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How Artificial Intelligence is Transforming Clinical Trial Recruitment

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Navigating Transformative Forces in HealthcareHow Big Data Will Unlock the Potential of HealthcareHow Tech is Changing How Healthcare Must Communicate With PatientsThe Amazonification of HealthcareHow Artificial Intelligence is Transforming Clinical Trial RecruitmentEHR as a GPS for HealthcareMillennial Doctors Transforming Medicine

How Artificial Intelligence is Transforming Clinical Trial Recruitment

How AI is Transforming Clinical Trial Recruitment

The medical world is shifting underneath our feet.

To keep up with the rising demands of empowered patients, physicians and pharma businesses regularly test innovative treatments and medicines during rigorous clinical trials.

But one misguided move can trigger a domino effect, such as when the wrong patients are selected for a clinical trial.

Today’s infographic comes to us from Publicis Health, and it highlights why the current model of clinical trial recruitment urgently needs to change.

The Cost of Clinical Trials

Clinical trials help to determine if a new treatment, drug, or device is safe for the larger patient population.

Patients are at the heart of these clinical trials, and poor patient recruitment has dire consequences:

  • 50% of sites enroll one or no patients in studies
  • 85% of clinical trials fail to retain enough patients
  • 80% of all clinical trials fail to finish on time

A single trial can cost anywhere from $44 million to $115 million. But here’s the kicker – according to a CenterWatch survey, delays can cost a trial between $600,000 and $8 million per day.

For these reasons, it’s crucial for pharma trial sponsors to find the right fit for clinical trials from the start.

A 360° View

The healthcare industry is moving towards a people-based marketing approach, to discover and engage the right patient one-on-one.

Advanced technology and connected patient data work in tandem with millions of real-time consumer behaviors, creating a rich and accurate profile of the perfect patient match.

The use of artificial intelligence, machine learning, and predictive analytics unearth further insights, weighting those patients with the behavioral tendencies most suited for the trial:

Omni-channel targeting
Actively reaching out to patients, wherever they are.

Predictive analytics
Continually refining media channels and messaging to further patient interest.

Ongoing communications
Nurturing relationships with patients, starting with the initial outreach.

Transforming Value

Applying a people-based approach to patient recruitment has a myriad of benefits, many of which live on long after the original trial’s completion.

 AdvantageValue added
Recruitment- Accurate insight generation
- Real time optimization
- Faster and improved quality
- More efficient
- Increased conversion
- Reduced costs
Engagement- Behavioral-based messaging
- Personalized trial participation experiences
- Precise engagement at scale
- Drives patient adherence and retention during a trial
Long-term benefits of data collected- Develops patient profiles for future trials
- Guides the planning of the patient demographic
- Informs drug launch activities
- Accelerates recruitment and reduces start-up costs
- Speeds up commercialization of new drugs
- Supports disease awareness and educational campaigns

As clinical trials are successfully completed on time – allowing new drugs to reach the market faster than before – patients will benefit from easier access to groundbreaking treatments.

This is part five of a seven part series. Stay tuned by subscribing to Visual Capitalist for free, as we wrap up with the final two transformative forces shaping the future of healthcare.

Navigating Transformative Forces in HealthcareHow Big Data Will Unlock the Potential of HealthcareHow Tech is Changing How Healthcare Must Communicate With PatientsThe Amazonification of HealthcareHow Artificial Intelligence is Transforming Clinical Trial RecruitmentEHR as a GPS for HealthcareMillennial Doctors Transforming Medicine

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Healthcare

How Millennial Doctors Are Transforming Medicine

Today’s doctors are increasingly young and diverse, and skilled at using digital tools. How will they disrupt the healthcare landscape in years to come?

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How Millennial Doctors Are Transforming Medicine

Changing healthcare models, groundbreaking advancements in the health technology sector, and shifting standards of patient care—they’re all contributing to a new era of medicine. But arguably one of the biggest changes will be the faces that greet us at a clinic or hospital.

Today’s infographic from Publicis Health illustrates the emerging generation of millennial doctors, and why they’re on the cusp of transforming the healthcare industry.

The Changing Face of Medicine

The doctor is in, but it’s probably not who you’re thinking of. Most people expect to see an older white male as their healthcare provider, yet today’s physicians are straying from this stereotype:

  • Increasingly diverse
    44% of U.S. medical school graduates in 2018 were of a racial minority background.
  • Millennial women
    61% of physicians under the age of 35 are females.
  • Digital-focused
    They’re adept at practicing medicine with digital tools, like electronic health records and telemedicine.

