Ranked: The World's Fastest Growing Brands in 2021
Connect with us

Datastream

Ranked: The World’s Fastest Growing Brands in 2021

Published

on

Fastest Growing Brands in 2021

Can I share this graphic?
Yes. Visualizations are free to share and post in their original form across the web—even for publishers. Please link back to this page and attribute Visual Capitalist.
When do I need a license?
Licenses are required for some commercial uses, translations, or layout modifications. You can even whitelabel our visualizations. Explore your options.
Interested in this piece?
Click here to license this visualization.

The Briefing

  • The fastest growing brand on the list is Tesla, which isn’t surprising—the company’s stock increased by almost 700% in 2020.
  • What happened for Tesla last year to warrant such a boost? The company entered the SUV market with its launch of the Model Y, and started production in China, which increased sales in the country by 90% in the first 9 months of 2020.
  • TikTok, which ranks 2nd on the list, was the world’s most downloaded app in 2020.

The World’s Fastest Growing Brands in 2021

2020 was a tough year for the U.S. economy.

In Q2 2020, the country reported its steepest drop in real GDP ever recorded. Because of COVID-19, companies were forced to adapt. But things weren’t all bad—in fact, some companies even managed to prosper throughout the pandemic-induced madness.

Here’s a look at the top 10 fastest growing brands of 2021, using data from Kantar BrandZ’s Top 100 Global brands report:

RankBrandBrand Value % GrowthCategory
1Tesla275%🚗 Cars & Transportation
2TikTok158%📱 Media & Entertainment
3Pinduoduo131%🛍 Consumer Goods & Retail
4Meituan119%💻 Technology
5Moutai103%🍺 Food & Beverages
6Instagram100%📱 Media & Entertainment
7Uniqlo88%🛍 Retail
8Lululemon85%🛍 Retail
9Chipotle82%🌯 Food & Beverages
10JD.com75%🛍 Retail

Tesla takes the top spot, with an impressive 275% boost in brand value compared to the year prior. A big part of Tesla’s growth was its production expansion into China, which boosted sales in the country in early 2020.

It’s worth noting that Tesla sales in China have slumped recently—in July 2021, Tesla made up merely 3.9% of battery electric vehicles sales in China, down from 12.6% the month prior. The good news? Tesla’s investors don’t seem too concerned—following the news of decreased sales in China, Tesla’s stock prices dipped less than 1%.

Retail for the Win

When it comes to fastest growing brands in 2021, the most popular category is retail.

While many retailers took a hit in 2020, certain apparel brands with strong leisure offerings such as Lululmeon and Uniqlo experienced growth as consumer demand for comfortable, stay-at-home clothing boomed.

For instance, throughout store closures and city-wide lockdowns, Lululemon still managed to increase its net revenue by 11% in 2020. Of course, this growth was strongly supported by a surge in eCommerce sales.

>>Like this? Then check out this full-length article The Reputation of 100 Major Brands in the U.S.

Where does this data come from?

Source: Kantar BrandZ 2021 Top 100 Global Brands report.
Details: Fastest-growing brands are ranked by their “brand value,” which Kantar Brandz measures by multiplying a brand’s total financial value ($) with its proportional impact (%) on its parent company’s sales. For more information on methodology, check out the full report.

Subscribe to Visual Capitalist
Click for Comments

Datastream

Visualizing the Five Drivers of Forest Loss

Approximately 15 billion trees are cut down annually across the world. Here’s a look at the five major drivers of forest loss. (Sponsored)

Published

on

drivers of forest loss

The Briefing

  • On average, the world loses more than 20 million hectares of forests annually.
  • Agriculture and commodity-driven deforestation each account for approximately a quarter of annual forest loss.

Visualizing the Five Drivers of Forest Loss

The world has lost one-third of its forests since the ice age, and today, approximately 15 billion trees are cut down annually.

Forests are wellsprings of biodiversity and an essential buffer against climate change, absorbing billions of tonnes of carbon dioxide emissions every year. Yet, forest loss continues to grow.

The above infographic sponsored by Carbon Streaming Corporation highlights the five primary drivers behind forest loss.

Deforestation vs. Degradation

‘Forest loss’ is a broad term that captures the impacts of both permanent deforestation and forest degradation. There is an important distinction between the two:

  • Permanent deforestation: Refers to the complete removal of trees or conversion of forests to another land use (like buildings), where forests cannot regrow.
  • Forest degradation: Refers to a reduction in the density of trees in the area without a change in land use. Forests are expected to regrow.

Forest degradation accounts for over 70% or 15 million hectares of annual forest loss. The other 30% of lost forests are permanently deforested.

Driving factorCategoryAverage annual forest loss (2001-2015, million hectares)
Commodity-driven deforestationPermanent deforestation5.7
UrbanizationPermanent deforestation0.1
Forestry productsForest degradation5.4
Shifting agricultureForest degradation5
WildfiresForest degradation4.8
TotalN/A21

Commodity-driven deforestation, which includes removal of forests for farming and mining, is the largest driver of forest loss. Agriculture alone accounts for three-fourths of all commodity-driven deforestation, where forests are often converted into land for cattle ranches and plantations.

