Why Tech is Targeting the $15 Billion Mattress Market
On the surface, the sleep industry appears to be a relatively undesirable space for a startup.
Beds and mattresses are heavy and bulky, and sales are traditionally based on a tactile experience that consumers have with products in physical stores. Holding inventory is expensive and risky, and shipping is a nightmare.
Sure, people are willing to shop online for almost everything these days – but when up to 40% of life is spent lying on a bed, isn’t that a product that should be tested out before a purchase decision is made?
Despite the conventional wisdom to the contrary, the $15 billion mattress industry has seen the entrance of several ambitious startup companies, and they are starting to put a dent in market share.
Today’s infographic from Online Mattress Review tells the story of how disruption is occurring in this unlikely space – and it all starts with big changes to the business model to make online mattress sales more palatable for both the company and the consumers.
An Updated Model
Here are a few key ways online mattress companies, like Casper or Purple, have changed up their value proposition to customers to make life easier for themselves:
By offering a money-back guarantee of up to 100 days, online mattress companies give customers plenty of time to test their product. This reduces the chance of buyer’s remorse.
Going all-in on memory foam
Memory foam, as well as other mattress types that can be compressed down in size, allow for fast and easy shipping. Consumers can take a box the size of a filing cabinet and easily navigate it around corners and doorframes in a household setting.
Fun, relationship-based marketing
To appeal to the millennial market, Casper has taken on some quirky initiatives, such as creating Insomniabot-3000 (a chatbot for people who can’t sleep), and a Labor Day Mattress “Sail” boat cruise.
In 2016, the market share for online mattress sales was 5%, and it’s expected that the number for 2017 could be at least double that.
While tech startups and the sleep industry may seem like strange bedfellows at first, it’s clear that consumers are embracing the chance to get in bed with the idea.
Ranked: The Top 50 Most Visited Websites in the World
In this visualization, we rank the top 50 websites that receive the most internet traffic, from Google to CNN.
Ranked: The Top 50 Most Visited Websites in the World
Estimates vary, but there are upwards of two billion websites in existence in 2023.
If we were to rank all of these websites according to their traffic numbers, we would see a classic power law distribution. At the low end, the vast majority of these websites would be inactive, receiving little to no traffic. On the upper end of the ranking though, a handful of websites receive the lion’s share of internet traffic.
This visualization, using data from SimilarWeb, takes a look at the 50 websites that currently sit at the top of the ranking.
Which Websites Get the Most Traffic?
Topping the list of most-visited websites in the world is, of course, Google. With over 3.5 billion searches per day, Google has cemented its position as the go-to source for information on the internet. But Google’s dominance doesn’t stop there. The company also owns YouTube, the second-most popular website in the world. Together, Google and YouTube have more traffic than the next 48 websites combined.
The power of YouTube, in particular, is sometimes not fully understood. The video platform is the second largest search engine in the world after Google. As well, YouTube has the second highest duration-of-visit numbers in this top 50 ranking. (First place goes to the Chinese video sharing website, Bilibili.)
But Google and YouTube aren’t the only big players on the internet. Other websites in the top 50 ranking include social media giants Facebook, Instagram, and TikTok. In particular, TikTok has seen a surge in popularity in recent years and is now one of the most popular social media platforms in the world.
