The World’s 25 Most Successful Media Franchises, and How They Stay Relevant
Great stories come and go, but there are a certain few that can truly stand the test of time.
Tugging on the heartstrings with nostalgic stories can be a powerful tool. Yet, even the most world-renowned storytellers like Disney face pressure to constantly innovate.
Today’s infographic from TitleMax illustrates the highest-grossing media franchises, and dives into how they generate their revenue and adapt to new mediums in changing times.
The Supreme Storytellers
According to the infographic, the majority of franchise revenue comes from merchandising. Video games, comic books, and Japanese manga are also significant drivers of income.
|Rank||Franchise||Year Created||Revenue (USD)||Main Revenue Source|
|#3||Winnie the Pooh||1924||$75B||Merchandise|
|#9||Jump Comics||1968||$34B||Comics and Manga|
|#10||Harry Potter||1997||$31B||Box Office|
|#11||Marvel Cinematic Universe||2008||$29B||Box Office|
|#15||Dragonball||1984||$24B||Comic and Manga|
|#17||Fist of The North Star||1983||$22B||Video Games|
|#20||One Piece||1997||$20B||Comics and Manga|
|#21||Lord of The Rings||1937||$20B||Book Sales|
|#22||James Bond||1953||$20B||Box Office|
Perhaps surprisingly, Marvel is not included in the top 10. Despite nearly $30 billion revenue and a long history rooted in comic books, the entertainment behemoth still has much ground to cover as the newest franchise in the ranking.
Reinventing a Classic
While the list proves that success builds over time, these classics need to constantly reinvent themselves as their audiences become reliant on new technologies and demand more immersive experiences.
As the highest grossing media franchise earning roughly $4 billion a year, Pokémon’s strength lies in it ability to adapt to new technology.
The Japanese phenomenon has continued to reposition itself since it first introduced Pokémon cards in 1996. These days, the franchise is perhaps best known for bringing augmented reality to the masses with Pokémon Go—an app that attracted 50 million users in just 19 days.
Yet another Japanese brand tops the list of media franchises. With 50,000 product lines available in over 130 countries and cumulative revenue of $80 billion, Hello Kitty is famous for harnessing the power of cute.
The fictional character has evolved into a globally recognized symbol as a result of big name partnerships and licensing deals with the likes of Puma, Asos and Herschel—and is etched onto almost every type of accessory thinkable.
More recently, the brand announced its foray into video games, and will collaborate with the global esports organization FNATIC on content and merchandise.
Winnie the Pooh
The chronicles of Winnie the Pooh have transcended time by providing a connection to the innate wonder of childhood.
Originally created following World War I, the newest movie rendition “Christopher Robin” became the highest-grossing film in the franchise, grossing $197 million worldwide.
With 97% brand name recognition, Mickey Mouse is officially more recognizable than Santa Claus. Similarly to Winnie the Pooh, Disney introduced Mickey Mouse as a symbol of hope following the World War.
Over 90 years later, global brands such as L’oreal, Beats, Uniqlo and more recently, Gucci are paying homage. In 2019, the luxury fashion brand licensed the Mickey Mouse image for a 3D printed bag worth $4,500, making it even more of a ubiquitous symbol of pop culture.
Another Disney favorite, Star Wars holds the title of most successful movie franchise, with cumulative revenues of $65 billion.
The franchise successfully appeals to a multi-generational audience by mixing old characters with new storylines, such as ‘The Mandalorian’, broadcasting on the new streaming service Disney+—hailed as one of the more exciting moves to come from the saga.
Disney owns three out of the top five highest grossing franchises, so it comes as no surprise that the media conglomerate is investing heavily in digital innovation to provide a more immersive customer experience.
In fact, every franchise in the ranking relies on multiple touchpoints and revenue streams to create a more interactive and emotional experience for their audience.
By harnessing a compelling combination of both imagination and technology, Disney and other top global franchises can continue to lead in the business of making magic.
The New Energy Era: The Lithium-Ion Supply Chain
Is the U.S. positioned to win the battery arms race, or will China remain in control of the world’s transition to renewable energy?
The world is rapidly shifting to renewable energy technologies.
Battery minerals are set to become the new oil, with lithium-ion battery supply chains becoming the new pipelines.
China is currently leading this lithium-ion battery revolution—leaving the U.S. dependent on its economic rival. However, the harsh lessons of the 1970-80s oil crises have increased pressure on the U.S. to develop its own domestic energy supply chain and gain access to key battery metals.
Introducing the New Energy Era
Today’s infographic from Standard Lithium explores the current energy landscape and America’s position in the new energy era.
