Culture
Ranked: America’s Most Popular Beers, by Generation
See this visualization first on the Voronoi app.
America’s Most Popular Beers, by Generation
This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.
In this graphic we’ve visualized the most popular beers for each U.S. generation as of Q4 2023, according to a consumer survey conducted by YouGov.
The “popularity” metric represents the % of people who had a positive opinion of that beer. Note that YouGov surveys are conducted with a representative sample of 1,500 respondents.
Overview: Millennials
U.S. millennials appear to favor foreign beers, with the top five spots taken by Dutch (Heineken) or Mexican beers (Modelo, Corona).
| Beer | Popularity (%) |
|---|---|
| 🇳🇱 Heineken | 60 |
| 🇲🇽 Modelo | 59 |
| 🇲🇽 Corona | 59 |
| 🇲🇽 Corona Extra | 58 |
| 🇲🇽 Corona Light | 58 |
| 🇺🇸 White Claw | 56 |
| 🇮🇪 Guinness | 55 |
| 🇧🇪 Stella Artois | 55 |
| 🇺🇸 Budweiser | 54 |
| 🇺🇸 Miller | 54 |
While not exactly a beer, White Claws (which have a similar alcohol content) claimed sixth place. Hard seltzers have become very popular in recent years due to their variety of flavors, attractive packaging, and relatively low amount of carbs and calories.
Overview: Gen X
Gen X also has a strong preference for foreign beers, particularly Guinness (fun fact: Over 31 million Americans claim to be of Irish descent).
| Beer | Popularity (%) |
|---|---|
| 🇮🇪 Guinness | 57 |
| 🇳🇱 Heineken | 49 |
| 🇲🇽 Corona | 49 |
| 🇲🇽 Modelo | 47 |
| 🇺🇸 Samuel Adams | 47 |
| 🇧🇪 Stella Artois | 46 |
| 🇲🇽 Corona Extra | 45 |
| 🇲🇽 Corona Light | 44 |
| 🇺🇸 Blue Moon | 43 |
| 🇺🇸 Miller | 41 |
Two American beers that weren’t on Millennials’ top 10 list are Samuel Adams and Blue Moon.
Samuel Adams is the flagship brand of the Boston Beer Company, named after U.S. Founding Father Samuel Adams. On the other hand, Blue Moon is a Belgian-style witbier brewed by Molson Coors.
Overview: Baby Boomers
Boomers’ top 10 favorite beers are similar to Gen X, with a few key differences. One is the absence of Modelo, which ranked second and fourth for Millennials and Gen X, respectively.
Modelo (which became America’s best-selling beer in 2023) has focused its advertising efforts on sports, which may not reach Boomers as effectively as younger generations.
| Beer | Popularity (%) |
|---|---|
| 🇮🇪 Guinness | 49 |
| 🇳🇱 Heineken | 48 |
| 🇲🇽 Corona | 48 |
| 🇺🇸 Samuel Adams | 46 |
| 🇺🇸 Coors | 43 |
| 🇺🇸 Miller | 38 |
| 🇺🇸 Michelob Light | 38 |
| 🇺🇸 Miller Lite | 37 |
| 🇲🇽 Dos Equis | 37 |
| 🇧🇪 Stella Artois | 37 |
An interesting pick for Boomers is Dos Equis, which is produced by Heineken-owned Cuauhtémoc Moctezuma Brewery. The brand gained popularity for its “most interesting man in the world” commercials, which ran from 2006 to 2018.
See More Beer Graphics 🍺
Be sure to check out this graphic which breaks down global beer consumption by country.
Culture
The World’s Top Media Franchises by All-Time Revenue
From Pokémon to Hello Kitty, some media franchises are globally recognizable. How do media franchises compare in terms of all-time revenue?
Global Media Franchises by All-Time Revenue
This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.
From Pikachu to Hello Kitty, some media franchises become so big that their iconic characters are recognizable to nearly everyone in the world. But how exactly do these mega media franchises make their money, and how do they compare in terms of all-time revenue?
This graphic visualizes and ranks the world’s largest media franchises by their all-time revenue, showing the main revenue sources for each media franchise using data from Fandom.
Japan’s Media Franchises Reign
With more than half of the media franchises in this graphic originating from Japan, the Asian country dominates when it comes to modern popular media franchises.
