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Visualizing the World’s Sleeping Habits

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Visualizing the World's Sleeping Habits

Visualizing the World’s Sleeping Habits

Sleep quality, patterns, and duration may vary among countries, but one thing’s clear─people still aren’t getting enough sleep. While some people can function on a few hours, others find themselves reaching for that second cup of morning coffee instead of getting those extra Z’s.

Today’s graphic comes from Raconteur and highlights some startling takeaways from the 2019 Philips Global Sleep Survey, answered by over 11,000 adults from 12 countries.

Let’s settle in to discover what impacts our sleeping habits, also known as sleep hygiene, and what helps people sleep better and longer.

Why Sleep Is Important

Roughly 62% of adults worldwide feel that they don’t sleep well when they go to bed. Losing just one or two hours of sleep per night can have the same impact on motor and cognitive functions as going without sleep for a full day or two.

Experts have long emphasized that developing good sleeping habits can help to maintain our physical, mental, and emotional well-being. Ongoing sleep deprivation can also cause severe, long-term health conditions:

  • Heart disease and heart failure
  • Weak immune system
  • High blood pressure
  • Kidney disease
  • Depression
  • Diabetes
  • Obesity

Drowsiness has been a significant factor in roughly 100,000 car accidents every year, causing an estimated 1,500 deaths. Sleep deficiency has also been linked to a number of disasters, such as airplane and boat accidents, and even nuclear reactor meltdowns.

The Science of Sleep

The human body follows the circadian rhythm─a 24-hour repeating rhythm that operates as an internal clock. This clock is controlled by two things: external cues such as light and darkness, and internal compounds that trigger and maintain our sleep.

These chemicals work together to keep our sleep/wake cycles in harmony.

  • Adenosine: slowly builds the desire for sleep throughout the day
  • Melatonin: produces drowsy feelings that signal your body is now ready for sleep
  • Cortisol: naturally triggers your body to wake up

While sleep duration can vary greatly around the world, most adults are still not getting enough shut-eye. The average person gets 6.8 hours of sleep on a weeknight, which is significantly lower than the recommended 8 hours.

One company in the UK has even developed a real-time map of social media posts from people who say they can’t fall or stay asleep.

What Prevents Better Sleep?

People can suffer from a lack of sleep for many reasons─below are the top six culprits.

  1. Worry and Stress
    Job, family, health, financial, and a myriad of other concerns plague people from all walks of life. Adults living in Canada and Singapore tend to be the most worried.
  2. Environment
    The physical space where you sleep plays a large role in the quality and duration of your sleep. Nearly 35% of adults fall asleep somewhere other than their bed. Interestingly, Chinese adults are the least comfortable when sleeping, while Japanese adults are the most comfortable.
  3. Work and School Schedules
    Hectic careers and heavy school workloads have a direct and lasting impact on sleeping habits. Many forego sleep in favor of completing work, social, and household responsibilities.
  4. Entertainment
    In the age of technology, natural rhythms of daytime and nighttime perception have been skewed, especially from the effects of blue light emitted from our device screens.
  5. Disruptors
    Eating food, or drinking alcohol or caffeine within the last few hours before bedtime can prevent our brains from knowing it’s time to wind down and get ready for sleep. Adults living in the fast-paced developed nations of China, Canada, the United States, and Singapore are the most caffeinated.
  6. Health Conditions
    Over three-quarters of adults experience at least one health condition that impacts sleep. These include insomnia, sleep apnea─which affects roughly 22 million people in the U.S. alone─snoring, restless leg syndrome (RLS), narcolepsy, and chronic pain.

Developing Good Sleeping Habits

Sleep is often the first to be neglected with our hectic schedules. Here are a few ways to practice better habits for a good night’s sleep.

Routine
Wake up and go to bed at the same time each day─even on weekends─to establish a more ingrained rhythm for your body clock and help your brain better prepare for sleep.

Exercise
Pick a time of day that suits your schedule and energy levels, and be sure to stick with it. Exercise helps to balance melatonin and cortisol levels throughout the day.

Light
Get outside often during the day and reduce the time spent outside at night. Limit screen time at least 30-60 minutes before sleep.

