇧 Barbados$15.29
🇧🇾 Belarus$10.76
🇧🇪 Belgium$14.54
🇧🇿 Belize$5.99
🇧🇯 Benin$9.99
🇧🇲 Bermuda$12.99
🇧🇹 Bhutan$7.99
🇧🇴 Bolivia$5.99
🇧🇦 Bosnia & Herzegovina$8.61
🇧🇼 Botswana$7.99
🇧🇻 Bouvet Island$9.99
🇧🇷 Brazil$8.10
🇮🇴 British Indian Ocean Territory$7.99
🇻🇬 British Virgin Islands$12.99
🇧🇳 Brunei$11.99
🇧🇬 Bulgaria$8.61
🇧🇫 Burkina Faso$7.99
🇧🇮 Burundi$7.99
🇰🇭 Cambodia$7.99
🇨🇲 Cameroon$7.99
🇨🇦 Canada$12.13
🇨🇻 Cape Verde$7.99
🇨🇰 Caribbean Netherlands$12.99
🇰🇾 Cayman Islands$12.99
🇨🇫 Central African Republic$7.99
🇹🇩 Chad$7.99
🇨🇱 Chile$9.58
🇨🇽 Christmas Island$7.99
🇨🇨 Cocos (Keeling) Islands$11.19
🇨🇴 Colombia$6.75
🇰🇲 Comoros$7.99
🇨🇬 Republic of the Congo$7.99
🇨🇩 Democratic Republic of the Congo$7.99
🇨🇰 Cook Islands$11.32
🇨🇷 Costa Rica$12.99
🇨🇮 Côte d’Ivoire$7.99
🇭🇷 Croatia$8.61
🇨🇺 Cuba$5.99
🇨🇼 Curaçao$12.99
🇨🇾 Cyprus$11.84
🇨🇿 Czechia$11.42
🇩🇰 Denmark$16.46
🇩🇯 Djibouti$7.99
🇩🇲 Dominica$5.99
🇩🇴 Dominican Republic$7.99
🇪🇨 Ecuador$7.99
🇪🇬 Egypt$3.88
🇸🇻 El Salvador$7.99
🏴󠁧󠁢󠁥󠁮󠁧󠁿 England$7.99
🇪🇪 Estonia$7.99
🇪🇹 Ethiopia$10.76
🇫🇰 Falkland Islands$7.99
🇫🇴 Faroe Islands$7.99
🇫🇯 Fiji$12.99
🇫🇮 Finland$16.46
🇫🇷 France$7.99
🇬🇫 French Guiana$12.92
🇵🇫 French Polynesia$14.54
🇹🇫 French Southern Territories$13.46
🇬🇦 Gabon$11.99
🇬🇲 Gambia$12.92
🇬🇪 Georgia$7.99
🇩🇪 Germany$7.99
🇬🇭 Ghana$12.70
🇬🇮 Gibraltar$14.00
🇬🇷 Greece$7.99
🇬🇱 Greenland$14.00
🇬🇩 Grenada$11.84
🇬🇵 Guadeloupe$16.46
🇬🇺 Guam$5.99
🇬🇹 Guatemala$13.46
🇬🇬 Guernsey$15.49
🇬🇳 Guinea$7.99
🇬🇼 Guinea-Bissau$13.79
🇬🇾 Guyana$7.99
🇭🇹 Haiti$7.99
🇭🇲 Heard & McDonald Islands$5.99
🇭🇳 Honduras$5.99
🇭🇰 Hong Kong$9.99
🇭🇺 Hungary$7.99
🇮🇸 Iceland$9.99
🇮🇳 India$9.85
🇮🇩 Indonesia$14.00
🇮🇷 Iran$5.98
🇮🇶 Iraq$7.72
🇮🇪 Ireland$9.99
🇮🇲 Isle of Man$7.99
🇮🇱 Israel$16.15
🇮🇹 Italy$13.79
🇯🇲 Jamaica$12.67
🇯🇵 Japan$14.00
🇯🇪 Jersey$5.99
🇯🇴 Jordan$10.28
🇰🇿 Kazakhstan$13.79
🇰🇪 Kenya$7.99
🇰🇮 Kiribati$10.76
🇰🇼 Kuwait$4.52
🇰🇬 Kyrgyzstan$7.99
🇱🇦 Laos$9.99
🇱🇻 Latvia$10.76
🇱🇧 Lebanon$7.99
🇱🇸 Lesotho$10.76
🇱🇷 Liberia$7.99
🇱🇾 Libya$7.99
🇱🇮 Liechtenstein$7.99
🇱🇹 Lithuania$7.99
🇱🇺 Luxembourg$21.48
🇲🇴 Macau$10.76
🇲🇬 Madagascar$14.54
🇲🇼 Malawi$9.99
🇲🇾 Malaysia$7.99
🇲🇻 Maldives$7.99
🇲🇱 Mali$9.65
🇲🇹 Malta$11.99
🇲🇭 Marshall Islands$7.99
🇲🇶 Martinique$14.00
🇲🇷 Mauritania$15.49
🇲🇺 Mauritius$13.46
🇾🇹 Mayotte$7.99
🇲🇽 Mexico$7.99
🇫🇲 Micronesia$13.46
🇲🇩 Moldova$12.62
🇲🇨 Monaco$15.49
🇲🇳 Mongolia$10.76
🇲🇪 Montenegro$14.54
🇲🇸 Montserrat$7.99
🇲🇦 Morocco$8.61
🇲🇿 Mozambique$12.99
🇲🇲 Myanmar (Burma)$6.41
🇳🇦 Namibia$7.99
🇳🇷 Nauru$7.99
🇳🇵 Nepal$7.99
🇳🇱 Netherlands$11.99
🇳🇨 New Caledonia$7.99
🇳🇿 New Zealand$12.92
🇳🇮 Nicaragua$11.99
🇳🇪 Niger$11.32
🇳🇬 Nigeria$5.99
🇳🇺 Niue$7.99
🇳🇫 Norfolk Island$4.48
🇲🇰 North Macedonia$11.32
🇲🇵 Northern Mariana Islands$11.19
🇳🇴 Norway$8.61
🇴🇲 Oman$15.49
🇵🇰 Pakistan$9.99
🇵🇼 Palau$10.49
🇵🇸 Palestine$2.82
🇵🇦 Panama$15.49
🇵🇬 Papua New Guinea$7.99
🇵🇾 Paraguay$8.99
🇵🇪 Peru$7.99
🇵🇭 Philippines$5.99
🇵🇳 Pitcairn Islands$9.28
🇵🇱 Poland$7.19
🇵🇹 Portugal$7.99
🇵🇷 Puerto Rico$10.68
🇶🇦 Qatar$12.92
🇷🇪 Réunion$15.49
🇷🇴 Romania$9.99
🇷🇼 Rwanda$12.49
🇼🇸 Samoa$10.76
🇸🇲 San Marino$7.99
🇸🇹 São Tomé & Príncipe$7.99
🇸🇦 Saudi Arabia$14.00
🇸🇳 Senegal$7.99
🇷🇸 Serbia$11.47
🇸🇨 Seychelles$7.99
🇸🇱 Sierra Leone$8.61
🇸🇬 Singapore$7.99
🇸🇽 Sint Maarten$7.99
🇸🇰 Slovakia$13.02
🇸🇮 Slovenia$12.99
🇸🇧 Solomon Islands$10.76
🇸🇴 Somalia$8.61
🇿🇦 South Africa$7.99
🇬🇸 South Georgia & South Sandwich Islands$7.99
🇰🇷 South Korea$8.41
🇸🇸 South Sudan$9.99
🇪🇸 Spain$10.25
🇱🇰 Sri Lanka$7.99
🇧🇱 St. Barthélemy$14.00
🇸🇭 St. Helena$7.99
🇰🇳 St. Kitts & Nevis$5.99
🇱🇨 St. Lucia$7.99
🇲🇫 St. Martin$12.99
🇵🇲 St. Pierre & Miquelon$5.99
🇻🇨 St. Vincent & Grenadines$5.99
🇸🇩 Sudan$14.54
🇸🇷 Suriname$5.99
🇸🇯 Svalbard & Jan Mayen$7.99
🇸🇪 Sweden$5.99
🇨🇭 Switzerland$9.99
🇹🇼 Taiwan$12.32
🇹🇯 Tajikistan$21.48
🇹🇿 Tanzania$10.49
🇹🇭 Thailand$12.70
🇹🇱 Timor-Leste$7.99
🇹🇬 Togo$9.90
🇹🇰 Tokelau$7.99
🇹🇴 Tonga$7.99
🇹🇹 Trinidad and Tobago$11.32
🇹🇳 Tunisia$7.99
🇹🇷 Türkiye$12.99
🇹🇲 Turkmenistan$7.99
🇹🇨 Turks & Caicos Islands$3.38
🇹🇻 Tuvalu$10.76
🇺🇸 U.S. Outlying Islands$12.99
🇻🇮 U.S. Virgin Islands$7.99
🇺🇬 Uganda$9.99
🇺🇦 Ukraine$15.49
🇦🇪 United Arab Emirates$7.99
🇬🇧 United Kingdom$8.07
🇺🇸 United States$10.62
🇺🇾 Uruguay$13.79
🇺🇿 Uzbekistan$15.49
🇻🇺 Vanuatu$12.99
🇻🇦 Vatican City$10.76
🇻🇪 Venezuela$7.99
🇻🇳 Vietnam$14.00
🇼🇫 Wallis & Futuna$5.99
🇪🇭 Western Sahara$9.08
🇾🇪 Yemen$7.99
🇿🇲 Zambia$9.99
🇿🇼 Zimbabwe$7.99
Zambia$7.99
Zimbabwe$7.99

