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The Big Five: Largest Acquisitions by Tech Company

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The Big Five: Largest Acquisitions by Tech Company

The Big Five tech giants, or “FAAMG”—Facebook, Amazon, Apple, Microsoft, and Google (Alphabet)—have a combined market capitalization of over $4 trillion.

These powerful tech behemoths often devour the talent, technology, or entire businesses of aspiring competitors. Given their financial weight, mergers and acquisitions have become a key tactic in maintaining their strong grip on tech supremacy.

Today’s Chart of the Week explores the world’s most powerful tech companies and their biggest acquisitions to date.

Which Acquisitions Were a Success?

While these tech giants may have had big aspirations for these exceedingly large deals, they have mixed success rates.

Microsoft

Microsoft made its big move 2016 to buy LinkedIn for $26.2 billion, and it’s the most sizable acquisition by any of the Big Five tech companies.

Microsoft’s 5 Biggest Acquisitions:

Acquisition (Year)AmountCategory
LinkedIn (2016)$26.2 billionSocial Media
Skype (2011)$8.5 billionTelecommunications
GitHub (2018)$7.5 billionSoftware
Nokia (2014)$7.2 billionTelecommunications
aQuantive (2007)$6.3 billionMarketing

The LinkedIn deal was made due to the synergy between the two companies’ offerings, and Microsoft’s desire to gain access to LinkedIn’s 575 million members.

However, not all of Microsoft’s acquisitions have been as successful, such as its 2014 purchase of Nokia’s Devices & Services business for $7.2 billion. This seemed like a smart move at the time, considering the Finnish company held 41% of the global handset market.

Yet, Microsoft sold the asset for a mere $350 million just two years later. Microsoft shifted its strategy and exited the feature phone market, choosing to focus on a narrow, niche market for their hardware.

Amazon

Amazon has closed more than $20 billion in acquisitions and investments since 2017. This includes the purchase of Whole Foods, which Amazon bought for $13.7 billion, and is the company’s largest acquisition to date.

Amazon’s 5 Biggest Acquisitions:

Acquisition (Year)AmountCategory
Whole Foods (2017)$13.7 billionRetail
Zappos (2009)$1.2 billionRetail
Ring (2018)$1.2 billionTechnology
PillPack (2018)$1 billionPharmaceuticals
Twitch (2014)$970 millionSocial Media

From purchases to bolster the AI of smart assistant Alexa, to Wi-Fi enabled doorbell Ring, recent additions clearly show the company intends to cement its presence in people’s homes.

After acquiring Whole Foods, Amazon began offering store discounts to Prime customers, in an attempt to bundle its home offerings and provide a more holistic customer experience.

Alphabet

Alphabet has made several daring moves into the hardware and data science sectors. The company’s biggest acquisition was Motorola, which it bought in 2012 for $12.5 billion.

Alphabet’s 5 Biggest Acquisitions:

Acquisition (Year)AmountCategory
Motorola (2012)$12.5 billionTelecommunications
Nest (2014)$3.2 billionTechnology
DoubleClick (2007)$3.1 billionMarketing
Looker (2019)$2.6 billionSoftware
YouTube (2006)$1.7 billionSocial Media

However, the purchase of Motorola was a bet that didn’t pay off. Alphabet sold off much of Motorola’s assets for less than $3 billion in 2014, a little less than two years after it had originally acquired it.

Alphabet continues to consolidate its acquisitions in order to simplify its organizational structure. DoubleClick, acquired in 2007, merged with Google Analytics 360 Suite under the Google Marketing Platform—making it easier for marketers to access their metrics using one platform.

Apple

Out of the Big Five companies, Apple has the fewest acquisitions over $1 billion. Its largest purchase was for Beats Electronics, which it acquired for $3 billion in 2014.

Apple’s 5 Biggest Acquisitions

Acquisition (Year)AmountCategory
Beats (2014)$3 billionMusic
Dialog Semiconductor (2018)$600 millionManufacturing
Anobit (2011)$500 millionManufacturing
Shazam (2017)$400 millionMusic
NeXT Computer (1996)$400 millionTechnology

Apple’s increasing music streaming efforts have been evident, with the acquisition of Shazam three years after it purchased Beats Electronics.

