Infographic: The Richest Families in America, Visualized
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Visualized: The Richest Families in America

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Visualizing the Richest Families in America

When we think about the richest people in America, individual names often come to mind like Elon Musk, Jeff Bezos, and Bill Gates. But often, it’s the richest families in America that hold a deeper legacy, and sometimes, even deeper pockets.

The country’s 50 richest families hold a collective wealth of $1.2 trillion. This ranking goes beyond nuclear family units and self-made fortunes, and it instead measures the wealth of multi-generational or extended families.

Our visualization, which leverages the latest data from Forbes, reveals the wealthiest families in America and the enterprises that helped them earn their billions.

Editor’s note on methodology: in this ranking, Forbes leaves out self-made entrepreneurs that appear with their nuclear families on the billionaires list. For example, Jeff Bezos founded Amazon and Rupert Murdoch founded News Corp, but these successes did not come from family wealth that was passed down to them.

Family Matters

Say the name Rockefeller or Vanderbilt, and everyone knows who you’re talking about—but how do these household names hold up in the modern rankings?

Below are the 50 richest families in America, based on net worth:

RankFamilyNet WorthOrigin of Wealth 
#1Walton Family$247.0BWalmart
#2Koch Family$100.0BKoch Industries 
#3Mars Family$94.0BMars Inc. 
#4Cargill-MacMillan Family$47.0BCargill Inc. 
#5Lauder Family$40.0BEstee Lauder 
#6S.C. Johnson Family$37.0BSC Johnson
#7Edward Johnson Family$36.0BFidelity
#8Cox Family$34.5BCox Enterprises
#9Pritzker Family$32.5BHyatt Hotels
#10Newhouse Family$30.0BCondé Nast
#11Duncan Family$22.0BEnterprise Products Partners L.P. 
#12Hearst Family$21.0BHearst Corporation
#13Brown Family$20.4BBrown–Forman
#14Marshall Family$18.5BKoch Industries (6% stake)
#15Butt Family$17.8BH-E-B
#16Busch Family$17.6BAnheuser-Busch
#17Du Pont Family$16.0BDuPont
#18Hunt Family$15.5BHunt Oil and Petro-Hunt
#19Dorrance Family$15.0BCampbell Soup Co. 
#20Ziff Family$15.0BZiff-Davis
#21Cathy Family$14.2BChick-fil-A
#22Stryker Family$14.0BStryker
#23Goldman Family$13.2BReal Estate
#24Rollins Family$13.1BOrkin Pest control
#25Gallo Family$12.4BE&J Gallo Winery
#26Reyes Family$12.0BReyes Holdings
#27Kohler Family$11.7BKohler Co.
#28Mellon Family$11.5BBanking
#29Smith Family$11.3BIllinois Tool Works, Northern Trust
#30Bass Family$10.8BOil 
#31Sackler Family$10.8BPurdue Pharma
#32Johnson Family$10.7BJohnson & Johnson
#33Marriott Family$10.4BMarriott International 
#34Crown Family$10.2BInvestments
#35Hughes Family$10.2B Public Storage Inc.
#36Pigott Family$10.1BPaccar
#37Shoen Family$9.0BU-Haul
#38Fisher Family$8.9BGap Inc. 
#39Jenkins Family$8.8BPublix Super Markets 
#40Chao Family$8.6BWestlake Chemical Corp.
#41(Charles & Rupert) Johnson Family$8.6BFranklin Resources Inc. 
#42Phipps Family$8.6BCarnegie Steel, Bessemer Trust
#43Rockefeller Family$8.4BStandard Oil
#44E.W. Scripps Family$8.4BScripps Network Interactive
#45Bechtel Family$8.3BBechtel
#46Gore Family$8.2BGore-Tex
#47Durst Family$8.1BReal Estate
#48Taylor Family$7.8BEnterprise Rent-A-Car
#49Simplot Family$7.7BSimplot
#50Barbey Family$7.3BVF Corp

The richest family in the U.S. is the Waltons, founders of Walmart. Their net worth adds to an approximate $247 billion, making them also the richest family in the world. Over the last year, they’ve grown their family fortune by $25 billion, equal to nearly $3 million per hour.

Interestingly, the Vanderbilts—the railroad tycoons that were once the richest family in the country in the late 19th century—have been ousted from the rankings entirely. Other notable American families, like Ford and Astor, have lost their place on the list as well.

On the other hand, the Rockefellers still hold their status today, ranked at number 43 with a net worth of $8.4 billion. John D. Rockefeller became America’s first billionaire back in 1916, despite the breaking up of Standard Oil for antitrust reasons.

