Mapped: The Top Podcasts on Spotify Across Countries
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Mapped: The Top Podcasts on Spotify Across Countries

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Top podcasts on spotify globally

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The Top Spotify Podcast Across Countries

We are amidst the breakout era of podcasts. Since the beginning of the smartphone revolution, the digital audio format has picked up serious traction with audiences all over. In the U.S. alone, it’s estimated that there will be 132 million podcast listeners by 2022.

Today, there are 850,000 active podcasts available in 100 languages, with over 30 million episodes to tap into—perfect if you have an afternoon to yourself.

Worldwide Podcast Chart-Toppers

The data in this infographic comes from Spotify, the top global streaming service in the industry by paid users. How do the top podcasts fare on a per country basis?

CountryTop PodcastHonorable Mention (Second Highest)
CanadaThe Joe Rogan ExperienceCall Her Daddy
FranceChoses a SavoirMythes et Legendes
UKThe Michelle Obama PodcastThe Joe Rogan Experience
GermanyGemischtes HackFest & Flauschig
ItalyBlu Notte - Fisteri ItalianiMushio Selvaggio
U.S.The Michelle Obama PodcastCall Her Daddy
Japankemioの耳そうじクラブHapa英会話 Podcast
AustraliaFrom The NewsroomThe Joe Rogan Experience
IndiaThe Michelle Obama PodcastPurijagannadh
IrelandThe Joe Rogan ExperienceThe 2 Johnnies Podcast
MexicoLeyendas LegendariasLa Cotorrisa
New ZealandThe Joe Rogan ExperienceCall Her Daddy
ArgentinaConcha PodcastEntiende Tu Mente
AustriaVerbrechenFest & Flauschig
BrazilNerdCastCafé da Manha
ChileTomas Va A MorirMatriarcalmente Hablando
ColombiaDianaUribe.fmDani 3Palacios Podcast
DenmarkMorkelandHer Gar Det Godt
FinlandPOKSJaliila
IndonesiaRintik SeduPODKESMAS
NorwayFriminutt med Herman og MikkelG-punktet
PhilippinesSleeping Pill with InkaAdulting With Joyce Pring
PolandKryminatoriumJa I moje przyjaciółki idiotki
SpainNadie Sabe NadaEntiende Tu Mente
SwedenP3 DokumentarSommar & Vinter i P1
NetherlandsZelfspodcastMan man man, de podcast

Many of the top shows around the world follow a familiar interview or conversational format, but there are trends that deviate from that formula. In particular, there are a number of podcasts focused on health and wellness as well as current events.

The early beginnings of podcasting were dominated by upstart content creators, but as the market has matured, big media outlets and A-list personalities have been vying for listeners’ attention in an increasingly crowded field. As it stands now, two podcasts from America carry a large presence in foreign markets, and the two big personalities—Michelle Obama and Joe Rogan—stand a notch above the rest.

The Rogan-Obama tug of war in the podcast realm has had its back and forths. Obama pulled ahead in many countries in August, but in September the pendulum swung in favor of Rogan.

Follow The Money

In 2015, ad revenue in the podcast industry was a minuscule $69 million across the board. It’s expected to reach over $1 billion by 2021, and to grow further from there.

podcast industry revenue

The podcast boom is powered by younger generations, and both millennials and Gen Z represent a sizable portion of the total podcast audience globally. In particular, demographic listenership numbers experience a big drop after the 35-54 age bracket.

podcast audience by age group

Flexibility and variety are key features that are helping fuel the growth of the medium. One can keep up with serious world affairs or listen to Call Her Daddy—a podcast on sex and relationships by Barstool Sports, another podcast that frequently tops the charts.

Top Podcast Publishers by U.S. Audience

When it comes to key participants in the industry, National Public Radio (NPR) sits on the top spot with over 26 million unique monthly audience members. In close second, iHeartRadio holds a whopping 494 shows.

