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How Long Does It Take to Hit 50 Million Users?

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How Long Does It Take to Hit 50 Million Users?

How Long Does It Take to Hit 50 Million Users?

The Chart of the Week is a weekly Visual Capitalist feature on Fridays.

Imagine it’s the year 1960, and you’re an entrepreneur that’s about to launch the next big thing.

Let’s assume that your product is actually pretty revolutionary, and that you’re going to receive widespread buzz and word-of-mouth traction. How quickly do you think it could be adopted by millions of users?

Before the internet and consumption of digital goods, the use of a product could only spread as fast as you could manufacture the physical good. You would first need many millions of dollars in capital, a plant, a workforce, and inventory. Then, once the product is ready for distribution, you’d need mass advertising, word-of-mouth, sales channels, and press coverage to stand a chance.

Even then, if the product is really revolutionary, you’re looking at a decade or more for it to get widespread adoption.

Atoms Versus Bytes

Automobiles took 62 years to be adopted by 50 million users. The telephone took three years just to be in the homes of 50,000 people.

But these are both physical goods that need raw materials, skilled workers to produce, and economies of scale. They are made of atoms – and atoms must abide by the laws of physics.

In the modern era, you don’t have to produce a physical good. All you need to do is produce a useful piece of code that be replicated or re-used indefinitely at a marginal cost near zero, and it can spread like a wildfire.

Product / TechnologyTime it Took to Hit 50 Million Users
Airlines64 years
Automobiles62 years
Telephone50 years
Electricity46 years
Credit Cards28 years
Television22 years
ATMs18 years
Computers14 years
Mobile Phones12 years
Internet7 years
Facebook4 years
WeChat1 year
Pokemon Go19 days

As you can see, the transition from physical to digital goods has affected adoption rates, but so has the growing power of network effects.

Metcalfe’s Law

Metcalfe’s Law states the effect of a network is proportional to the square of the number of connected users of the system (n2).

Within the context above, it simply means that each additional user of a good or service adds additional value to others in that network. New goods or services in the digital realm can harness this network effect to gain users at unprecedented rates. It’s why social media, apps, and the internet were able to take off so quick.

It’s also why the augmented reality game Pokémon Go was able to reach a mind-blowing 50 million users in just 19 days.

And now, with unparalleled connectivity and more than four billion internet users globally, the next big thing could hit that milestone even faster than Pokémon Go. Instead of almost three weeks, it might do so in a few days – or even a few hours.

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What Laptop Brands do Americans Use in 2024?

Statista surveyed nearly 7,000 American adults aged 18–64 asking them what laptop brands were in their households. These are the results.

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A cropped chart with the market share of commonly used laptop brands in the U.S., per Statista survey data current up to March, 2024.

What Laptop Brands do Americans Use in 2024?

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

We chart the market share of commonly used laptop brands in the U.S., per Statista survey data. Multiple responses were allowed, and percentages do not sum to 100.

ℹ️ Survey details: Between April, 2023 and March 2024, 6,843 American adults aged 18–64 were asked: “What brands are the laptops in your households?” The “don’t know” responses have not been visualized.

The U.S. Laptop Market Landscape

HP emerges as the preferred choice for laptops, present in 32% of surveyed households.

Meanwhile, Apple’s dominance in America’s smartphone segment isn’t quite matched in the laptop market with their Macbooks, trailing HP at 28% of households.

Here’s the full survey data.

BrandShare of Respondents
HP32%
Apple28%
Dell24%
Acer14%
Lenovo12%
Samsung12%
Microsoft10%
ASUS9%
Toshiba5%
Alienware4%
DigitalStorm2%
Falcon Northwest2%
Huawei2%
MSI2%
Vaio1%
Other6%
Don't know2%

Note: DigitalStorm, Falcon Northwest, Huawei, MSI, and Vaio’s share of respondents were combined into the “Other” category in the graphic. “Don’t know” responses were not visualized.

Another well-known manufacturer, Dell, comes in at 24%, rounding out the top three by household share.

Other big laptop brands, Acer, Lenovo, Samsung, and Microsoft all range between 10–15% of surveyed households.

For a broader picture, market research firm, Technavio, predicts a 3.2% combined average growth rate for the global laptop market from 2024–28. A lion’s share of that growth (42%) is expected to come from North America. Rising popularity of gaming laptops will be a key tailwind.

Interestingly, thanks to their graphics processing units, gaming laptops are also in demand for AI/machine-learning work. Some companies have already started releasing models catering to this specific audience.

Learn More About Tech From Visual Capitalist

If you enjoyed this post, check out The Top 100 Most Valuable Brands in 2024 where technology companies make up nearly one-fifth of the list by themselves.

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