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The Most Popular Halloween Costumes of 2021

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Most Popular Halloween Costumes of 2021

The Most Popular Halloween Costumes of 2021

Halloween—it’s the time of year when kids and adults alike dress up, eat candy, and show off their spookiest selves. It’s also when the scariest home decorations are the talk of the town, and people are frightened left, right, and center.

With the help of data from Google Trends and their unique Frightgeist series, we visualized the most searched Halloween costumes in the U.S. in 2021.

From spooky to sweet, these are the costumes everyone wants to dress up as this Halloween.

A Brief History of Halloween

Halloween is celebrated each year on October 31, with this year’s Halloween occurring on a Sunday. The tradition originated with the ancient Celtic festival of Samhain, where people would light bonfires and wear costumes to ward off ghosts.

The concept of Halloween didn’t gain popularity until it reached the United States. Borrowing from European traditions, Americans began to dress up in costumes and go house to house asking for food or money, a practice that eventually became today’s “trick-or-treat” tradition.

Other superstitions also started to form around the holiday. Young women believed they could divine the appearance of their future husbands by doing tricks with apple parings or mirrors.

Over time, Halloween moved away from focusing on witchcraft and ghosts to the festival we know and love today—a day focused on games, foods of the season, and festive costumes.

What Are the Most Popular Halloween Costumes?

With COVID-19 cases down compared to last year and Americans expected to spend over $10 billion on Halloween this year, much of the United States will be partaking in celebrating the spooky holiday.

From classy costumes and last-minute DIYs to pop-culture outfits and even era-inspired costumes, here are the top 25 most popular Halloween costumes in the U.S. in 2021.

RankCostume NameCategory
1WitchHorror Films
2RabbitAnimals
3DinosaurAnimals
4Spider-ManComic Book Characters
5Cruella de VilFilm Characters
6FairyFantasy Characters
7Harley QuinnComic Book Characters
8CowboyProfessions
9ClownProfessions
10ChuckyHorror Films
11CheerleaderProfessions
12PirateProfessions
13PumpkinFoods
14AngelCharacters
15VampireFantasy Characters
16Among UsTV Charaters
17ZombieHorror Films
181980'sEra
19SuperheroComic Book Characters
20DevilCharacters
21JokerFilm Characters
22NinjaProfessions
23Squid GameTV Charaters
24BeetejuiceHorror Films
25DollToys

Notable Trending Costumes

The Netflix show Squid Game has had a meteoric rise in popularity in recent weeks, becoming one of the most-watched shows on the streaming platform—just in time for Halloween.

Squid Game costumes are the 23rd most popular in Google’s search, and they continue to trend high, being the most searched costume idea in Detroit.

In 2020, the mobile game Among Us was the talk of the gaming world, and this year it is the 16th most popular costume, with its popularity spiking in Jacksonville, Florida.

Other notable costumes in the top 50 include Pokémon at #50, Fortnite at #44, Velma Dinkley (of Scooby-Doo fame) at #42, Poison Ivy (the comic book villain) at #33, Beetlejuice at #24 and the entire 1980s decade at #18.

Most Popular Halloween Costumes by State

When it comes to festivals, every state has its unique perspective and traditions on celebrating them. This extends to popular Halloween costumes too.

Though there might be some overlap, digging deeper into the most popular costumes in every state allows us a unique look into how diverse people’s tastes are across the country.

