Mapped: The Top Podcasts on Spotify Across Countries
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Mapped: The Top Podcasts on Spotify Across Countries

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Top podcasts on spotify globally

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The Top Spotify Podcast Across Countries

We are amidst the breakout era of podcasts. Since the beginning of the smartphone revolution, the digital audio format has picked up serious traction with audiences all over. In the U.S. alone, it’s estimated that there will be 132 million podcast listeners by 2022.

Today, there are 850,000 active podcasts available in 100 languages, with over 30 million episodes to tap into—perfect if you have an afternoon to yourself.

Worldwide Podcast Chart-Toppers

The data in this infographic comes from Spotify, the top global streaming service in the industry by paid users. How do the top podcasts fare on a per country basis?

CountryTop PodcastHonorable Mention (Second Highest)
CanadaThe Joe Rogan ExperienceCall Her Daddy
FranceChoses a SavoirMythes et Legendes
UKThe Michelle Obama PodcastThe Joe Rogan Experience
GermanyGemischtes HackFest & Flauschig
ItalyBlu Notte - Fisteri ItalianiMushio Selvaggio
U.S.The Michelle Obama PodcastCall Her Daddy
Japankemioの耳そうじクラブHapa英会話 Podcast
AustraliaFrom The NewsroomThe Joe Rogan Experience
IndiaThe Michelle Obama PodcastPurijagannadh
IrelandThe Joe Rogan ExperienceThe 2 Johnnies Podcast
MexicoLeyendas LegendariasLa Cotorrisa
New ZealandThe Joe Rogan ExperienceCall Her Daddy
ArgentinaConcha PodcastEntiende Tu Mente
AustriaVerbrechenFest & Flauschig
BrazilNerdCastCafé da Manha
ChileTomas Va A MorirMatriarcalmente Hablando
ColombiaDianaUribe.fmDani 3Palacios Podcast
DenmarkMorkelandHer Gar Det Godt
FinlandPOKSJaliila
IndonesiaRintik SeduPODKESMAS
NorwayFriminutt med Herman og MikkelG-punktet
PhilippinesSleeping Pill with InkaAdulting With Joyce Pring
PolandKryminatoriumJa I moje przyjaciółki idiotki
SpainNadie Sabe NadaEntiende Tu Mente
SwedenP3 DokumentarSommar & Vinter i P1
NetherlandsZelfspodcastMan man man, de podcast

Many of the top shows around the world follow a familiar interview or conversational format, but there are trends that deviate from that formula. In particular, there are a number of podcasts focused on health and wellness as well as current events.

The early beginnings of podcasting were dominated by upstart content creators, but as the market has matured, big media outlets and A-list personalities have been vying for listeners’ attention in an increasingly crowded field. As it stands now, two podcasts from America carry a large presence in foreign markets, and the two big personalities—Michelle Obama and Joe Rogan—stand a notch above the rest.

The Rogan-Obama tug of war in the podcast realm has had its back and forths. Obama pulled ahead in many countries in August, but in September the pendulum swung in favor of Rogan.

Follow The Money

In 2015, ad revenue in the podcast industry was a minuscule $69 million across the board. It’s expected to reach over $1 billion by 2021, and to grow further from there.

podcast industry revenue

The podcast boom is powered by younger generations, and both millennials and Gen Z represent a sizable portion of the total podcast audience globally. In particular, demographic listenership numbers experience a big drop after the 35-54 age bracket.

podcast audience by age group

Flexibility and variety are key features that are helping fuel the growth of the medium. One can keep up with serious world affairs or listen to Call Her Daddy—a podcast on sex and relationships by Barstool Sports, another podcast that frequently tops the charts.

Top Podcast Publishers by U.S. Audience

When it comes to key participants in the industry, National Public Radio (NPR) sits on the top spot with over 26 million unique monthly audience members. In close second, iHeartRadio holds a whopping 494 shows.

Podcast PublisherU.S. Unique Monthly AudienceGlobal Downloads & StreamsActive Shows
NPR26,933,000219,716,00049
iHeartRadio26,182,000234,417,000494
New York Times13,102,000145,961,00015
Barstool Sports10,228,00067,569,00043
PRX9,035,00082,245,00087
Wondery8,794,00057,261,00098
ESPN/ABC8,472,00066,685,00096
NBC News6,751,00044,219,00026
Cumulus Media/Westwood One6,473,00040,912,000115
Warner Media6,350,00033,503,000113
This American Life/Serial5,924,00022,722,0002
Kast Media5,319,00030,353,00046
Daily Wire5,212,000
43,342,0005
WNYC Studios5,209,00035,381,00052
All Things Comedy4,890,00028,770,00058
TED3,739,00051,696,00010
American Public Media3,362,00017,997,00050
Fox News Radio2,518,00013,633,00034
Slate1,951,00013,812,00097
WBUR1,105,0006,758,00018

If you’re bullish on podcasts, many in the top 20 are publicly traded entities who either stand alone, or are part of a larger corporation. Notable stocks include the New York Times, ESPN as part of Disney, and Warner Media as part of AT&T.

