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The Big Five: Largest Acquisitions by Tech Company

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Big Tech Company Acquisitions

The Big Five: Largest Acquisitions by Tech Company

The Big Five tech giants, or “FAAMG”—Facebook, Amazon, Apple, Microsoft, and Google (Alphabet)—have a combined market capitalization of over $4 trillion.

These powerful tech behemoths often devour the talent, technology, or entire businesses of aspiring competitors. Given their financial weight, mergers and acquisitions have become a key tactic in maintaining their strong grip on tech supremacy.

Today’s Chart of the Week explores the world’s most powerful tech companies and their biggest acquisitions to date.

Which Acquisitions Were a Success?

While these tech giants may have had big aspirations for these exceedingly large deals, they have mixed success rates.

Microsoft

Microsoft made its big move 2016 to buy LinkedIn for $26.2 billion, and it’s the most sizable acquisition by any of the Big Five tech companies.

Microsoft’s 5 Biggest Acquisitions:

Acquisition (Year)AmountCategory
LinkedIn (2016)$26.2 billionSocial Media
Skype (2011)$8.5 billionTelecommunications
GitHub (2018)$7.5 billionSoftware
Nokia (2014)$7.2 billionTelecommunications
aQuantive (2007)$6.3 billionMarketing

The LinkedIn deal was made due to the synergy between the two companies’ offerings, and Microsoft’s desire to gain access to LinkedIn’s 575 million members.

However, not all of Microsoft’s acquisitions have been as successful, such as its 2014 purchase of Nokia’s Devices & Services business for $7.2 billion. This seemed like a smart move at the time, considering the Finnish company held 41% of the global handset market.

Yet, Microsoft sold the asset for a mere $350 million just two years later. Microsoft shifted its strategy and exited the feature phone market, choosing to focus on a narrow, niche market for their hardware.

Amazon

Amazon has closed more than $20 billion in acquisitions and investments since 2017. This includes the purchase of Whole Foods, which Amazon bought for $13.7 billion, and is the company’s largest acquisition to date.

Amazon’s 5 Biggest Acquisitions:

Acquisition (Year)AmountCategory
Whole Foods (2017)$13.7 billionRetail
Zappos (2009)$1.2 billionRetail
Ring (2018)$1.2 billionTechnology
PillPack (2018)$1 billionPharmaceuticals
Twitch (2014)$970 millionSocial Media

From purchases to bolster the AI of smart assistant Alexa, to Wi-Fi enabled doorbell Ring, recent additions clearly show the company intends to cement its presence in people’s homes.

After acquiring Whole Foods, Amazon began offering store discounts to Prime customers, in an attempt to bundle its home offerings and provide a more holistic customer experience.

Alphabet

Alphabet has made several daring moves into the hardware and data science sectors. The company’s biggest acquisition was Motorola, which it bought in 2012 for $12.5 billion.

Alphabet’s 5 Biggest Acquisitions:

Acquisition (Year)AmountCategory
Motorola (2012)$12.5 billionTelecommunications
Nest (2014)$3.2 billionTechnology
DoubleClick (2007)$3.1 billionMarketing
Looker (2019)$2.6 billionSoftware
YouTube (2006)$1.7 billionSocial Media

However, the purchase of Motorola was a bet that didn’t pay off. Alphabet sold off much of Motorola’s assets for less than $3 billion in 2014, a little less than two years after it had originally acquired it.

Alphabet continues to consolidate its acquisitions in order to simplify its organizational structure. DoubleClick, acquired in 2007, merged with Google Analytics 360 Suite under the Google Marketing Platform—making it easier for marketers to access their metrics using one platform.

Apple

Out of the Big Five companies, Apple has the fewest acquisitions over $1 billion. Its largest purchase was for Beats Electronics, which it acquired for $3 billion in 2014.

Apple’s 5 Biggest Acquisitions

Acquisition (Year)AmountCategory
Beats (2014)$3 billionMusic
Dialog Semiconductor (2018)$600 millionManufacturing
Anobit (2011)$500 millionManufacturing
Shazam (2017)$400 millionMusic
NeXT Computer (1996)$400 millionTechnology

Apple’s increasing music streaming efforts have been evident, with the acquisition of Shazam three years after it purchased Beats Electronics.

In an intriguing recent turn of events, Apple recently announced it will acquire the majority of Intel’s smartphone modem business. This $1 billion deal will allow Apple to build all of its devices in-house, and better prepare the iPhone for the upcoming 5G push.

Facebook

Facebook’s largest acquisition has been WhatsApp Messenger, which it purchased for $22 billion in 2014. The WhatsApp acquisition is the second largest of the Big Five, following Microsoft’s LinkedIn purchase.