Podcast PublisherU.S. Unique Monthly AudienceGlobal Downloads & StreamsActive Shows
NPR26,933,000219,716,00049
iHeartRadio26,182,000234,417,000494
New York Times13,102,000145,961,00015
Barstool Sports10,228,00067,569,00043
PRX9,035,00082,245,00087
Wondery8,794,00057,261,00098
ESPN/ABC8,472,00066,685,00096
NBC News6,751,00044,219,00026
Cumulus Media/Westwood One6,473,00040,912,000115
Warner Media6,350,00033,503,000113
This American Life/Serial5,924,00022,722,0002
Kast Media5,319,00030,353,00046
Daily Wire5,212,000
43,342,0005
WNYC Studios5,209,00035,381,00052
All Things Comedy4,890,00028,770,00058
TED3,739,00051,696,00010
American Public Media3,362,00017,997,00050
Fox News Radio2,518,00013,633,00034
Slate1,951,00013,812,00097
WBUR1,105,0006,758,00018

If you’re bullish on podcasts, many in the top 20 are publicly traded entities who either stand alone, or are part of a larger corporation. Notable stocks include the New York Times, ESPN as part of Disney, and Warner Media as part of AT&T.

Spotify Today and Tomorrow

Spotify’s direct listing IPO was initially met with a lack of confidence, due to Big Tech’s entry in the space, as well as the profitability and monetization concerns that typically plague the music industry as a whole. However, the company has done well in abating those concerns, especially if you consider Spotify’s stock price, which has doubled in the last year. An impressive 21% of Spotify’s monthly active users engage with podcast content.

In addition, a wealth of personalities have entered the podcasting space. These big names suggest that the competition is dialing up.

In recent months, an exclusive deal between Spotify and Joe Rogan, valued at over $100 million took the podcasting world by storm. This is quite a monumental step for the podcast timeline, and one that suggests more deals could follow as Spotify looks to lock people into their platform with exclusivity deals.

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Ranked: The Top 50 Most Visited Websites in the World

In this visualization, we rank the top 50 websites that receive the most internet traffic, from Google to CNN.

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Ranked: The Top 50 Most Visited Websites in the World

Estimates vary, but there are upwards of two billion websites in existence in 2023.

If we were to rank all of these websites according to their traffic numbers, we would see a classic power law distribution. At the low end, the vast majority of these websites would be inactive, receiving little to no traffic. On the upper end of the ranking though, a handful of websites receive the lion’s share of internet traffic.

This visualization, using data from SimilarWeb, takes a look at the 50 websites that currently sit at the top of the ranking.

Which Websites Get the Most Traffic?

Topping the list of most-visited websites in the world is, of course, Google. With over 3.5 billion searches per day, Google has cemented its position as the go-to source for information on the internet. But Google’s dominance doesn’t stop there. The company also owns YouTube, the second-most popular website in the world. Together, Google and YouTube have more traffic than the next 48 websites combined.

The power of YouTube, in particular, is sometimes not fully understood. The video platform is the second largest search engine in the world after Google. As well, YouTube has the second highest duration-of-visit numbers in this top 50 ranking. (First place goes to the Chinese video sharing website, Bilibili.)

But Google and YouTube aren’t the only big players on the internet. Other websites in the top 50 ranking include social media giants Facebook, Instagram, and TikTok. In particular, TikTok has seen a surge in popularity in recent years and is now one of the most popular social media platforms in the world.

Here’s the full top 50 ranking table form:

