Visualizing the Richest Families in America
When we think about the richest people in America, individual names often come to mind like Elon Musk, Jeff Bezos, and Bill Gates. But often, it’s the richest families in America that hold a deeper legacy, and sometimes, even deeper pockets.
The country’s 50 richest families hold a collective wealth of $1.2 trillion. This ranking goes beyond nuclear family units and self-made fortunes, and it instead measures the wealth of multi-generational or extended families.
Our visualization, which leverages the latest data from Forbes, reveals the wealthiest families in America and the enterprises that helped them earn their billions.
Editor’s note on methodology: in this ranking, Forbes leaves out self-made entrepreneurs that appear with their nuclear families on the billionaires list. For example, Jeff Bezos founded Amazon and Rupert Murdoch founded News Corp, but these successes did not come from family wealth that was passed down to them.
Say the name Rockefeller or Vanderbilt, and everyone knows who you’re talking about—but how do these household names hold up in the modern rankings?
Below are the 50 richest families in America, based on net worth:
|Rank||Family||Net Worth||Origin of Wealth|
|#2||Koch Family||$100.0B||Koch Industries|
|#3||Mars Family||$94.0B||Mars Inc.|
|#4||Cargill-MacMillan Family||$47.0B||Cargill Inc.|
|#5||Lauder Family||$40.0B||Estee Lauder|
|#6||S.C. Johnson Family||$37.0B||SC Johnson|
|#7||Edward Johnson Family||$36.0B||Fidelity|
|#8||Cox Family||$34.5B||Cox Enterprises|
|#9||Pritzker Family||$32.5B||Hyatt Hotels|
|#10||Newhouse Family||$30.0B||Condé Nast|
|#11||Duncan Family||$22.0B||Enterprise Products Partners L.P.|
|#12||Hearst Family||$21.0B||Hearst Corporation|
|#14||Marshall Family||$18.5B||Koch Industries (6% stake)|
|#17||Du Pont Family||$16.0B||DuPont|
|#18||Hunt Family||$15.5B||Hunt Oil and Petro-Hunt|
|#19||Dorrance Family||$15.0B||Campbell Soup Co.|
|#23||Goldman Family||$13.2B||Real Estate|
|#24||Rollins Family||$13.1B||Orkin Pest control|
|#25||Gallo Family||$12.4B||E&J Gallo Winery|
|#26||Reyes Family||$12.0B||Reyes Holdings|
|#27||Kohler Family||$11.7B||Kohler Co.|
|#29||Smith Family||$11.3B||Illinois Tool Works, Northern Trust|
|#31||Sackler Family||$10.8B||Purdue Pharma|
|#32||Johnson Family||$10.7B||Johnson & Johnson|
|#33||Marriott Family||$10.4B||Marriott International|
|#35||Hughes Family||$10.2B||Public Storage Inc.|
|#38||Fisher Family||$8.9B||Gap Inc.|
|#39||Jenkins Family||$8.8B||Publix Super Markets|
|#40||Chao Family||$8.6B||Westlake Chemical Corp.|
|#41||(Charles & Rupert) Johnson Family||$8.6B||Franklin Resources Inc.|
|#42||Phipps Family||$8.6B||Carnegie Steel, Bessemer Trust|
|#43||Rockefeller Family||$8.4B||Standard Oil|
|#44||E.W. Scripps Family||$8.4B||Scripps Network Interactive|
|#47||Durst Family||$8.1B||Real Estate|
|#48||Taylor Family||$7.8B||Enterprise Rent-A-Car|
|#50||Barbey Family||$7.3B||VF Corp|
The richest family in the U.S. is the Waltons, founders of Walmart. Their net worth adds to an approximate $247 billion, making them also the richest family in the world. Over the last year, they’ve grown their family fortune by $25 billion, equal to nearly $3 million per hour.
Interestingly, the Vanderbilts—the railroad tycoons that were once the richest family in the country in the late 19th century—have been ousted from the rankings entirely. Other notable American families, like Ford and Astor, have lost their place on the list as well.
On the other hand, the Rockefellers still hold their status today, ranked at number 43 with a net worth of $8.4 billion. John D. Rockefeller became America’s first billionaire back in 1916, despite the breaking up of Standard Oil for antitrust reasons.
Over the last five years, nearly every family on this list has seen wealth increase. Many of the behemoth companies on which these families built their fortunes are staples in America, like Campbell’s Soup, Cargill, Dixie Cups, Estee Lauder, and M&Ms and Snickers.
For example, the South’s beloved fast food chain, Chick-fil-A, was founded by the Cathy family and generated $12.67 billion in sales as of the latest annual data, making it the third most popular chain restaurant in the country.