Facebook’s 5 Biggest Acquisitions:

Acquisition (Year)AmountCategory
WhatsApp (2014)$22 billionSocial Media
Oculus (2014)$2 billionTechnology
Instagram (2012)$1 billionSocial Media
LiveRail (2014)$500 millionMarketing
Onavo (2013)$200 millionAnalytics

Aside from absorbing any competitors who encroach on Facebook’s turf—such as WhatsApp and Instagram—Facebook’s takeovers have been aimed at venturing into uncharted territory. The acquisition of virtual reality manufacturer, Oculus, is evidence of Facebook’s bet on virtual reality as the future of engagement.

“After games, we’re going to make Oculus a platform for many other experiences. Imagine enjoying a court side seat at a game, or studying in a classroom of students and teachers all over the world —just by putting on goggles in your home.”

—Mark Zuckerberg

Predicting the Next Shift

The Big Five are some of the most influential companies in the world today.

Beyond rapidly reshaping the global tech landscape, these acquisitions provide important context on how tech companies consolidate power—and, more importantly, what will fuel their next phase of growth.

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Chart of the Week

Ranked: Which Economies Are the Most Competitive?

The world’s top countries excel in many fields—but there can only be one #1. How have the most competitive economies shifted in the past decade?

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Ranked: Which Economies Are the Most Competitive?

What makes a country successful from an economic perspective? Many think of this in terms of GDP per capita—but in a rapidly changing world, our definitions of progress have evolved to encompass much more.

This animated Chart of the Week visualizes 10 years of global competitiveness, according to the World Economic Forum, and tracks how rankings have changed in this time.

How Do You Measure Competition?

The WEF’s annual Global Competitiveness Report defines the concept of ‘competitiveness’ as an economy’s productivity—and the institutions, policies, and factors which shape this.

This year’s edition unpacks the national competitiveness of 141 countries, using the newly-introduced Global Competitiveness Index (GCI) 4.0 which looks at four key metrics:

  1. Enabling Environment
    Includes: Institutions, Infrastructure, ICT Adoption*, Macroeconomic Activity
    *Refers to information and communications technology
  2. Human Capital
    Includes: Health, Skills
  3. Markets
    Includes: Product Market, Labor Market, Financial System, Market Size
  4. Innovation Ecosystem
    Includes: Business Dynamics, Innovation Capability
  5. Each country’s overall competitiveness score is an average of these 12 main pillars of productivity. With that out of the way, let’s dive into the countries which emerge triumphant.

    The Most Competitive: Movers and Shakers

    The world’s top countries excel in many fields—but there can only be one #1. In 2019, Singapore wins the coveted “most competitive economy” title, with a 84.8 score on the GCI.

    The nation’s developed infrastructure, health, labor market, and financial system have all propelled it forward—swapping with the U.S. (83.7) for the top spot. However, more can be done, as the report notes Singapore still lacks press freedom and demonstrates a low commitment to sustainability.

    How have the current scores of the most competitive economies improved or fallen behind, compared to 2018?

    RankEconomy2019 Score2018 Score2018-2019 Change
    #1🇸🇬 Singapore84.883.5+1.3
    #2🇺🇸 United States83.785.6-2
    #3🇭🇰 Hong Kong83.182.3+0.9
    #4🇳🇱 Netherlands82.482.40
    #5🇨🇭 Switzerland82.382.6-0.3
    #6🇯🇵 Japan82.382.5-0.2
    #7🇩🇪 Germany81.882.8-1
    #8🇸🇪 Sweden81.281.7-0.4
    #9🇬🇧 United Kingdom81.282-0.8
    #10🇩🇰 Denmark81.280.6+0.6

    Finland (80.2) and Canada (79.6) are notable exits from this top 10 list over the years. Meanwhile, Denmark (81.2) disappeared from the rankings for five years, but managed to climb back up in 2018.

    Regional Competitiveness: Highs and Lows

    Another perspective on the most competitive economies is to look at how countries fare within regions, and how these regions compete among each other.

    Middle East and North Africa (MENA) has the widest gap in competitiveness scores—Israel (76.7) scores over double that of poorest-performing Yemen (35.5). Interestingly, the MENA region showed the most progress, growing its median score by 2.77% between 2018-2019.

    The narrowest gap is actually in South Asia, with just a single-digit difference between India (61.4) and Nepal (51.6). However, the region also grew the slowest, with only 0.08% increase in median score over a year.

