How the World’s Biggest Companies Have Changed in Just 10 Years
The Chart of the Week is a weekly Visual Capitalist feature on Fridays.
At first glance, the business world may seem quite static. The biggest companies today – ones like Apple, Walmart, or Exxon Mobil – will likely also be some of the biggest companies tomorrow. Fast forward a week, a month, or a year, and odds are that they will still be at the top of the food chain.
But fast forward any further, and those odds change considerably. In a decade, there just has to be one bad strategic decision, a missed trend, or a colossal managerial mistake, and you have the next Kodak, Blockbuster, or Sears.
A Changing List
Every year, Fortune publishes a ranking of the world’s top companies by revenue. We compared the 100 highest revenue companies in both 2008 and 2018 to see how much things change in ten years – and the results are pretty astounding.
The most fundamental finding: 43 of the 100 companies on top of today’s list were not there ten years ago. Some of the “new” entries, like Amazon or Huawei, are to be expected – but other companies like Microsoft or Apple are more surprising.
In 2008, for example, Apple was ranked just #337 in global revenue, and today it comes in 11th place.
A Closer Look at the Top 10
The full graphic looks at the Top 100, but let’s zoom in just to the very top.
Here were the top 10 companies in 2008:
|#2||Exxon Mobil||USA||$372.8 billion|
|#3||Royal Dutch Shell||Netherlands||$355.8 billion|
|#5||Toyota Motor||Japan||$230.2 billion|
|#7||ING Group||Netherlands||$201.5 billion|
|#9||General Motors||USA||$182.3 billion|
Ten years ago, oil prices were sky-high and the list was dominated with energy names like Total, Chevron, and ConocoPhillips. Amazingly, ING Group was the only financial company to make the list in 2008, but it has since fallen to #171 globally.
Let’s jump to the 2018 list:
|#2||State Grid||China||$348.9 billion|
|#3||Sinopec Group||China||$327.0 billion|
|#4||China National Petroleum||China||$326.0 billion|
|#5||Royal Dutch Shell||Netherlands||$311.9 billion|
|#6||Toyota Motor||Japan||$265.2 billion|
|#9||Exxon Mobil||USA||$244.4 billion|
|#10||Berkshire Hathaway||USA||$242.1 billion|
While the modern list has just as many energy names, half of them are now Chinese companies like State Grid or Sinopec Group. Meanwhile, the staying power – at least in terms of revenue – of companies like Walmart, Toyota, Royal Dutch Shell, and BP is quite impressive.
The eSports Boom, and the Numbers Behind the Sector’s Explosive Growth
Everything you need to know about the eSports Boom, including the sector’s rapid growth, massive prize pools, and the most valuable eSports companies today.
The oldest professional sport teams can trace their start back to the mid-19th century, a period when casual past times such as baseball or football transitioned into more organized leagues.
Since this tipping point, pro sports has thrived around the world, and the business of sports has evolved into a multi-billion dollar ecosystem for teams, leagues, players, merchandisers, sponsors, broadcasters, and event spaces.
Today, this evolution still continues – and it is being driven by the emergence of eSports (electronic sports), an exciting frontier for fans and business alike.
Today’s chart breaks down the eSports boom, including data on the sector’s rapid growth, prize pools, and the most valuable eSports companies today.
Despite having a reputation in the media and in popular culture as being on the fringes, it is clear that gaming is now a truly mainstream phenomenon.
In fact, the global gaming industry has now eclipsed $135 billion in revenue worldwide – a figure that is twice as much as the film and music industries combined.
With hundreds of millions of avid fans around the world, demand to watch the most elite gamers has reached a fever pitch – and now, it’s not uncommon to see sold-out arenas, big name sponsorship deals, and massive prize pools in the name of eSports.
Defining the eSports Ecosystem
Like any professional league, eSports creates the foundation for an entire ecosystem of opportunities.
Players are central to the ecosystem, since they are the stars and they have their own personalities. One famous star is Kuro Takhasomi (KuroKy), who has brought in a whopping $4.2 million in prize money from Dota 2 tournaments so far. He has earned more than any other player in eSports.
