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A Map of the Online World in Incredible Detail

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Map of the internet's most popular websites

A Map of the Online World in Incredible Detail

The internet is intangible, and because you can’t see it, it can be hard to comprehend its sheer vastness. As well, it’s difficult to gauge the relative size of different web properties. However, this map of the internet by Halcyon Maps offers a unique solution to these problems.

Inspired by the look and design of historical maps, this graphic provides a snapshot of the current state of the World Wide Web, as of April 2021. Let’s take a closer look!

But First, Methodology

Before diving into an analysis, it’s worth touching on the methodology behind this graphic’s design.

This map highlights thousands of the world’s most popular websites by visualizing them as “countries.” These “countries” are organized into clusters that are grouped by their content type (whether it’s a news website, search engine, e-commerce platform, etc).

Visual Capitalist on the mapEditor’s fun fact: Can you spot Visual Capitalist? We’re right in between TechCrunch and The Guardian above.

The colored borders represent a website’s logo or user interface. In terms of scale, each website’s territory size is based on its average Alexa web traffic ranking. The data is a yearly average, measured from January 2020 to January 2021.

Along the borders of the map, you can find additional information, from ranked lists of social media consumption to a mini-map of average download speeds across the globe.

According to the designer Martin Vargic, this map took about a year to complete.

Top 50 Most Popular Websites

Google and YouTube take up a lot of space, which is unsurprising—they’re the two highest-ranked websites on the list:

RankWebsiteCountry
1Google.com🇺🇲 U.S.
2Youtube.com🇺🇲 U.S.
3Tmall.com🇨🇳 China
4Baidu.com🇨🇳 China
5QQ.com🇨🇳 China
6Sohu.com🇨🇳 China
7Facebook.com🇺🇲 U.S.
8Taobao.com🇨🇳 China
9Amazon.com🇺🇲 U.S.
10360.cn🇨🇳 China
11Yahoo.com🇺🇲 U.S.
12Jd.com🇨🇳 China
13Zoom.us🇺🇲 U.S.
14Wikipedia.com🇺🇲 U.S.
15Weibo.com🇨🇳 China
16Sina.com.cn🇨🇳 China
17Live.com🇺🇲 U.S.
18Xinhuanet.com🇨🇳 China
19Microsoft.com🇺🇲 U.S.
20Reddit.com🇺🇲 U.S.
21Office.com🇺🇲 U.S.
22Netflix.com🇺🇲 U.S.
23Microsoftonline.com🇺🇲 U.S.
24Panda.tv🇨🇳 China
25Zhanqi.tv🇨🇳 China
26Instagram.com🇺🇲 U.S.
27Force.com🇺🇲 U.S.
28Google.com.hk🇭🇰 Hong Kong
29VK.com🇷🇺 Russia
30Alipay.com🇨🇳 China
31Csdn.net🇨🇳 China
32Myshopify.com🇨🇦 Canada
33Okezone.com🇮🇩 Indonesia
34Bing.com🇺🇲 U.S.
35Yahoo.co.jp🇯🇵 Japan
36Naver.com🇰🇷 South Korea
37Adobe.com🇺🇲 U.S.
38Salesforce.com🇺🇲 U.S.
39Ebay.com🇺🇲 U.S.
40Twitch.tv🇺🇲 U.S.
41Bongacams.com🇳🇱 Netherlands
42Twitter.com🇺🇲 U.S.
43Apple.com🇺🇲 U.S.
44Amazon.in🇮🇳 India
45Amazon.co.jp🇯🇵 Japan
46Aliexpress.com🇨🇳 China
47Aparat.com🇮🇷 Iran
48Linkedin.com🇺🇲 U.S.
49Huanqiu.com🇨🇳 China
50YY.com🇨🇳 China

Google has held the title as the internet’s most popular website since 2010. While Google’s popularity is well understood, the company’s dominance might be even more widespread than you’d think—across all Google-owned platforms (including YouTube) the company accounts for 90% of all internet searches.