Here is a breakdown of the most popular costumes in the U.S. in 2020 by state:

StateMost Popular CostumeNational Rank in 2020
AlabamaHarley Quinn03
AlaskaBeetlejuice36
ArizonaRabbit04
ArkansasDoll12
CaliforniaWitch01
ColoradoDinosaur02
ConnecticutPowerpuff Girls32
DelawareDoll12
District of ColumbiaBeyonce333
FloridaRabbit04
GeorgiaWitch01
HawaiiMonsters Inc43
IdahoWitch01
IllinoisDinosaur02
IndianaWitch01
IowaChucky20
KansasMickey Mouse57
KentuckyZombie13
LouisianaWitch01
MaineDinosaur02
MarylandNinja09
MassachusettsDinosaur02
MichiganRabbit04
MinnesotaWitch01
MississippiAngel06
MissouriDinosaur02
MontanaPurge15
NebraskaJoker30
NevadaWitch01
New HampshireNinja09
New JerseyWitch01
New MexicoClueless74
New YorkDinosaur02
North CarolinaDinosaur02
North DakotaStar Wars28
OhioWitch01
OklahomaDragon35
OregonFortnite07
PennsylvaniaWitch01
Rhode IslandHermione Granger146
South CarolinaWonder Woman31
South DakotaSpider38
TennesseeHarley Quinn03
TexasHarley Quinn03
UtahWitch01
VermontDeer125
VirginiaRabbit04
WashingtonAngel06
West VirginiaZombie13
WisconsinWitch01
WyomingPhysician67

A look at popular costumes at the state level reveals some interesting quirks. Montana, for example, is uniquely interested in The Purge, and Rhode Island trick-or-treaters are big fans of Hermione Granger of Harry Potter fame.

Traditions are Here To Stay

At its core, Halloween still remains that same old fright-inducing festival it has always been.

Even though pop culture might influence your Halloween choices, traditional costumes will always have a unique place in everyone’s heart.

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Maps

Mapped: Renewable Energy and Battery Installations in the U.S. in 2023

This graphic describes new U.S. renewable energy installations by state along with nameplate capacity, planned to come online in 2023.

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Renewable and Battery Installations in the U.S. in 2023

This was originally posted on Elements. Sign up to the free mailing list to get beautiful visualizations on real assets and resource megatrends each week.

Renewable energy, in particular solar power, is set to shine in 2023. This year, the U.S. plans to get over 80% of its new energy installations from sources like battery, solar, and wind.

The above map uses data from EIA to highlight planned U.S. renewable energy and battery storage installations by state for 2023.

Total U.S. renewable energy and battery installations, broken down by share

Texas and California Leading in Renewable Energy

Nearly every state in the U.S. has plans to produce new clean energy in 2023, but it’s not a surprise to see the two most populous states in the lead of the pack.

Even though the majority of its power comes from natural gas, Texas currently leads the U.S. in planned renewable energy installations. The state also has plans to power nearly 900,000 homes using new wind energy.

California is second, which could be partially attributable to the passing of Title 24, an energy code that makes it compulsory for new buildings to have the equipment necessary to allow the easy installation of solar panels, battery storage, and EV charging.

New solar power in the U.S. isn’t just coming from places like Texas and California. In 2023, Ohio will add 1,917 MW of new nameplate solar capacity, with Nevada and Colorado not far behind.

Top 10 StatesBattery (MW)Solar (MW)Wind (MW)Total (MW)
Texas1,9816,4621,94110,385
California4,5554,2931238,970
Nevada6781,59602,274
Ohio121,91751,934
Colorado2301,1872001,617
New York585095591,125
Wisconsin4939921,034
Florida39780980
Kansas00843843
Illinois0363477840

The state of New York is also looking to become one of the nation’s leading renewable energy providers. The New York State Energy Research & Development Authority (NYSERDA) is making real strides towards this objective with 11% of the nation’s new wind power projects expected to come online in 2023.

According to the data, New Hampshire is the only state in the U.S. that has no new utility-scale renewable energy installations planned for 2023. However, the state does have plans for a massive hydroelectric plant that should come online in 2024.

Decarbonizing Energy

Renewable energy is considered essential to reduce global warming and CO2 emissions.

In line with the efforts by each state to build new renewable installations, the Biden administration has set a goal of achieving a carbon pollution-free power sector by 2035 and a net zero emissions economy by no later than 2050.

The EIA forecasts the share of U.S. electricity generation from renewable sources rising from 22% in 2022 to 23% in 2023 and to 26% in 2024.

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