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The Dominance of Google and Facebook in One Chart

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The Dominance of Google and Facebook in One Chart

The Dominance of Google and Facebook in One Chart

For digital ads, everyone else is begging for scraps.

The Chart of the Week is a weekly Visual Capitalist feature on Fridays.

Over the next couple years, digital advertising is expected to pass television to become the largest ad market in existence.

One would think that this simple fact should translate to a bright future for many publishers, but the reality seems to be quite different. That’s because digital advertising is increasingly dominated by just two players, and everyone else is just begging for scraps.

The Ad Duopoly

Today, close to $0.60 of every dollar spent on digital advertising goes to Google and Facebook.

The crazy thing is that these are still early days, especially for Facebook, which grew its digital ad revenue by 59% last year. The social media company recently smashed Wall Street’s expectations again, as it revealed that Facebook’s mobile business alone was bigger than its entire business back in 2015 Q3.

This lopsided growth is quite the juxtaposition to the media stalwarts of the world.

Iconic brands such as The New York Times have struggled to make a full transition to digital, making only $200 million per year from the online ad side of their business. That makes the Times, along with other traditional media companies like News Corp, Time Inc, or Hearst, too “small” to even show up on our chart.

It’s a Platform Kind of World

In the digital advertising landscape, it’s all about the power of platforms. The majority of our chart is loaded with companies that have created (or bought) platforms full of user-generated content that people use every day. Facebook, YouTube (owned by Google), Twitter, Snapchat, LinkedIn, and Yelp all make the cut on our chart, because they have gained massive scale.

In a nutshell, this is why the best technology companies have overtaken names like Exxon Mobil or Walmart to be the largest by market capitalization in the world.

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Technology

Mapped: The World’s Top 50 Science and Technology Hubs

This map explores the world’s top 50 science and technology hubs based on the Global Innovation Index 2023 data.

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This map explores the world’s top 50 science and technology clusters, based on data from the Global Innovation Index 2023.

The World’s Top 50 Science and Technology Hubs

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

In 2023, the world experienced another wave of science and technology (S&T) innovation, from the introduction of the first over-the-counter birth control pill in the U.S. to the stunning growth of ChatGPT and artificial intelligence.

This map explores the world’s top 50 science and technology hubs leading these innovations based on data from the Global Innovation Index 2023. Hubs were ranked by their combined share of international patent applications and scientific publications.

East Asia Dominance in S&T

The world’s five most significant science and technology hubs are in East Asia.

The top-ranked Tokyo-Yokohama cluster made up just over 10% of all patent applications between 2018-2022.

ClusterCountry/EconomyPatent ApplicationsScientific Publications
Tokyo-Yokohama🇯🇵 Japan127,418115,020
Shenzhen-Hong Kong-Guangzhou🇨🇳/🇭🇰 China/Hong Kong113,482153,180
Seoul🇰🇷 South Korea63,447133,604
Beijing🇨🇳 China38,067279,485
Shanghai-Suzhou🇨🇳 China32,924162,635
San Jose-San Francisco🇺🇸 U.S.47,26958,575
Osaka-Kobe-Kyoto🇯🇵 Japan38,41351,948
Boston-Cambridge🇺🇸 U.S.18,18476,378
San Diego🇺🇸 U.S.23,26120,928
New York City🇺🇸 U.S.13,83874,849
Nanjing🇨🇳 China7,143113,488
Paris🇫🇷 France15,17661,692
Wuhan🇨🇳 China6,25089,756
Hangzhou🇨🇳 China10,75562,924
Nagoya🇯🇵 Japan17,73616,091
Los Angeles,🇺🇸 U.S.11,55644,058
Washington, DC–Baltimore🇺🇸 U.S.5,52576,039
Daejeon🇰🇷 South Korea12,27525,552
Xi'an🇨🇳 China1,78686,937
London🇬🇧 Great Britain5,98159,068
Seattle🇺🇸 U.S.11,47220,322
Munich🇩🇪 Germany10,24824,239
Qingdao🇨🇳 China7,28639,745
Chengdu🇨🇳 China2,04667,334
Cologne🇩🇪 Germany7,46634,286
Amsterdam–Rotterdam🇳🇱 Netherlands4,23052,864
Taipei–Hsinchu🇹🇼 Taiwan3,90752,752
Houston🇺🇸 U.S.8,47524,636
Stuttgart🇩🇪 Germany9,34214,874
Tel Aviv–Jerusalem🇮🇱 Israel7,26824,219
Moscow🇷🇺 Russia2,03655,086
Chicago🇺🇸 U.S.5,76332,343
Singapore🇸🇬/🇲🇾 Singapore/Malaysia4,86136,803
Tehran🇮🇷 Iran24963,113
Philadelphia🇺🇸 U.S.5,39032,309
Tianjin🇨🇳 China1,26753,680
Changsha🇨🇳 China1,14952,768
Stockholm🇸🇪 Sweden6,06919,984
Minneapolis🇺🇸 U.S.6,62515,375
Hefei🇨🇳 China2,54938,974
Eindhoven🇳🇱 Netherlands7,9825,339
Melbourne🇦🇺 Australia2,12640,056
Berlin🇩🇪 Germany3,62430,464
Chongqing🇨🇳 China1,65141,412
Frankfurt am Main🇩🇪 Germany5,41018,590
Sydney🇦🇺 Australia2,53933,695
Raleigh🇺🇸 U.S.3,05730,206
Madrid🇪🇸 Spain1,58038,849
Zürich🇨🇭 Switzerland3,75924,437
Milan🇮🇹 Italy2,57831,077

The first American cluster on the list, the San Francisco Bay Area, is home to major tech companies such as Adobe, eBay, Google, and PayPal.

Along with Cambridge in the United Kingdom, the San Francisco Bay Area is one of the most S&T-intensive clusters relative to overall population density.

For the first time, China topped the list of countries with the highest number of clusters among the top 100, having 24 total. The United States follows, with 21 clusters, then Germany with nine.

In addition, nearly every Chinese cluster rose in the rankings compared to last year, with only Beijing falling by one place.

São Paulo (Brazil); Bengaluru, Delhi, Chennai, and Mumbai (India); Tehran (Islamic Republic of Iran); Istanbul and Ankara (Türkiye); and Moscow (Russian Federation) are the only middle-income economy clusters outside China.

According to the Global Innovation Index, the U.S. leads in research and development (R&D) expenditure, followed by China, Japan, Germany, and the Republic of Korea.

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