Food and Drink
Avoid eating large meals or drinking alcohol or caffeine in the last couple of hours before you go to sleep. Caffeine effects can linger for up to 8 hours, which breaks natural sleep rhythms.

Meditation
Recent studies have shown that mind-body treatments for insomnia such as yoga, tai chi, and meditation had positive impacts on improving sleep quality.

Comfort
Set the bed for success—keep your room cool and dark, buy a high-quality mattress and comfortable bed linens and use a white-noise machine to help you fall asleep.

Sleep is one of the most important aspects of our health; it’s also one of the easiest to neglect. Don’t put yourself into sleep debt─get enough shut-eye to enjoy those sweet dreams.

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Technology

Here’s What Happens Every Minute on the Internet in 2020

A lot can happen in an internet minute. This graphic looks at the enormous numbers behind the online services billions use every day.

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What Happens Every Minute on the Internet in 2020

In 2020, an unfathomable amount of digital activity is occurring at any given moment. This ongoing explosion in activity is the aggregate output of 4.5 billion internet users today, a number that’s projected to increase even further in coming years.

This powerful visual from Domo helps capture what happens each minute in today’s hyper-connected internet era, and it’s actually the eighth edition produced since the year 2012.

What can we learn from the evolution of what happens in an internet minute?

How Times Have Changed

Over its relatively short history, the internet has been a catalyst for both the rise and demise of new companies and platforms.

By looking at which brands have appeared in the graphic in earlier years, we can roughly chart the prominence of certain tech segments, as well as observe brands with the most staying power.

data never sleeps wheel over time

As you can see above, platforms like Tumblr, Flickr, and Foursquare showed some promise, but eventually got omitted from the graphic as they dropped off in relevance.

Meanwhile, tech companies like Facebook, Amazon, and Google have had impressive staying power, evolving to become some of the biggest companies in the world. In the process, they’ve caught up to longer-standing titans like Apple and Microsoft at the top of the food chain.

The New “New Thing”

Not surprisingly, much of the internet landscape looks different in 2020. Here are a few of the digital hot spots today.

Cash Transfers
Nearly $240,000 worth of transactions occur on Venmo per minute. This has served as a catalyst for parent company PayPal, which evolved along successfully with fintech trends. PayPal’s stock now trades at near all-time highs.

E-Commerce
Even before COVID-19 resulted in shuttered storefronts and surging online orders, e-commerce was a booming industry. It’s now estimated that $1 million is now spent per minute online. Amazon ships an astounding 6,659 packages every minute to keep up with this demand.

Collaboration Tools
In a predominantly remote-working environment, tools like Zoom and Microsoft Teams host 208,333 and 52,083 users each minute respectively. Particularly in the pandemic era, it seems that this trend is here to stay.

Accelerated Turnover

The accelerated world we are in today means that many companies do not sustain a competitive advantage for as long. Social media companies have dwindled as observed above, and this is similarly reflected in the average lifespan of an S&P 500 company.

A typical company’s tenure on the S&P 500 is expected to shrink rapidly in the next few years:

  • 1964: 33 years
  • 2016: 24 years
  • 2027E: 12 years

Companies are shaving anywhere between 15-20 years off those highs, with estimates of further declines. This metric symbolizes the rapid evolution of the business landscape.

What Lies Ahead

It’s seemingly easy to forget mankind is still very early in the developments when it comes to the internet. But in this short period, its rise to prominence and the broad digitization of the world has left us with a very eventful timeline.

If the last decade serves as a reference point, one can expect further and intensifying competition among tech companies. After all, the reward—winning in today’s digital economy—reaps much greater value.

All signs point to internet activity advancing to further heights, if not because of 5G and its associated breakthroughs, then perhaps due to the steady rise in people gaining internet access.

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Misc

Who’s the Most Popular YouTuber in Every Country?

This interesting graphic gives an overview of the world’s most popular—and the highest paid—YouTubers in 187 different countries.

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Who’s the Most Popular YouTuber in Every Country?

View the high resolution of this infographic by clicking here.

