Datastream
Ranked: The World’s Fastest Growing Brands in 2021
The Briefing
- The fastest growing brand on the list is Tesla, which isn’t surprising—the company’s stock increased by almost 700% in 2020.
- What happened for Tesla last year to warrant such a boost? The company entered the SUV market with its launch of the Model Y, and started production in China, which increased sales in the country by 90% in the first 9 months of 2020.
- TikTok, which ranks 2nd on the list, was the world’s most downloaded app in 2020.
The World’s Fastest Growing Brands in 2021
2020 was a tough year for the U.S. economy.
In Q2 2020, the country reported its steepest drop in real GDP ever recorded. Because of COVID-19, companies were forced to adapt. But things weren’t all bad—in fact, some companies even managed to prosper throughout the pandemic-induced madness.
Here’s a look at the top 10 fastest growing brands of 2021, using data from Kantar BrandZ’s Top 100 Global brands report:
| Rank | Brand | Brand Value % Growth | Category |
|---|---|---|---|
| 1 | Tesla | 275% | 🚗 Cars & Transportation |
| 2 | TikTok | 158% | 📱 Media & Entertainment |
| 3 | Pinduoduo | 131% | 🛍 Consumer Goods & Retail |
| 4 | Meituan | 119% | 💻 Technology |
| 5 | Moutai | 103% | 🍺 Food & Beverages |
| 6 | 100% | 📱 Media & Entertainment | |
| 7 | Uniqlo | 88% | 🛍 Retail |
| 8 | Lululemon | 85% | 🛍 Retail |
| 9 | Chipotle | 82% | 🌯 Food & Beverages |
| 10 | JD.com | 75% | 🛍 Retail |
Tesla takes the top spot, with an impressive 275% boost in brand value compared to the year prior. A big part of Tesla’s growth was its production expansion into China, which boosted sales in the country in early 2020.
It’s worth noting that Tesla sales in China have slumped recently—in July 2021, Tesla made up merely 3.9% of battery electric vehicles sales in China, down from 12.6% the month prior. The good news? Tesla’s investors don’t seem too concerned—following the news of decreased sales in China, Tesla’s stock prices dipped less than 1%.
Retail for the Win
When it comes to fastest growing brands in 2021, the most popular category is retail.
While many retailers took a hit in 2020, certain apparel brands with strong leisure offerings such as Lululmeon and Uniqlo experienced growth as consumer demand for comfortable, stay-at-home clothing boomed.
For instance, throughout store closures and city-wide lockdowns, Lululemon still managed to increase its net revenue by 11% in 2020. Of course, this growth was strongly supported by a surge in eCommerce sales.
>>Like this? Then check out this full-length article The Reputation of 100 Major Brands in the U.S.
Where does this data come from?
Source: Kantar BrandZ 2021 Top 100 Global Brands report.
Details: Fastest-growing brands are ranked by their “brand value,” which Kantar Brandz measures by multiplying a brand’s total financial value ($) with its proportional impact (%) on its parent company’s sales. For more information on methodology, check out the full report.
Datastream
Charted: The Ukraine War Civilian Death Toll
Using data from the UN, this chart shows civilian death toll figures resulting from Russia’s invasion of Ukraine.
The Briefing
- In total, since the war began in February there have been over 7,031 Ukrainian civilian deaths
- Most of the civilian casualties recorded were caused by the use of explosive weapons, such as missiles and heavy artillery
Charted: The Ukraine War Civilian Death Toll
Russia’s war of aggression in Ukraine has wrought suffering and death on a mass scale, with many Russian attacks targeted at civilians.
We’ve created this visual using data from the UN Office of the High Commissioner for Human Rights (OHCHR) to better understand how many civilians have died in Ukraine as a result of the war, as well as how many were injured and how many were children.
The Numbers
As of early December, it is reported that 7,031 people in Ukraine have died because of the war — 433 of them children. Another 11,327 have been injured, 827 of which are children. In total, this is over 18,000 people killed or injured.
The figures are difficult to verify due to differing reports coming out of both Russia and Ukraine. The UN OHCHR anticipates that the numbers could be even higher.
The State of the Conflict
The war began on February 24th, 2022 and less than a year in, millions of people have been displaced by the conflict, and thousands of civilians have been injured or killed.
According to the UN, most of the civilian deaths have been caused by wide-ranging explosives such as heavy artillery shelling, missiles, and air strikes, and have been concentrated in Donetsk and Luhansk and in other territory still held by Ukraine.
Additionally, new estimates from Kyiv report approximately 13,000 Ukrainian military or soldier deaths, which has yet to be confirmed by the army.
Where does this data come from?
Source: The United Nations Office of the High Commissioner for Human Rights monthly reports on civilian deaths in Ukraine.
Note: Data on deaths and injuries can vary wildly depending on the source.
-
Markets2 weeks agoThe Biggest Global Risks of 2023
-
Markets4 weeks agoTop Heavy: Countries by Share of the Global Economy
-
Politics1 week agoVisualizing the World’s Top 25 Fleets of Combat Tanks
-
Money4 weeks agoU.S. Inflation: How Much Have Prices Increased?
-
Energy1 week agoThe Periodic Table of Commodity Returns (2013-2022)
-
Misc4 weeks agoInfographic: The Longest Lasting Cars, in Miles
-
Politics1 week agoWhich Countries are the Most Polarized?
-
Markets3 weeks agoThe U.S. Stock Market: Best and Worst Performing Sectors in 2022