The harvesting of forestry products like timber, paper, pulp, and rubber accounts for the largest share of forest loss from degradation. This process is often managed and planned so that forests can regrow after the harvest.

Shifting agriculture and wildfires each account for around 5 million hectares or one-fourth of annual forest loss. In both cases, forests can replenish if the land is left unused.

Urbanization—the conversion of forests into land for cities and infrastructure—is by far the smallest contributor, accounting for less than 1% of annual forest loss.

How Much Carbon Do Forests Absorb?

The world’s forests absorbed nearly twice as much carbon dioxide (CO2) as they emitted between 2001 and 2019, according to research published in Nature.

On a net basis, forests sequester 7.6 billion tonnes of CO2 equivalent (CO2e) annually, which equates to around 15% of global CO2e emissions. As the impacts of climate change intensify, protecting forests from deforestation and degradation is increasingly critical.

Carbon Streaming Corporation accelerates climate action through carbon credit streams on REDD+ projects that protect the Earth’s forests. Click here to learn more now.

Where does this data come from?

Source: Our World in Data

Continue Reading

Datastream

Ranked: Top 10 Foreign Policy Concerns of Americans

As the world’s superpower, the U.S. has major influence in world events. Which foreign policy concerns stand out for Americans?

Published

on

america's foreign policy

The Briefing

  • Political leanings aside, terrorism remains a top issue of concern for Americans
  • Previous top issues, such as disinformation and U.S.–China relations, now rank lower

In the United States, there is a distinct difference on top foreign policy concerns between Democrats and Republicans.

This chart uses data from Morning Consult to assess the top policy concerns of Americans.

The Top Concerns

Overall, the average American is most concerned about terrorism, immigration, and drug trafficking. Interestingly, this list corresponds with the concerns of the average Republican, though falling in a different order.

Meanwhile, Democrats are chiefly worried about climate change, another global pandemic, and terrorism.

Here’s a breakdown of the policy concerns at large and across political parties.

Overall Rank with AmericansForeign Policy ConcernShare of Voters Listing it as a Top ConcernShare of Democrats Listing it as a Top ConcernShare of Republicans Listing it as a Top Concern
#1Terrorism49%38%62%
#2Immigration43%22%67%
#3Drug trafficking43%30%59%
#4Cyberattacks39%35%40%
#5Climate change38%54%17%
#6Preventing a global economic crisis32%33%31%
#7Securing critical supply chains30%27%34%
#8Preventing another global pandemic30%38%22%
#9Russia's invasion of Ukraine27%33%21%
#10Protecting human rights globally25%31%18%
#11Preventing disinformation24%29%21%
#12U.S.-China relations24%19%31%
#13Iran nuclear deal21%19%24%
#14Upholding democracy globally15%22%8%

Notably, the concern around U.S.-China relations ranks considerably low, as does preventing disinformation. Upholding democracy worldwide ranks extremely low with Republicans.

America’s Foreign Policy

Along party lines, the results are not surprising. Democrats skew towards multilateralism and want to engage with foreign bodies and other countries to tackle global issues. Republicans are generally more concerned with what’s happening at home.

Looking at the country as a whole and its relations with other nations, however, Americans lean more towards an America-first focus. According to Morning Consult, 39% of registered voters want to decrease U.S. involvement in other countries’ affairs, whereas 20% want to increase it; 30% want to keep the status quo.

Here’s a closer look at Americans’ desire to get involved in a variety of foreign policy initiatives:

IssueIncrease EffortsDecrease EffortsNeither
Overseas Troop Deployment21%37%30%
Trade and Tariffs41%15%29%
Involvement with International Organizations35%21%32%
Resolution of Military Disputes38%16%33%
Resolution of Economic Disputes43%13%31%

As of October 2022

The U.S. Midterm Elections

With midterm elections underway, America’s foreign policy may not be the most important factor for voters. Pew Research Center found that in these congressional elections, foreign policy only ranked 12th among other key issues considered “very important” by registered voters.

The top five concerns of voters in these midterms are:

  1. The economy
  2. The future of democracy within the U.S.
  3. Education
  4. Healthcare
  5. Energy policy

Regardless, the U.S. has a massive impact in foreign affairs and the results of the country’s midterm elections will likely cause a ripple effect globally. If Republicans win the House—which is looking extremely likely—and the Senate, President Biden’s foreign policy initiatives and priorities could be drastically restricted.

Where does this data come from?

Source: Morning Consult

Data notes: This ranking is made using the share of registered U.S. voters who identified the given issue as a top 5 concern for the country. For example, only 30% of registered voters said securing critical supply chains was a top 5 concern which is why it’s #7, whereas 43% said immigration was a top concern, ranking it at #2.

Continue Reading

Subscribe

Popular