Forgot about becoming an astronaut—these days, kids are three times more likely to dream of becoming a professional YouTuber.

And who can blame them? With a big enough fan base, vlogging can be a lucrative business. Who exactly are these professional content creators, and how do they make their money?

This graphic by Accredited Debt Relief shows the most popular YouTuber in nearly every country. The list only considers individual YouTubers, so brands, bands, or shows didn’t make the cut.

How Do YouTubers Make Money?

Before diving into the list, it’s important to understand the basics of the business. How do these content creators generate revenue?

  • Advertisements
    If a YouTuber reaches 1,000 subscribers and 4,000 watch hours within a year, they can start to monetize their account with advertisements. YouTubers only get paid when a viewer watches the full ad, or clicks on it.
  • YouTube Premium
    This is a monthly subscription service that allows fans to watch their favourite content without ads. YouTubers get a cut of subscription profits, based on how many views their channel attracts.
  • Corporate Sponsorships
    Also known as influencer marketing, this is when brands pay content creators to promote their product. A vlogger typically needs a large following before brands are willing to work with them, but expectations from brands vary based on the company and their marketing objectives.
  • Merchandise Sales
    If an influencer has a loyal fan base, they can make a pretty penny selling branded swag. It’s estimated that PewDiePie, the world’s most popular YouTuber, makes over $6 million a month from merch sales.

While there are several options for making money on YouTube, it’s nearly impossible to make a living without a large following.

The Full Breakdown

With over 50 million content creators on YouTube, getting noticed is no easy feat. Here’s a look at the most popular YouTubers in 187 different countries, based on their total subscribers:

