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The Most Affordable U.S. Cities for Rent on an Average Salary

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A chart listing the most affordable U.S. cities.

The Most Affordable U.S. Cities for Rent on an Average Salary

In 2023, 34% of the 131 million households in the U.S. lived in rented homes.

But which U.S. cities are the most affordable to rent in? The question isn’t just about cost, but about the average salary in each city, and some cities in expensive-seeming states turn out to be relatively affordable.

To answer the question, CashNetUSA found rental price data (as of August 2023) from Zillow.com and compared it to city salary data to calculate the percentage of properties available to rent for 30% or less of the local average income.

Ranked: Most Affordable American Cities for Renters

Ranked first, nearly 97% of the available rentals in Hartford can be rented for an affordable rate, based on average income.

This might be a surprising statistic. Connecticut was the richest U.S. state (by per capita income) for nearly three decades till 2019, and has one of the highest costs of living in the U.S.

However, it’s important to note that this data deals with averages instead of medians. For example, according to data from the Bureau of Labor Statistics, the average hourly wage for a Hartford resident—across all occupations—is slightly more than $33/hour, or close to $70,000 a year. Its median wage is almost $8/hour lower, which comes in at $53,000 a year.

Richer residents, with higher incomes might be skewing the apparent affordability of available rentals.

Note: Data current as of August, 2023.

Toledo and Akron, ranked second and third, have similar rates of affordability, with 95% of their available rentals falling within 30% of the city’s average wage. In fact Ohio has the most number of cities in the top 20, with Waterbury ranked 17th.

Detroit and Rockford round out the top five most affordable cities in the U.S. for renters. Both cities have affordable housing markets, after the Great Recession caused the local economies to tank, in turn causing an increase in crime and decline in population. Post-pandemic, however, both cities are on the rebound with an influx of industries, jobs, and people.

Where Does This Data Come From?

Source: CashNetUSA

Methodology: CashNetUSA sourced the average base salary of U.S. cities focusing on the 100 most populated cities in the country, plus the five most populated cities from each state. Using Zillow.com, they then counted how many rental properties per city were listed at a monthly price equivalent to 30% or less of a city’s monthly gross salary. The number of rental properties available per city was converted into a percentage score per city. Data for this research is accurate as of August 2023.

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This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.

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Retail

The World’s Top Retail Companies, by Domestic Revenue

As price pressures and e-commerce reshape shopping behaviors, we show the top retail companies by domestic revenue around the world.

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This circle graphic shows the world's top retail companies by domestic revenue.

The World’s Top Retail Companies, by Domestic Revenue

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

The retail sector plays a vital role in powering economies, contributing $5.3 trillion annually to America’s GDP alone.

Moreover, the industry is America’s biggest private-sector employer, responsible for one of every four jobs, or 55 million employees. Yet in today’s challenging consumer environment, retailers are facing higher e-commerce penetration and inflationary pressures—across an industry notoriously known for razor-thin margins.

This graphic shows the world’s top retail companies by domestic revenue, based on data from the National Retail Federation.

Methodology

To be included in the rankings, companies must engage in a goods-for-consumer resale business accessible to the public and have direct selling operations in a minimum of three countries.

The rankings include both publicly and private companies, and are based on the most recent 52-week period analyzed by the National Retail Federation between January and March 2024. All revenue figures were converted to U.S. dollars.

Ranked: The Top 10 Global Retailers by Domestic Sales

Here are the leading retailers worldwide based on domestic sales as of 2023:

RankingRetailerDomestic Retail Revenue
(USD)
Share of Total Retail RevenueHeadquarters
1Walmart$532.3B85%🇺🇸 U.S.
2Amazon.com$250.0B70%🇺🇸 U.S.
3Costco$175.4B75%🇺🇸 U.S.
4The Home Depot$142.0B94%🇺🇸 U.S.
5Walgreens Boots Alliance$105.1B89%🇺🇸 U.S.
6Alibaba$91.5B97%🇨🇳 China
7Apple$70.9B87%🇺🇸 U.S.
8Aeon$64.3B93%🇯🇵 Japan
9Schwarz Group$56.5B32%🇩🇪 Germany
10Rewe$55.5B75%🇩🇪 Germany

Walmart towers ahead as the world’s largest retailer with $532 billion in domestic revenue—more than Amazon.com and Costco combined.

Known for its everyday low prices, Walmart achieves a competitive advantage through pricing goods approximately 25% cheaper than traditional retail competitors. Overall, groceries make up more than half of total sales. While its main customer base is often low and middle-income shoppers, the retail giant is seeing a surge in sales from higher-income customers as shoppers seek out lower grocery prices.

E-commerce giant, Amazon, is the second-biggest retailer globally, commanding nearly 40% of online retail sales in America. Since 2019, the number of Amazon employees has grown from 800,000 to over 1.5 million in 2023.

While the company has tried to introduce online grocery platforms to the market, it has largely fallen flat given its clunky system in a highly competitive market.

Like Amazon, China’s e-commerce juggernaut, Alibaba, stands as a leading global retailer. Overall, 97% of revenues were generated domestically through online marketplaces Taobao and Tmall. In recent years, the company has focused on international expansion, delivering products to 11 markets including America, in just five days.

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