Other wealthy countries like Denmark, Ireland, and the U.S. were in the top five most expensive countries for Netflix subscriptions, ranging from $16.46 to $15.49.

On the opposite side of the pendulum, Pakistan had the lowest Netflix subscription cost at $2.82 per month. It was followed by Türkiye at $3.38 and Argentina at $3.57.

Several factors influence the flux in pricing of Netflix subscriptions across different nations. These include:

  • Economic Factors: Netflix tailors its prices to align with the purchasing power of consumers in each market. Countries with higher average incomes typically bear higher subscription costs.
  • Market Competition: The presence of strong local streaming services can exert downward pressure on Netflix prices, forcing it to adjust its offerings to remain competitive.
  • Content Licensing: The cost of acquiring content rights varies across regions, influencing the overall pricing structure. Countries with higher licensing fees may experience higher subscription costs.
  • Currency Fluctuations: Currency exchange rates can impact Netflix’s pricing model, leading to occasional adjustments or fluctuations in subscription costs.

While affordability remains a primary concern for consumers, Netflix’s pricing strategy also aims to balance accessibility with content acquisition and profitability.

As the streaming industry continues to evolve, it will be interesting to observe how Netflix adapts its pricing model to maintain its global dominance while catering to the diverse needs and preferences of its audience.

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