Infographic: The World's Most Famous Case of Deflation
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The World’s Most Famous Case of Deflation

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The World's Most Famous Case of Deflation (Part 1 of 2)

The World’s Most Famous Case of Deflation (Part 1 of 2)

The Money Project is an ongoing collaboration between Visual Capitalist and Texas Precious Metals that seeks to use intuitive visualizations to explore the origins, nature, and use of money.

The Great Depression was the most severe economic depression ever experienced by the Western world.

It was during this troubled time that the world’s most famous case of deflation also happened. The resulting aftermath was so bad that economic policy since has been chiefly designed to prevent deflation at all costs.

Setting the Stage

The transition from wartime to peacetime created a bumpy economic road after World War I.

Growth has hard to come by in the first years after the war, and by 1920-21 the economy fell into a brief deflationary depression. Prices dropped -18%, and unemployment jumped up to 11.7% in 1921.

However, the troubles wouldn’t last. During the “Roaring Twenties”, economic growth picked up as the new technologies like the automobile, household appliances, and other mass-produced products led to a vibrant consumer culture and growth in the economy.

More than half of the automobiles in the nation were sold on credit by the end of the 1920s. Consumer debt more than doubled during the decade.

While GDP growth during this period was extremely strong, the Roaring Twenties also had a dark side. Income inequality during this era was the highest in American history. By 1929, the income of the top 1% had increased by 75%. Income for the rest of people (99%) increased by only 9%.

The Roaring Twenties ended with a bang. On Black Thursday (Oct 24, 1929), the Dow Jones Industrial Average plunged 11% at the open in very heavy volume, precipitating the Wall Street crash of 1929 and the subsequent Great Depression of the 1930s.

The Cause of the Great Depression

Economists continue to debate to this day on the cause of the Great Depression. Here’s perspectives from three different economic schools:

Keynesian:

John Maynard Keynes saw the causes of the Great Depression hinge upon a lack of aggregate demand. This later became the subject of his most influential work, The General Theory of Employment, Interest, and Money, which was published in 1936.

Keynes argued that the solution was to stimulate the economy through some combination of two approaches:
1. A reduction in interest rates (monetary policy), and
2. Government investment in infrastructure (fiscal policy).

“The difficulty lies not so much in developing new ideas as in escaping from old ones.” – John Maynard Keynes

Monetarist:

Monetarists such as Milton Friedman viewed the cause of the Great Depression as a fall in the money supply.

Friedman and Schwartz argue that people wanted to hold more money than the Federal Reserve was supplying. As a result, people hoarded money by consuming less. This caused a contraction in employment and production since prices were not flexible enough to immediately fall.

“The Great Depression, like most other periods of severe unemployment, was produced by government mismanagement rather than by any inherent instability of the private economy.” ― Milton Friedman

Austrian:

Austrian economists argue that the Great Depression was the inevitable outcome of the monetary policies of the Federal Reserve during the 1920s.

In their opinion, the central bank’s policy was an “easy credit policy” which led to an unsustainable credit-driven boom.

“Any increase in the relative size of government in the economy, therefore, shifts the societal consumption-investment ratio in favor of consumption, and prolongs the depression.” – Murray Rothbard

The Great Depression and Deflation

Between 1929 and 1932, worldwide GDP fell by an estimated 15%.

Deflation hit.

Personal income, tax revenue, profits and prices plunged. International trade fell by more than 50%. Unemployment in the U.S. rose to 25% and in some countries rose as high as 33%.

These statistics were only the tip of the iceberg. Learn about the full effects, the stories, and the recovery from the Great Depression in Part 2.

About the Money Project

The Money Project aims to use intuitive visualizations to explore ideas around the very concept of money itself. Founded in 2015 by Visual Capitalist and Texas Precious Metals, the Money Project will look at the evolving nature of money, and will try to answer the difficult questions that prevent us from truly understanding the role that money plays in finance, investments, and accumulating wealth.

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30 Years of Gun Manufacturing in America

The U.S. has produced nearly 170 million firearms over the past three decades. Here are the numbers behind America’s gun manufacturing sector.

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gun manufacturing in america

30 Years of Gun Manufacturing in America

While gun sales have been brisk in recent years, the uncertainty surrounding COVID-19 was a boon for the gun industry.

From 2010-2019, an average of 13 million guns were sold legally in the U.S. each year. In 2020 and 2021, annual gun sales sharply increased to 20 million.

While the U.S. does import millions of weapons each year, a large amount of firearms sold in the country were produced domestically. Let’s dig into the data behind the multi-billion dollar gun manufacturing industry in America.

Gun Manufacturing in the United States

According to a recent report from the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF), the U.S. has produced nearly 170 million firearms over the past three decades, with production increasing sharply in recent years.

firearms per 100000 persons

America’s gunmakers produce a wide variety of firearms, but they’re generally grouped into five categories; pistols, rifles, shotguns, revolvers, and everything else.