The third highest ranked website is Tmall. For those who don’t know, Tmall is a Chinese e-commerce platform, owned by Alibaba Group. It focuses on Business-to-Consumer (B2C) transactions, and has established itself as the most popular e-commerce website in China—in Q1 2021, Tmall accounted for more than 50% of China’s B2C online transactions.

A High Level Look

When it comes to the top 50 websites overall, a majority are either social networking platforms, search engines, or online marketplaces—while this may not come as a surprise, it’s still powerful to see visualized. For instance, even a huge, well-known website like the New York Times is just a tiny country on this map.

And of course, a map of the internet isn’t complete without mention of the dark web.

While it’s challenging to determine its true size, research indicates that the dark web accounts for a large portion of the internet’s true size. And apparently, it’s growing steadily, with the help of anonymous cryptocurrencies like Bitcoin.

For the most part, it’s believed that the dark web is used for unsavory reasons—however, it’s not all bad. Because of its anonymous nature, it can be used as a safe space for whistleblowing or activism.

Overall, this map, and the internet as a whole, has many places for us to explore. When you dive in, what “countries” catch your eye?

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Politics

Mapped: The World’s Top Countries for Military Spending

Global military spending is now at a 32-year high. We show countries’ military spending by dollars and as a portion of GDP.

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Mapped: The World’s Top Countries for Military Spending

By practically any measure, the world today is more peaceful and less war-torn on a global scale, relative to the past.

For instance, declarations of war between nations and soldier casualties have both dropped drastically since the 20th century. Yet, military spending has not followed this trend.

The Top 10 Military Spenders

According to SIPRI, global military spend reached almost $2 trillion in 2020. The top 10 countries represent roughly 75% of this figure, and have increased their spending by $51 billion since the year prior.

Here’s how the worlds top 10 military spenders compare to each other:

RankCountryMilitary Spend 2020 ($B)% ChangeMilitary Spend 2019 ($B)
#1🇺🇸 United States $778.0+6.2%$732.0
#2🇨🇳 China$252.0-3.4%$261.0
#3🇮🇳 India$72.9+2.5%$71.1
#4🇷🇺 Russia$61.7-5.2%$65.1
#5🇬🇧 United Kingdom$59.2+21.5%$48.7
#6🇸🇦 Saudi Arabia$57.5-7.1%$61.9
#7🇩🇪 Germany$52.8+7.1%$61.9
#8🇫🇷 France$52.7+5.1%$50.1
#9🇯🇵 Japan$49.1+3.1%$47.6
#10🇰🇷 South Korea$45.7+4.1%$43.9
Total$1,481.6+3.5%$1,430.7

The U.S. isn’t labeled as a global superpower for nothing. The country is by far the largest military spender, and its $778 billion budget trumps the remainder of the list’s collective $703.6 billion. On its own, the U.S. represents just under 40% of global military spending.

This year, Saudi Arabia has lost out on a top five seat to the UK, after a 7.1% decline in spending compared to a 21.5% increase for the UK.

Military Spend as a Percentage of GDP

Military expenditures as a percentage of GDP can be used to compare military spending relative to the size of a country’s economy.

Military Spend as a Share of GDP

Click here to view a high-resolution version of this image.

When looking at things this way, many of the top spenders above do not appear. This may be an indication of their economic prowess or a demonstration that the money might be used for other vital areas such as education, healthcare, or infrastructure.

RankCountryRegionSpend as a % of GDP (2020)
#1🇴🇲 OmanMiddle East11.0%
#2🇸🇦 Saudi ArabiaMiddle East8.4%
#3🇩🇿 AlgeriaNorth Africa6.7%
#4🇰🇼 KuwaitMiddle East6.5%
#5🇮🇱 IsraelMiddle East5.6%
#6🇷🇺 RussiaEurope/Asia4.3%
#7🇲🇦 MoroccoNorth Africa4.3%
#8🇮🇶 IraqMiddle East4.1%
#9🇺🇦 UkraineEurope4.1%
#10🇵🇰 PakistanSouth Asia4.0%

It’s pretty rare for countries to reach double digits for military spending as a percentage of GDP. In this case, Oman is an outlier, as the Middle Eastern country’s spending relative to GDP grew from 8.8% last year, to 11% in 2020.