Some of the newer families to make the list also owe it to the success of their enterprises:
- The Kohler family: Kohler Co. (manufacturers of kitchenware, plumbing products, furniture, etc.)
- The Taylor family: Enterprise Rent-A-Car (car rental services)
However, a few families have experienced significant losses since the last Forbes ranking. Here’s a look at some notable net worth decreases:
|Family||Company||Change in Net Worth from 2015-2020|
|Fisher||Gap Inc.||Negative growth (exact $ amount unknown)|
|Johnson (Charles and Rupert)||Mutual Funds||Negative growth (exact $ amount unknown)|
Purdue Pharma recently filed for bankruptcy. The Sackler family’s plan is to reformulate the company into a new venture whose profits would go towards the opioid crisis, for which they are largely blamed. It would also cost the family around $4.3 billion directly.
Keeping it in the Family
While some families may have experienced decreases in their wealth, for many this is just a small bump in the road.
Overall, the richest families in America are the keepers of immense wealth that has accumulated over generations. For some, their names are now cultural landmarks across the U.S. and their brands have become synonymous with life in America.
How Do Americans Spend Their Money, By Generation?
This interactive graphic shows a breakdown of how average Americans spend their money, and how expenses vary across generations.
How Americans Spend Their Money, By Generation
In 2021, the average American spent just over $60,000 a year. But where does all their money go? Unsurprisingly, spending habits vary wildly depending on age.
This graphic by Preethi Lodha uses data from the U.S. Bureau of Labor Statistics to show how average Americans spend their money, and how annual expenses vary across generations.
A Generational Breakdown of Overall Spending
Overall in 2021, Gen X (anyone born from 1965 to 1980) spent the most money of any U.S. generation, with an average annual expenditure of $83,357.
|Generation||Birth Year Range||Average Annual Expenditure (2021)|
|Silent||1945 or earlier||$44,683|
|Boomers||1946 to 1964||$62,203|
|Generation X||1965 to 1980||$83,357|
|Millennials||1981 to 1996||$69,061|
|Generation Z||1997 or later||$41,636|
Gen X has been nicknamed the “sandwich generation” because many members of this age group are financially supporting both their aging parents as well as children of their own.
The second biggest spenders are Millennials with an average annual expenditure of $69,061. Just like Gen X, this generation’s top three spending categories are housing, healthcare, and personal insurance.
On the opposite end of the spectrum, members of Generation Z are the lowest spenders with an average of $41,636. per year. Their spending habits are expected to ramp up, especially considering that in 2022 the oldest Gen Zers are just 25 and still early in their careers.
Similarities Across Generations
While spending habits vary depending on the age group, there are some categories that remain fairly consistent across the board.
One of the most consistent spending categories is housing—it’s by the far the biggest expense for all age groups, accounting for more than 30% of total annual spending for every generation.
|Generation||Average Spend on Housing (2021)||% of Total Spend|
|Silent (1945 or earlier)||$16,656||37.3%|
|Boomers (1946 to 1964)||$21,273||34.2%|
|Generation X (1965 to 1980)||$26,385||31.7%|
|Millennials (1981 to 1996)||$24,052||34.8%|
|Generation Z (1997 or later)||$15,449||37.1%|
Another spending category that’s surprisingly consistent across every generation is entertainment. All generations spent more than 4% of their total expenditures on entertainment, but none dedicated more than 5.6%.
|Generation||Average Spend on Entertainment (2021)||% of Total Spend|
|Silent (1945 or earlier)||$2,027||4.5%|
|Boomers (1946 to 1964)||$3,476||5.6%|
|Generation X (1965 to 1980)||$4,694||5.6%|
|Millennials (1981 to 1996)||$3,457||5.0%|
|Generation Z (1997 or later)||$1,693||4.1%|
Gen Zers spent the least on entertainment, which could boil down to the types of entertainment this generation typically enjoys. For instance, a study found that 51% of respondents aged 13-19 watch videos on Instagram on a weekly basis, while only 15% watch cable TV.
Differences Across Generations
One category that varies the most between generations and relative needs is spending on healthcare.
As the table below shows, the Silent Generation spent an average of $7,053 on healthcare, or 15.8% of their total average spend. Comparatively, Gen Z only spent $1,354 on average, or 3.3% of their total average spend.
|Generation||Average Spend on Healthcare (2021)||% of Total Spend|
|Silent (1945 or earlier)||$7,053||15.8%|
|Boomers (1946 to 1964)||$6,594||10.6%|
|Generation X (1965 to 1980)||$5,550||6.7%|
|Millennials (1981 to 1996)||$4,026||5.8%|
|Generation Z (1997 or later)||$1,354||3.3%|
However, while the younger generations typically spend less on healthcare, they’re also less likely to be insured—so those who do get sick could be left with a hefty bill.