In an intriguing recent turn of events, Apple recently announced it will acquire the majority of Intel’s smartphone modem business. This $1 billion deal will allow Apple to build all of its devices in-house, and better prepare the iPhone for the upcoming 5G push.

Facebook

Facebook’s largest acquisition has been WhatsApp Messenger, which it purchased for $22 billion in 2014. The WhatsApp acquisition is the second largest of the Big Five, following Microsoft’s LinkedIn purchase.

Facebook’s 5 Biggest Acquisitions:

Acquisition (Year)AmountCategory
WhatsApp (2014)$22 billionSocial Media
Oculus (2014)$2 billionTechnology
Instagram (2012)$1 billionSocial Media
LiveRail (2014)$500 millionMarketing
Onavo (2013)$200 millionAnalytics

Aside from absorbing any competitors who encroach on Facebook’s turf—such as WhatsApp and Instagram—Facebook’s takeovers have been aimed at venturing into uncharted territory. The acquisition of virtual reality manufacturer, Oculus, is evidence of Facebook’s bet on virtual reality as the future of engagement.

“After games, we’re going to make Oculus a platform for many other experiences. Imagine enjoying a court side seat at a game, or studying in a classroom of students and teachers all over the world —just by putting on goggles in your home.”

—Mark Zuckerberg

Predicting the Next Shift

The Big Five are some of the most influential companies in the world today.

Beyond rapidly reshaping the global tech landscape, these acquisitions provide important context on how tech companies consolidate power—and, more importantly, what will fuel their next phase of growth.

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Technology

Ranked: The Most Popular Paid Subscription News Websites

Many consumers are reluctant to pay for their news, but those that do turn to trusted sources. Here’s a look at the most subscribed to news websites.

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Ranked: The Most Popular Subscription News Websites

While paywalls are becoming increasingly more popular among news websites, most consumers still aren’t willing to pay for their online news.

In fact, a recent survey by the Reuters Institute for the Study of Journalism reveals that only 20% of Americans pay for digital news, and of those that do, the majority subscribe to only one brand.

This begs the question—which news outlets are audiences willing to pay for?

Using data from FIPP and CeleraOne, this graphic looks at the most popular news websites across the globe, based on their total number of paid subscriptions.

*Note: This report relies on publicly available data, and should not be considered an exhaustive list.

The Full Breakdown

With 7.5 million subscriptions, The New York Times (NYT) takes the top spot on the list. 2020 was an exceptionally strong year for the outlet—by Q3 2020, the NYT had generated the same amount of revenue from digital subscriptions as it had for the entire year of 2019.

RankPublicationPaid Subscriptions
1🇺🇸 The New York Times7,500,000
2🇺🇸 The Washington Post3,000,000
3🇺🇸 The Wall Street Journal2,400,000
4🇺🇸 Game Informer2,100,000
5🇬🇧 Financial Times1,100,000
6🇺🇸 The Athletic1,000,000
7🇬🇧 The Guardian790,000
8🇯🇵 Nikkei769,000
9🇬🇧 The Economist516,000
10🇨🇳 Caixin510,000
11🇩🇪 Bild494,000
12🇬🇧 The Sunday Times337,000
13🇬🇧 The Telegraph320,000
14🇺🇸 The Atlantic300,000
15🇮🇹 Corriere Della Sera300,000
16🇫🇷 Le Monde300,000
17🇺🇸 The Boston Globe270,000
18🇦🇷 La Nacion260,000
19🇦🇷 Clarin260,000
20🇫🇷 L'equipe259,000
21🇺🇸 Los Angeles Times253,000
22🇸🇪 Aftonbladet250,000
23🇺🇸 The New Yorker240,000
24🇵🇱 Wyborcza240,000
25🇧🇷 Folha de S.Paulo236,000
26🇸🇪 Dagens Nyheter208,000
27🇺🇸 Business Insider200,000
28🇫🇷 Mediapart170,000
29🇳🇴 VG150,000
30🇺🇸 Wired142,000
31🇨🇦 The Globe and Mail139,000
32🇩🇪 Welt132,000
33🇳🇴 Aftenposten119,000
34🇫🇷 Le Figaro110,000
35🇺🇸 Chicago Tribune100,000
36🇺🇸 Star Tribune100,000
37🇳🇴 Dagbladet100,000
38🇫🇮 Helsingin Sanomat100,000