Here’s the full top 50 ranking table form:
|#1||google.com||85.1B||Search Engines||🇺🇸 U.S.|
|#2||youtube.com||33.0B||Streaming & Online TV||🇺🇸 U.S.|
|#3||facebook.com||17.8B||Social Media Networks||🇺🇸 U.S.|
|#4||twitter.com||6.8B||Social Media Networks||🇺🇸 U.S.|
|#5||instagram.com||6.1B||Social Media Networks||🇺🇸 U.S.|
|#6||baidu.com||5.0B||Search Engines||🇨🇳 China|
|#7||wikipedia.org||4.8B||Dictionaries & Encyclopedias||🇺🇸 U.S.|
|#8||yandex.ru||3.4B||Search Engines||🇷🇺 Russia|
|#9||yahoo.com||3.3B||News & Media Publishers||🇺🇸 U.S.|
|#10||whatsapp.com||2.9B||Social Media Networks||🇺🇸 U.S.|
|#16||yahoo.co.jp||2.1B||News & Media Publishers||🇯🇵 Japan|
|#17||netflix.com||2.0B||Streaming & Online TV||🇺🇸 U.S.|
|#18||tiktok.com||1.8B||Social Media Networks||🇨🇳 China|
|#20||reddit.com||1.7B||Social Media Networks||🇺🇸 U.S.|
|#21||office.com||1.6B||Prog. & Developer Software||🇺🇸 U.S.|
|#22||linkedin.com||1.6B||Social Media Networks||🇺🇸 U.S.|
|#23||dzen.ru||1.4B||Faith & Beliefs||🇷🇺 Russia|
|#24||samsung.com||1.4B||Consumer Electronics||🇰🇷 S. Korea|
|#25||vk.com||1.4B||Social Media Networks||🇷🇺 Russia|
|#27||turbopages.org||1.3B||News & Media Publishers||🇷🇺 Russia|
|#29||naver.com||1.2B||News & Media Publishers||🇰🇷 S. Korea|
|#30||bing.com||1.2B||Search Engines||🇺🇸 U.S.|
|#31||microsoftonline.com||1.1B||Prog. & Developer Software||🇺🇸 U.S.|
|#32||discord.com||1.1B||Social Media Networks||🇺🇸 U.S.|
|#33||twitch.tv||1.1B||Gaming & Accessories||🇺🇸 U.S.|
|#34||bilibili.com||1.0B||Animations & Comics||🇨🇳 China|
|#35||pinterest.com||1.0B||Social Media Networks||🇺🇸 U.S.|
|#36||zoom.us||985.9M||Computers Electronics & Tech||🇺🇸 U.S.|
|#38||qq.com||907.1M||News & Media Publishers||🇨🇳 China|
|#39||microsoft.com||902.3M||Prog. & Developer Software||🇺🇸 U.S.|
|#40||msn.com||870.8M||News & Media Publishers||🇺🇸 U.S.|
|#41||globo.com||840.1M||News & Media Publishers||🇧🇷 Brazil|
|#42||duckduckgo.com||839.0M||Search Engines||🇺🇸 U.S.|
|#43||roblox.com||795.7M||Gaming & Accessories||🇺🇸 U.S.|
|#44||quora.com||775.9M||Dictionaries & Encyclopedias||🇺🇸 U.S.|
|#45||news.yahoo.co.jp||749.1M||News & Media Publishers||🇯🇵 Japan|
|#47||aajtak.in||724.1M||News & Media Publishers||🇮🇳 India|
|#48||nytimes.com||702.2M||News & Media Publishers||🇺🇸 U.S.|
|#50||cnn.com||684.9M||News & Media Publishers||🇺🇸 U.S.|
Notable companies that have fallen out of the top 50 since our last version of this visualization are Walmart and PayPal. Notable entrants into the top 50 are Samsung and the New York Times.
The Geography of the 50 Most-Visited Websites
The United States is still home base for many of the world’s biggest websites, taking up 30 spots on this ranking. Of these 30 websites, half are operated by Big Tech companies such as Microsoft, Amazon, Alphabet, Meta, and Netflix.
Russia, China, Japan, and South Korea round out the top five.
Things get interesting in the “other” category, which includes six websites. Two spots are taken up by Aaj Tak and Globo, which are large media publications in India and Brazil, respectively.
The remaining four websites—XVideos, PornHub, XHamster, and XNXX—specialize in adult content, and are located in a variety of countries. These are often referred to as “tube sites” since they are built on the YouTube model.
Realsrv, the only adult-oriented site in the top 50 located in the U.S., is interesting to delve into as well, since it’s far from a household name. The website essentially supports advertising efforts by redirecting users away from the content they were viewing over to another page (generally premium adult content). This is one of the key ways that adult websites earn revenue.
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