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This Chart Reveals Google’s True Dominance Over the Web

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This Chart Shows Google's True Dominance on the Web

This Chart Reveals Google’s True Dominance Over the Web

The Chart of the Week is a weekly Visual Capitalist feature on Fridays.

Yes, we all know that Google is dominant in the realm of search.

But at the same time, the internet is also a huge place – and building a decent searching algorithm can’t be that hard, right?

This week’s chart is a bit mind-boggling, because it makes the case that Google is even more dominant than you may have guessed. Between all Google features and the search giant’s YouTube subsidiary, more than 90% of all internet searches are taking place through the company.

The Hard Data

According to Jumpshot (via SparkToro), a marketing analytics firm that licenses anonymous ClickStream data from hundreds of millions of users, about 62.6% of all searches online are through Google’s core function.

But that’s just the beginning, as that number doesn’t include other Google functions like image search or Google Maps, or properties such as YouTube:

Search Platform% of Searches
Google62.6%
Google (image)22.6%
YouTube4.3%
Google Maps1.3%
Google Total90.8%

Together, Google holds onto an impressive 90.8% market share of web, mobile, and in-app searches – though it should be noted that the above source does not include iPhone data at scale yet.

The Google-opoly

How does Google keep up such a massive market share, and why can’t a real competitor in search emerge?

The answer has to do with platforms and apps. Google’s strategy is to go where the users are, and to ensure that wherever they go, a Google search is not hard to do.

Over a decade ago, this meant being the home page on every internet browser – but more recently, it’s taken the form of internet browser market share (Chrome), mobile OS market share (Android), owning the dominant video platform (YouTube), and even venturing into your dwelling with Google Home.

As a result of these efforts, whenever users are searching, Google has never been far away.

Low Bids from Competition

There are competitors that dare to pluck away at Google’s market share in search and ad revenue.

Microsoft’s Bing is the most known one, and it has the advantage of being integrated into Microsoft products all over the globe. Meanwhile, DuckDuckGo is another name worth mentioning – the privacy-focused search engine doesn’t have anywhere near the same kind of financial backing as Microsoft, but it does differentiate its product considerably.

Yet, here’s a picture of U.S. search ad revenues. Bing is small, but others are smaller. DuckDuckGo doesn’t even register.

Search revenue in U.S.

Why can no one match Google?

Part of the reason lies in the math. Google operates at an insane level, processing 3.5 billion searches per day. To get millions of people to try a different search algorithm is expensive – and to get them to keep that behavior permanently is even more expensive.

The only way such change becomes feasible is if a product comes out that is 10x better than Google, and at this point, such an event seems unlikely – at least in the current ecosystem.

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Technology

Nvidia Joins the Trillion Dollar Club

America’s biggest chipmaker Nvidia has joined the trillion dollar club as advancements in AI move at lightning speed.

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Nvidia Joins the Trillion Dollar Club

Chipmaker Nvidia is now worth nearly as much as Amazon.

America’s largest semiconductor company has vaulted past the $1 trillion market capitalization mark, a milestone reached by just a handful of companies including Apple, Amazon, and Microsoft. While many of these are household names, Nvidia has only recently gained widespread attention amid the AI boom.

The above graphic compares Nvidia to the seven companies that have reached the trillion dollar club.

Riding the AI Wave

Nvidia’s market cap has more than doubled in 2023 to over $1 trillion.

The company designs semiconductor chips that are made of silicon slices that contain specific patterns. Just like you flip an electrical switch by turning on a light at home, these chips have billions of switches that process complex information simultaneously.

Today, they are integral to many AI functions—from OpenAI’s ChatGPT to image generation. Here’s how Nvidia stands up against companies that have achieved the trillion dollar milestone:

Joined ClubMarket Cap
in trillions
Peak Market Cap
in trillions
AppleAug 2018$2.78$2.94
MicrosoftApr 2019$2.47$2.58
AramcoDec 2019$2.06$2.45
AlphabetJul 2020$1.58$1.98
AmazonApr 2020$1.25$1.88
MetaJun 2021$0.68$1.07
TeslaOct 2021$0.63$1.23
NvidiaMay 2023$1.02$1.02

Note: Market caps as of May 30th, 2023

After posting record sales, the company added $184 billion to its market value in one day. Only two other companies have exceeded this number: Amazon ($191 billion), and Apple ($191 billion).

As Nvidia’s market cap reaches new heights, many are wondering if its explosive growth will continue—or if the AI craze is merely temporary. There are cases to be made on both sides.

Bull Case Scenario

Big tech companies are racing to develop capabilities like OpenAI. These types of generative AI require vastly higher amounts of computing power, especially as they become more sophisticated.

Many tech giants, including Google and Microsoft use Nvidia chips to power their AI operations. Consider how Google plans to use generative AI in six products in the future. Each of these have over 2 billion users.

Nvidia has also launched new products days since its stratospheric rise, spanning from robotics to gaming. Leading the way is the A100, a powerful graphics processing unit (GPU) well-suited for machine learning. Additionally, it announced a new supercomputer platform that Google, Microsoft, and Meta are first in line for. Overall, 65,000 companies globally use the company’s chips for a wide range of functions.

Bear Case Scenario

While extreme investor optimism has launched Nvidia to record highs, how do some of its fundamental valuations stack up to other giants?

As the table below shows, its price to earnings (P/E) ratio is second-only to Amazon, at 214.4. This shows how much a shareholder pays compared to the earnings of a company. Here, the company’s share price is over 200 times its earnings on a per share basis.

P/E RatioNet Profit Margin (Annual)
Apple30.225.3%
Microsoft36.136.7%
Aramco13.526.4%
Alphabet28.221.2%
Amazon294.2-0.5%
Meta33.919.9%
Tesla59.015.4%
Nvidia214.416.19%

Consider how this looks for revenue of Nvidia compared to other big tech names:

For some, Nvidia’s valuation seems unrealistic even in spite of the prospects of AI. While Nvidia has $11 billion in projected revenue for the next quarter, it would still mean significantly higher multiples than its big tech peers. This suggests the company is overvalued at current prices.

Nvidia’s Growth: Will it Last?

This is not the first time Nvidia’s market cap has rocketed up.

During the crypto rally of 2021, its share price skyrocketed over 100% as demand for its GPUs increased. These specialist chips help mine cryptocurrency, and a jump in demand led to a shortage of chips at the time.

As cryptocurrencies lost their lustre, Nvidia’s share price sank over 46% the following year.

By comparison, AI advancements could have more transformative power. Big tech is rushing to partner with Nvidia, potentially reshaping everything from search to advertising.

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