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The Snapchat Monetization Problem

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There’s no doubt that messaging app Snapchat is on the brink of something huge.

The user metrics continue to impress, and the app just recently passed Twitter with 150 million daily active users. Snapchat has also vaulted past Instagram in time spent by users, making it the second-most used app by iPhone users, trailing only Facebook.

With a median user age of 18, Snapchat’s business premise is that it allows marketers to tap into the mysterious Millennial and Gen Z audiences that continue to perplex many brands. However, the jury is out on whether the app is delivering on this promise.

There’s now more than $2.65 billion of venture capital at stake that depends on solving the Snapchat monetization problem.

The Snapchat Monetization Problem

Today’s infographic shows the results from a survey of Snapchat users by NewsCred, a content marketing platform. The data paints a picture of Snapchat as an app that engages users, while whiffing on the branded content it needs to generate revenue.

Snapchat Monetization Problem

Courtesy of: NewsCred

In other words, if Snapchat is counting on advertising as its main monetization driver, it is going to need to get more users engaging with branded content. Then, Snapchat must able to prove that to advertisers through targeting, analytics, and other useful metrics.

Snapchat is Getting Serious

In the first half of 2016, Snapchat raised $1.8 billion in its Series F round at a flat valuation of $16 billion.

This says two things.

First, with an estimated $59 million in revenue in 2015, investors are worried about the Snapchat monetization problem. Otherwise, the company’s valuation would have risen from the previous Series E which took place over a year prior.

Second, this war chest of new capital is going to be used to pounce on revenue opportunities, as well as providing better analytics to advertisers.

To the latter point, Snapchat is now making major moves to deliver on the revenue front. The company recently poached a key ad exec from Facebook. The app also launched a revamped Snapchat Discover portal that allows major publishers like Cosmopolitan or BuzzFeed to get in on the action to share ad revenue. Snapchat is also finally getting serious about metrics, and that’s why the company signed with Nielsen to start measuring the performance of ads like a television network would.

Will Snapchat’s revenues ever measure up to its user growth and marketing promise to advertisers? For now, the Snapchat monetization challenge remains, and investors are divided on the company’s future prospects.

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Technology

Mapped: How Much Netflix Costs in Every Country

This map of Netflix price by country shows how much a basic subscription package costs around the world.

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Mapped: Netflix Price by Country

This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources.

Netflix, the renowned streaming giant, has transformed the way we consume entertainment, providing a vast library of movies, TV shows, and documentaries at the touch of a button.

However, the cost of accessing this digital haven varies significantly from country to country, reflecting economic disparities and market dynamics.

This graphic from Preyash Shah maps Netflix price by country, using standard (basic) package subscription monthly rates from Netflix.com and converting to USD as of December 10, 2023.

What is the Netflix Price by Country?

Across 244 countries and territories that had Netflix available in December of 2023, Switzerland was the most expensive at $21.48 per month. That was $5 more than the second-most-expensive country on the list.

