Personal Finance
Mapped: Personal Finance Education Requirements, by State
The Percentage of Students Receiving Personal Finance Education
When you graduated from high school, did you know how to create a budget? Did you have an understanding of what stocks and bonds were? Did you know how to do your own taxes?
For many Americans, the answer to these questions is probably a “no”. Only 22.7% of U.S. high school students are guaranteed to receive a personal finance education. While this is up from 16.4% in 2018, this still represents a small fraction of students.
This graphic uses data from Next Gen Personal Finance (NGPF) to show the percentage of high school students required to take a personal finance course by state.
A Closer Look at State-level Personal Finance Education
A standalone personal finance course was defined as a course that was at least one semester, which is equivalent to 60 consecutive instructional hours. Here’s the percentage of students in each state who have a required (not optional) personal finance course.
State/Territory | % of Students Required to Take Personal Finance Course |
---|---|
Mississippi | 100.0% |
Missouri | 100.0% |
Virginia | 100.0% |
Tennessee | 99.7% |
Alabama | 99.6% |
Utah | 99.6% |
Iowa | 91.3% |
North Carolina | 89.2% |
Oklahoma | 47.1% |
New Jersey | 43.0% |
Nebraska | 42.8% |
Kansas | 40.8% |
Wyoming | 38.3% |
Arkansas | 34.6% |
Wisconsin | 33.5% |
South Dakota | 27.1% |
Ohio | 23.5% |
Pennsylvania | 16.2% |
Maine | 15.6% |
Rhode Island | 14.8% |
Connecticut | 14.7% |
Illinois | 13.9% |
Maryland | 12.5% |
North Dakota | 12.2% |
Vermont | 12.1% |
Nevada | 11.0% |
Indiana | 10.9% |
Oregon | 7.5% |
Minnesota | 6.9% |
Montana | 6.9% |
New Hampshire | 6.0% |
Kentucky | 5.5% |
Colorado | 5.4% |
Delaware | 5.0% |
Massachusetts | 5.0% |
West Virginia | 3.2% |
Louisiana | 2.7% |
Washington | 2.4% |
Texas | 2.2% |
New York | 2.0% |
Michigan | 1.7% |
Idaho | 1.4% |
Arizona | 1.0% |
California | 0.8% |
South Carolina | 0.8% |
Alaska | 0.6% |
Florida | 0.4% |
New Mexico | 0.4% |
Georgia | 0.0% |
Hawaii | 0.0% |
Washington, D.C. | 0.0% |
Eight states currently have state-wide requirements for a personal finance course: Alabama, Mississippi, Missouri, Iowa, North Carolina, Tennessee, Utah, and Virginia. Naturally, the level of personal finance education is highest in these states.
Five states have begun the process of implementing a requirement, with Florida being the most populous state yet to guarantee personal finance education for high schoolers. The state previously required schools to offer a personal finance course as an elective, but only 5% of students took the course.
Outside of the guarantee states, only 9.3% of students are required to take a personal finance course. That number drops to 5% for schools that have a high percentage of Black or Brown students, while students eligible for a free or reduced lunch program (i.e. lower income students) also hover at the 5% number.
Why is Personal Financial Education Important?
The majority of Americans believe parents are responsible for teaching their children about personal finance. However, nearly a third of parents say they never talk to their children about finances. Personal finance education at school is one way to help fill that gap.
People who have received a financial education tend to have a higher level of financial literacy. In turn, this can lead to people being less likely to face financial difficulties.
People with low levels of financial literacy were five times more likely to be unable to cover one month of living expenses, when compared to people with high financial literacy. Separate research has found that implementing a state mandate for personal finance education led to improved credit scores and reduced delinquency rates.
Not only that, financial education can play a key role in building wealth. One survey found that only one-third of millionaires averaged a six-figure income over the course of their career. Instead of relying on high salaries, the success of most millionaires came from employing basic personal finance principles: investing early and consistently, avoiding credit card debt, and spending carefully using tools like budgets and coupons.
Expanding Access to Financial Education
Once the in-progress state requirements have been fully implemented, more than a third of U.S. high school students will have guaranteed access to a personal finance course. Momentum is expanding beyond guarantee states, too. There are 48 personal finance bills pending in 18 states according to NGPF’s financial education bill tracker.
Importantly, 88% of surveyed adults support personal finance education mandates—and most wish they had also been required to take a personal finance course themselves.
When we ask the next generation of graduates if they understand how to build a budget, it’s more likely that they will confidently say “yes”.
Personal Finance
Ranked: What People Value Most in a Financial Advisor
Positive reviews and recommendations are some of the least important factors—so what do people look for in a financial advisor?
Ranked: What People Value Most in a Financial Advisor
Are advisors putting their focus where it matters? You might think that positive reviews and recommendations would be a top consideration for people choosing a financial advisor. However, other qualities appear to be much more important.
This graphic uses data from Morningstar’s Voice of the Advisor report to outline what people value most in a financial advisor.
The Qualities Investors Value
Morningstar surveyed 400 people: 100 Caucasian women, 150 women of color, and 150 men of color. The values below show how often people chose an item as most or least important when working with an advisor.
Quality | Most Important | Least Important |
---|---|---|
Expertise and knowledge in financial planning and investments | 60% | 11% |
Personalized financial advice that meets my specific goals and needs | 54% | 16% |
Ability to understand my risk tolerance and appropriately align my investments | 47% | 17% |
Specialization in specific financial situations, such as retirement planning | 45% | 17% |
Ability to communicate complex financial concepts in an understandable way | 42% | 22% |
Transparent fee structure and pricing for my advisor’s services | 42% | 22% |
Trust and rapport established during the initial meetings with my advisor | 36% | 24% |
Ability to incorporate investment options that reflect my values | 22% | 41% |
Positive online reviews or ratings about my advisor’s services | 22% | 46% |
Recommendations from friends or family who had a positive experience with my advisor | 20% | 47% |
Commitment to diversity and inclusion, making me feel comfortable and respected | 20% | 47% |
Recommendations from other professionals, such as accountants or attorneys | 19% | 50% |
Shares a similar background or cultural understanding | 10% | 68% |
Participants were asked the following question: “On each screen, we will show you 3 items to think about when working with a financial advisor. Select which one is most important and which one is the least important of the items. You will see more than one screen and items may appear more than once.”
Enjoying this content? Dive into more insights in the Voice of the Advisor Report:
Even among a survey pool that was mostly people of color, the majority of respondents didn’t think a commitment to diversity or a shared background were important.
Instead, three of the top four factors were related to personalization.
Personalization: A Key Quality in a Financial Advisor
People cared deeply about personalization regardless of gender and race. It was even more important to those with more than $250,000 in assets, suggesting that personalization may become more critical as a person’s portfolio value increases.
Even investors not currently working with an advisor and non-investors noted that personalization would be a top quality they would look for in a financial advisor.
Within personalization, people noted risk management was a very important element. Financial advisors can highlight their ability to tailor financial plans based on each person’s risk tolerance in order to attract clients.
Looking for tips on how to grow your advisory business? Get insights on what investors want, and how other advisors are evolving, in Morningstar’s Voice of the Advisor report.
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