CountryYouTuberCategorySubscribersEst. Monthly Earnings (USD$)
🇮🇸 IcelandSorelle AmoreEntertainment965,000$3,300
🇧🇸 BahamasCrypto BeadlesTech92,600$2,400
🇨🇾 CyprusTumkaGames / Тумка:3Gaming900,000$7,900
🇲🇿 MozambiqueArte e VidaEntertainment86,800$655
🇹🇿 TanzaniaYoung TubersKids828,000$63,100
🇱🇾 LibyaKing GTAGaming812,000$69,900
🇪🇹 EthiopiaAmharic CookingHow To81,700$872
🇧🇼 BotswanaShree craft placeHow To80,800$11,000
🇳🇷 NauruJerseySurvivorEntertainment80,700$2,800
🇹🇴 TongaTasteoftheSouthPacificHow To8,700$281
🇯🇵 Japanはじめしゃちょー(hajime)Entertainment8,710,000$238,800
🇻🇳 VietnamNTN VlogsEntertainment8,610,000$19,600
🇸🇪 SwedenNarins BeautyBeauty & Style8,310,000$203,300
🇷🇸 SerbiaLife Hacks & ExperimentsHow To8,040,000$318,400
🇫🇲 Micronesia, Federated States ofdxd101Entertainment79,300$2,700
🇯🇲 JamaicaYanriqueGaming785,000$50,300
🇬🇾 GuyanaPro MarathiTech77,000$29
🇵🇸 PalestineFozi MoziKids7,700,000$723,900
🇮🇹 ItalyMarziaEntertainment7,660,000$1,800
🇩🇿 AlgeriaOum WalidHow To7,470,000$217,700
🇹🇱 Timor Lesteking_vieira OFFICIALMusic7,300$221
🇮🇶 Iraqقناة منوعات الكوميدية العراقيهPeople & Blogs7,260,000$593,000
🇦🇿 AzerbaijanResul Abbasov OfficialEntertainment668,000$33,400
🇲🇪 MontenegroAdnanBroGaming626,000$18,000
🇸🇨 SeychellesRosa GrunerGaming60,900$7,100
🇬🇼 Guinea-BissauEditing ki DukanHow To60,500$635
🇷🇴 RomaniaBe InspiredEducation6,690,000$86,500
🇳🇬 NigeriaMarkAngelComedyComedy6,340,000$326,800
🇵🇦 PanamaMimonona StoriesKids6,230,000$7,900
🇱🇦 LaosBigyai SeehaladEntertainment582,000$114,300
🇧🇧 BarbadosBrilliant NewsEntertainment580,000$158,500
🇧🇹 BhutanCigano RamiresPeople & Blogs56,900$7,200
🇺🇸 United States of AmericaLike NastyaKids56,900,000$7,730,000
🇧🇿 Belizengashigi kangleipakPeople & Blogs56,300$806
🇩🇯 DjiboutiEman LotfiEntertainment55,700$1,400
🇨🇺 CubaLifeplesEntertainment538,000$70,700
🇧🇳 BruneiBernardo WerneckEntertainment52,800n/a
🇸🇲 San MarinoBlackJack997Autos51,500$222
🇲🇳 MongoliaMesmerism OfficialComedy504,000$16,300
🇫🇮 FinlandTheRelaxingEndGaming5,800,000$128,600
🇦🇩 AndorraTri-lineEntertainment5,700,000$127,900
🇺🇾 UruguayDosogasEntertainment5,600,000$55,800
🇪🇬 EgyptAhmed Hassan FamilyEntertainment5,450,000$218,200
🇸🇬 Singaporeমায়াজালEntertainment5,320,000$19,000
🇳🇿 New ZealandRainbow LearningKids5,250,000$5,100
🇬🇪 GeorgiaGuka Family ShowKids5,210,000$339,800
🇰🇼 KuwaitAboFlahGaming5,130,000$786,800
🇵🇹 PortugalSirKazzioEntertainment5,060,000$11,600
🇦🇹 AustriaFabio WibmerSports5,020,000$317,000
🇻🇨 Saint Vincent and the GrenadinesThe Motivator 2Sports48,100$60
🇲🇬 MadagascarPhilippe MARRONESports47,700$3,800
🇸🇧 Solomon IslandsCaroline ElizabethEntertainment45,400$54
🇬🇭 GhanaRakGhanaComedy448,000$12,600
🇲🇼 MalawiDj Àmit ÁligarhMusic44,100$468
🇲🇽 MexicoBadabunEntertainment43,000,000$299,100
🇧🇯 BeninMa ChaîneHow To42,000$611
🇨🇱 ChileHolaSoyGermanEntertainment41,100,000$208,400
🇮🇱 IsraelJamal alimwase ـ جمال العمواسيNature4,730,000$89,100
🏴󠁧󠁢󠁷󠁬󠁳󠁿 WalesBen PhillipsEntertainment4,610,000$53,600
🇲🇾 MalaysiaPlataBushGaming4,590,000$70,000
🇧🇩 BangladeshFarjana Drawing AcademyHow To4,580,000$225,300
🇵🇱 PolandBlowekEntertainment4,530,000$87,700
🇲🇦 MoroccoYassPlaysGaming4,460,000$322,900
