Misc
Visualized: Who Americans Spend Their Time With
Who Americans Spend Their Time With
Throughout history, humans have relied on cooperation and social relationships to thrive. Of course, who we spend time with evolves throughout our lifetime.
Using insights from the American Time Use Survey and Our World in Data, we look at who Americans spend the most time with at various ages of their life.
Adolescence to Adulthood
In the average American’s teenage years, they spend most of their time alone and with their family. This makes sense, as the majority of people under 18 still live in a home with their nuclear family unit, meaning parents and siblings. Not surprisingly, adolescence is also when time spent with friends reaches its peak.
Jumping forward to a person’s early adulthood, 25-year-olds spend an average of 275 minutes per day alone, and 199 minutes with coworkers. This aligns with people in their twenties beginning to enter the workforce.
By age 35, people are still spending the most time with themselves, at 263 minutes per day. However, time spent combined with children and partners, the runner-ups, adds up to 450 minutes or around 7.5 hours a day.
Age | Most Time Spent | Second | Third |
---|---|---|---|
15 | Family - 267 Minutes | Alone - 193 Minutes | Friends - 109 Minutes |
25 | Alone - 275 Minutes | Coworkers - 199 Minutes | Partner - 121 Minutes |
35 | Alone - 263 Minutes | Children - 249 Minutes | Partner - 198 Minutes |
Although people are spending more time with kids and partners as they grow older, this trend may shift, as women are having fewer children. More women today are obtaining an education and are entering the workforce, causing them to delay or entirely put off having children.
Middle to Old Age
Upon turning 45, the average person spends 309 minutes a day alone, and in second place, 199 minutes with children. Time with coworkers remains relatively steady throughout someone’s forties, which coincides with the middle of career for most people in the workforce.
By age 55, time spent alone still takes top spot, but time spent with a partner goes up to 184 minutes, and time with coworkers also moves up, pushing out time spent with children.
Age | Most Time Spent | Second | Third |
---|---|---|---|
45 | Alone - 309 Minutes | Children - 199 Minutes | Partner - 184 Minutes |
55 | Alone - 384 Minutes | Partner - 184 Minutes | Coworkers - 163 Minutes |
65 | Alone - 444 Minutes | Partner - 243 Minutes | Family - 65 Minutes |
75 | Alone - 463 Minutes | Partner - 253 Minutes | Family - 56 Minutes |
Typically, time spent with children during the mid-fifties tends to see a sharp decline as children enter adulthood and begin to move out or spend more time out of the house.
Today, more children are staying at home longer or even moving back home. 52% of adult children in the U.S. today are living with their parents.
As people get closer to old age, around 65-years-old, they spend increasingly less time with coworkers as they begin to retire, and much more time alone or with a spouse. Then, from age 65-75, people consistently spend the most time alone, then with a partner and family.
Alone and Lonely?
One of the most significant trends on the chart is increased time spent alone.
By the time someone reaches 80, their daily minutes alone goes up to 477. This can be a problematic reality. As the population continues to age in many countries around the world, more elderly people are left without resources or social connection.
Additionally, while one quarter of elderly Americans live alone, the trend of solo living is going up across nearly every age group, and this trend applies to a number of mature economies around the world.
A natural conclusion would be that increasing alone time has negative impacts on people, however, being alone does not necessarily equate to loneliness. Our World in Data found that there was no direct correlation between living alone and reported feelings of loneliness.
One final consideration is the role technology plays in our social interactions. Thanks to smartphones and social platforms, time alone doesn’t necessarily equal isolation.
It is not just the amount of time spent with others, but the quality and expectations, that reduce loneliness.
Where does this data come from?
Source: U.S. Bureau of Labor Statistics American Time Use Survey, accessed on Our World in Data.
Notes: While respondents to the Time Use Survey are tracking their activity, they indicate who was present during each activity recorded. This results in the data used in this article. It’s worth noting that individuals can be counted twice, since people from various categories can be present at the same time.
Misc
The Evolution of U.S. Beer Logos
In this graphic, we analyze the evolution of popular U.S. beer logos like Budweiser, Coors Light, Bud Light, and more.
The Evolution of U.S. Beer Logos
This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.
Despite selling a popular product, beer companies have to be creative to stand out in a competitive market.
In this graphic, we analyze the evolution of some U.S. beer logos based on various sources. We chose brands based on a mixture of criteria, including popularity (based on YouGov surveys), availability of logo assets, and those with interesting developments.
Bud Light Back to the ’80s
Despite recent backlash and calls for a boycott after sending a commemorative can to transgender influencer Dylan Mulvaney, Bud Light remains one of America’s best-selling beers.
The brand of light beer, owned by the Anheuser-Busch company, has switched from its more circular logo with italic letters adopted in the 1990s back to the Bud Light badge of the 1980s. It is composed of heavy uppercase lettering, written in two levels in a shade of blue with the inscription placed on a solid white background and enclosed in a thin rectangular frame.
Miller Lite Goes Old School
After following a similar approach to Bud Light’s branding throughout the 2000s, Miller Lite decided to undergo a major rebranding in 2014.
The company returned to its 1970s roots, once again combining a white can with its original blue, gold, and red logo. The redesign was largely considered a success, given that Miller Lite sales immediately increased following the change.
A Symbol of American Brewing
The oldest brand on our U.S. beer list, the Budweiser logo, has undergone more than 15 changes over the years.
The design of two connected triangles represents a red bow tie, as a symbol of American brewing.
The colors of the Budweiser logo include a vibrant red, which helps the logo stand out and be easily recognizable from a distance. Studies also suggest that the color red stimulates appetite. Meanwhile, the white inscription symbolizes purity and cleanliness.
Curious to learn more about the beer market? Check out this graphic about global beer consumption.
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