The Fastest Growing and Declining E-commerce Categories
Connect with us

Markets

The Pandemic Economy: What are Shoppers Buying Online During COVID-19?

Published

on

Ecommerce category growth during covid-19 pandemic

Can I share this graphic?
Yes. Visualizations are free to share and post in their original form across the web—even for publishers. Please link back to this page and attribute Visual Capitalist.
When do I need a license?
Licenses are required for some commercial uses, translations, or layout modifications. You can even whitelabel our visualizations. Explore your options.
Interested in this piece?
Click here to license this visualization.

The Fastest Growing and Declining E-Commerce Categories

The COVID-19 pandemic is having a significant impact on every aspect of life, including how people shop for their necessities, and their not-so-necessities.

With online retail sales estimated to reach an eye-watering $6.5 trillion by 2023, the ecommerce sector was already booming. But since the outbreak, online shopping has been catapulted into complete overdrive. Even the largest retailers on the planet are struggling to keep up with the unprecedented consumer demand—but what exactly are people buying?

To answer this question, retail intelligence firm Stackline analyzed ecommerce sales across the U.S. and compiled a list of the fastest growing and declining ecommerce categories (March 2020 vs. March 2019) with surprising results.

The Frenzy of Buyer Behavior

As people come to terms with their new living situations, their buying behavior has adapted to suit their needs. While panic buying may have slowed in some countries, consumers continue to stock up on supplies, or “pandemic pantry products”.

Many consumers are also using their newfound time to focus on their health, with 85% of consumers taking up some kind of exercise while in social isolation, and 40% of them saying they intend to keep it up when restrictions are lifted.

These changing behaviors have resulted in a number of product categories experiencing a surge in demand — and although a lot of them are practical, others are wonderfully weird.

The Fastest Growing Categories

While the below list features several shelf-stable items, it seems as though consumers are taking matters into their own hands, with bread making machines sitting in second place and retailers selling out of their top models.

It’s clear from the list that consumers are considering positive changes to their lifestyle while in isolation, as fitness, smoking cessation, and respiratory categories are all experiencing growth.

Explore the 100 fastest growing product categories below:

RankCategory% Change in March (2020 vs. 2019)
#1Disposable Gloves670%
#2Bread Machines652%
#3Cough & Cold535%
#4Soups397%
#5Dried Grains & Rice386%
#6Packaged Foods377%
#7Fruit Cups326%
#8Weight Training307%
#9Milk & Cream279%
#10Dishwashing Supplies275%
#11Paper Towels264%
#12Hand Soap & Sanitizer262%
#13Pasta249%
#14Vegetables238%
#15Flour238%
#16Facial Tissues235%
#17Allergy Medicine232%
#18Women’s Health215%
#19Cereals214%
#20Power Generators210%
#21Laundry Supplies200%
#22Household Cleaners195%
#23Soap & Body Wash194%
#24Toilet Paper190%
#25Jerky & Dried Meats187%
#26Chips & Pretzels186%
#27Crackers184%
#28Health Monitors182%
#29Popcorn179%
#30Computer Monitors172%
#31Fitness Equipment170%
#32Single Vitamins166%
#33Nut & Seed Butters163%
#34Cat Food162%
#35Fruit Snacks162%
#36Baby Care Products162%
#37Refrigerators160%
#38Baking Mixes160%
#39Toilet Accessories160%
#40Dog Food159%
#41Diapers154%
#42Yoga Equipment154%
#43Bottled Beverages153%
#44Baby Meals153%
#45Cookies147%
#46Digestion & Nausea144%
#47Snack Foods141%
#48Herbal Supplements136%
#49Cooking Oils135%
#50Water130%
#51Incontinence & Tummy129%
#52Mutivitamin126%
#53Cat Litter125%
#54Training Pads and Trays125%
#55Juices125%
#56Smoking Cessation122%
#57Dried Fruit & Raisins120%
#58Salt & Pepper Seasoning118%
#59Craft Kits & Projects117%
#60Batteries116%
#61Trash Bags116%
#62Nuts & Seeds116%
#63Hair Coloring115%
#64Sauce & Gravy115%
#65Deli Foods114%
#66Syrups114%
#67Breads & Bakery114%
#68Minerals113%
#69Condiments111%
#70First Aid108%
#71Nail Care108%
#72Humidifiers105%
#73Art Paint104%
#74Office Chairs104%
#75Deodorant103%
#76Jams, Jellies & Spreads102%
#77Coffee101%
#78Spices & Seasoning100%
#79Skin Care99%
#80Pain Relievers99%
#81Cooking Vinegars98%
#82Air Purifiers97%
#83Granola & Nutrition Bars97%
#84Pudding & Gelatin97%
#85Toy Clay & Dough95%
#86Single Spices95%
#87Bird Food & Treats91%
#88Lab & Science Products90%
#89Eczema & Psoriasis90%
#90Ping Pong89%
#91Chocolate86%
#92Baking Ingredients84%
#93Energy Supplements84%
#94Respiratory82%
#95Office Desks82%
#96Potty Training Supplies82%
#97Herbs, Spices & Seasonings82%
#98Keyboard & Mice80%
#99Body Lotion79%
#100Safes69%