🇸🇮 SloveniaTimKo KidKids4,450,000$58,200
🇻🇪 VenezuelaKeiferMCGaming4,310,000$210,000
🇩🇴 Dominican RepublicElFlacoWTFEntertainment4,270,000$54,000
🇧🇪 BelgiumAkosi DogieEntertainment4,210,000$415,400
🇸🇩 Sudanالمنهج السلفي بالسودانPeople & Blogs398,000$20,400
🇧🇷 BrazilwhinderssonnunesComedy39,800,000$62,400
🇸🇴 SomaliaBalanbaalis StudioMusic384,000$1,500
🇳🇦 NamibiaNamiban gospel musicEntertainment38,800$1,200
🇧🇫 Burkina FasoJackson OliveiraEntertainment38,700$333
🇪🇸 SpainelrubiusOMGEntertainment38,000,000$204,400
🇸🇱 Sierra LeoneBlackPearlHow To36,800$327
🇸🇻 El SalvadorFernanflooGaming36,600,000$730,900
🇿🇼 ZimbabweKing GryphGaming334,000$639
🇰🇳 Saint Kitts and NevisDr.MungliEducation33,500$873
🇰🇪 KenyaHenry DeSaguEntertainment328,000$8,800
🇹🇬 TogoFortnite FantasyGaming310,000$2,900
🇹🇻 TuvaluGuruKidHDGaming31,800$9
🇹🇲 TurkmenistanNed TocinoEntertainment31,200n/a
🇲🇴 Macau籽岷Gaming300,000$1,200
🇬🇳 GuineaFaits - Divers GUINEENews30,600$11
🇩🇰 DenmarkSYBO TVGaming3,750,000$76,400
🇹🇳 TunisiaBorn2KillGaming3,690,000$232,300
🇧🇭 Bahrainعمر فاروق Omar FarooqEntertainment3,500,000$23,800
🇦🇱 AlbaniaCo VinesEntertainment3,440,000$81,700
🇵🇰 PakistanKitchen with AmnaHow To3,420,000$101,700
🇵🇼 PalauAnanda KellyHow To3,300$26
🇹🇼 TaiwanTGOP (This Group Of People)Entertainment3,260,000$15,300
🇯🇴 JordanRozzahEntertainment3,210,000$38,200
🇪🇪 EstoniaLife of BorisEntertainment3,040,000$56,200
🇨🇭 SwitzerlandLE GRAND JDEntertainment3,020,000$65,300
🇨🇲 CameroonBYSNESS Comédie ClubComedy292,000$7,300
🇱🇨 Saint LuciaThe Dating GuruHow To28,000$32
🇱🇮 Liechtensteincaracol3000News27,200$818
🇰🇵 North KoreaMaking ASMRHow To260,000$15
🇸🇹 Sao Tome and PrincipeAnrita MelchizedekEducation25,300$95
🇨🇦 CanadaVanossGamingGaming25,100,000$429,000
🇹🇹 Trinidad and TobagoCertified sampsonComedy241,000$19,400
🇮🇪 Ireland (Republic of)jacksepticeyeGaming24,300,000$991,700
🇮🇩 IndonesiaAtta HalilintarEntertainment24,100,000$218,900
🇨🇬 Congo (Republic of the)ASTUCES NATURELLES - DR KOLOEducation230,000$1,300
🇩🇲 DominicaChanel Raphael.People & Blogs23,500$1,900
🇬🇩 GrenadaLaura FordeHow To23,200$611
🇺🇿 UzbekistanJasur HamroyevPeople & Blogs220,000$2,000
🇮🇳 IndiaCarryMinatiComedy22,700,000$66,100
🇦🇪 United Arab EmiratesshfaKids22,200,000$287,200
🇹🇯 TajikistanShava TuBePeople & Blogs215,000$674
🇱🇺 LuxembourgLuxGamerGaming215,000$269
🇦🇫 AfghanistanTech ZaadaTech206,000$8,100
🇨🇻 Cape VerdeFred walkthroughGaming203,000$1,800
🇹🇩 ChadtwifacetubeEntertainment20,100$130
🇧🇾 BelarusA4Entertainment20,000,000$2,210,000
🇬🇧 Ireland (Northern)Adam BPeople & Blogs2,930,0000$47,600
🇾🇪 Yemenصدام العزيEntertainment2,890,0000$92,000
🇨🇿 Czech RepublicViralBrothersEntertainment2,780,000$7,800
🇱🇷 Liberiaمهووس عضلات/كمال الاجسامHow To2,770,000$136,900
🇸🇰 SlovakiaPeter PlutaXHow To2,700,000$169,000
🇲🇹 MaltaGrandayyEntertainment2,690,000$133,300
🇳🇮 NicaraguaJR INNComedy2,670,000$65,200
🇭🇰 Hong KongEmi WongPeople & Blogs2,540,000$42,700
🏴󠁧󠁢󠁳󠁣󠁴󠁿 ScotlandMike BoydEntertainment2,440,000$31,500
🇲🇩 MoldovaGurinelTVKids2,410,000$460,700
🇬🇷 GreeceKM MusicEntertainment2,260,000$317,100
🇵🇾 ParaguayTÍO RICZEREntertainment2,200,000$15,600
🇱🇹 LithuaniaMaria OMGEntertainment2,160,000$128,100
