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Charted: Apple’s Product Revenue (2007-2023)

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See this visualization first on the Voronoi app.

Infographic illustrating Apple's revenue by product between 2007 and 2023.

Charted: Apple’s Product Revenue (2007-2023)

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Since the iPhone’s launch in 2007, Apple’s product launches have continuously diversified the company’s revenue sources.

This infographic illustrates Apple’s revenue by product between 2007 and 2023, based on the company’s 10-K filings for the period.

iPhone: A Top-Selling Icon of All Time

When Apple introduced the iPhone in 2007, Steve Jobs labeled it a “revolutionary product”. That same year, the phone represented just 0.5% of the company’s total revenue. Today, it corresponds to over half of it.

Initially sold exclusively through AT&T for $499, it has since become the company’s most profitable product and one of the world’s most popular phones, with over 2.3 billion units sold and a user base of over 1.5 billion active users.

In 2015, the iPhone’s share of Apple product revenue peaked at 66%, coinciding with the release of the iPhone 6.

Apple RevenueiPhoneAccessoriesMaciPadiPodServices
2007$0.1B$1.2B$10.3B-$8.3B$4.0B
2008$1.8B$1.6B$14.2B-$9.1B$5.5B
2009$13.0B$1.4B$13.8B-$8.0B$6.4B
2010$25.2B$1.8B$17.5B$4.9B$8.3B$7.5B
2011$47.0B$2.3B$21.8B$20.4B$7.4B$9.7B
2012$80.5B$2.8B$23.2B$32.4B$5.6B$11.9B
2013$91.8B$5.7B$21.5B$31.9B$4.4B$16.0B
2014$101.9B$6.1B$24.1B$30.3B$2.3B$18.1B
2015$155.0B$10.1B$25.5B$23.2B-$19.9B
2016$136.7B$11.1B$22.8B$20.7B-$24.5B
2017$141.3B$12.9B$25.8B$19.2B-$29.9B
2018$166.7B$17.4B$25.5B$18.8B-$37.1B
2019$142.3B$24.5B$25.7B$21.2B-$46.3B
2020$137.8B$30.6B$28.6B$23.7B-$53.7B
2021$191.9B$38.4B$35.1B$31.9B-$68.4B
2022$205.5B$41.2B$40.2B$29.3B-$78.1B
2023$200.6B$39.8B$29.3B$28.3B-$85.2B

Apple has also experienced a shift in the share of revenue originating from its Mac division. In 2007, Macs represented 43% of the company’s revenue, while iPods accounted for 35%.

Since 2015, however, services and accessories/wearables (such as the Apple Watch and AirPods) have contributed increasingly to the company’s revenue shares. Mac revenue declined by 27% year over year in 2023, making up only 8% of Apple’s total revenue.

Infographic illustrating Apple's revenue by product between 2007 and 2023.

More recently, the growth of services and accessories/wearables has started to slow down, mirroring trends seen in other product lines.

Perhaps the next question for the company is whether the Apple Vision Pro, a wearable computer that projects output directly into the eyes and is primarily controlled through eye tracking and gestures, will become a consistent source of revenue and product line.

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Technology

Can Data Centers Be Sources of Sustainable Heat?

Data centers produce a staggering amount of heat, but what if instead of treating it as waste, we could harness it instead?

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Diagram showing how waste heat from data centers could be recaptured and recycled to provide sustainable heat in residential and commercial settings.

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The following content is sponsored by HIVE Digital

Can Data Centers Be Sources of Sustainable Heat?

Data centers support the modern technologies on which we rely, but also generate incredible amounts of heat as waste. 

And since computers tend to be very sensitive to heat, operators go to great lengths (and expense) to get rid of it, even relocating to countries with lower year-round average temperatures. But what if instead of letting all that heat disappear into thin air, we could harness it instead?

In this visualization, we’ve teamed up with HIVE Digital to see how data centers are evolving to recapture and recycle that energy.

How Much Heat Does a Data Center Produce?

To get an idea how much heat we’re talking about, let’s imagine a mid-sized cryptocurrency operation with 1,000 of the most energy-efficient mining rigs on the market today, the Antminer S21 Hydro. One of these rigs needs 5,360 watts of power, which over a year adds up to 47 MWh.

Multiply that by 1,000 and you end up with over 160 billion BTU, which is enough energy to heat over 4,600 U.S. homes for a year, or if it happens to be Oscar season, enough heat to pop 463,803 metric tons of popcorn. Less if you want melted butter on it. 

How Waste Heat Recycling Works?

At a high level, waste heat is recaptured and transferred via heat exchangers to district heating networks, for example, where it can be used to provide sustainable heat. Cool air is then returned to the data center and the cycle begins again.

Liquid cooling is by far the most efficient means of recapturing and transporting heat, since water can hold roughly four times as much heat as air.

Data centers around the world are already recycling their waste heat to farm trout in Norway, heat research facilities in the U.S., and to heat swimming pools in France.

A Greener Future for Data Centers?

Waste heat recycling has so far been voluntary, led by operators looking to put their operations on a more sustainable footing, but new regulations could change that. 

Amsterdam and Haarlemmermeer in the Netherlands require all new data centers to explore recycling their waste heat. In Norway, they require it for all new data centers above 2 MW, while Denmark has taken a carrot approach, and developed tax cuts and financial incentives. And in late 2023, the EU Energy Efficiency Directive came into force, which will require data centers to recycle waste heat, or show that recovery is technically or economically infeasible. 

With Europe leading the way, could North America be very far behind?

HIVE Digital Provides Sustainable Heat

HIVE Digital is already recycling waste heat from its data center operations in Canada and Sweden. 

Their 30 MW data center in Lachute, Québec, is heating a 200,000 sq. ft. factory, while their 32 MW data center in Boden, Sweden, is heating a 90,000 sq. ft. greenhouse, helping to provide sustainably grown local produce, just one degree short of the Arctic Circle.

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Learn how HIVE Digital is helping to meet the demands of emerging technologies like AI, sustainably.

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