The country has produced some of the biggest media franchises which span across mediums, whether it’s video games with Pokémon and Mario, or comics, animated series, and toys with franchises like Dragon Ball and Transformers.
| Media Franchise | Total Estimated Revenue | Merchandise Revenue | Video Games Revenue | Trading Cards Revenue | Box Office Revenue | Manga/Comics Revenue | Book Sales Revenue | Home Video Revenue | Other Revenue |
|---|---|---|---|---|---|---|---|---|---|
| Pokémon | $147.0B | $102.9B | $27.6B | $12.1B | $1.8B | $1.5B | - | $0.9B | - |
| Hello Kitty | $89.0B | $88.5B | - | - | - | $0.02B | - | - | - |
| Winnie the Pooh | $76.0B | $76.2B | - | - | $0.5B | - | - | - | - |
| Mickey Mouse & Friends | $74.0B | $73.4B | - | - | $0.5B | $0.0005B | - | - | - |
| Star Wars | $70.0B | $42.2B | $6.0B | - | $10.3B | - | $1.8B | $9.1B | $0.3B |
| Anpanman | $56.0B | $56.4B | - | - | $0.1B | - | - | - | $0.03B |
| Disney Princess | $46.0B | $46.3B | - | - | - | - | - | - | - |
| Jump Comics (Shōnen Jump) | $40.0B | - | $0.2B | - | - | $39.8B | - | - | - |
| Mario | $38.0B | $4.3B | $32.4B | - | $0.0B | $1.6B | - | - | - |
| Marvel Cinematic Universe (MCU) | $35.0B | $12.5B | - | - | $22.6B | $0.001B | - | - | - |
| Harry Potter | $32.0B | $12.3B | $1.6B | - | $9.9B | - | $7.7B | - | $1.1B |
| Transformers | $30.0B | $12.2B | - | - | $4.9B | - | - | - | $0.9B |
| Spider-Man | $29.0B | $15.9B | $1.7B | - | $7.2B | $1.1B | - | $2.2B | $1.4B |
| Batman | $28.0B | $21.3B | - | - | $6.1B | - | - | $1.2B | $0.3B |
| Dragon Ball | $27.0B | $7.7B | $6.2B | $1.0B | $0.8B | $9.2B | - | $2.1B | $0.05B |
| Gundam | $26.9B | $26.4B | - | - | - | $0.2B | - | - | $0.3B |
| Barbie* | $24.7B | $22.7B | - | - | $0.01B | - | - | $2.0B | - |
*Barbie’s revenue does not include revenue from the 2023 movie Barbie.
Even Japanese media franchises which have had less international exposure and revenue, like Anpanman and Jump Comics, have netted tens of billions in revenue mostly from their domestic popularity.
Besides Japan, Disney is the other dominant force when it comes to global media franchises, with all of the 10 largest franchises either hailing from Japan or owned by Disney.
Disney’s Major Media Acquisitions
Over the past two decades, Disney has built up a significant catalog of major media franchises through two key multi-billion dollar acquisitions.
Disney’s acquisitions of Marvel Entertainment for $4.4 billion in 2009 and Lucasfilm for $4.05 billion in 2012 added massive media franchises to their portfolio like Star Wars, the Marvel Cinematic Universe, and Spider-Man.
While Sony bought the movie rights to Spider-Man for just $7 million from Marvel in 1999, Disney owns the rights to Spider-Man in all other forms, including merchandising, television, and comics.
Movies Make their Comeback for Media Franchises
This past decade has seen various popular media franchises take another stab at expanding into the medium of movies and TV shows, this time finding significant success.
Whether it’s animated movies like The Super Mario Bros. Movie or live-action adaptations like Barbie or Netflix’s series of Jump Comics properties like One Piece, these film forays have been successful in revenue terms and in expanding their franchise fanbases.
On top of this, companies like Nintendo are tapping into their franchises to expand beyond movies, with Mario now also the leading mascot for the Super Nintendo World theme park area which has locations at both Universal Studios Japan and Hollywood.
-
Demographics6 days agoThe Countries That Have Become Sadder Since 2010
-
Green2 weeks agoRanked: The Countries With the Most Air Pollution in 2023
-
Green2 weeks agoRanking the Top 15 Countries by Carbon Tax Revenue
-
Markets2 weeks agoU.S. Debt Interest Payments Reach $1 Trillion
-
Mining2 weeks agoGold vs. S&P 500: Which Has Grown More Over Five Years?
-
Energy2 weeks agoThe World’s Biggest Nuclear Energy Producers
-
Misc2 weeks agoHow Hard Is It to Get Into an Ivy League School?
-
Debt2 weeks agoHow Debt-to-GDP Ratios Have Changed Since 2000