🇴🇲 Omanقرية العجائبEntertainment2,150,000$13,000
🇱🇧 LebanonLaila MouradEntertainment2,140,000$7,200
🇧🇬 BulgariaBodil40Gaming2,030,000$14,800
🇰🇲 ComorosVallenatos En Vivo OficialEntertainment199,000$152
🇭🇹 HaitiKomedyen Lakay OfficialComedy197,000$4,300
🇦🇴 AngolaShiryuAmigo龍Comedy196,000$316
🇲🇱 MaliMS2A FUNNYComedy195,000$5,600
🇨🇫 Central African RepublicTHE TRUE ROYAL FAMILYEducation19,700$311
🇦🇷 ArgentinaDrossRotzankEntertainment19,600,000$131,100
🇩🇪 GermanyHaerteTestEntertainment18,900,000$25,600
🇲🇺 MauritiusIkhlaas MJEntertainment170,000$34,900
🇸🇦 Saudi ArabiammoshayaEntertainment17,300,000$913,300
🇺🇦 UkraineSlivkiShowEntertainment16,900,000$620,200
🇧🇮 BurundiGasore Ismael ComedienComedy16,400$429
🇦🇺 AustraliaCKN ToysKids15,400,000$838,700
🇸🇷 SurinameSRJ MusikMusic146,000$820
🇫🇷 FranceSQUEEZIEEntertainment14,700,000$325,200
🇮🇷 IranKhanAga Alireza Alibabaei JabbariEntertainment138,000$63
🇷🇺 RussiaTheBrianMapsEntertainment13,900,000$126,900
🇰🇷 South KoreaBoram Tube ToysReview [보람튜브 토이리뷰]Kids13,800,000$13,400
🇹🇭 ThailandKaykai SalaiderEntertainment13,600,000$194,600
🇳🇱 NetherlandsNikkieTutorialsBeauty & Style13,400,000$90,500
🇵🇪 PeruShidory DrawblogsEntertainment13,300,000$195,900
🇹🇷 TurkeyEnes BaturEntertainment13,100,000$1,120,000
🇵🇭 PhilippinesRanz KyleEntertainment12,000,000$52,400
🇲🇲 MyanmarkhunThinmg paoComedy119,000$4,800
🇬🇦 GabonXavier HUBERT-BRIERRENature113,000$7,000
🇨🇴 ColombiaAmi RodriguezEntertainment11,700,000$244,000
🇬🇲 The GambiaebrohaughPeople & Blogs11,400$159
🇨🇳 China李子柒 LiziqiHow To11,100,000$810,000
🇷🇼 RwandaShangazi Emma-ClaudinePeople & Blogs108,000$2,900
🏴󠁧󠁢󠁥󠁮󠁧󠁿 EnglandPewDiePieEntertainment105,000,000$1,160,000
🇲🇷 MauritaniaINFOS AABDTech102,000$236
🇳🇴 NorwaySaraBeautyCorner - DIY, Comedy, Makeup, Nail ArtBeauty & Style10,600,000$100,900
🇪🇨 EcuadorDoc TopsEntertainment10,500,000$307,500
🇰🇮 KiribatiTV WULKAN - లొఽథటలలొప్రఠఽరగల్వEntertainment10,200$2
🇱🇸 LesothoOmnia StarsHow To1,900$2
🇭🇺 HungaryR3D 1Entertainment1,990,000$56,200
🇰🇭 CambodiafanKIDEntertainment1,940,000$38,000
🇱🇻 LatviaLittle Movies Games & FunGaming1,940,000$19,800
🇳🇵 NepalTattato KhabarNews1,850,000$69,800
🇬🇹 GuatemalaJexsComedy1,810,000$102,000
🇿🇦 South AfricamorecasparEntertainment1,750,000$205
🇨🇮 Cote d’Ivoire (Ivory Coast)video whatsapptubeEntertainment1,700,000$5,100
🇨🇷 Costa RicaGermán RodezelEntertainment1,690,000$13,600
🇧🇴 BoliviaEdson FDBGaming1,640,000$48,800
🇶🇦 QatarKareemtime OfficialComedy1,530,000$40,000
🇧🇦 Bosnia and HerzegovinaOmcoComedy1,480,000$227,000
🇲🇨 MonacoJon OlssonPeople & Blogs1,470,000$24,900
🇿🇲 ZambiaCartoon ClubKids1,440,000$3,400
🇱🇰 Sri LankaApé AmmaPeople & Blogs1,430,000$94,500
🇦🇲 ArmeniaArin أرينEntertainment1,410,000$145,500
🇰🇿 KazakhstanEkaterina SaibelPeople & Blogs1,310,000$20,600
🇭🇳 Hondurasmúsicos Cínicos 鯉Music1,270,000$139,600
🇭🇷 CroatiaDoctor DSAutos1,260,000$86,400
🇸🇳 SenegalHussein and Zeinab.Kids1,230,000$184,700
🇺🇬 UgandaMasaka Kids AfrikanaKids1,140,000$103,600
🇰🇬 KyrgyzstanСань ЯньKids1,140,000$475
🇸🇾 SyriaOtakuGamer - أوتاكو قيمرGaming1,130,000$114,900
🇸🇿 Swaziland (Eswatini)OuSSama MiZaniEntertainment779n/a

