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How Artificial Intelligence is Transforming Clinical Trial Recruitment

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Navigating Transformative Forces in HealthcareHow Big Data Will Unlock the Potential of HealthcareHow Tech is Changing How Healthcare Must Communicate With PatientsThe Amazonification of HealthcareHow Artificial Intelligence is Transforming Clinical Trial RecruitmentEHR as a GPS for HealthcareMillennial Doctors Transforming Medicine

How Artificial Intelligence is Transforming Clinical Trial Recruitment

How AI is Transforming Clinical Trial Recruitment

The medical world is shifting underneath our feet.

To keep up with the rising demands of empowered patients, physicians and pharma businesses regularly test innovative treatments and medicines during rigorous clinical trials.

But one misguided move can trigger a domino effect, such as when the wrong patients are selected for a clinical trial.

Today’s infographic comes to us from Publicis Health, and it highlights why the current model of clinical trial recruitment urgently needs to change.

The Cost of Clinical Trials

Clinical trials help to determine if a new treatment, drug, or device is safe for the larger patient population.

Patients are at the heart of these clinical trials, and poor patient recruitment has dire consequences:

  • 50% of sites enroll one or no patients in studies
  • 85% of clinical trials fail to retain enough patients
  • 80% of all clinical trials fail to finish on time

A single trial can cost anywhere from $44 million to $115 million. But here’s the kicker – according to a CenterWatch survey, delays can cost a trial between $600,000 and $8 million per day.

For these reasons, it’s crucial for pharma trial sponsors to find the right fit for clinical trials from the start.

A 360° View

The healthcare industry is moving towards a people-based marketing approach, to discover and engage the right patient one-on-one.

Advanced technology and connected patient data work in tandem with millions of real-time consumer behaviors, creating a rich and accurate profile of the perfect patient match.

The use of artificial intelligence, machine learning, and predictive analytics unearth further insights, weighting those patients with the behavioral tendencies most suited for the trial:

Omni-channel targeting
Actively reaching out to patients, wherever they are.

Predictive analytics
Continually refining media channels and messaging to further patient interest.

Ongoing communications
Nurturing relationships with patients, starting with the initial outreach.

Transforming Value

Applying a people-based approach to patient recruitment has a myriad of benefits, many of which live on long after the original trial’s completion.

AdvantageValue added
Recruitment- Accurate insight generation
- Real time optimization
- Faster and improved quality
- More efficient
- Increased conversion
- Reduced costs
Engagement- Behavioral-based messaging
- Personalized trial participation experiences
- Precise engagement at scale
- Drives patient adherence and retention during a trial
Long-term benefits of data collected- Develops patient profiles for future trials
- Guides the planning of the patient demographic
- Informs drug launch activities
- Accelerates recruitment and reduces start-up costs
- Speeds up commercialization of new drugs
- Supports disease awareness and educational campaigns

As clinical trials are successfully completed on time – allowing new drugs to reach the market faster than before – patients will benefit from easier access to groundbreaking treatments.

This is part five of a seven part series. Stay tuned by subscribing to Visual Capitalist for free, as we wrap up with the final two transformative forces shaping the future of healthcare.

Navigating Transformative Forces in HealthcareHow Big Data Will Unlock the Potential of HealthcareHow Tech is Changing How Healthcare Must Communicate With PatientsThe Amazonification of HealthcareHow Artificial Intelligence is Transforming Clinical Trial RecruitmentEHR as a GPS for HealthcareMillennial Doctors Transforming Medicine
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Healthcare

Which Countries Have Universal Health Coverage?

Most of the world population has universal health coverage (UHC). This map shows which countries do and don’t provide public health coverage.

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Which Countries Have Universal Health Coverage?

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

According to the World Health Organization (WHO), Universal Health Coverage (UHC) means that everyone has access to a full range of health services—from emergency interventions to palliative care—without financial difficulty.