Many of the countries with the highest military spending to GDP are located in the Middle East—a reflection of the escalating conflicts that have persisted in the region for well over two decades.

It’s worth noting that some data for the Middle Eastern region are estimates, due to the aforementioned regional instability.

More Spending to Come?

Global military spending figures are at a 32-year high, despite the pandemic’s effect on shrinking economic output.

World Military Spend 1988-2020

Although a major war hasn’t occurred in some time, it’s not to say the geopolitical mood hasn’t been tense.

The last 12 months or so have witnessed some nail-biting moments including:

  • Border disputes between China and India
  • Heightening tensions between China and Taiwan
  • Russia’s military presence in eastern Ukraine
  • The hacking of SolarWinds, a Texas-based company, by Russia
  • The ongoing Yemen crisis
  • An Israel-Iran feud

Will 2021 extend the trend of peace, or will rising military spending mean even higher tensions?

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Misc

Visualizing the Depth of the Great Lakes

The five Great Lakes account for 21% of the world’s total freshwater. This bathymetric visualization dives into just how deep they are.

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Visualized: The Depth of The Great Lakes

Click here to view the interactive version of the visualization on Tableau.

As the seasons change, it’s natural to want to enjoy the outdoors to the fullest. The Great Lakes, a distinct geographical region sandwiched between the U.S. and Canada, provides immense opportunity for millions of tourists to do just that every year.

But did you know that altogether the Great Lakes contain 21% of the world’s surface freshwater by volume—or 84% of the surface freshwater in North America?

This bathymetric visualization, created by Alex Varlamov, helps put the sheer size and depth of all five of the Great Lakes into perspective.

What is Bathymetry?

Bathymetry is the study of the underwater depth of ocean or lake floors, a geographical science that falls under the wider umbrella of hydrography.

In essence, it is the underwater equivalent of topography. Contour lines help to represent and study the physical features of bodies of water, from oceans to lakes.

Most bathymetric studies are conducted via sonar systems, transmitting pulses that ‘ping’ off the ocean and lake floor, uncovering what lies below.

The Depth of the Great Lakes, Compared

High on the list of the world’s largest lakes, the five Great Lakes altogether account for over 244,700 km² (94,250 mi²) in total surface area. That’s bigger than the entire United Kingdom.

Lake Superior emerges, well, superior in terms of total surface area, water volume, and both average and maximum depth.

 Surface areaWater volumeAverage depthMaximum depth
Lake Ontario19,000 km²
(7,340 mi²)
1,640 km³
(393 mi³)
86 m
(283 ft)
245 m
(804 ft)
Lake Erie25,700 km²
(9,910 mi²)
480 km³
(116 mi³)
19 m
(62 ft)
64 m
(210 ft)
Lake Michigan58,000 km²
(22,300 mi²)
4,900 km³
(1,180 mi³)
85 m
(279 ft)
282 m
(925 ft)
Lake Huron60,000 km²
(23,000 mi²)
3,500 km³
(850 mi³)
59 m
(195 ft)
228 m
(748 ft)
Lake Superior82,000 km²
(31,700 mi²)
12,000 km³
(2,900 mi³)
147 m
(483 ft)
406 m
(1,333 ft)

Lake Erie is by far the shallowest of the lakes, with an average depth of just 19 meters (62 ft). That means on average, Lake Superior is about eight times deeper.

With that in mind, one drawback of the visualization is that it doesn’t provide an accurate view of how deep these lakes are in relation to one another.

For that, check out this additional visualization also created by Alex Varlamov, which is scaled to the same 20 meter step—in this view, Lake Erie practically disappears.

More than Meets the Eye

The Great Lakes are not only notable for their form, but also their function—they’re a crucial waterway contributing to the economy of the area, supporting over 50 million jobs and contributing $6 trillion to gross domestic product (GDP).

Together, the five Great Lakes feed into the Atlantic Ocean—and when we expand the scope to compare these lakes to vast oceans, trenches, and drill holes, the depth of the Great Lakes barely scratches the surface.

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