CountriesNetflix Cost (USD)
🇦🇫 Afghanistan$7.99
🇦🇽 Åland Islands$12.92
🇦🇱 Albania$8.61
🇩🇿 Algeria$7.99
🇦🇸 American Samoa$15.49
🇦🇩 Andorra$14.00
🇦🇴 Angola$7.99
🇦🇮 Anguilla$12.99
🇦🇬 Antigua & Barbuda$12.99
🇦🇷 Argentina$3.57
🇦🇲 Armenia$10.76
🇦🇼 Aruba$12.99
🇦🇺 Australia$11.19
🇦🇹 Austria$14.00
🇦🇿 Azerbaijan$10.76
🇧🇸 Bahamas$12.99
🇧🇭 Bahrain$10.49
🇧🇩 Bangladesh$7.99
🇧🇧 Barbados$15.29
🇧🇾 Belarus$10.76
🇧🇪 Belgium$14.54
🇧🇿 Belize$5.99
🇧🇯 Benin$9.99
🇧🇲 Bermuda$12.99
🇧🇹 Bhutan$7.99
🇧🇴 Bolivia$5.99
🇧🇦 Bosnia & Herzegovina$8.61
🇧🇼 Botswana$7.99
🇧🇻 Bouvet Island$9.99
🇧🇷 Brazil$8.10
🇮🇴 British Indian Ocean Territory$7.99
🇻🇬 British Virgin Islands$12.99
🇧🇳 Brunei$11.99
🇧🇬 Bulgaria$8.61
🇧🇫 Burkina Faso$7.99
🇧🇮 Burundi$7.99
🇰🇭 Cambodia$7.99
🇨🇲 Cameroon$7.99
🇨🇦 Canada$12.13
🇨🇻 Cape Verde$7.99
🇨🇰 Caribbean Netherlands$12.99
🇰🇾 Cayman Islands$12.99
🇨🇫 Central African Republic$7.99
🇹🇩 Chad$7.99
🇨🇱 Chile$9.58
🇨🇽 Christmas Island$7.99
🇨🇨 Cocos (Keeling) Islands$11.19
🇨🇴 Colombia$6.75
🇰🇲 Comoros$7.99
🇨🇬 Republic of the Congo$7.99
🇨🇩 Democratic Republic of the Congo$7.99
🇨🇰 Cook Islands$11.32
🇨🇷 Costa Rica$12.99
🇨🇮 Côte d’Ivoire$7.99
🇭🇷 Croatia$8.61
🇨🇺 Cuba$5.99
🇨🇼 Curaçao$12.99
🇨🇾 Cyprus$11.84
🇨🇿 Czechia$11.42
🇩🇰 Denmark$16.46
🇩🇯 Djibouti$7.99
🇩🇲 Dominica$5.99
🇩🇴 Dominican Republic$7.99
🇪🇨 Ecuador$7.99
🇪🇬 Egypt$3.88
🇸🇻 El Salvador$7.99
🏴󠁧󠁢󠁥󠁮󠁧󠁿 England$7.99
🇪🇪 Estonia$7.99
🇪🇹 Ethiopia$10.76
🇫🇰 Falkland Islands$7.99
🇫🇴 Faroe Islands$7.99
🇫🇯 Fiji$12.99
🇫🇮 Finland$16.46
🇫🇷 France$7.99
🇬🇫 French Guiana$12.92
🇵🇫 French Polynesia$14.54
🇹🇫 French Southern Territories$13.46
🇬🇦 Gabon$11.99
🇬🇲 Gambia$12.92
🇬🇪 Georgia$7.99
🇩🇪 Germany$7.99
🇬🇭 Ghana$12.70
🇬🇮 Gibraltar$14.00
🇬🇷 Greece$7.99
🇬🇱 Greenland$14.00
🇬🇩 Grenada$11.84
🇬🇵 Guadeloupe$16.46
🇬🇺 Guam$5.99
🇬🇹 Guatemala$13.46
🇬🇬 Guernsey$15.49
🇬🇳 Guinea$7.99
🇬🇼 Guinea-Bissau$13.79
🇬🇾 Guyana$7.99
🇭🇹 Haiti$7.99
🇭🇲 Heard & McDonald Islands$5.99
🇭🇳 Honduras$5.99
🇭🇰 Hong Kong$9.99
🇭🇺 Hungary$7.99
🇮🇸 Iceland$9.99
🇮🇳 India$9.85
🇮🇩 Indonesia$14.00
🇮🇷 Iran$5.98
🇮🇶 Iraq$7.72
🇮🇪 Ireland$9.99
🇮🇲 Isle of Man$7.99
🇮🇱 Israel$16.15
🇮🇹 Italy$13.79
🇯🇲 Jamaica$12.67
🇯🇵 Japan$14.00
🇯🇪 Jersey$5.99
🇯🇴 Jordan$10.28
🇰🇿 Kazakhstan$13.79
🇰🇪 Kenya$7.99
🇰🇮 Kiribati$10.76
🇰🇼 Kuwait$4.52
🇰🇬 Kyrgyzstan$7.99
🇱🇦 Laos$9.99
🇱🇻 Latvia$10.76
🇱🇧 Lebanon$7.99
🇱🇸 Lesotho$10.76
🇱🇷 Liberia$7.99
🇱🇾 Libya$7.99
🇱🇮 Liechtenstein$7.99
🇱🇹 Lithuania$7.99
🇱🇺 Luxembourg$21.48
🇲🇴 Macau$10.76
🇲🇬 Madagascar$14.54
🇲🇼 Malawi$9.99
🇲🇾 Malaysia$7.99
🇲🇻 Maldives$7.99
🇲🇱 Mali$9.65
🇲🇹 Malta$11.99
🇲🇭 Marshall Islands$7.99
🇲🇶 Martinique$14.00
🇲🇷 Mauritania$15.49
🇲🇺 Mauritius$13.46
🇾🇹 Mayotte$7.99
🇲🇽 Mexico$7.99
🇫🇲 Micronesia$13.46
🇲🇩 Moldova$12.62
🇲🇨 Monaco$15.49
🇲🇳 Mongolia$10.76
🇲🇪 Montenegro$14.54
🇲🇸 Montserrat$7.99
🇲🇦 Morocco$8.61
🇲🇿 Mozambique$12.99
🇲🇲 Myanmar (Burma)$6.41
🇳🇦 Namibia$7.99
🇳🇷 Nauru$7.99
🇳🇵 Nepal$7.99
🇳🇱 Netherlands$11.99
🇳🇨 New Caledonia$7.99
🇳🇿 New Zealand$12.92
🇳🇮 Nicaragua$11.99
🇳🇪 Niger$11.32
🇳🇬 Nigeria$5.99
🇳🇺 Niue$7.99
🇳🇫 Norfolk Island$4.48
🇲🇰 North Macedonia$11.32
🇲🇵 Northern Mariana Islands$11.19
🇳🇴 Norway$8.61
🇴🇲 Oman$15.49
🇵🇰 Pakistan$9.99
🇵🇼 Palau$10.49
🇵🇸 Palestine$2.82
🇵🇦 Panama$15.49
🇵🇬 Papua New Guinea$7.99
🇵🇾 Paraguay$8.99
🇵🇪 Peru$7.99
🇵🇭 Philippines$5.99
🇵🇳 Pitcairn Islands$9.28
🇵🇱 Poland$7.19
🇵🇹 Portugal$7.99
🇵🇷 Puerto Rico$10.68
🇶🇦 Qatar$12.92
🇷🇪 Réunion$15.49
🇷🇴 Romania$9.99
🇷🇼 Rwanda$12.49
🇼🇸 Samoa$10.76
🇸🇲 San Marino$7.99
🇸🇹 São Tomé & Príncipe$7.99
🇸🇦 Saudi Arabia$14.00
🇸🇳 Senegal$7.99
🇷🇸 Serbia$11.47
🇸🇨 Seychelles$7.99
🇸🇱 Sierra Leone$8.61
🇸🇬 Singapore$7.99
🇸🇽 Sint Maarten$7.99
🇸🇰 Slovakia$13.02
🇸🇮 Slovenia$12.99
🇸🇧 Solomon Islands$10.76
🇸🇴 Somalia$8.61
🇿🇦 South Africa$7.99
🇬🇸 South Georgia & South Sandwich Islands$7.99
🇰🇷 South Korea$8.41
🇸🇸 South Sudan$9.99
🇪🇸 Spain$10.25
🇱🇰 Sri Lanka$7.99
🇧🇱 St. Barthélemy$14.00
🇸🇭 St. Helena$7.99
🇰🇳 St. Kitts & Nevis$5.99
🇱🇨 St. Lucia$7.99
🇲🇫 St. Martin$12.99
🇵🇲 St. Pierre & Miquelon$5.99
🇻🇨 St. Vincent & Grenadines$5.99
🇸🇩 Sudan$14.54
🇸🇷 Suriname$5.99
🇸🇯 Svalbard & Jan Mayen$7.99
🇸🇪 Sweden$5.99
🇨🇭 Switzerland$9.99
🇹🇼 Taiwan$12.32
🇹🇯 Tajikistan$21.48
🇹🇿 Tanzania$10.49
🇹🇭 Thailand$12.70
🇹🇱 Timor-Leste$7.99
🇹🇬 Togo$9.90
🇹🇰 Tokelau$7.99
🇹🇴 Tonga$7.99
🇹🇹 Trinidad and Tobago$11.32
🇹🇳 Tunisia$7.99
🇹🇷 Türkiye$12.99
🇹🇲 Turkmenistan$7.99
🇹🇨 Turks & Caicos Islands$3.38
🇹🇻 Tuvalu$10.76
🇺🇸 U.S. Outlying Islands$12.99
🇻🇮 U.S. Virgin Islands$7.99
🇺🇬 Uganda$9.99
🇺🇦 Ukraine$15.49
🇦🇪 United Arab Emirates$7.99
🇬🇧 United Kingdom$8.07
🇺🇸 United States$10.62
🇺🇾 Uruguay$13.79
🇺🇿 Uzbekistan$15.49
🇻🇺 Vanuatu$12.99
🇻🇦 Vatican City$10.76
🇻🇪 Venezuela$7.99
🇻🇳 Vietnam$14.00
🇼🇫 Wallis & Futuna$5.99
🇪🇭 Western Sahara$9.08
🇾🇪 Yemen$7.99
🇿🇲 Zambia$9.99
🇿🇼 Zimbabwe$7.99
Zambia$7.99
Zimbabwe$7.99

