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Mapped: The Top Podcasts on Spotify Across Countries

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Top podcasts on spotify globally

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The Top Spotify Podcast Across Countries

We are amidst the breakout era of podcasts. Since the beginning of the smartphone revolution, the digital audio format has picked up serious traction with audiences all over. In the U.S. alone, it’s estimated that there will be 132 million podcast listeners by 2022.

Today, there are 850,000 active podcasts available in 100 languages, with over 30 million episodes to tap into—perfect if you have an afternoon to yourself.

Worldwide Podcast Chart-Toppers

The data in this infographic comes from Spotify, the top global streaming service in the industry by paid users. How do the top podcasts fare on a per country basis?

CountryTop PodcastHonorable Mention (Second Highest)
CanadaThe Joe Rogan ExperienceCall Her Daddy
FranceChoses a SavoirMythes et Legendes
UKThe Michelle Obama PodcastThe Joe Rogan Experience
GermanyGemischtes HackFest & Flauschig
ItalyBlu Notte - Fisteri ItalianiMushio Selvaggio
U.S.The Michelle Obama PodcastCall Her Daddy
Japankemioの耳そうじクラブHapa英会話 Podcast
AustraliaFrom The NewsroomThe Joe Rogan Experience
IndiaThe Michelle Obama PodcastPurijagannadh
IrelandThe Joe Rogan ExperienceThe 2 Johnnies Podcast
MexicoLeyendas LegendariasLa Cotorrisa
New ZealandThe Joe Rogan ExperienceCall Her Daddy
ArgentinaConcha PodcastEntiende Tu Mente
AustriaVerbrechenFest & Flauschig
BrazilNerdCastCafé da Manha
ChileTomas Va A MorirMatriarcalmente Hablando
ColombiaDianaUribe.fmDani 3Palacios Podcast
DenmarkMorkelandHer Gar Det Godt
FinlandPOKSJaliila
IndonesiaRintik SeduPODKESMAS
NorwayFriminutt med Herman og MikkelG-punktet
PhilippinesSleeping Pill with InkaAdulting With Joyce Pring
PolandKryminatoriumJa I moje przyjaciółki idiotki
SpainNadie Sabe NadaEntiende Tu Mente
SwedenP3 DokumentarSommar & Vinter i P1
NetherlandsZelfspodcastMan man man, de podcast

Many of the top shows around the world follow a familiar interview or conversational format, but there are trends that deviate from that formula. In particular, there are a number of podcasts focused on health and wellness as well as current events.

The early beginnings of podcasting were dominated by upstart content creators, but as the market has matured, big media outlets and A-list personalities have been vying for listeners’ attention in an increasingly crowded field. As it stands now, two podcasts from America carry a large presence in foreign markets, and the two big personalities—Michelle Obama and Joe Rogan—stand a notch above the rest.

The Rogan-Obama tug of war in the podcast realm has had its back and forths. Obama pulled ahead in many countries in August, but in September the pendulum swung in favor of Rogan.

Follow The Money

In 2015, ad revenue in the podcast industry was a minuscule $69 million across the board. It’s expected to reach over $1 billion by 2021, and to grow further from there.

podcast industry revenue

The podcast boom is powered by younger generations, and both millennials and Gen Z represent a sizable portion of the total podcast audience globally. In particular, demographic listenership numbers experience a big drop after the 35-54 age bracket.

podcast audience by age group

Flexibility and variety are key features that are helping fuel the growth of the medium. One can keep up with serious world affairs or listen to Call Her Daddy—a podcast on sex and relationships by Barstool Sports, another podcast that frequently tops the charts.

Top Podcast Publishers by U.S. Audience

When it comes to key participants in the industry, National Public Radio (NPR) sits on the top spot with over 26 million unique monthly audience members. In close second, iHeartRadio holds a whopping 494 shows.

