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Mapped: The Price of Starbucks Coffee, by Country



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A map of the world with the price of a Starbucks Tall Latte listed against each country.

Mapped: The Price of Starbucks by Country

In 1971, three former students from the University of San Francisco set up the first Starbucks at Seattle’s Pike Place Market, selling fresh roasted coffee beans, teas, and spices from around the world. This was a relatively humble beginning for what is now the largest coffeehouse chain in the world.

Today, Starbucks boasts 32,000 stores across 80 countries, second only to McDonald’s in the fast-food chain business. And like McDonald’s, the price of a coffee at Starbucks varies wildly depending on the country you’re in.

This map made by SavingSpot has the answer to which country has the most and least expensive Starbucks coffee, for those connoisseurs who want to get the most bang for their (Star)buck—or for those who want to examine relative cost and purchasing power.

Which Country Has the Most Expensive Starbucks Coffee?

The underlying data for this map uses a combination of sources, including delivery apps, Google Reviews, menu images, and desk research, all cross-checked to come up with the price of a Tall Latte per country (converted to USD).

Per their findings, the most expensive Tall Latte (12 oz) in the world can be found in Switzerland for $7.17. On the other hand, the same drink can be bought for a little over a dollar in Türkiye.

Here’s the full rankings of the “Tall Latte Index”:

CountryTall Latte Price
South Africa$2.64
United States$3.26
New Zealand$3.34
Trinidad and Tobago$3.39
Czech Republic$3.93
Puerto Rico$4.05
South Korea$4.11
Costa Rica$4.22
El Salvador$4.25
Saudi Arabia$4.27 (Iced Caffè Latte)
United Kingdom$5.31
Hong Kong/Macau$5.52

The U.S. has the 21st-least expensive coffee in the world at $3.26 for a Tall Latte, making it an unusual combination of a high-income country with a low price. Usually, it’s more common to see countries with a “developing” or “low-to-middle income” status have cheaper Starbucks prices than higher-income countries.

The Price of a Tall Latte Relative to Income

However, simply converting local prices to USD doesn’t give the most accurate picture of how expensive Starbucks is in a country. Taking purchasing power into consideration, here’s how the price of a Tall Latte measures as a percentage of a country’s median daily income.

A bar chart showing the how much of a percentage of the daily median income would go into buying a Starbucks Tall Latte in the 10 most and least expensive countries.

In Cambodia and India, it would take more than 70% of the median daily wage to buy a Starbucks coffee. Other countries with relatively cheaper Tall Lattes in U.S. dollar terms include Indonesia, Morocco, and Bolivia—but these are still not the most affordable for local customers.

For a more broad-based view of Starbucks affordability, SavingSpot has also charted the price of a Tall Latte against each country’s per capita GDP. Countries placing higher than the trendline get relatively bad value at Starbucks, while those below the line can get more lattes with their average local paycheck.

Switzerland, Denmark and Luxembourg all have expensive Tall Lattes, even relative to their high-earning populations.

But countries like Chile, Panama, and Argentina have the worst of both worlds. Not only do they have more expensive lattes than higher GDP per capita countries like Canada, the U.S., and Australia, they do so at a fraction of the income.

What’s the Most Expensive Starbucks Item?

Based on SavingSpot’s findings, the Iced Caramel Macchiato in Switzerland is the most expensive Starbucks menu item in the world, coming in at a whopping $9.31 for a coffee with vanilla-flavored syrup and a caramel drizzle.

A graphic showing the 10 most expensive items at Starbucks. The Iced Caramel Macchiato in Switzerland costs $9.31.

Denmark, Luxembourg, and France also have items well above the $7 USD price tag.

Whether those prices justify the quality of Starbucks coffee is a question best left up to the coffee aficionados, but for Starbucks, it’s a strategy that’s certainly helping the company’s earnings.

Still have questions about coffee? Check out From Bean to Brew which breaks down the complicated coffee supply chain.
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This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.

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Comparing Population Pyramids Around the World

Population pyramids can show a country’s demographic advantages and challenges at a glance. See how different parts of the world stack up.



Visualization of population pyramids of China, India, U.S., and Japan compared

Understanding and Comparing Population Pyramids

Demographic data can reveal all kinds of insights about a population, from the country’s fertility and mortality rates to how certain events and policies have shaped the makeup of a population.

Population pyramids are one of the best ways to visualize population data, and comparing the pyramids of various countries and regions side-by-side can reveal unexpected insights and differences between groups.

This graphic uses population data from the United Nations to compare the demographics of some select nations and regions of the world, showcasing how much age distributions can vary.

Three Types of Population Pyramids

Although population pyramids can come in all shapes and sizes, most generally fall into three distinct categories:

  • Expansive Pyramids: Recognized by their traditional “pyramid-like” shape with a broad base and narrow top, expansive pyramids reflect a population with a high birth rate along with a high mortality rate which is most common in developing countries.
  • Constrictive Pyramids: With a narrow base and thicker middle and top sections of the pyramid, constrictive pyramids often occur in developed economies whose populations have low birth rates and long life expectancies.
  • Stationary Pyramids: These pyramids showcase an evenly distributed population across age groups, often found in newly-developed countries which have stable birth and mortality rates.

Each population pyramid is essentially a visual snapshot of a nation’s current demographic breakdown, shaped by fluctuating birth and mortality rates as well as changes to immigration and social policies.

Understanding the inherent risks associated with different pyramid types can help give insight into the challenges these populations face.

The Risks of Different Population Pyramid Types

Each type of population pyramid structure has unique challenges and advantages often characterized by the country or region’s current stage of economic development.

Populations with expansive pyramids, such as the one representing the continent of Africa, have the advantage of a larger youth and working-aged population, however this advantage can be rendered null if job growth, education, and health care aren’t prioritized.

Countries with constrictive pyramids like Japan face the challenge of supporting their outsized aging population with a diminishing working-aged population. While immigration and increasing birth rates can help in both the short and long term, due to the working population being outnumbered, countries with constrictive pyramids must find ways to increase their productivity to avoid potential declines in economic growth.

China and India’s Demographics Compared

After the world’s population reached eight billion people last year, 2023 brought a new population milestone as India overtook China as the world’s most populous country.

When you compare the two nations’ population pyramids, you can see how India’s population has a strong base of young and working-aged people compared to China’s more constrictive population pyramid that also features a higher median age.

This demographic difference is largely shaped by China’s one-child policy which since 2021 was loosened to be a three-child policy. As a result, China’s total fertility rate is around 1.2 today, in contrast to India’s total fertility rate of 2.0.

While India is set to ride the productivity boom of its large working-age population, the country will have to ensure it can keep its population pyramid stable as the majority of the population ages and total fertility rates continue to decline.


Promo image of a special dispatch about population demographics. Interested in learning more about the various factors that affect demographics?

VC+ Members get an exclusive look comparing the G7 and BRICS nations, how war shapes population pyramids, and immigration’s role in demographics.

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