An Energy Dependence Problem
Energy dependence is the degree of a nation’s reliance on imported energy, resulting from an insufficient domestic supply. Oil crises in the 1970-80s revealed America’s reliance on foreign produced oil, especially from the Middle East.
The U.S. economy ground to a halt when gas prices soared during the 1973 oil crisis—altering consumer behavior and energy policy for generations. In the aftermath of the crisis, the government imposed national speed limits to conserve oil, and also demanded cheaper, smaller, and more fuel-efficient cars.
U.S. administrations set an objective to wean America off foreign oil through “energy independence”—the ability to meet the country’s fuel needs using domestic resources.
Spurred by technological breakthroughs such as hydraulic fracking, the U.S. now has the capacity to respond to high oil prices by ramping up domestic production.
By the end of 2019, total U.S. oil production could rise to 17.4 million barrels a day. At that level, American net imports of petroleum could fall in December 2019 to 320,000 barrels a day, the lowest since 1949.
In fact, the successful development of America’s shale fields is a key reason why the Organization of the Petroleum Exporting Countries (OPEC) has lost the majority of its influence over the supply and price of oil.
A Renewable Future: Turning the Ship
The increasing scarcity of economic oil and gas fields, combined with the negative environmental impacts of oil and the declining costs of renewable power, are creating a new energy supply and demand dynamic.
Oil demand could drop by 16.5 million barrels per day. Oil producers could face significant losses, with $380 billion of above-ground investments becoming worthless if the oil industry and oil-rich nations are not prepared for a surge in green energy by 2030.
Energy companies are hedging their risk with increased investment in renewables. The world’s top 24 publicly-listed oil companies spent on average 1.3% of their total budgets on low carbon technology in 2018, amounting to $260 billion. That is double the 0.68% the same group had invested on average through the period of 2010 and 2017.
The New Geopolitics of Energy: Battery Minerals
Low carbon technologies for the new energy era are also creating a demand for specific materials and new supply chains that can procure them.
Renewable and low carbon technology will be mineral intensive, requiring many metals such as lithium, cobalt, graphite and nickel. These are key raw materials, and demand will only grow.
|Material||2018||2028||2018-2028 % Growth|
|Graphite anode in Batteries||170,000 tonnes||2.05M tonnes||1,106%|
|Lithium in batteries||150,000 tonnes||1.89M tonnes||1,160%|
|Nickel in batteries||82,000 tonnes||1.09M tonnes||1,229%|
|Cobalt in batteries||58,000 tonnes||320,000 tonnes||452%|
The cost of these materials is the largest factor in battery technology, and will determine whether battery supply chains succeed or fail.
China currently dominates the lithium-ion battery supply chain, and could continue to do so. This leaves the U.S. dependent on China as we venture into this new era.
Could history repeat itself?
The Battery Metals Race
There are five stages in a lithium-ion battery supply chain—and the U.S. holds a smaller percentage of the global supply chain than China at nearly every stage.
China’s dominance of the global battery supply chain creates a competitive advantage that the U.S. has no choice but to rely on.
However, this can still be prevented if the United States moves fast. From natural resources, human capital and the technology, the U.S. can build its own domestic supply.
Building the U.S. Battery Supply Chain
The U.S. relies heavily on imports of several keys materials necessary for a lithium-ion battery supply chain.
|U.S. Net Import Dependence|
But the U.S. is making strides to secure its place in the new energy era. The American Minerals Security Act seeks to identify the resources necessary to secure America’s mineral independence.
The government has also released a list of 35 minerals it deems critical to the national interest.
Declaring U.S. Battery Independence
A supply chain starts with raw materials, and the U.S. has the resources necessary to build its own battery supply chain. This would help the country avoid supply disruptions like those seen during the oil crises in the 1970s.
Battery metals are becoming the new oil and supply chains the new pipelines. It is still early in this new energy era, and the victors are yet to be determined in the battery arms race.
The Dramatic Rise and Fall of Cannabis Company Stocks
The Dramatic Rise and Fall of Cannabis Company Stocks
The unprecedented expansion of cannabis across North America took the investment world by storm, as investors raced to cash in on the “green rush”.
Yet, even as changing regulations unlock new opportunities, it seems as though the cannabis stock bubble has already burst — at least temporarily.
Today’s visualization dives into the roller coaster of cannabis company stock valuations over the past few years, and which companies remain standing in this hazy market.
A Wild Ride for Cannabis Stocks
The North American Marijuana Index tracks the equally-weighted stocks of leading companies operating in the legal cannabis industry in U.S. and Canada. Companies listed on the index must have at least 50% of their business strategy focused on the legal industry, including ancillary operations that support companies and consumers.