In this graphic, we use data from CEOWorld Magazine to visualize the countries that have UHC versus those that do not, along with how UHC coverage breaks down in terms of the global population.

The State of Universal Health Coverage in the World 

In 2024, 73 of the 195 countries worldwide had UHC, resulting in around 69% of the world’s population having some form of universal healthcare.

CountryUHC?
Albania 🇦🇱Yes
Algeria 🇩🇿Yes
Argentina 🇦🇷Yes
Australia 🇦🇺Yes
Austria 🇦🇹Yes
Bahamas 🇧🇸Yes
Belgium 🇧🇪Yes
Bhutan 🇧🇹Yes
Botswana 🇧🇼Yes
Brazil 🇧🇷Yes
Bulgaria 🇧🇬Yes
Burkina Faso 🇧🇫Yes
Canada 🇨🇦Yes
Chile 🇨🇱Yes
China 🇨🇳Yes
Colombia 🇨🇴Yes
Costa Rica 🇨🇷Yes
Croatia 🇭🇷Yes
Cuba 🇨🇺Yes
Czech Republic 🇨🇿Yes
Denmark 🇩🇰Yes
Egypt 🇪🇬Yes
Finland 🇫🇮Yes
France 🇫🇷Yes
Georgia 🇬🇪Yes
Germany 🇩🇪Yes
Ghana 🇬🇭Yes
Greece 🇬🇷Yes
Hong Kong 🇭🇰Yes
Iceland 🇮🇸Yes
India 🇮🇳Yes
Indonesia 🇮🇩Yes
Ireland 🇮🇪Yes
Israel 🇮🇱Yes
Italy 🇮🇹Yes
Japan 🇯🇵Yes
Kuwait 🇰🇼Yes
Liechtenstein 🇱🇮Yes
Luxembourg 🇱🇺Yes
Macau 🇲🇴Yes
Malaysia 🇲🇾Yes
Maldives 🇲🇻Yes
Mauritius 🇲🇺Yes
Mexico 🇲🇽Yes
Morocco 🇲🇦Yes
Netherlands 🇳🇱Yes
New Zealand 🇳🇿Yes
North Korea 🇰🇵Yes
Norway 🇳🇴Yes
Pakistan 🇵🇰Yes
Peru 🇵🇪Yes
Philippines 🇵🇭Yes
Poland 🇵🇱Yes
Portugal 🇵🇹Yes
Romania 🇷🇴Yes
Russia 🇷🇺Yes
Rwanda 🇷🇼Yes
Serbia 🇷🇸Yes
Seychelles 🇸🇨Yes
Singapore 🇸🇬Yes
South Africa 🇿🇦Yes
South Korea 🇰🇷Yes
Spain 🇪🇸Yes
Sri Lanka 🇱🇰Yes
Suriname 🇸🇷Yes
Sweden 🇸🇪Yes
Switzerland 🇨🇭Yes
Taiwan 🇹🇼Yes
Thailand 🇹🇭Yes
Trinidad and Tobago 🇹🇹Yes
Tunisia 🇹🇳Yes
Turkey 🇹🇷Yes
United Kingdom 🇬🇧Yes

The United States is the only developed country without health coverage for all of its citizens.

As of 2022, the Census Bureau estimated that only 36.1% of Americans were covered by public health insurance. Private health insurance covered 65.6% of the population. This along with other facts has led the U.S. having the world’s highest healthcare spending figure per capita.

The History of Public Health Coverage

Germany was the first country to establish a social health insurance system. Launched in 1883, the program began by covering only blue-collar workers, then slowly expanded its net of those covered.

The first international declaration underlying the need for adequate health care was the Declaration of Alma-Ata in 1978 at the International Conference on Primary Health Care in 1978. The conference’s target was to achieve global UHC by 2000.

The Ottawa Charter for Health Promotion of 1986 also reiterated the “Health for All by the year 2000” goal, ultimately paving the way for more countries to adopt UHC.

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