Chart-Toppers: 50 Years of the Best-Selling Music Artists
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Chart-Toppers: 50 Years of the Best-Selling Music Artists

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Chart-Toppers: 50 Years of the Best-Selling Music Artists

Fame, fortune, and adoring fans—this is often the dream-turned-reality for the world’s most popular music artists.

Thanks to their relatability and creative prowess, these artists have not only boasted longevity in their record sales, but they’ve also dominated the charts year after year.

Today’s video from Data is Beautiful visualizes the world’s best-selling music artists from the past 50 years (1969 to 2019) and highlights the length of their reigns.

Do you see your favorite artist or group in the mix?

The Best Selling Artists, By Decade

Of all of the artists in the past half-century, two stand out: Michael Jackson and Eminem. Michael Jackson has the highest cumulative number of years in the top spot (~12 years), while Eminem holds the longest continuous best-selling artist slot (8.5 years).

Let’s dive into each decade to uncover defining moments and key technology advancements that pushed the art of music into exciting new areas.

top selling music artists

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1970s

This era of music is defined by the emergence of the rock genre, with artists like The Eagles and Led Zeppelin, the latter of which is widely considered a forefather of hard rock and heavy metal.

The Beatles became known, not just for their music, but for pushing the envelope with how they recorded their music. They used analog sound editing techniques—utilizing a sound effect “bank” to record overtop finished music tracks to add depth and texture. This left a huge mark on the music world, and in many ways influenced how modern music is recorded.

The introduction of 8-tracks and cassette tapes enabled people to play albums in their vehicles, opening up new possibilities for on-the-go entertainment.

1980s

Enter the age of electronic music—synthesizers, theremins, electronic samplers, and electronic drum kits popped up in the music scene, most predominantly in the United Kingdom and the United States. The German-based group Kraftwerk was one of the first to pioneer using a synthesizer in their sets.

For example, one of the reasons for Michael Jackson’s success was that the technology of the time allowed for much wider distribution at much lower costs. In addition, Thriller was one of the first albums recorded on compact discs (CDs), which were introduced in 1982.

The MTV era (launched 1981) also significantly impacted the sales of albums, as music now offered both visual and audio experiences—and broadcast directly into people’s homes.

1990s

A predominant factor of the 90s music scene was the explosion of popular music artists being commissioned to record the theme songs for blockbuster films.

The most notable artists and their corresponding blockbuster movies of the time include:

  • Elton John ─ The Lion King
  • Celine Dion ─ Titanic
  • Whitney Houston ─ Bodyguard
  • Bryan Adams ─ Robin Hood: Prince Of Thieves
  • Madonna ─ Evita

While the 1990s marked a decade of great variety in top-selling artists, it was also the peak of the music industry’s sales, at a whopping $21.5 billion in 1999—a figure not since repeated.

2000s

Eminem dominated 2000s record sales, but the decade also featured brief stints from the Backstreet Boys in 2000 and Rihanna in 2009.

Eminem helped to launch hip hop music into the mainstream. Being one of the most controversial best-selling artists of all time, he pushed genre boundaries through his technical prowess, wordsmithing, and relatability to wider audiences.

The 21st century also brought music streaming services such as Spotify to the forefront, forever altering how people listen to their favorite artists and bands.

2010s

Only three artists have hit the best-selling artist spot in the current decade: Rihanna, Drake, and Luis Fonsi—the Puerto Rican singer most well known for his hit single “Despacito”.

In 2016, the Recording Industry Association of America (RIAA) certified that Drake was the first music artist ever to reach #1 through streaming platform sales and downloads, instead of through physical album sales.

According to RIAA, streaming revenues jumped from almost half of all music industry sales in 2017, to over 75% of sales in 2018—with $4.6 billion in total record sales as of Q1 2018.

The Future Of Music

Musicians are a creative breed, continuously experimenting with new instruments, sound effects, and recording styles.

Some artists are even going so far as use only an iPhone to record their work—showcasing the modern-era ability to record high-fidelity quality and achieve studio-like results.

With a new decade just around the corner, we may see even more possibilities for technology to revamp how we access our favorite tunes—and how artists distribute them to their fanbase.

Who might become the next Beatles, Michael Jackson, or Drake?

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Misc

10 Travel Destinations for Post-Pandemic Life

Excited to get back to travelling the world? This infographic highlights the 10 most popular tourist destinations.

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10 Travel Destinations for Post-Pandemic Life

On March 11, 2020, the World Health Organization formally classified the COVID-19 outbreak as a pandemic. The resulting travel bans decimated the tourism industry, and international air travel initially fell by as much as 98%.

Almost two years later, travel is finally back on the table, though there are many restrictions to consider. Regardless, a survey conducted in September 2021 found that, as things revert to normalcy, 82% of Americans are looking forward to international travel more than anything else.

To give inspiration for your next vacation (whenever that may be), this infographic lists the 10 most visited countries in 2019, as well as three of their top attractions according to Google Maps.

Bon Voyage

Here were the 10 most popular travel destinations in 2019, measured by their number of international arrivals.