Mapped: The World’s Billionaire Population, by Country
Collectively, worldwide billionaire wealth is nearly $12 trillion. This map breaks down where these 3,311 billionaires live around the globe.
Visualized: The World’s Billionaire Population
The world’s billionaires—only 3,311 individuals—represent almost $11.8 trillion in wealth. The global billionaire population continued to grow in 2021, increasing by 3%. Over the same period, billionaire wealth also increased by 18%.
This map uses data from the Wealth-X Billionaire Census to visualize where the world’s billionaires live and breaks down their collective wealth.
Note on methodology: The report uses proprietary data from Wealth-X. Billionaire status is determined by assessing an individual’s total net worth, including publicly and privately held businesses and investable assets. To determine a billionaire’s location, Wealth-X used their primary business address.
Billionaires by Region
We’ll begin by zooming out to look at how various continents and world regions rank in terms of their billionaire population.
North America is home to most billionaires, worth $4.6 trillion. The U.S., unsurprisingly, accounts for the majority of this wealth, with 975 billionaires and a collective net worth of $4.45 trillion.
|Rank||Region||Number of billionaires||Collective Billionaire Wealth|
|#1||North America||1,035||$4.6 trillion|
|#4||Middle East||191||$519 billion|
|#5||Latin America and the Caribbean||146||$465 billion|
In regional terms, Europe’s billionaire wealth is growing the fastest, up 22% year-over-year in 2021. In contrast, the year-over-year change in the Middle East was -12.5%.
Asia is inching towards Europe, holding almost a quarter of all billionaire wealth worldwide, compared to Europe’s 26.5%.
Wealth in Africa will also be important to watch in coming years. Although only home to 46 billionaires currently, the change in billionaire wealth increased by almost 17% year-over-year. Additionally, while they no longer live there, a number of the world’s billionaires hail from African countries originally.
Billionaires by Country
Now, let’s look at the ranking broken down by the top 15 countries:
|Rank||Country||Number of Billionaires||Collective Billionaire Wealth|
|#1||🇺🇸 US||975||$4.45 trillion|
|#2||🇨🇳 China||400||$1.45 trillion|
|#3||🇩🇪 Germany||176||$602 billion|
|#4||🇮🇳 India||124||$384 billion|
|#5||🇬🇧 UK||120||$266 billion|
|#6||🇭🇰 Hong Kong SAR||114||$287 billion|
|#7||🇨🇭 Switzerland||111||$365 billion|
|#8||🇷🇺 Russia||107||$475 billion|
|#9||🇸🇦 Saudi Arabia||71||$192 billion|
|#10||🇫🇷 France||68||$294 billion|
|#11||🇮🇹 Italy||68||$207 billion|
|#12||🇨🇦 Canada||60||$131 billion|
|#13||🇧🇷 Brazil||52||$159 billion|
|#14||🇸🇬 Singapore||50||$99 billion|
|#15||🇦🇪 UAE||45||$181 billion|
China is an obvious second in billionaire wealth to the United States, with famous billionaires like Zhang Yiming ($44.5 billion) of TikTok and Zhong Shanshan ($67.1 billion), whose wealth primarily comes from the pharmaceutical and beverages industries.
That said, Chinese billionaire wealth actually decreased 2% last year. It was India that came out on top in terms of growth, seeing a 19% increase in 2021.
Billionaires by City
Looking at cities, New York is home to the most billionaires—with 13 added billionaire residents last year—followed by Hong Kong.
|Rank||City||Country||Number of Billionaires|
|#1||New York City||🇺🇸 U.S.||138|
|#2||Hong Kong||🇭🇰 China||114|
|#3||San Francisco||🇺🇸 U.S.||85|
|#7||Los Angeles||🇺🇸 U.S.||59|
|#13||São Paulo||🇧🇷 Brazil||34|
Billionaire Wealth in 2022
Billionaires have significant power and influence, not in the least because their collective wealth is equivalent to about 11.8% of global GDP.
In recent billionaire news, Gautam Adani’s wealth has been soaring, most recently hitting the $145 billion mark, making him the third-richest person in the world according to Bloomberg’s Billionaire Index. However, not all billionaires are holding on to their wealth. Patagonia founder, Yvon Chouinard, recently transferred ownership of his company to an organization that fights climate change.
Over the last decade, billionaires have been grown their fortunes considerably, with wealth increasing at a faster rate than the growth in the number of billionaires themselves. According to Wealth-X, collective billionaire net worth grew by an astonishing 90% in the last 10 years.
But in the shorter term, the situation is often more volatile. With markets reeling in 2022, Bloomberg reported that billionaires lost a record $1.4 trillion over the first half of the year. Once the year is over and the final numbers are in, it will be interesting to see how the billionaire landscape shapes up in comparison to the more long-term trend.
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