Interestingly, toilet paper has seen more growth than baby care products, and cured meats have seen more growth than water. But while some categories are experiencing a drastic increase in demand, others are slumping in the pandemic economy.

The Fastest Declining Categories

An unprecedented wave of event and vacation cancellations is having a huge impact on the products people consume. For instance, luggage and suitcases, cameras, and men’s swimwear have all seen a dip in sales.

See the full list of 100 fastest declining categories below:

RankCategory% Change in March (2020 vs. 2019)
#1Luggage & Suitcases-77%
#2Briefcases-77%
#3Cameras-64%
#4Men’s Swimwear-64%
#5Bridal Clothing-63%
#6Men's Formal Wear-62%
#7Women’s Swimwear-59%
#8Rash Guards-59%
#9Boy’s Athletic Shoes-59%
#10Gym Bags-57%
#11Backpacks-56%
#12Snorkelling Equipment-56%
#13Girl’s Swimwear-55%
#14Baseball Equipment-55%
#15Event & Party Supplies-55%
#16Motorcycle Protective Gear-55%
#17Camera Bags & Cases-54%
#18Women’s Suits & Dresses-53%
#19Women’s Boots-51%
#20Cargo Racks-51%
#21Women’s Sandals-50%
#22Drones-50%
#23Boy's Active Clothing-50%
#24Lunch Boxes-50%
#25Store Fixtures & Displays-50%
#26Automotive Mats-50%
#27Men’s Outerwear-49%
#28Watches & Accessories-49%
#29Cargo Bed Covers-48%
#30Track & Field Equipment-48%
#31Ceiling Lighting-47%
#32Camera Lenses-47%
#33Girl’s Coats and Jackets-47%
#34Women’s Hats & Caps-47%
#35Women's Outerwear-47%
#36Video Cameras-46%
#37Wheels & Tires-46%
#38Motorcycle Parts-45%
#39Women’s Wallets-45%
#40Shocks & Struts-44%
#41Transmission & Parts-44%
#42Girl’s Athletic Shoes-44%
#43Women’s Shoes-44%
#44Telescopes-44%
#45Sunglasses & Eyeglasses-43%
#46Men’s Tops-41%
#47Video Projectors-40%
#48Men’s Athletic Shoes-40%
#49Marine Electronics-40%
#50Hand Tools-40%
#51Wine Racks-40%
#52Men's Shoes-40%
#53Clocks-39%
#54Baby Girl’s Shoes-39%
#55Bracelets-39%
#56Men’s Boots-39%
#57Tapestries-39%
#58Camping Equipment-39%
#59Men’s Bottoms-38%
#60Cell Phones-38%
#61Tool Storage & Organizers-38%
#62Necklaces-38%
#63Swimming Equipment-37%
#64Men’s Hats & Caps-37%
#65Girl’s Shoes-37%
#66Industrial Tools-36%
#67Juicers-36%
#68Desktops-35%
#69Classroom Furniture-35%
#70Bar & Wine Tools-35%
#71Glassware & Drinkware-35%
#72Musical Instruments-34%
#73Power Winches-34%
#74Home Bar Furniture-34%
#75Office Storage Supplies-34%
#76Girl's Active Clothing-34%
#77Women’s Tops-34%
#78Braces, Splints & Supports-34%
#79Car Anti-theft-34%
#80Rings-34%
#81Blankets & Quilts-33%
#82Women's Athletic Shoes-33%
#83Kitchen Sinks-33%
#84Golf Clubs-33%
#85Equestrian Equipment-33%
#86GPS & Navigation-32%
#87Recording Supplies-32%
#88Home Audio-32%
#89Boy's Accessories-32%
#90Earrings-32%
#91Dining Sets-31%
#92Calculators-31%
#93Boy's Shoes-31%
#94Volleyball Equipment-31%
#95Strollers-31%
#96Coolers-30%
#97Sanders & Grinders-30%
#98Men's Activewear-29%
#99Living Room Furniture-29%
#100Climbing & Hiking Bags-28%

Regardless of which list a product falls under, it is clear that the pandemic has impacted retailers of every kind in both positive and negative ways.