CountryNumber of international arrivals in 2019 (millions)
🇫🇷 France*90.0
🇪🇸 Spain83.5
🇺🇸 U.S.79.3
🇨🇳 China65.7
🇮🇹 Italy64.5
🇹🇷 Turkey51.2
🇲🇽 Mexico45.0
🇹🇭 Thailand39.8
🇩🇪 Germany39.6
🇬🇧 United Kingdom39.4

*Estimate | Source: World Bank

France was the most popular travel destination by a significant margin, and it’s easy to see why. The country is home to many of the world’s most renowned sights, including the Arc de Triomphe and Louvre Museum.

The Arc de Triomphe was built in the early 1800s, and honors those who died in the French Revolutionary and Napoleonic Wars. In 1944, Allied soldiers marched through the monument after Paris was liberated from the Nazis.

The Louvre Museum, on the other hand, is often recognized by its giant glass pyramid. The museum houses over 480,000 works of art, including Leonardo da Vinci’s Mona Lisa.

Art isn’t the only thing that France has to offer. The country has a reputation for culinary excellence, and is home to 632 Michelin-starred restaurants, the most out of any country. Japan comes in at second, with 413.

While You’re There…

After seeing the sights in Paris, you may want to consider a visit to Spain. The country is the southern neighbor of France and is known for its beautiful villages and beaches.

One of its most impressive sights is the Sagrada Familia, a massive 440,000 square feet church which began construction in 1882, and is still being worked on today (139 years in the making). The video below shows the structure’s striking evolution.

At a height of 172 meters, the Sagrada Familia is approximately 52 stories tall.

Another popular spot is Ibiza, an island off the coast of Spain that is famous for its robust nightlife scene. The island is frequently mentioned in pop culture—Netflix released an adventure/romance movie titled Ibiza in 2018, and the remix of Mike Posner’s song I Took a Pill in Ibiza has over 1.4 billion views on YouTube.

Beaches Galore

If you’re looking for something outside of Europe, consider Mexico or Thailand, which are the 7th and 8th most popular travel destinations. Both offer hot weather and an abundance of white sand beaches.

If you need even more convincing, check out these links:

Expect Turbulence

Under normal circumstances, hundreds of billions of dollars are spent each year by international tourists. According to the World Travel & Tourism Council (WTCC), this spending accounted for an impressive 10.4% of global GDP in 2019.

Travel restrictions introduced in 2020 dealt a serious blow to the industry, reducing its share of global GDP to 5.5%, and wiping out an estimated 62 million jobs. While the WTCC believes these jobs could return by 2022, the emerging Omicron variant has already prompted many countries to tighten restrictions once again.

To avoid headaches in the future, make sure you fully understand the rules and restrictions of where you’re heading.

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Misc

Which Values Children Should Be Encouraged to Learn, By Country

Which qualities do people think are most important for children to learn? The answer differs from country to country.

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Qualities Children Should Learn

Many of the values we prioritize as adults were instilled in us during our childhood days.

They’re called our formative years for a reason—from when we’re born up until we’re about eight years old, our brains are easily molded and remain highly sensitive to external influences and environments. But depending on where you grew up, you may have been exposed to different values during your childhood compared to someone from another place.

These visualizations by Anders Sundell illustrate the most important values people think children should learn at home, across more than 80 different countries.

Methodology

Sundell used data from the World Values Survey, an international survey that interviews hundreds of thousands of participants from across the globe. Respondents were asked to pick up to five qualities they believe are the most desirable for children to have:

  • Good manners
  • Independence
  • Hard work
  • Feeling of responsibility
  • Imagination
  • Tolerance and respect for other people
  • Thrift, saving money
  • Determination and perseverance
  • Religious faith
  • Unselfishness
  • Obedience

Sundell took the survey data and calculated the proportion of people in each country that selected each quality. From there, he took the top qualities and created three separate plot graphs to show the contrast between them.

Let’s look at the importance that countries placed on different values, including (1) independence and obedience, (2) unselfishness and religious faith, and (3) hard work and imagination.

1. Independence vs Obedience

Nordic countries value independence greatly, and find obedience to be a less important quality to instill in children.

Independence_vs_Obedience

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Other available data also supports that adults in Nordic countries value independence. According to Eurostat, the most common age to leave home in Sweden is between 17 and 18—nearly a decade sooner than the average age across the EU (26 years old).

Denmark’s average age to leave home is also below the European average, at 21 years old.

On the other end of the spectrum, countries like Iraq and Egypt believe obedience is much more important for children to learn.

2. Unselfishness vs Religious Faith

Bangladesh, Egypt, and Jordan all place a strong emphasis on faith, and fall on the far right of this graph.

unselfishness_versus_faith

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Islam is a strong influence in all three of these countries. In Bangladesh and Jordan, it’s the official state religion. And while Egypt is a secular country, a majority of citizens identify as Muslim—about 90% of the population.

Interestingly, places like the U.S. and Hong Kong fall right in the between, placing relatively equal importance on religion and unselfishness.

3. Hard Work vs Imagination

Left-leaning Nordic countries like Sweden, Norway, Denmark, and Finland think imagination is more important for children to learn than hard work.

Hardwork_versus_imagination

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Interestingly, Japan also scored high for imagination, seeing it was a more important value to teach children than hard work. This is despite the fact that the country has an international reputation for being a hardworking country, where even taking an extended vacation can be frowned upon. Then again, Japan has a reputation for producing wildly creative works of art that are popular internationally (anime, for instance).

As expected, countries and cultures contain multitudes, and can often seem paradoxical and complex to those who try to codify them.

What qualities do you think are most important, and what countries surprised you with their placements?

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