Because the games played are mostly team-based, there is a crucial element of teamwork involved. eSports franchises are currently selling for millions of dollars. It’s worth noting that these franchises don’t just employ players – they also hire staff that can better ensure the success of players, such as coaches, trainers, and personal chefs.
Games and Developers
Some of the most important games in the eSports world right now include: Dota 2, Counter-Strike, League of Legends, Overwatch, Fortnite, and Call of Duty.
Leagues and tournaments can offer massive prize pools for players. The biggest single pool so far was $25.5 million, offered for a Dota 2 tournament in 2017 (“The International”). It’s the second-largest prize pool offered in any kind of sport, behind the U.S. Open (tennis).
Running eSports events is big money, and organizers of events can tap into sponsorship and fan revenue. Sometimes game publishers will organize the events, but third-party ones also exist in the ecosystem.
Sponsors like Coca-Cola, Intel, and Mercedes-Benz have shelled out millions of dollars to sponsor events and reach the massive audiences associated with eSports. In more recent news, SAP signed a deal to sponsor one of the biggest names, Team Liquid.
Broadcasters, both traditional and online (YouTube, Facebook Live, Twitch, etc.), are also in to get a part of the action. Recently, game developer Blizzard signed a broadcasting deal with Disney to broadcast Overwatch League playoffs on ESPN, ABC, and Disney XD.
What do you think is the most exciting part of the eSports boom, and why?
Visualizing the Unicorn Landscape in 2019
Breaking down the world’s 326 unicorns – privately-held startups valued at over $1 billion – by country, sector, and valuation.
Visualizing the Unicorn Landscape in 2019
It was only six years ago that venture capitalist Aileen Lee coined the term “unicorn” to describe any privately-held startup worth $1 billion or more.
At the time, such valuations were so rare that they deserved a special name – but since then, it’s fair to say that the landscape has shifted dramatically. The startup boom intensified, and capital flowed into private companies at an unprecedented pace.
In recent times, unicorns have multiplied more like rabbits, and investors have propped up the combined value of the world’s 326 unicorns to the tune of $1.1 trillion.
Breaking down the World’s 326 Unicorns
Today’s chart uses data from the Unicorn Tracker created by CB Insights, and it breaks down the unicorn landscape by sector, valuation, and country.
Let’s start by looking at the biggest unicorns currently in existence:
|#5||JUUL Labs||$38||United States||Other|
|#9||Epic Games||$15||United States||Other|
ByteDance is the world’s largest unicorn at a $75 billion valuation. The company owns Toutiao, a popular machine-learning enabled content platform in China that customizes feeds based on a user’s reading preferences. It also owns video sharing platform Tik Tok.
Experts are estimating that over 100 unicorns could IPO in 2019, including Uber and Airbnb from the above list.
So far this year, Lyft and Pinterest have already hit the public market – and another recent unicorn to IPO was conferencing platform Zoom Video, which has seen shares increase 120% in price since its impressive mid-April debut.
Unicorns by Sector
The two most common sectors for unicorns are Internet Software Services and E-commerce.
|Sector||# of Unicorns||Valuation ($B)|
|Internet Software Services||82||$153|
However, as you can see, the segment most valued by investors is On-Demand, which includes companies like Uber, Didi Chuxing, and DoorDash.
Unicorns by Geography
Nearly half of the world’s unicorns come from the U.S., but China also has an impressive roster of highly valued startups.
|Country||# of Unicorns||%|
|Rest of World||32||9.8%|
Strangely, outside of the six major countries listed above, the rest of the world only combines for a measly 32 unicorns – less than 10% of the global total.
Unicorns by Valuation
Seven unicorns – including Uber, WeWork, Airbnb, and ByteDance – account for almost 30% of all of the value of the entire landscape.
|Valuation Range||# of Unicorns||Value ($B)||% of Value|
The bottom of the pyramid ($1-5 billion in valuation) holds 280 companies. Added together, they are worth $461 billion, which is equal to 42.5% of the unicorn total.
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