The New Normal?

Officially the world’s largest retailer, Amazon has announced it can no longer keep up with consumer demand. As a result, it will be delaying the delivery of non-essential items, or in some cases not taking orders for non-essentials at all.

This presents a double-edged sword, as the new dynamic that is bringing some retailers unprecedented demand could also bring about an untimely end for others.

Meanwhile, the question remains: will this drastic change in consumer behavior stabilize once we flatten the curve, or is this our new normal?

Click for Comments

Markets

Mapping The Biggest Companies By Market Cap in 60 Countries

Tech, finance or energy giant? We mapped the biggest companies by market cap and industry.

Published

on

Mapping The Biggest Companies By Market Cap in 60 Countries Share

The Biggest Companies By Market Cap in 60 Countries

Tech giants are increasingly making up more of the Fortune 500, but the world’s biggest companies by market cap aren’t so cut and dry.

Despite accounting for the largest market caps worldwide—with trillion-dollar companies like Apple and contenders including Tencent and Samsung—tech wealth is largely concentrated in just a handful of countries.

So what are the biggest companies in each country? We mapped the largest company by market cap across 60 countries in August 2021 using market data from CompaniesMarketCap, TradingView, and MarketScreener.

What are the Largest Companies in the World?

The world has 60+ stock exchanges, and each one has a top company. We looked at the largest local company, since many of the world’s largest firms trade on multiple exchanges, and converted market cap to USD.

CountryCompanyIndustryMarket Cap (August 2021)
USAAppleTechnology$2.5T
Saudi ArabiaSaudi AramcoEnergy$1.9T
TaiwanTSMCTechnology$594.5B
ChinaTencentTechnology$554.0B
South KoreaSamsungTechnology$429.7B
FranceLVMHConsumer Cyclical$414.3B
SwitzerlandRocheHealthcare$350.0B
NetherlandsASMLTechnology$322.6B
JapanToyotaConsumer Cyclical$251.6B
DenmarkNovo NordiskHealthcare$236.7B
IrelandAccentureTechnology$208.2B
IndiaReliance IndustriesEnergy$198.1B
AustraliaBHP GroupMaterials$191.7B
CanadaShopifyTechnology$185.7B
UKAstrazenecaHealthcare$182.0B
GermanySAPTechnology$174.6B
SingaporeSEATechnology$152.3B
Hong KongAIAFinancials$146.4B
BelgiumAnheuser-Busch InbevConsumer Staples$122.7B
SpainInditexConsumer Cyclical$108.3B
BrazilVALEMaterials$103.9B
RussiaSberbankFinancials$96.7B
ItalyEnelUtilities$93.7B
ArgentinaMercadoLibreConsumer Cyclical$89.5B
SwedenAtlas CopcoIndustrials$84.1B
South AfricaNaspersTechnology$74.1B
NorwayEquinorEnergy$67.9B
UAEEtisalatCommunication$58.7B
MexicoWalmexConsumer Staples$58.1B
IndonesiaBank Cental AsiaFinancials$54.8B
KazakhstanKaspi.kzFinancials$49.8B
QatarQNBFinancials$48.2B
FinlandNordea BankFinancials$48.0B
LuxembourgArcelorMittalMaterials$36.3B
AustriaVerbundUtilities$33.7B
ThailandPTT PCLEnergy$30.1B
ColombiaEcopetrolEnergy$26.7B
MalaysiaMaybankFinancials$23.7B
PhilippinesSM InvestmentsConsumer Cyclical$22.9B
KuwaitKuwait Finance HouseFinancials$21.9B
PortugalEDP GroupUtilities$21.0B
VietnamVinhomesReal Estate$17.1B
IsraelNICETechnology$16.9B
KenyaSafaricomCommunication$16.0B
Czech RepublicÄŒEZ GroupEnergy$15.8B
New ZealandXeroTechnology$15.8B
TurkeyQNB FinansbankFinancials$15.8B
HungaryOTP BankFinancials$15.6B
ChileEnel AmericasUtilities$14.3B
MoroccoMaroc TelecomCommunication$13.6B
PolandPKO Bank PolskiFinancials$12.6B
CyprusPolymetalMaterials$10.0B
NigeriaDangote GroupMaterials$10.0B
BahrainAhli United BankFinancials$8.6B
GreeceOTE GroupCommunication$8.4B
PeruCredicorpFinancials$8.0B
EgyptCommercial International BankFinancials$5.9B
IcelandMarelIndustrials$5.8B
OmanBank MuscatFinancials$4.2B
PanamaCopa HoldingsIndustrials$3.1B

Many are former monopolies or massive conglomerates that have grown in the public space, such as South Africa’s Naspers and India’s Reliance Industries.

