How the European Map Has Changed Over 2,400 Years
The history of Europe is breathtakingly complex. While there are rare exceptions like Andorra and Portugal, which have had remarkably static borders for hundreds of years, jurisdiction over portions of the continent’s landmass has changed hands innumerable times.
Today’s video comes to us from YouTube channel Cottereau, and it shows the evolution of European map borders starting from 400 BC. Empires rise and fall, invasions sweep across the continent, and modern countries slowly begin to take shape (with the added bonus of an extremely dramatic instrumental).
Below are nine highlights and catalysts that shifted the dividing lines of the European map:
146 BC – A Year of Conquest
146 BC was a year of conquest and expansion for the Roman Republic. The fall of Carthage left the Romans in control of territory in North Africa, and the ransack and destruction of the Greek city-state of Corinth also kickstarted an era of Roman influence in that region. These decisive victories paved the way for the Roman Empire’s eventual domination of the Mediterranean.
117 AD – Peak Roman Empire
The peak of the Roman Empire is one of the more dramatic moments shown on this animated European map. At its height, under Trajan, the Roman Empire was a colossal 1.7 million square miles (quite a feat in an era without motorized vehicles and modern communication tools). This enormous empire remained mostly intact until 395, when it was irreparably split into Eastern and Western regions.
370 AD – The Arrival of the Huns
Spurred on by severe drought conditions in Central Asia, the Huns reached Europe and found a Roman Empire weakened by currency debasement, economic instability, overspending, and increasing incursions from rivals along its borders. The Huns waged their first attack on the Eastern Roman Empire in 395, but it was not until half a century later – under the leadership of Attila the Hun – that hordes pushed deeper into Europe, sacking and razing cities along the way. The Romans would later get their revenge when they attacked the quarreling Goths and Huns, bouncing the latter out of Central Europe.
1241 – The Mongol Invasion of Europe
In the mid-13th century, the “Golden Horde” led by grandsons of Genghis Khan, roared into Russia and Eastern Europe sacking cities along the way. Facing invasion from formidable Mongol forces, central European princes temporarily placed their regional conflicts aside to defend their territory. Though the Mongols were slowly pushed eastward, they loomed large on the fringes of Europe until almost the 16th century.
1362 – Lithuania
Today, Lithuania is one of Europe’s smallest countries, but at its peak in the middle ages, it was one of the largest states on the continent. A pivotal moment for Lithuania came after a decisive win at the Battle of Blue Waters. This victory stifled the expansion of the Golden Horde, and brought present-day Ukraine into its sphere of influence.
1648 – Kleinstaaterei
The end of the Holy Roman Empire highlights the extreme territorial fragmentation in Germany and neighboring regions, in an era referred to as Kleinstaaterei.
Even as coherent nation states formed around it, the Holy Roman Empire and its remnants wouldn’t coalesce until Germany rose from the wreckage of the Franco-Prussian War in 1871. Unification helped position Germany as a major power, and by 1900 the country had the largest economy in Europe.
1919 – The Ottoman Empire
The Ottoman Empire – a fixture in Eastern Europe for hundreds of years – was in its waning years by the beginning of the 20th century. The empire had ceded territory in two costly wars with Italy and Balkan states, and by the time the dust cleared on WWI, the borders of the newly minted nation of Turkey began at the furthest edge of continental Europe.
1942 – Expanding and Contracting Germany
At the furthest extent of Axis territory in World War II, Germany and Italy controlled a vast portion of continental Europe. After the war, however, Germany again became fragmented into occupation zones – this time, overseen by the United States, France, Great Britain, and the Soviet Union. Germany would not be made whole again until 1990, when a weakening Soviet Union loosened its grip on East Germany.
1991 – Soviet Dissolution
In the decades following WWII, the political boundaries of the European map remained relatively stable – that is, until the dissolution of the Soviet Union in 1991. Almost overnight, the country’s entire western border splintered into independent nations. When the dust settled, there were 15 breakaway republics, six of which were in Europe.
Bonus: If you liked the video above, be sure to watch this year-by-year account of who ruled territories across Europe.
3D Map: The U.S. Cities With the Highest Economic Output
The total U.S. GDP stands at a whopping $21 trillion, but which metro areas contribute to the most in terms of economic output?
3D Map: The U.S. Cities With the Highest Economic Output
At over $21 trillion, the U.S. holds the title of the world’s largest economy—accounting for almost a quarter of the global GDP total. However, the fact is that a few select cities are responsible for a large share of the country’s total economic output.
This unique 3D map from HowMuch puts into perspective the city corridors which contribute the most to the American economy at large.
Top 10 Metros by Economic Output
The visualization pulls the latest data from the U.S. Bureau of Economic Analysis (BEA, 2018), and ranks the top 10 metro area economies in the country.