The Times is the most popular by a landslide—it has over double the number of subscriptions than the second outlet on the list, The Washington Post. Yet, while WaPo is no match for NYT, it still boasts a strong following, with approximately 3 million paid subscriptions as of Q4 2020.

Japanese outlet Nikkei ranks number one among the non-English news websites. It’s the largest business newspaper in Japan, mainly focusing on markets and finance, but also covering politics, sports, and health.

Legacy Papers: Which Websites Come From Traditional Media?

Most of the websites on this list stem from traditional media. Because of this, they’ve had years to establish themselves as trusted sources, and win over loyal readers.

Interestingly, more than half of the outlets included in this ranking are at least 100 years old.

PublicationYear LaunchedAge (Years)
🇬🇧 The Guardian1821200
🇬🇧 The Sunday Times1821200
🇫🇷 Le Figaro1826195
🇸🇪 Aftonbladet1830190
🇬🇧 The Economist1843178
🇺🇸 Chicago Tribune1847173
🇺🇸 NYT1852169
🇬🇧 The Telegraph1855166
🇺🇸 The Atlantic1857164
🇳🇴 Aftenposten1860160
🇸🇪 Dagens Nyheter1864157
🇺🇸 Star Tribune1867154
🇳🇴 Dagbladet1869152
🇦🇷 La Nacion1870151
🇺🇸 The Boston Globe1872149
🇮🇹 Corriere Della Sera1876145
🇺🇸 Washington Post1877144
🇯🇵 Nikkei.com1876144
🇺🇸 LA Times1881140
🇬🇧 Financial Times1888133
🇺🇸 Wall Street Journal1889132
🇫🇮 Helsingin Sanomat1889132
🇧🇷 Folha de S.Paulo1921100
🇺🇸 The New Yorker192596
🇨🇦 The Globe and Mail193685
🇫🇷 Le Monde194477
🇦🇷 Clarin194576
🇳🇴 VG194576
🇫🇷 L'equipe194675
🇩🇪 Welt194675
🇩🇪 Bild195269
🇵🇱 Wyborcza198932
🇺🇸 Game Informer199130
🇺🇸 Wired199328
🇺🇸 Business Insider200714
🇫🇷 Mediapart200813
🇨🇳 Caixin200912
🇺🇸 The Athletic20165

Yet, undeterred by these well-established outlets, a few scrappy websites made the cut despite a shorter history. Four out of the 38 websites are less than 20 years old.

The Athletic is the newest outlet to make the ranking. Established in 2016, the outlet’s target demographic is die-hard sports fans who miss the days of in-depth, quality sports writing.

The Need For Trusted Sources

Amidst the global pandemic, issues involving misinformation and fake news have helped reaffirm the important role that trusted news sources play in the dissemination of public information.

With this in mind, it’ll be interesting to see what the future holds for digital media consumption. With paywalls becoming increasingly more common, will consumers jump on board and eventually be more willing to pay for their news?

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Energy

Visualizing the Power Consumption of Bitcoin Mining

Bitcoin mining requires significant amounts of energy, but what does this consumption look like when compared to countries and companies?

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Visualizing the Power Consumption of Bitcoin Mining

Cryptocurrencies have been some of the most talked-about assets in recent months, with bitcoin and ether prices reaching record highs. These gains were driven by a flurry of announcements, including increased adoption by businesses and institutions.

Lesser known, however, is just how much electricity is required to power the Bitcoin network. To put this into perspective, we’ve used data from the University of Cambridge’s Bitcoin Electricity Consumption Index (CBECI) to compare Bitcoin’s power consumption with a variety of countries and companies.