Others are local subsidiaries of foreign corporations, including Mexico’s Walmex, Chile’s Enel and Turkey’s QNB Finansbank.

But even more noticeable is the economic discrepancy. Apple and Saudi Aramco are worth trillions of dollars, while the smallest companies we tracked—including Panama’s Copa Group and Oman’s Bank Muscat—are worth less than $5 billion.

Finance and Tech Dominate The Biggest Companies By Market Cap

Across the board, the largest companies were able to accumulate wealth and value.

Some are newer to the top thanks to recent success. Canada’s Shopify has become one of the world’s largest e-commerce providers, and the UK’s AstraZeneca developed one of the world’s COVID-19 vaccines.

But the reality is most companies here are old guards that grew on existing resources, or in the case of banks, accumulated wealth.

IndustryBiggest Companies by Country
Financials16
Technology12
Energy6
Materials5
Communication4
Consumer Cyclical4
Utilities4
Healthcare3
Industrials3
Consumer Staples2
Real Estate1

Banks were the most commonly found at the top of each country’s stock market. Closely behind were oil and gas giants, mining companies, and former state-owned corporations that drove most of a country’s wealth generation.

But as more economies develop and catch up to Western economies (where tech is dominant), newer innovative companies will likely put up a fight for each country’s top company crown.

Continue Reading

Technology

Which Companies Belong to the Elite Trillion-Dollar Club?

Only a few companies have broken the 13-digit market cap barrier to join the $1T+ club. Who’s a member, and who’s hot on their heels?

Published

on

Which Companies Belong to the Elite Trillion-Dollar Club?

Just a handful of publicly-traded companies have managed to achieve $1 trillion or more in market capitalization—only six, to be precise.

We pull data from Companies Market Cap to find out which familiar names are breaking the 13-digit barrier—and who else is waiting in the wings.

Footnote: All data referenced is as of August 17, 2021.

The Major Players in the Game

Apple and Microsoft are the only two companies to have shattered the $2T market cap milestone to date, leaving others in the dust. Apple was also the first among its Big Tech peers to ascend to the $1 trillion landmark back in 2018.

CompanyValuationCountryAge of company
Apple$2.48T🇺🇸 U.S.45 years (Founded 1976)
Microsoft$2.20T🇺🇸 U.S.46 years (Founded 1975)
Saudi Aramco$1.88T🇸🇦 Saudi Arabia88 years (Founded 1933)
Alphabet (Google)$1.83T🇺🇸 U.S.23 years (Founded 1998)
Amazon$1.64T🇺🇸 U.S.27 years (Founded 1994)
Facebook$1.01T🇺🇸 U.S.17 years (Founded 2004)

Facebook dipped in and out of the $1T+ club in July 2021, and continues its capricious movement. With just 17 years under its belt, it’s the youngest company ever to reach this valuation milestone—though not without some wild rides along the way.

State-owned oil and gas giant Saudi Aramco is the only non-American company to make the trillion-dollar club. This makes it a notable outlier, as American companies typically dominate the leaderboard of the biggest corporations around the world.

Who Else Might Join the Trillion-Dollar Club?

Companies with a market capitalization above $500 billion are also few and far between. Within this next list of six companies, the world’s most valuable automaker Tesla is another strong candidate to eventually join the Four Comma Club.

As per usual, analyst views on Tesla are quite varied. That said, some on Wall Street are predicting that Tesla might reach $3 trillion in market cap within the decade, owing to significant current and projected demand for electric vehicles (EVs) and driverless systems.

CompanyValuationCountryAge of company
Tesla$659B🇺🇸 U.S.17 years (Founded 2003)
Berkshire Hathaway$655B🇺🇸 U.S.182 years (Founded 1839)
TSMC$576B🇹🇼 Taiwan34 years (Founded 1987)
Tencent$537B🇨🇳 China23 years (Founded 1998)
Visa$515B🇺🇸 U.S.63 years (Founded 1958)

Visa, one of the pioneers of consumer credit in the United States, continues to innovate even 63 years after its founding. In attempts to expand the reach of its already massive payments ecosystem, Visa is experimenting with acquisitions, and even dipping its toes into cryptocurrency with some success.

Whether the next company to join the trillion-dollar club comes from the U.S., from the tech industry, or out of left field, it’s clear that it has some pretty big shoes to fill.

Continue Reading

Subscribe

Popular