*Note: Estimated earnings were calculated via NoxInfluencer. Actual earnings may vary.

As mentioned earlier, the world’s most popular YouTuber is Swedish-born vlogger PewDiePie. He’s well known for his “Let’s Play” videos, which document him playing various video games. PewDiePie joined YouTube in 2010, and has now amassed 105 million subscribers. While he’s based in England, his channel is registered under the United States.

It’s worth noting the vast discrepancies between certain countries. For example, while the U.S.’s most popular YouTuber, Like Nastya boasts 57 million subscribers, Eswatini’s top vlogger, OuSSama MiZani has less than 800. Clearly, some markets are more saturated than others.

Categories, Ranked by Popularity

Geography isn’t the only factor that impacts popularity—the type of content is important as well. Which 10 categories do the top earning YouTubers fall into?

RankCategoryNumber of Top Earning YouTubers
1Entertainment72
2Gaming25
3How To18
4Comedy16
5Kids15
6People & Blogs14
7Education5
8Music5
9Tech4
10Beauty & Style3

Not surprisingly, the most popular category is entertainment, which has 72 of the top earning YouTubers. Some of the biggest YouTube personalities fall under this category, such as PewDiePie and Chilean YouTuber HolaSoyGerman, who has 41 million subscribers.

The second most popular category is gaming, which has 25 of YouTube’s top earners. Some big names in this category include Ireland’s jacksepticeye with 24.7 million subscribers, and Canada’s VanossGaming, who has 25.2 million.

In third place are “How To” videos—18 of the 187 top earners fall into this category. Life Hacks & Experiments is the most popular YouTuber in this group, with 8.3 million subscribers.

Categories, Ranked by Earnings

Here’s the highest earning YouTuber on this list for each category.

RankCategoryTop Earner in CategoryEst. Monthly Earnings   
1KidsLike Nastya$7.73M
2EntertainmentA4$2.21M
3Gamingjacksepticeye$991.7K
4How To李子柒 Liziqi$810.0K
5People & Blogsقناة منوعات الكوميدية العراقيه$593.0K
6ComedyMarkAngelComedy$326.8K
7SportsFabio Wibmer$317.0K
8Beauty & StyleNarins Beauty$203.3K
9NatureJamal alimwase ـ جمال العمواسي$89.1K
10EducationBe Inspired$86.5K
11AutoDoctor DS$86.4K
12NewsTattato Khabar$69.8K
13TechTech Zaada$8.1K
14MusicBalanbaalis Studio$1.5K

When ranked by monthly earnings, the kids category comes in at first place. Six-year-old Like Nastya makes an estimated $7.73 million per month—that’s over 5 million more than the second ranking category, which is entertainment. The third most lucrative category is gaming, with the highest earner, jacksepticeye grossing an estimated $990,000 a month.

It’s important to note that figures are estimates of each YouTuber’s ad revenue, so it doesn’t account for corporate sponsorships, merchandise sales, or any fan donations.

So for all we know, these influencers could be making even more money. If that doesn’t inspire you to start posting amateur videos on YouTube, we don’t know what will.

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