Below is a breakdown of firearms manufactured in the country over the past 30 years, by type:

Year     PistolsRiflesRevolversShotgunsMisc. FirearmsTotal Firearms
19891,404,7531,407,400628,573935,54142,1264,418,393
19901,371,4271,211,664470,495848,94857,4343,959,968
19911,378,252883,482456,966828,42615,9803,563,106
19921,669,5371,001,833469,4131,018,20416,8494,175,836
19932,093,3621,173,694562,2921,144,94081,3495,055,637
19942,004,2981,316,607586,4501,254,92610,9365,173,217
19951,195,2841,411,120527,6641,173,6458,6294,316,342
1996987,5281,424,315498,944925,73217,9203,854,439
19971,036,0771,251,341370,428915,97819,6803,593,504
1998960,3651,535,690324,390868,63924,5063,713,590
1999995,4461,569,685335,7841,106,99539,8374,047,747
2000962,9011,583,042318,960898,44230,1963,793,541
2001626,8361,284,554320,143679,81321,3092,932,655
2002741,5141,515,286347,070741,32521,7003,366,895
2003811,6601,430,324309,364726,07830,9783,308,404
2004728,5111,325,138294,099731,76919,5083,099,025
2005803,4251,431,372274,205709,31323,1793,241,494
20061,021,2601,496,505385,069714,61835,8723,653,324
20071,219,6641,610,923391,334645,23155,4613,922,613
20081,609,3811,734,536431,753630,71092,5644,498,944
20091,868,2582,248,851547,195752,699138,8155,555,818
20102,258,4501,830,556558,927743,37867,9295,459,240
20112,598,1332,318,088572,857862,401190,4076,541,886
20123,487,8833,168,206667,357949,010306,1548,578,610
20134,441,7263,979,570725,2821,203,072495,14210,844,792
20143,633,4543,379,549744,047935,411358,1659,050,626
20153,557,1993,691,799885,259777,273447,1319,358,661
20164,720,0754,239,335856,291848,617833,12311,497,441
20173,691,0102,504,092720,917653,139758,6348,327,792
20183,881,1582,880,536664,835536,1261,089,9739,052,628
20193,046,0131,957,667580,601480,735946,9297,011,945
Total60,804,84059,796,76015,826,96426,241,1346,298,415168,968,113

Pistols (36%) and rifles (35%) are the dominant categories, and over time, the former has become the most commonly produced firearm type.

In 2001, pistols accounted for 21% of firearms produced. Today, nearly half of all firearms produced are pistols.

Who is Producing America’s Firearms?

There are a wide variety of firearm manufacturing companies in the U.S., but production is dominated by a few key players.

Here are the top 10 gunmakers in America, which collectively make up 70% of production:

RankFirearm ManufacturerGuns Produced (2016-2020)Share of total
1Smith & Wesson Corp8,218,19917.2%
2Sturm, Ruger & Company, Inc8,166,44817.1%
3Sig Sauer Inc3,660,6297.7%
4Freedom Group3,045,4276.4%
50 F Mossberg & Sons Inc2,223,2414.7%
6Taurus International Manufacturing1,996,1214.2%
7WM C Anderson Inc1,816,6253.8%
8Glock Inc1,510,4373.2%
9Henry RAC Holding Corp1,378,5442.9%
10JIE Capital Holdings / Enterprises1,258,9692.6%
Total33,274,64069.7%

One-third of production comes from two publicly-traded parent companies: Smith & Wesson (NYSE: RGR), and Sturm, Ruger & Co. (NASDAQ: SWBI)

Some of these players are especially dominant within certain types of firearms. For example:

  • 58% of pistols were made by Smith & Wesson, Ruger, and SIG SAUER (2008–2018)
  • 45% of rifles were made by Remington*, Ruger, and Smith & Wesson (2008–2018)

*In 2020, Remington filed for Chapter 11 bankruptcy protection, and its assets were divided and sold to various buyers. The Remington brand name is now owned by Vista Outdoor (NYSE: VSTO)

The Geography of Gun Manufacturing

Companies that manufacture guns hold a Type 07 license from the ATF. As of 2020, there are more than 16,000 Type 07 licensees across the United States.

Below is a state-level look at where the country’s licensees are located:

StateLicenses (2000)Licenses (2020)PopulationLicenses per 100,000 pop. (2020)
Alaska8117733,39116.0
Alabama402765,039,8775.5
Arkansas283023,011,52410.0
Arizona1009597,276,31613.2
California15962039,237,8361.6
Colorado274815,812,0698.3
Connecticut711943,605,9445.4
Delaware010989,9481.0
Florida1311,00921,781,1284.6
Georgia5251010,799,5664.7
Hawaii0111,455,2710.8
Iowa111873,190,3695.9
Idaho383581,839,10619.5
Illinois4026312,671,4692.1
Indiana392806,805,9854.1
Kansas172292,937,8807.8
Kentucky222114,505,8364.7
Louisiana202584,657,7575.5
Massachusetts672636,984,7233.8
Maryland361466,165,1292.4
Maine131071,362,3597.9
Michigan4338610,050,8113.8
Minnesota632545,707,3904.5
Missouri624016,168,1876.5
Mississippi121902,961,2796.4
Montana242401,084,22522.1
North Carolina5262810,551,1626.0
North Dakota346779,0945.9
Nebraska15911,961,5044.6
New Hampshire251881,377,52913.6
New Jersey10269,267,1300.3
New Mexico181792,117,5228.5
Nevada452763,104,6148.9
New York3529919,835,9131.5
Ohio8064411,780,0175.5
Oklahoma374233,959,35310.7
Oregon552264,237,2565.3
Pennsylvania8751912,964,0564.0
Rhode Island1201,097,3791.8
South Carolina252845,190,7055.5
South Dakota1479886,6678.9
Tennessee763526,975,2185.0
Texas1502,02229,527,9416.8
Utah334783,271,61614.6
Virginia484128,642,2744.8
Vermont1585643,07713.2
Washington493517,738,6924.5
Wisconsin383065,895,9085.2
West Virginia201151,793,7166.4
Wyoming20147576,85125.5