These younger doctors face intense financial pressure from student loans as they enter the workforce—an average of $190,000 to be precise—and it’s part of the reason that they’re more likely than their Gen X and Boomer counterparts to take jobs in hospital networks.

Shifting practices are also altering interactions between these new doctors and their patients. As patients increasingly behave like consumers, they have to keep pace with their demands for shared decision-making and higher personalization.

  • Millennial doctors spend over 8 hours a day on screens: 5 hours using
    electronic health records, and 3 hours more consulting external search websites.
  • 37% of them also rely on social networks and message boards for work, compared to 25% of their peers aged 55 and above.

The silver lining? These new doctors are digital natives first, which means they’re comfortable using tools to help them practice medicine more efficiently than their predecessors.

Bridging the Gap for Millennial Doctors

The new profile of healthcare providers are seeing the lines between their work settings and everyday lives being increasingly blurred. When they don their “white coat” persona, millennial doctors are aware that they’re always under the microscope.

  • 77% of patients rely on online reviews before choosing a physician
  • 80% of consumers trust online reviews alongside personal recommendations
  • 60% of consumers read four or more reviews before deciding on a doctor

As consumers themselves, millennial physicians are also constantly bombarded with content. They’re active on social media during their “blue jeans” moments, allowing them to engage with patients even in their downtime. This entirely new environment propels their healthcare decision-making in radical ways.

Credible channels, actionable data dashboards, personalized communication, and patient-centric tools all contribute towards the industry’s attempts to bridge this gap for millennial doctors and their patients—to reach them at the right place, at the right time.

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Chart of the Week

The 10 Breakthrough Technologies That Will Define 2019

Which innovations will dominate headlines in 2019? According to Bill Gates, watch for these 10 breakthrough technologies to change the world.

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The 10 Breakthrough Technologies That Will Define 2019

Gone are the days of turning stones into spears. With the advent of new technologies, we’ve learned to develop tools that not only make living faster and easier every day, but also improve the future of humanity as a whole.

Today’s Chart of the Week draws from the MIT Technology Review, which features Bill Gates’ predictions for the top 10 breakthrough inventions that will capture headlines in 2019.

Top 10 Breakthrough Technologies

1. Gut Probe in a Pill
These swallowable devices can detect and potentially prevent diseases that cause malnutrition and stunted growth in millions of children worldwide.

2. Custom Cancer Vaccines
Personalized cancer vaccines, targeting only the cancerous cells and leave healthy cells alone, could help ensure faster recovery times and pose fewer risks to patients.

3. Meat-free Burgers
Plant-based and lab-grown food products will ideally alleviate the environmental impact of the livestock industry.

4. Smooth-talking AI assistants
The AI assistants of the future will have even more human-like conversations to personally engage customers. Companies would see measurable benefits, with just one breakthrough here garnering a 5% jump in productivity.

5. Sanitation without sewers
Improperly drained sewage causes death in one out of every nine children. Sanitation that doesn’t require sewers would not only prevent exposure diseases but also help turn waste into useful products like fertilizer.

6. ECG on your wrist
While most medical ECGS have up to 12 nodes to detect abnormalities, today’s wearables typically have only one. An ECG on the wrist would help reduce the risk of heart disease by monitoring changes and patterns in daily life.

7. Robot Dexterity
Advancements in robotics will enable the natural dexterity required to complete a greater range of tasks, such as helping an ailing loved one out of bed, doing the laundry, or building toys.

8. Predicting Preemies
Premature births are the leading cause of death for children under five years old. Tests to detect the possibility of a premature birth could be available in doctors’ offices in as little as five years.

9. Carbon Dioxide Catcher
Carbon dioxide catchers filter out CO₂ from the air and capture it for other uses. These include synthetic fuel creation, CO₂ for soft drinks, and plant growth in greenhouses.

10. New-wave Nuclear Power
Traditional nuclear reactors produce ~1,000 megawatts (MW), while these proposed mini-reactors would produce tens of megawatts ─ making them safer, more stable, and more financially viable for potential users.

A Vision for a Better Future

The biggest takeaway?

Seven of the 10 breakthrough technologies stem from the healthtech sector.

While several inventions on this list are years away from becoming a reality, they continue to embody the vision and passion that humans share to create and explore.

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