Other wealthy countries like Denmark, Ireland, and the U.S. were in the top five most expensive countries for Netflix subscriptions, ranging from $16.46 to $15.49.

On the opposite side of the pendulum, Pakistan had the lowest Netflix subscription cost at $2.82 per month. It was followed by Türkiye at $3.38 and Argentina at $3.57.

Several factors influence the flux in pricing of Netflix subscriptions across different nations. These include:

  • Economic Factors: Netflix tailors its prices to align with the purchasing power of consumers in each market. Countries with higher average incomes typically bear higher subscription costs.
  • Market Competition: The presence of strong local streaming services can exert downward pressure on Netflix prices, forcing it to adjust its offerings to remain competitive.
  • Content Licensing: The cost of acquiring content rights varies across regions, influencing the overall pricing structure. Countries with higher licensing fees may experience higher subscription costs.
  • Currency Fluctuations: Currency exchange rates can impact Netflix’s pricing model, leading to occasional adjustments or fluctuations in subscription costs.

While affordability remains a primary concern for consumers, Netflix’s pricing strategy also aims to balance accessibility with content acquisition and profitability.

As the streaming industry continues to evolve, it will be interesting to observe how Netflix adapts its pricing model to maintain its global dominance while catering to the diverse needs and preferences of its audience.

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