These manufacturers are located all around the country, so these numbers are somewhat reflective of population. Unsurprisingly, large states like Texas and Florida have the most licensees.

Sorting by the number of licensees per 100,000 people offers a different point of view. By this measure, Wyoming, Montana, and Idaho come out on top.

If recent sales and production trends are any indication, these numbers may only continue to grow.

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Made in America: Goods Exports by State

The U.S. exported $1.8 trillion worth of goods in 2021. This infographic looks at where that trade activity took place across the nation.

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Made in America: Goods Exports by State

After China, the U.S. is the next largest exporter of goods in the world, shipping out $1.8 trillion worth of goods in 2021—an increase of 23% over the previous year.

Of course, that massive number doesn’t tell the whole story. The U.S. economy is multifaceted, with varying levels of trade activity taking place all across the nation.

Using the latest data on international trade from the U.S. Census Bureau and the U.S. Bureau of Economic Analysis, we’ve visualized the value of America’s goods exports by state.

Top 10 Exporter States

Here are the top 10 American states that exported the highest dollar value worth of goods during 2021. Combined, these export-leading states represent 59.4% of the nation’s total exports.

RankStateTotal Exports Value% share
#1Texas$375.3 billion21.4%
#2California$175.1 billion10.0%
#3New York$84.9 billion 4.8%
#4Louisiana $76.8 billion4.4%
#5Illinois$65.9 billion3.8%
#6Michigan$55.5 billion3.2%
#7Florida$55.5 billion3.2%
#8Washington$53.6 billion3.1%
#9Ohio$50.4 billion2.9%
#10New Jersey$49.5 billion2.8%
Top 10 States$1.04 trillion59.4%

Texas has been the top exporting state in the U.S. for an incredible 20 years in a row.

Last year, Texas exported $375 billion worth of goods, which is more than California ($175 billion), New York ($85 billion), and Louisiana ($77 billion) combined. The state’s largest manufacturing export category is petroleum and coal products, but it’s also important to mention that Texas led the nation in tech exports for the ninth straight year.

California was the second highest exporter of goods in 2021 with a total value of $175 billion, an increase of 12% from the previous year. The state’s main export by value was computer and electronic product manufacturing, representing 17.8% of the total U.S. exports of that industry. California was also second among all states in exports of machinery manufacturing, accounting for 13.9% of the U.S. total.

What Type of Goods are Exported?

Here is a breakdown of the biggest U.S. export categories by value in 2021.

RankProduct GroupAnnual Export Value (2021)Share of Total Exports
1Mineral fuels including oil$239.8 billion13.7%
2Machinery including computers$209.3 billion11.9%
3Electrical machinery, equipment$185.4 billion10.6%
4Vehicles$122.2 billion7.0%
5Optical, technical, medical apparatus$91.7 billion5.2%
6Aircraft, spacecraft$89.1 billion5.1%
7Gems, precious metals $82.3 billion4.7%
8Pharmaceuticals$78 billion4.4%
9Plastics, plastic articles$74.3 billion4.2%
10Organic chemicals$42.9 billion2.4%

These top 10 export categories alone represent almost 70% of America’s total exports.

The biggest grower among this list is mineral fuels, up by 59% from last year. Pharmaceuticals saw the second biggest one-year increase (45%).

Top 10 U.S. Exports by Country of Destination

So who is buying “Made in America” products?

Unsurprisingly, neighboring countries Canada (17.5%) and Mexico (15.8%) are the two biggest buyers of American goods. Together, they purchase one-third of American exports.

RankDestination CountryShare of U.S. Goods Exports
1🇨🇦 Canada17.5%
2🇲🇽 Mexico15.8%
3🇨🇳 China8.6%
4🇯🇵 Japan4.3%
5🇰🇷 South Korea3.7%
6🇩🇪 Germany3.7%
7🇬🇧 United Kingdom3.5%
8 🇳🇱 Netherlands3.1%
9🇧🇷 Brazil2.7%
10🇮🇳 India2.3%

Three Asian countries round out the top five list: China (8.6%), Japan (4.3%), and South Korea (3.7%). Together, the top five countries account for around half of all goods exports.

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