Podcast PublisherU.S. Unique Monthly AudienceGlobal Downloads & StreamsActive Shows
NPR26,933,000219,716,00049
iHeartRadio26,182,000234,417,000494
New York Times13,102,000145,961,00015
Barstool Sports10,228,00067,569,00043
PRX9,035,00082,245,00087
Wondery8,794,00057,261,00098
ESPN/ABC8,472,00066,685,00096
NBC News6,751,00044,219,00026
Cumulus Media/Westwood One6,473,00040,912,000115
Warner Media6,350,00033,503,000113
This American Life/Serial5,924,00022,722,0002
Kast Media5,319,00030,353,00046
Daily Wire5,212,000
43,342,0005
WNYC Studios5,209,00035,381,00052
All Things Comedy4,890,00028,770,00058
TED3,739,00051,696,00010
American Public Media3,362,00017,997,00050
Fox News Radio2,518,00013,633,00034
Slate1,951,00013,812,00097
WBUR1,105,0006,758,00018

If you’re bullish on podcasts, many in the top 20 are publicly traded entities who either stand alone, or are part of a larger corporation. Notable stocks include the New York Times, ESPN as part of Disney, and Warner Media as part of AT&T.

Spotify Today and Tomorrow

Spotify’s direct listing IPO was initially met with a lack of confidence, due to Big Tech’s entry in the space, as well as the profitability and monetization concerns that typically plague the music industry as a whole. However, the company has done well in abating those concerns, especially if you consider Spotify’s stock price, which has doubled in the last year. An impressive 21% of Spotify’s monthly active users engage with podcast content.

In addition, a wealth of personalities have entered the podcasting space. These big names suggest that the competition is dialing up.

In recent months, an exclusive deal between Spotify and Joe Rogan, valued at over $100 million took the podcasting world by storm. This is quite a monumental step for the podcast timeline, and one that suggests more deals could follow as Spotify looks to lock people into their platform with exclusivity deals.

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Ranked: America’s Most Popular Beers, by Generation

We visualize the results of a YouGov survey that determined the most popular beers among each U.S. generation.

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America’s Most Popular Beers, by Generation

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

In this graphic we’ve visualized the most popular beers for each U.S. generation as of Q4 2023, according to a consumer survey conducted by YouGov.

The “popularity” metric represents the % of people who had a positive opinion of that beer. Note that YouGov surveys are conducted with a representative sample of 1,500 respondents.

Overview: Millennials

U.S. millennials appear to favor foreign beers, with the top five spots taken by Dutch (Heineken) or Mexican beers (Modelo, Corona).

BeerPopularity (%)
🇳🇱 Heineken60
🇲🇽 Modelo59
🇲🇽 Corona59
🇲🇽 Corona Extra58
🇲🇽 Corona Light58
🇺🇸 White Claw56
🇮🇪 Guinness55
🇧🇪 Stella Artois55
🇺🇸 Budweiser54
🇺🇸 Miller54

While not exactly a beer, White Claws (which have a similar alcohol content) claimed sixth place. Hard seltzers have become very popular in recent years due to their variety of flavors, attractive packaging, and relatively low amount of carbs and calories.

Overview: Gen X

Gen X also has a strong preference for foreign beers, particularly Guinness (fun fact: Over 31 million Americans claim to be of Irish descent).

BeerPopularity (%)
🇮🇪 Guinness57
🇳🇱 Heineken49
🇲🇽 Corona49
🇲🇽 Modelo47
🇺🇸 Samuel Adams47
🇧🇪 Stella Artois46
🇲🇽 Corona Extra45
🇲🇽 Corona Light44
🇺🇸 Blue Moon43
🇺🇸 Miller41

Two American beers that weren’t on Millennials’ top 10 list are Samuel Adams and Blue Moon.

Samuel Adams is the flagship brand of the Boston Beer Company, named after U.S. Founding Father Samuel Adams. On the other hand, Blue Moon is a Belgian-style witbier brewed by Molson Coors.

Overview: Baby Boomers

Boomers’ top 10 favorite beers are similar to Gen X, with a few key differences. One is the absence of Modelo, which ranked second and fourth for Millennials and Gen X, respectively.

Modelo (which became America’s best-selling beer in 2023) has focused its advertising efforts on sports, which may not reach Boomers as effectively as younger generations.

BeerPopularity (%)
🇮🇪 Guinness49
🇳🇱 Heineken48
🇲🇽 Corona48
🇺🇸 Samuel Adams46
🇺🇸 Coors43
🇺🇸 Miller38
🇺🇸 Michelob Light38
🇺🇸 Miller Lite37
🇲🇽 Dos Equis37
🇧🇪 Stella Artois37

An interesting pick for Boomers is Dos Equis, which is produced by Heineken-owned Cuauhtémoc Moctezuma Brewery. The brand gained popularity for its “most interesting man in the world” commercials, which ran from 2006 to 2018.

See More Beer Graphics 🍺

Be sure to check out this graphic which breaks down global beer consumption by country.

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