One thing is immediately clear—the New York metro area dwarfs all other metro area by a large margin. This cluster, which includes Newark and Jersey City, is bigger than the metro areas surrounding Los Angeles and Chicago combined.
|Rank||Metro Area||State codes||GDP (2018)|
|#1||New York-Newark-Jersey City||NY-NJ-PA||$1.77T|
|#2||Los Angeles-Long Beach-Anaheim||CA||$1.05T|
|#7||Houston-The Woodlands-Sugar Land||TX||$0.48T|
Coming in fourth place is San Francisco on the West Coast, with $549 billion in total economic output each year. Meanwhile in the South, the Dallas metroplex brings in $478 billion, placing it sixth in the ranks.
It’s worth noting that using individual metro areas is one way to view things, but geographers also think of urban life in broader terms as well. Given the proximity of cities in the Northeast, places like Boston, NYC, and Washington, D.C. are sometimes grouped into a single megaregion. When viewed this way, the corridor is actually the world’s largest in economic terms.
U.S. States: Sum of Its Parts
Zooming out beyond just these massive cities demonstrates the combined might of the U.S. in another unique way. Tallying all the urban and rural areas, every state economy can be compared to the size of entire countries.
According to the American Enterprise Institute, the state of California brings in a GDP that rivals the United Kingdom in its entirety.
By this same measure, Texas competes with Canada in terms of pure economic output, despite a total land area that’s 15 times less that of the Great White North.
With COVID-19 continuing to impact parts of the global economy disproportionately, how will these kinds of economic comparisons hold up in the future?
29 Psychological Tricks To Make You Buy More
This graphic looks at 29 different psychological tricks that marketers use to try and influence consumer behavior.
29 Psychological Tricks To Make You Buy More
Ever suffered from buyer’s remorse? You’re not alone.
According to a recent survey, only 5% of people have never felt guilty about buying something. That means the majority of us, at some point in our lives, have regretted a purchase.
But consumers aren’t necessarily only to blame for impulse buys. After all, we’re constantly bombarded with advertisements and marketing tactics specifically tailored to try and get us to spend more money.
Today’s graphic by TitleMax explains 29 different psychological tactics that marketers try to get consumers to buy more.
Tricks are for Marketers
While this list isn’t exhaustive, it provides some key examples of the ways that marketers are attempting to influence your subconscious mind.
We noticed some high-level trends among the 29 tactics, which we compiled into four overarching sections:
- Visual Pricing Tricks
These tricks aim to intentionally minimize the appearance of the price, so it’s more palatable to consumers. For instance, a store will price something at $9.99 instead of $10.00, or label a product as “buy-one-get-one” rather than 50% off.
- Intentional Language Tricks
It’s not what you say, but how you say it. Making products seem costly to manufacture, offering exclusivity, and using words associated with small amounts fall under this category. These tricks use semantics to position a product in an appealing way.
- Brick-and-Mortar Tricks
A store’s layout is less arbitrary than you may realize. Having a bright and colorful entrance, playing calm and slow music, and putting the essential items at the back of the store are a few tactics that fall into this section. These tricks use displays and product placement to influence consumer behavior.
- Urgency Tricks
A false sense of urgency and phase-out discounts are included in this category. If a consumer believes they might miss out on a deal, they’re more likely to buy.
The Theories in Practice
While most retailers are guilty of using at least a few of these tactics, several big companies are notorious for their use of psychological tricks to boost sales.
For instance, Ikea is well known for its confusing, maze-like layout. This is no accident, as an Ikea store’s architecture is designed specifically to maximize product exposure—it’s mastered what’s called the Gruen effect, a term named after architect Victor Gruen, whose elaborate displays were proven to convert browsers into buyers.
Another example is Walmart’s rollback pricing, which uses visual contrast to make the sale price more appealing. It’s clearly served the company well—in 2019, Walmart made $524 billion in revenue, making it the world’s largest retailer.
Costco uses a few tactics on the list, but one it’s notorious for is putting fresh produce in the back of the store. That means customers need to pass through the electronics, clothing, and household goods sections before they can get to the necessities.
While the above tactics are in a gray area, other tricks are flat out dishonest. Makeup brand Sunday Riley was caught writing fake Sephora reviews to boost sales. Employees were encouraged to write outstanding reviews for the company, and the CEO even provided instructions on how to avoid getting caught.
The Influencer Era
As consumers become aware of certain marketing tactics, retailers are forced to switch up their game in order to remain effective.
A relatively recent phenomenon is influencer marketing, which is when brands partner with vloggers or influencers to endorse a product. And these partnerships tend to work—a recent survey revealed that 40% of people have purchased something based on an influencer’s recommendation.
But how long will influencer marketing—or any of these tactics—stay effective? Some of the more subtle pricing tactics might stay relevant for longer, but it’s unlikely that all of these tricks will stand the test of time.
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