RankWebsiteMonthly TrafficCategoryCountry
#1google.com85.1BSearch Engines🇺🇸 U.S.
#2youtube.com33.0BStreaming & Online TV🇺🇸 U.S.
#3facebook.com17.8BSocial Media Networks🇺🇸 U.S.
#4twitter.com6.8BSocial Media Networks🇺🇸 U.S.
#5instagram.com6.1BSocial Media Networks🇺🇸 U.S.
#6baidu.com5.0BSearch Engines🇨🇳 China
#7wikipedia.org4.8BDictionaries & Encyclopedias🇺🇸 U.S.
#8yandex.ru3.4BSearch Engines🇷🇺 Russia
#9yahoo.com3.3BNews & Media Publishers🇺🇸 U.S.
#10whatsapp.com2.9BSocial Media Networks🇺🇸 U.S.
#11xvideo.com2.8BAdult🇨🇿 Czechia
#12amazon.com2.6BMarketplace🇺🇸 U.S.
#13pornhub.com2.5BAdult🇨🇦 Canada
#14xnxx.com2.3BAdult🇫🇷 France
#15live.com2.1BEmail🇺🇸 U.S.
#16yahoo.co.jp2.1BNews & Media Publishers🇯🇵 Japan
#17netflix.com2.0BStreaming & Online TV🇺🇸 U.S.
#18tiktok.com1.8BSocial Media Networks🇨🇳 China
#19docomo.ne.jp1.8BTelecommunications🇯🇵 Japan
#20reddit.com1.7BSocial Media Networks🇺🇸 U.S.
#21office.com1.6BProg. & Developer Software🇺🇸 U.S.
#22linkedin.com1.6BSocial Media Networks🇺🇸 U.S.
#23dzen.ru1.4BFaith & Beliefs🇷🇺 Russia
#24samsung.com1.4BConsumer Electronics🇰🇷 S. Korea
#25vk.com1.4BSocial Media Networks🇷🇺 Russia
#26xhamster.com1.3BAdult🇨🇾 Cyprus
#27turbopages.org1.3BNews & Media Publishers🇷🇺 Russia
#28mail.ru1.2BEmail🇷🇺 Russia
#29naver.com1.2BNews & Media Publishers🇰🇷 S. Korea
#30bing.com1.2BSearch Engines🇺🇸 U.S.
#31microsoftonline.com1.1BProg. & Developer Software🇺🇸 U.S.
#32discord.com1.1BSocial Media Networks🇺🇸 U.S.
#33twitch.tv1.1BGaming & Accessories🇺🇸 U.S.
#34bilibili.com1.0BAnimations & Comics🇨🇳 China
#35pinterest.com1.0BSocial Media Networks🇺🇸 U.S.
#36zoom.us985.9MComputers Electronics & Tech🇺🇸 U.S.
#37weather.com985.7MWeather🇺🇸 U.S.
#38qq.com907.1MNews & Media Publishers🇨🇳 China
#39microsoft.com902.3MProg. & Developer Software🇺🇸 U.S.
#40msn.com870.8MNews & Media Publishers🇺🇸 U.S.
#41globo.com840.1MNews & Media Publishers🇧🇷 Brazil
#42duckduckgo.com839.0MSearch Engines🇺🇸 U.S.
#43roblox.com795.7MGaming & Accessories🇺🇸 U.S.
#44quora.com775.9MDictionaries & Encyclopedias🇺🇸 U.S.
#45news.yahoo.co.jp749.1MNews & Media Publishers🇯🇵 Japan
#46ebay.com728.0MMarketplace🇺🇸 U.S.
#47aajtak.in724.1MNews & Media Publishers🇮🇳 India
#48nytimes.com702.2MNews & Media Publishers🇺🇸 U.S.
#49realsrv.com688.0MAdult🇺🇸 U.S.
#50cnn.com684.9MNews & Media Publishers🇺🇸 U.S.

Notable companies that have fallen out of the top 50 since our last version of this visualization are Walmart and PayPal. Notable entrants into the top 50 are Samsung and the New York Times.

The Geography of the 50 Most-Visited Websites

The United States is still home base for many of the world’s biggest websites, taking up 30 spots on this ranking. Of these 30 websites, half are operated by Big Tech companies such as Microsoft, Amazon, Alphabet, Meta, and Netflix.

Russia, China, Japan, and South Korea round out the top five.

Top 50 Websites by country
View static image

Things get interesting in the “other” category, which includes six websites. Two spots are taken up by Aaj Tak and Globo, which are large media publications in India and Brazil, respectively.

The remaining four websites—XVideos, PornHub, XHamster, and XNXX—specialize in adult content, and are located in a variety of countries. These are often referred to as “tube sites” since they are built on the YouTube model.

Realsrv, the only adult-oriented site in the top 50 located in the U.S., is interesting to delve into as well, since it’s far from a household name. The website essentially supports advertising efforts by redirecting users away from the content they were viewing over to another page (generally premium adult content). This is one of the key ways that adult websites earn revenue.

Where does this data come from?

Source: SimilarWeb

Notes: Websites listed include “all meaningful subdomains”, and categories in the graphic follow SimilarWeb’s categorization system. This is the third version of this graphic. As with previous versions, we aim to use data from November for the sake of consistency and to avoid seasonal fluctuations in traffic. One important detail to point out is that website traffic does not include app traffic, which is why popular platforms like WeChat don’t appear in this ranking.

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