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Ranked: America’s Most Popular Beers, by Generation

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See this visualization first on the Voronoi app.

Graphic illustrating the most popular beers for each US generation

America’s Most Popular Beers, by Generation

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

In this graphic we’ve visualized the most popular beers for each U.S. generation as of Q4 2023, according to a consumer survey conducted by YouGov.

The “popularity” metric represents the % of people who had a positive opinion of that beer. Note that YouGov surveys are conducted with a representative sample of 1,500 respondents.

Overview: Millennials

U.S. millennials appear to favor foreign beers, with the top five spots taken by Dutch (Heineken) or Mexican beers (Modelo, Corona).

BeerPopularity (%)
🇳🇱 Heineken60
🇲🇽 Modelo59
🇲🇽 Corona59
🇲🇽 Corona Extra58
🇲🇽 Corona Light58
🇺🇸 White Claw56
🇮🇪 Guinness55
🇧🇪 Stella Artois55
🇺🇸 Budweiser54
🇺🇸 Miller54

While not exactly a beer, White Claws (which have a similar alcohol content) claimed sixth place. Hard seltzers have become very popular in recent years due to their variety of flavors, attractive packaging, and relatively low amount of carbs and calories.

Overview: Gen X

Gen X also has a strong preference for foreign beers, particularly Guinness (fun fact: Over 31 million Americans claim to be of Irish descent).

BeerPopularity (%)
🇮🇪 Guinness57
🇳🇱 Heineken49
🇲🇽 Corona49
🇲🇽 Modelo47
🇺🇸 Samuel Adams47
🇧🇪 Stella Artois46
🇲🇽 Corona Extra45
🇲🇽 Corona Light44
🇺🇸 Blue Moon43
🇺🇸 Miller41

Two American beers that weren’t on Millennials’ top 10 list are Samuel Adams and Blue Moon.

Samuel Adams is the flagship brand of the Boston Beer Company, named after U.S. Founding Father Samuel Adams. On the other hand, Blue Moon is a Belgian-style witbier brewed by Molson Coors.

Overview: Baby Boomers

Boomers’ top 10 favorite beers are similar to Gen X, with a few key differences. One is the absence of Modelo, which ranked second and fourth for Millennials and Gen X, respectively.

Modelo (which became America’s best-selling beer in 2023) has focused its advertising efforts on sports, which may not reach Boomers as effectively as younger generations.

BeerPopularity (%)
🇮🇪 Guinness49
🇳🇱 Heineken48
🇲🇽 Corona48
🇺🇸 Samuel Adams46
🇺🇸 Coors43
🇺🇸 Miller38
🇺🇸 Michelob Light38
🇺🇸 Miller Lite37
🇲🇽 Dos Equis37
🇧🇪 Stella Artois37

An interesting pick for Boomers is Dos Equis, which is produced by Heineken-owned Cuauhtémoc Moctezuma Brewery. The brand gained popularity for its “most interesting man in the world” commercials, which ran from 2006 to 2018.

See More Beer Graphics 🍺

Be sure to check out this graphic which breaks down global beer consumption by country.

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The Highest Earning Athletes in Seven Professional Sports

We illustrate how much the highest earning athletes across seven different sports make, and where they get their money from.

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A cropped chart with the top earning athletes in seven sports, by their off-field and on-field earnings.

The Highest Earning Athletes in Seven Professional Sports

This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources.

How much money do the world’s biggest athletes really make? And how do they compare across different sports?

We visualized the highest earning athletes in various professional sports, according to calculations from Forbes. Earnings reported here cover the period of May 2022 to May 2023. Earnings includes on-field (salary, bonuses, prize money) and off-field (endorsements, licensing, etc).

Forbes’ research included talking to industry insiders, following news reports, and parsing salary databases. Please see their methodology page for further details.

Who is the Highest Paid Athlete in the World?

Cristiano Ronaldo was the highest-paid athlete in the world, making an estimated $136 million between May 2022 and May 2023. His move to Saudi Arabian club Al Nassr set a record for the biggest contract in the sport at the time.

Here’s how he compared to the top earners in some other sports.

AthleteSportTotal Earnings
(May 2022–23)
Cristiano Ronaldo⚽ Soccer$136M
LeBron James🏀 Basketball$120M
Canelo Alvarez🥊 Boxing$110M
Dustin Johnson⛳ Golf$107M
Roger Federer🎾 Tennis$95M
Russell Wilson🏈 American Football$85M
Lewis Hamilton🏎️ Formula 1$65M

Note: Figures are rounded.

Los Angeles Lakers superstar LeBron James made the most money in basketball (just under $120 million), which is almost twice as much as Formula 1’s top earner, Lewis Hamilton, who took home about $65 million in 2022–23.

Something else to note is how off-court earnings can contribute significantly to total income for some athletes.

AthleteSportOn-Field EarningsOff-Field Earnings
Cristiano Ronaldo⚽ Soccer$46M$90M
LeBron James🏀 Basketball$45M$75M
Canelo Alvarez🥊 Boxing$100M$10M
Dustin Johnson⛳ Golf$102M$5M
Roger Federer🎾 Tennis$0.1M$95M
Russell Wilson🏈 American Football$72M$13M
Lewis Hamilton🏎️ Formula 1$55M$10M

Note: Figures are rounded.

This is most apparent with Roger Federer, who retired in 2022, after playing his last Laver Cup. However, his massive deals with Uniqlo, Rolex, and Mercedes, as well as his stake in running company On, still keeps him towards the top of the these lists.

Together with Ronaldo and James, these three athletes are widely considered the face of their sport, undoubtedly helping them secure lucrative endorsements and business deals.

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