At the tail-end of 2017, the promise of upcoming legalization in two immense markets—California state and Canada—had investors all fired up. The index’s low (105.31 on June 27th, 2017) shot up almost three times to 358.93 by January 8th, 2018.
Things took a sharp turn in the second quarter of 2019, as the expectations for cannabis company stocks encountered a harsh reality post-legalization.
|Index||North America||🇺🇸 U.S.||🇨🇦 Canada|
Note: 52-week period data captures Dec 9th 2018-Dec 9th 2019.
What are the reasons behind such a nosedive? Could the cannabis industry still make a comeback in 2020? We look at some opposing perspectives to answer these questions.
So Much For the Green Rush
The cannabis industry is experiencing significant challenges. In the U.S., legal cannabis faces high taxes—come the new year, consumers in California will see an 80% mark-up on their cannabis at checkout, up from 60%.
North of the border, federal legalization led to immense consumer demand for Canadian cannabis—but supply can’t keep up. To make matters worse, retail stores are slow to roll out, which means Canada is feeling the crunch.
Steep prices, and difficulty purchasing products post-legalization, allow the black market to thrive. It’s clear many cannabis companies have taken a big hit as a result.
According to the Marijuana Index, here are the 10 biggest companies in the space now:
|Company||Symbol||Market Cap (US$)||Country|
|Canopy Growth Corp.||NYSE: CGC||$5.6B||🇨🇦 Canada|
|Curaleaf Holdings||CNSX: CURA||$3.67B||🇺🇸 United States|
|GW Pharmaceuticals PLC||NASDAQ: GWPH||$2.98B||🇬🇧 United Kingdom|
|Aurora Cannabis Inc.||TSE: ACB||$2.85B||🇨🇦 Canada|
|Green Thumb Industries Inc.||CNSX: GTII||$2.42B||🇺🇸 United States|
|Cronos Group inc.||TSE: CRON||$1.83B||🇨🇦 Canada|
|Trulieve Cannabis Corp||CNSX: TRUL||$1.91B||🇺🇸 United States|
|Tilray Inc.||NASDAQ: TLRY||$1.46B||🇨🇦 Canada|
|Aphria Inc.||TSE: APHA||$0.96B||🇨🇦 Canada|
|Harvest Health & Recreation Inc.||CNSX: HARV||$0.94B||🇺🇸 United States|
Note: Companies listed on a Canadian index have had their market cap converted from CAD$ to US$. Top 10 companies are based on those listed on the North American Marijuana Index. All values as of Dec 9th, 2019.
Only one company outside of North America—and even the cannabis sector—lands on this list. The UK-based Big Pharma company GW Pharmaceuticals is steadily growing its industry presence, as it currently holds 41 cannabis patents in the U.S. and Canada combined.
Still, even these big players have seen their valuations drop since the industry was at its peak. Unless the aforementioned issues are ironed out, investors may continue to pull their dollars from the cannabis industry.
A psychological shift has taken place from everyone wanting to own (cannabis) to everyone involved now feeling burned. I think many investors are now over it.
—Chris Kerlow, portfolio manager at Richardson GMP
On the flip side, some investors aren’t calling it quits quite yet.
Long-Term Prospects Are High
While cannabis seems plagued with issues, some argue that these are simply short-term growing pains and will be solved as the industry matures.
Particularly in the U.S., experts predict that cannabis sales could reach immense heights in the next decade:
- $30 billion by 2025 (New Frontier Data)
- $50 billion by 2029 (Jefferies Group LLC)
- $75 billion by 2030 (Cowen Inc.)
- $100 billion by 2029 (Stifel Financial Corp)
Compared to a benchmark of $13.6 billion today, these numbers may seem ambitious—but they’re backed by major industry trends. 2020 could well be the year the market stabilizes, as consumers explore an array of retail options and vote with their wallets.
What’s more, key players in consumer industries—from alcohol and tobacco to beauty and fitness—are making big bets in cannabis and CBD-infused products. A higher number of partnerships could spark the next uptick for the industry’s potential.
The marijuana business is not for the faint of heart. But this is a big long-term game.
——Mark Zekulin, CEO of Canopy Growth Corp.
An Eye on What’s to Come
It’s clear there are differing viewpoints on the future of cannabis companies and their respective investors. As this snapshot of cannabis stocks unfolds and transforms in 2020 and beyond, could companies potentially buck the current trend and bounce back? Or will stocks continue to go up in smoke?
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