Spotify Today and Tomorrow

Spotify’s direct listing IPO was initially met with a lack of confidence, due to Big Tech’s entry in the space, as well as the profitability and monetization concerns that typically plague the music industry as a whole. However, the company has done well in abating those concerns, especially if you consider Spotify’s stock price, which has doubled in the last year. An impressive 21% of Spotify’s monthly active users engage with podcast content.

In addition, a wealth of personalities have entered the podcasting space. These big names suggest that the competition is dialing up.

In recent months, an exclusive deal between Spotify and Joe Rogan, valued at over $100 million took the podcasting world by storm. This is quite a monumental step for the podcast timeline, and one that suggests more deals could follow as Spotify looks to lock people into their platform with exclusivity deals.

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The 20 Internet Giants That Rule the Web

A lot has changed since Yahoo and AOL were the homepages of choice. This visualization looks at the largest internet giants in the U.S. since 1998.

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The 20 Internet Giants That Rule the Web (1998-Today)

With each passing year, an increasingly large segment of the population no longer remembers images loading a single pixel row at a time, the earsplitting sound of a 56k modem, or the early domination of web portals.

Many of the top websites in 1998 were news aggregators or search portals, which are easy concepts to understand. Today, brand touch-points are often spread out between devices (e.g. mobile apps vs. desktop) and a myriad of services and sub-brands (e.g. Facebook’s constellation of apps). As a result, the world’s biggest websites are complex, interconnected web properties.

The visualization above, which primarily uses data from ComScore’s U.S. Multi-Platform Properties ranking, looks at which of the internet giants have evolved to stay on top, and which have faded into internet lore.

America Moves Online

For millions of curious people the late ’90s, the iconic AOL compact disc was the key that opened the door to the World Wide Web. At its peak, an estimated 35 million people accessed the internet using AOL, and the company rode the Dotcom bubble to dizzying heights, reaching a valuation of $222 billion dollars in 1999.

AOL’s brand may not carry the caché it once did, but the brand never completely faded into obscurity. The company continually evolved, finally merging with Yahoo after Verizon acquired both of the legendary online brands. Verizon had high hopes for the company—called Oath—to evolve into a “third option” for advertisers and users who were fed up with Google and Facebook.

Sadly, those ambitions did not materialize as planned. In 2019, Oath was renamed Verizon Media, and was eventually sold once again in 2021.

A City of Gifs and Web Logs

As internet usage began to reach critical mass, web hosts such as AngelFire and GeoCities made it easy for people to create a new home on the Web.

GeoCities, in particular, made a huge impact on the early internet, hosting millions of websites and giving people a way to actually participate in creating online content. If it were a physical community of “home” pages, it would’ve been the third largest city in America, after Los Angeles.

This early online community was at risk of being erased permanently when GeoCities was finally shuttered by Yahoo in 2009, but luckily, the nonprofit Internet Archive took special efforts to create a thorough record of GeoCities-hosted pages.

From A to Z

In December of 1998, long before Amazon became the well-oiled retail machine we know today, the company was in the midst of a massive holiday season crunch.

In the real world, employees were pulling long hours and even sleeping in cars to keep the goods flowing, while online, Amazon.com had become one of the biggest sites on the internet as people began to get comfortable with the idea of purchasing goods online. Demand surged as the company began to expand their offering beyond books.

Amazon.com has grown to be the most successful merchant on the Internet.

– New York Times (1998)

Digital Magazine Rack

Meredith will be an unfamiliar brand to many people looking at today’s top 20 list. While Meredith may not be a household name, the company controlled many of the country’s most popular magazine brands (People, AllRecipes, Martha Stewart, Health, etc.) including their sizable digital footprints. The company also owned a slew of local television networks around the United States.

After its acquisition of Time Inc. in 2017, Meredith became the largest magazine publisher in the world. Since then, however, Meredith has divested many of its most valuable assets (Time, Sports Illustrated, Fortune). In December 2021, Meredith merged with IAC’s Dotdash.

“Hey, Google”

When people have burning questions, they increasingly turn to the internet for answers, but the diversity of sources for those answers is shrinking.