Why Does Bitcoin Mining Require So Much Power?

When people mine bitcoins, what they’re really doing is updating the ledger of Bitcoin transactions, also known as the blockchain. This requires them to solve numerical puzzles which have a 64-digit hexadecimal solution known as a hash.

Miners may be rewarded with bitcoins, but only if they arrive at the solution before others. It is for this reason that Bitcoin mining facilities—warehouses filled with computers—have been popping up around the world.

These facilities enable miners to scale up their hashrate, also known as the number of hashes produced each second. A higher hashrate requires greater amounts of electricity, and in some cases can even overload local infrastructure.

Putting Bitcoin’s Power Consumption Into Perspective

On March 18, 2021, the annual power consumption of the Bitcoin network was estimated to be 129 terawatt-hours (TWh). Here’s how this number compares to a selection of countries, companies, and more.

NamePopulation Annual Electricity Consumption (TWh)
China1,443M6,543
United States330.2M3,989
All of the world’s data centers-205
State of New York19.3M161
Bitcoin network -129 
Norway5.4M124
Bangladesh165.7M70
Google-12
Facebook-5
Walt Disney World Resort (Florida)-1

Note: A terawatt hour (TWh) is a measure of electricity that represents 1 trillion watts sustained for one hour.
Source: Cambridge Centre for Alternative Finance, Science Mag, New York ISO, Forbes, Facebook, Reedy Creek Improvement District, Worldometer

If Bitcoin were a country, it would rank 29th out of a theoretical 196, narrowly exceeding Norway’s consumption of 124 TWh. When compared to larger countries like the U.S. (3,989 TWh) and China (6,543 TWh), the cryptocurrency’s energy consumption is relatively light.

For further comparison, the Bitcoin network consumes 1,708% more electricity than Google, but 39% less than all of the world’s data centers—together, these represent over 2 trillion gigabytes of storage.

Where Does This Energy Come From?

In a 2020 report by the University of Cambridge, researchers found that 76% of cryptominers rely on some degree of renewable energy to power their operations. There’s still room for improvement, though, as renewables account for just 39% of cryptomining’s total energy consumption.

Here’s how the share of cryptominers that use each energy type vary across four global regions.

Energy SourceAsia-PacificEuropeLatin America
and the Caribbean
North America
Hydroelectric65%60%67%61%
Natural gas38%33%17%44%
Coal65%2%0%28%
Wind23%7%0%22%
Oil12%7%33%22%
Nuclear12%7%0%22%
Solar12%13%17%17%
Geothermal8%0%0%6%

Source: University of Cambridge
Editor’s note: Numbers in each column are not meant to add to 100%

Hydroelectric energy is the most common source globally, and it gets used by at least 60% of cryptominers across all four regions. Other types of clean energy such as wind and solar appear to be less popular.

Coal energy plays a significant role in the Asia-Pacific region, and was the only source to match hydroelectricity in terms of usage. This can be largely attributed to China, which is currently the world’s largest consumer of coal.

Researchers from the University of Cambridge noted that they weren’t surprised by these findings, as the Chinese government’s strategy to ensure energy self-sufficiency has led to an oversupply of both hydroelectric and coal power plants.

Towards a Greener Crypto Future

As cryptocurrencies move further into the mainstream, it’s likely that governments and other regulators will turn their attention to the industry’s carbon footprint. This isn’t necessarily a bad thing, however.

Mike Colyer, CEO of Foundry, a blockchain financing provider, believes that cryptomining can support the global transition to renewable energy. More specifically, he believes that clustering cryptomining facilities near renewable energy projects can mitigate a common issue: an oversupply of electricity.

“It allows for a faster payback on solar projects or wind projects… because they would [otherwise] produce too much energy for the grid in that area”
– Mike Colyer, CEO, Foundry

This type of thinking appears to be taking hold in China as well. In April 2020, Ya’an, a city located in China’s Sichuan province, issued a public guidance encouraging blockchain firms to take advantage of its excess hydroelectricity.

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