    RegionBest Performer2019 ScoreWorst Performer2019 ScoreRegional
    Gap
    Europe and North America🇺🇸 United States83.7🇧🇦 Bosnia & Herzegovina54.729
    Latin America and the Caribbean🇨🇱 Chile70.5🇭🇹 Haiti36.334.2
    East Asia and Pacific🇸🇬 Singapore84.8🇱🇦 Laos50.134.7
    South Asia🇮🇳 India61.4🇳🇵 Nepal51.69.8
    Eurasia🇷🇺 Russia66.7🇹🇯 Tajikistan52.414.3
    Middle East and North Africa🇮🇱 Israel76.7🇾🇪 Yemen35.541.2
    Sub-Saharan Africa🇲🇺 Mauritius64.3🇹🇩 Chad35.129.2

    Across all regions, the WEF found that East Asia’s 73.9 median score was the highest. Europe and North America were not far behind with a 70.9 median score. This is consistent with the fact that the most competitive economies have all come from these regions in the past decade.

    As all these countries race towards the frontier—an ideal state where productivity growth is not constrained—the report notes that competitiveness “does not imply a zero-sum game”. Instead, any and all countries are capable of improving their productivity according to the GCI measures.

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Chart of the Week

Which Companies Are Responsible For the Most Carbon Emissions?

Since 1965, over ⅓ of the world’s cumulative carbon emissions can be traced back to just 20 fossil fuel companies. Who are the biggest contributors?

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20 Companies Responsible For the Most Carbon Emissions?

Since 1965, it’s estimated over 1.35 million metric tons (MtCO₂e) of greenhouse gases have been released into the atmosphere—and over a third can be traced back to just 20 companies.

This week’s chart draws on a dataset from the Climate Accountability Institute, and highlights the companies which have been responsible for the most carbon emissions in the past half-century.

The Sum of their Carbon Emissions

Between 1965-2017, the top 20 companies have contributed 480,169 MtCO₂e in total carbon emissions, or 35% of cumulative global emissions. This whopping amount is mostly from the combustion of their products—each company on this chart deals in fossil fuels.

The largest contributor? Saudi Aramco, the national petroleum and natural gas company of Saudi Arabia. Saudi Aramco actually comes in first on another list as well—it’s the most profitable company, making over $304 million daily.

However, this financial gain came at a significant cost: the state-owned giant’s operations have resulted in 59,262 MtCO₂e in carbon emissions since 1965. To put that into perspective, this total is more than six times China’s emissions in 2017 alone (9,838 MtCO₂e).

Explore the full list of companies by location, who owns them, and their total 1965–2017 emissions count below:

CompanyCountryOwnershipAll Emissions, MtCO₂e
Total Emissions480,169 MtCO₂e
Saudi Aramco🇸🇦 Saudi ArabiaState-owned59,262
Chevron🇺🇸 U.S.Investor-owned43,345
Gazprom🇷🇺 RussiaState-owned43,230
Exxon Mobil🇺🇸 U.S.Investor-owned41,904
National Iranian Oil Co.🇮🇷 IranState-owned35,658
BP🇬🇧 UKInvestor-owned34,015
Royal Dutch Shell🇳🇱 NetherlandsInvestor-owned31,948
Coal India🇮🇳 IndiaState-owned23,124
Pemex🇲🇽 MexicoState-owned22,645
Petroleus de Venezuela🇻🇪 VenezuelaState-owned15,745
PetroChina🇨🇳 ChinaState-owned15,632
Peabody Energy🇺🇸 U.S.Investor-owned15,385
ConocoPhillips🇺🇸 U.S.Investor-owned15,229
Abu Dhabi National Oil Co.🇦🇪 UAEState-owned13,840
Kuwait Petroleum Corp.🇰🇼 KuwaitState-owned13,479
Iraq National Oil Co.🇮🇶 IraqState-owned12,596
Total SA🇫🇷 FranceInvestor-owned12,352
Sonatrach🇩🇿 AlgeriaState-owned12,302
BHP Billiton🇦🇺 AustraliaInvestor-owned9,802
Petrobras🇧🇷 BrazilState-owned8,676

A Greener Business Model?

According to the researchers, all the companies that show up in today’s chart bear some responsibility for knowingly accelerating the climate crisis even after proven scientific evidence.

In fact, U.S.-based Exxon Mobil is currently on trial for misleading investors: the company downplayed the effect of climate change on its profitability, while internal calculations proved to be much larger. It also sowed public doubt on the immense impacts of rising greenhouse gas levels on the planet.

Growing sustainability and environmental concerns threaten the viability of old business models for these corporations, causing many to pivot away from the fossil fuel focus. Take BP for example—originally named British Petroleum, the company embraced “Beyond Petroleum” as its new rallying cry. More recently, it launched a carbon footprint calculator and is committed to keeping its carbon emissions flat into 2025.

However, the Climate Accountability Institute argues that more can still be done, with the researchers calling for these companies to reduce their fossil fuel production in the near future.

Continued pressure on these “Big Oil” companies to peak their carbon emissions, and urgently increase their renewable energy investment, may help curb the climate crisis before it’s too late.

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