Culture
The World’s Most Used Apps, by Downstream Traffic
The World’s Most Used Apps, by Downstream Traffic
Of the millions of apps available around the world, just a small handful of the most used apps dominate global internet traffic.
Everything connected to the internet takes bandwidth to view. When you look at something on your smartphone—whether it’s a new message on Instagram or the next few seconds of a YouTube video—your device is downloading the data in the background.
And the bigger the files, the more bandwidth is utilized. In this chart, we break down of the most used apps by category, using Sandvine’s global mobile traffic report for 2021 Q1.
Video Drives Global Mobile Internet Traffic
The biggest files use the most data, and video files take the cake.
According to Android Central, streaming video ranges from about 0.7GB per hour of data for a 480p video to 1.5GB per hour for 1080. A 4K stream, the highest resolution currently offered by most providers, uses around 7.2GB per hour.
That’s miles bigger than audio files, where high quality 320kbps music streams use an average of just 0.12GB per hour. Social network messages are usually just a few KB, while the pictures found on them can range from a few hundred KB for a low resolution image to hundreds of MB for high resolution.
Understandably, breaking down mobile downstream traffic by app category shows that video is on top by a long shot:
Category | Downstream Traffic Share (2021 Q1) |
---|---|
Video Streaming | 48.9% |
Social Networking | 19.3% |
Web | 13.1% |
Messaging | 6.7% |
Gaming | 4.3% |
Marketplace | 4.1% |
File Sharing | 1.3% |
Cloud | 1.1% |
VPN and Security | 0.9% |
Audio | 0.2% |
Video streaming accounts for almost half of mobile downstream traffic worldwide at 49%. Audio streaming, including music and podcasts, accounts for just 0.2%.
Comparatively, social network and web browsing combined make up one third of downstream internet traffic. Games, marketplace apps, and file sharing, despite their large file sizes, only require one-time downloads that don’t put as big of a strain on traffic as video does.
A Handful of Companies Own the Most Used Apps
Though internet traffic data is broken down by category, it’s worth noting that many apps consume multiple types of bandwidth.
For example, messaging and social network apps, like WhatsApp, Instagram, and Snapchat, allow consumers to stream video, social network, and message.
Even marketplace apps like iTunes and Google Play consume bandwidth for video and audio streaming, and together account for 6.3% of total mobile downstream traffic.
But no single app had a bigger footprint than YouTube, which accounts for 20.4% of total global downstream bandwidth.
Category | Top Apps (Category Traffic) | Category Traffic Share |
---|---|---|
Video Streaming | YouTube | 47.9% |
Video Streaming | TikTok | 16.1% |
Video Streaming | Facebook Video | 14.6% |
Video Streaming | 12.1% | |
Video Streaming | Netflix | 4.3% |
Video Streaming | Other | 5.0% |
Social Networking | 50.5% | |
Social Networking | 41.9% | |
Social Networking | 2.4% | |
Social Networking | Odnoklassniki | 1.9% |
Social Networking | 0.7% | |
Social Networking | Other | 2.9% |
Messaging | 31.4% | |
Messaging | Snapchat | 16.5% |
Messaging | Facebook VoIP | 14.3% |
Messaging | LINE | 12.1% |
Messaging | Skype | 4.1% |
Messaging | Other | 21.6% |
Web | 41.2% | |
Web | Other | 58.8% |
The world’s tech giants had the leading app in the four biggest data streaming categories. Alphabet’s YouTube and Google made up almost half of all video streaming and web browsing traffic, while Facebook’s own app, combined with Instagram and WhatsApp, accounted for 93% of global social networking traffic and 45% of messaging traffic.
Traffic usage by app highlights the data monopoly of tech giants and internet providers. Since just a few companies account for a majority of global smartphone internet traffic, they have a lot more bartering power (and responsibility) when it comes to our general internet consumption.
Culture
All the World’s Endangered Languages, by Country
Almost half of the world’s approximately 7,000 languages are considered endangered.
Visualizing All the Global Endangered Languages
This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.
Almost half of the world’s approximately 7,000 signed and spoken languages are currently endangered.
This graphic, from Stephen Jones, CEO of Derivation.co, examines the current global landscape of languages that could become extinct.
Almost 90 million Speak Languages at Risk of Extinction
An extinct language is one that no longer has any first-language or second-language speakers.
In modern times, languages have usually become extinct due to cultural assimilation, leading to language shift, and the gradual abandonment of a native language in favor of a foreign language, primarily those of European countries.
For instance, numerous Native American languages were supplanted by English, French, Portuguese, Spanish, or Dutch due to European colonization of the Americas.
Currently, out of the world’s 7,168 living languages, 3,078 (43%) are classified as Endangered. Over 88 million people speak languages at risk of extinction.
Locations | Endangered Languages |
---|---|
🇮🇩 Indonesia | 425 |
🇵🇬 Papua New Guinea | 312 |
🇦🇺 Australia | 190 |
🇺🇸 United States | 180 |
🇨🇳 China | 133 |
🇳🇬 Nigeria | 128 |
🇲🇽 Mexico | 124 |
🇮🇳 India | 114 |
🇧🇷 Brazil | 107 |
🇨🇲 Cameroon | 83 |
🇲🇾 Malaysia | 82 |
🇨🇦 Canada | 66 |
🇳🇵 Nepal | 62 |
🇷🇺 Russian Federation | 62 |
🇻🇺 Vanuatu | 55 |
🇵🇭 Philippines | 48 |
🇵🇪 Peru | 43 |
🇹🇿 Tanzania | 40 |
🇸🇩 Sudan | 39 |
🇨🇴 Colombia | 37 |
🇮🇷 Iran | 36 |
🇨🇩 Democratic Republic of the Congo | 34 |
🇳🇨 New Caledonia | 30 |
🇻🇳 Vietnam | 29 |
🇧🇴 Bolivia | 25 |
🌐 Rest of the world | 594 |
Total | 3078 |
Additionally, 100 of them face the genuine threat of extinction within a few decades if no action is taken.
While every language matters to the individuals speaking, writing, and signing them across the planet, 80% of endangered languages (2,484) exist within just 25 countries.
Of those, the top four countries alone – Indonesia (425), Papua New Guinea (312), Australia (190), and the U.S. (180) – account for well over a thousand endangered languages.
Just as during the colonization period, the majority of endangered languages are spoken in Indigenous communities, putting their inherent culture and knowledge at risk of loss.
Languages, however, can be revitalized.
Over the last 50 years, for example, government support to teach native languages in schools has helped increase the number of speakers of the Māori language in New Zealand, and Hawaiian in the American state.
Advancements in AI are also providing tools to preserve languages.
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