Misc
24 Cognitive Biases That Are Warping Your Perception of Reality
We are each entitled to our own personal world view.
But unfortunately, when it comes to interpreting information and trying to make objective sense of reality, human brains are hard-wired to make all kinds of mental mistakes that can impact our ability to make rational judgments.
In total, there are over 180 cognitive biases that interfere with how we process data, think critically, and perceive reality.
Flawed Human Reasoning
There is no simple way to get around these basic human instincts, but one thing that we can do is understand the specific mistakes we make and why.
Today’s infographic comes to us from School of Thought, a non-profit dedicated to spreading critical thinking. The graphic describes 24 of the key biases that warp our sense of reality, providing useful examples along the way.
At the beginning of the infographic, you may have noticed illustrations of two gentlemen.
In case you were wondering, those happen to represent Daniel Kahneman and Amos Tversky, two of the leading social scientists known for their contributions to this field. Not only did they pioneer work around cognitive biases starting in the late 1960s, but their partnership also resulted in a Nobel Prize in Economics in 2002.
Biases Distorting Reality
Here are some of the biases we found most interesting from the list:
Declinism:
You remember the past as better than it was, and expect the future to be worse than it is likely to be. This is an interesting one, since statistically this is one of the most peaceful and prosperous times in history—yet the 24-hour news cycle rarely reflects this. (For a good example how the world is improving, see these six charts)
Just World Hypothesis:
Your preference for a just world makes you presume that it exists. Of course, it’s much more uncomfortable to think that the world is unfair, but by understanding this you will make more accurate judgments about people and situations.
Belief Bias
If a conclusion supports your existing beliefs, you’ll rationalize anything that supports it. In other words, instead of willingly looking at new information, we are primed to defend our own ideas without actually questioning them.
Framing Effect:
Context and delivery can have a big impact on how a story is interpreted. We must have the humility to recognize that we can be manipulated, and work to limit the effect that framing has on our critical thinking.
The Curse of Knowledge
Ever try to explain something you know intricately and have worked on for many years? It’s hard, because you’ve internalized everything you’ve learned, and now you forget how to explain it. This bias is similar—you know something inside and out, and what is obvious to you is not to others.
Reactance:
Sometimes we all get the urge to do the opposite of what we’re told. Nobody likes being constrained. The only problem is that when we’re in this situation, there is a tendency to overreact and to throw any logic out of the window.
Spotlight Effect:
Because we each live inside our own heads, our natural focus is on what we’re thinking and doing. We project this onto others, and we overestimate how much they notice about how we look or how we act.
Want to see more on cognitive biases? Here are 188 of them in one infographic.
Misc
The Evolution of U.S. Beer Logos
In this graphic, we analyze the evolution of popular U.S. beer logos like Budweiser, Coors Light, Bud Light, and more.
The Evolution of U.S. Beer Logos
This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.
Despite selling a popular product, beer companies have to be creative to stand out in a competitive market.
In this graphic, we analyze the evolution of some U.S. beer logos based on various sources. We chose brands based on a mixture of criteria, including popularity (based on YouGov surveys), availability of logo assets, and those with interesting developments.
Bud Light Back to the ’80s
Despite recent backlash and calls for a boycott after sending a commemorative can to transgender influencer Dylan Mulvaney, Bud Light remains one of America’s best-selling beers.
The brand of light beer, owned by the Anheuser-Busch company, has switched from its more circular logo with italic letters adopted in the 1990s back to the Bud Light badge of the 1980s. It is composed of heavy uppercase lettering, written in two levels in a shade of blue with the inscription placed on a solid white background and enclosed in a thin rectangular frame.
Miller Lite Goes Old School
After following a similar approach to Bud Light’s branding throughout the 2000s, Miller Lite decided to undergo a major rebranding in 2014.
The company returned to its 1970s roots, once again combining a white can with its original blue, gold, and red logo. The redesign was largely considered a success, given that Miller Lite sales immediately increased following the change.
A Symbol of American Brewing
The oldest brand on our U.S. beer list, the Budweiser logo, has undergone more than 15 changes over the years.
The design of two connected triangles represents a red bow tie, as a symbol of American brewing.
The colors of the Budweiser logo include a vibrant red, which helps the logo stand out and be easily recognizable from a distance. Studies also suggest that the color red stimulates appetite. Meanwhile, the white inscription symbolizes purity and cleanliness.
Curious to learn more about the beer market? Check out this graphic about global beer consumption.
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