Even as recently as 2013, we can see that About.com, Ask.com, and Answers.com were still among the biggest websites in America. Today though, Google appears to have cemented its status as a universal wellspring of answers.

As smart speakers and voice assistants continue penetrate the market and influence search behavior, Google is unlikely to face any near-term competition from any company not already in the top 20 list.

New Kids on the Block

Social media has long since outgrown its fad stage and is now a common digital thread connecting people across the world. While Facebook rapidly jumped into the top 20 by 2007, other social media infused brands took longer to grow into internet giants.

By 2018, Twitter, Snapchat, and Facebook’s umbrella of platforms were all in the top 20, and you can see a more detailed and up-to-date breakdown of the social media universe here.

A Tangled Web

Today’s internet giants have evolved far beyond their ancestors from two decades ago. Many of the companies in the top 20 run numerous platforms and content streams, and more often than not, they are not household names.

A few, such as Mediavine and CafeMedia, are services that manage ads. Others manage content distribution, such as music, or manage a constellation of smaller media properties, as is the case with Hearst.

Lastly, there are still the tech giants. Remarkably, three of the top five web properties were in the top 20 list in 1998. In the fast-paced digital ecosystem, that’s some remarkable staying power.

This article was inspired by an earlier work by Philip Bump, published in the Washington Post.

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Visualizing the Power of the World’s Supercomputers

Supercomputers are some of the most advanced machines humans have ever created. See how they stack up in this infographic.

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Visualizing the Power of the World’s Supercomputers

A supercomputer is a machine that is built to handle billions, if not trillions of calculations at once. Each supercomputer is actually made up of many individual computers (known as nodes) that work together in parallel.

A common metric for measuring the performance of these machines is flops, or floating point operations per second.

In this visualization, we’ve used November 2021 data from TOP500 to visualize the computing power of the world’s top five supercomputers. For added context, a number of modern consumer devices were included in the comparison.

Ranking by Teraflops

Because supercomputers can achieve over one quadrillion flops, and consumer devices are much less powerful, we’ve used teraflops as our comparison metric.

1 teraflop = 1,000,000,000,000 (1 trillion) flops.

RankNameTypeTeraflops
#1🇯🇵 Supercomputer FugakuSupercomputer537,212
#2🇺🇸 SummitSupercomputer200,795
#3🇺🇸 SierraSupercomputer125,712
#4🇨🇳 Sunway TaihulightSupercomputer125,436
#5🇺🇸 PerlmutterSupercomputer93,750
n/aNvidia Titan RTXConsumer device130
n/aNvidia GeForce RTX 3090Consumer device36
n/aXbox Series XConsumer device12
n/aTesla Model S (2021) Consumer device10

Supercomputer Fugaku was completed in March 2021, and is officially the world’s most powerful supercomputer. It’s used for various applications, including weather simulations and innovative drug discovery.

Sunway Taihulight is officially China’s top supercomputer and fourth most powerful in the world. That said, some experts believe that the country is already operating two much more powerful systems, based on data from anonymous sources.

As you can see, the most advanced consumer devices do not come close to supercomputing power. For example, it would take the combined power of 4,000 Nvidia Titan RTX graphics cards (the most powerful consumer card available) to measure up to the Fugaku.

Upcoming Supercomputers

One of China’s unrevealed supercomputers is supposedly named Oceanlite, and is a successor to Sunway Taihulight. It’s believed to have reached 1.3 exaflops, or 1.3 quintillion flops. The following table makes it easier to follow all of these big numbers.

NameNotationExponentPrefix
Quintillion1,000,000,000,000,000,00010^18Exa 
Quadrillion1,000,000,000,000,00010^15Peta
Trillion 1,000,000,000,00010^12Tera
Billion1,000,000,00010^9Giga
Million1,000,00010^6Mega

In the U.S., rival chipmakers AMD and Intel have both won contracts from the U.S. Department of Energy to build exascale supercomputers. On the AMD side, there’s Frontier and El Capitan, while on the Intel side, there’s Aurora.

Also involved in the EL Capitan project is Hewlett Packard Enterprise (HPE), which claims the supercomputer will be able to reach 2 exaflops upon its completion in 2023. All of this power will be used to support several exciting endeavors:

  • Enable advanced simulation and modeling to support the U.S. nuclear stockpile and ensure its reliability and security.
  • Accelerate cancer drug discovery from six years to one year through a partnership with pharmaceutical company, GlaxoSmithKline
  • Understand the dynamic and mutations of RAS proteins that are linked to 30% of human cancers

Altogether, exascale computing represents the ability to conduct complex analysis in a matter of seconds, rather than hours. This could unlock an even faster pace of innovation.

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