Building Wealth

Over the last five years, nearly every family on this list has seen wealth increase. Many of the behemoth companies on which these families built their fortunes are staples in America, like Campbell’s Soup, Cargill, Dixie Cups, Estee Lauder, and M&Ms and Snickers.

For example, the South’s beloved fast food chain, Chick-fil-A, was founded by the Cathy family and generated $12.67 billion in sales as of the latest annual data, making it the third most popular chain restaurant in the country.

Some of the newer families to make the list also owe it to the success of their enterprises:

  • The Kohler family: Kohler Co. (manufacturers of kitchenware, plumbing products, furniture, etc.)
  • The Taylor family: Enterprise Rent-A-Car (car rental services)

However, a few families have experienced significant losses since the last Forbes ranking. Here’s a look at some notable net worth decreases:

FamilyCompanyChange in Net Worth from 2015-2020
HearstHearst Corporation$-7.0B
RockefellerStandard Oil $-2.6B
SacklerPurdu Pharma$-2.2B
FisherGap Inc.Negative growth (exact $ amount unknown)
Johnson (Charles and Rupert)Mutual FundsNegative growth (exact $ amount unknown)

Purdue Pharma recently filed for bankruptcy. The Sackler family’s plan is to reformulate the company into a new venture whose profits would go towards the opioid crisis, for which they are largely blamed. It would also cost the family around $4.3 billion directly.

Keeping it in the Family

While some families may have experienced decreases in their wealth, for many this is just a small bump in the road.

Overall, the richest families in America are the keepers of immense wealth that has accumulated over generations. For some, their names are now cultural landmarks across the U.S. and their brands have become synonymous with life in America.

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Personal Finance

How Do Americans Spend Their Money, By Generation?

This interactive graphic shows a breakdown of how average Americans spend their money, and how expenses vary across generations.

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Annual Expenditure in the U.S. by Generation

How Americans Spend Their Money, By Generation

In 2021, the average American spent just over $60,000 a year. But where does all their money go? Unsurprisingly, spending habits vary wildly depending on age.

This graphic by Preethi Lodha uses data from the U.S. Bureau of Labor Statistics to show how average Americans spend their money, and how annual expenses vary across generations.

A Generational Breakdown of Overall Spending

Overall in 2021, Gen X (anyone born from 1965 to 1980) spent the most money of any U.S. generation, with an average annual expenditure of $83,357.

GenerationBirth Year RangeAverage Annual Expenditure (2021)
Silent1945 or earlier$44,683
Boomers1946 to 1964$62,203
Generation X1965 to 1980$83,357
Millennials1981 to 1996$69,061
Generation Z1997 or later$41,636

Gen X has been nicknamed the “sandwich generation” because many members of this age group are financially supporting both their aging parents as well as children of their own.

The second biggest spenders are Millennials with an average annual expenditure of $69,061. Just like Gen X, this generation’s top three spending categories are housing, healthcare, and personal insurance.

On the opposite end of the spectrum, members of Generation Z are the lowest spenders with an average of $41,636. per year. Their spending habits are expected to ramp up, especially considering that in 2022 the oldest Gen Zers are just 25 and still early in their careers.

Similarities Across Generations

While spending habits vary depending on the age group, there are some categories that remain fairly consistent across the board.

One of the most consistent spending categories is housing—it’s by the far the biggest expense for all age groups, accounting for more than 30% of total annual spending for every generation.

GenerationAverage Spend on Housing (2021)% of Total Spend
Silent (1945 or earlier)$16,65637.3%
Boomers (1946 to 1964)$21,27334.2%
Generation X (1965 to 1980)$26,38531.7%
Millennials (1981 to 1996)$24,05234.8%
Generation Z (1997 or later)$15,44937.1%

Another spending category that’s surprisingly consistent across every generation is entertainment. All generations spent more than 4% of their total expenditures on entertainment, but none dedicated more than 5.6%.

GenerationAverage Spend on Entertainment (2021)% of Total Spend
Silent (1945 or earlier)$2,0274.5%
Boomers (1946 to 1964)$3,4765.6%
Generation X (1965 to 1980)$4,6945.6%
Millennials (1981 to 1996)$3,4575.0%
Generation Z (1997 or later)$1,6934.1%

Gen Zers spent the least on entertainment, which could boil down to the types of entertainment this generation typically enjoys. For instance, a study found that 51% of respondents aged 13-19 watch videos on Instagram on a weekly basis, while only 15% watch cable TV.

Differences Across Generations

One category that varies the most between generations and relative needs is spending on healthcare.

As the table below shows, the Silent Generation spent an average of $7,053 on healthcare, or 15.8% of their total average spend. Comparatively, Gen Z only spent $1,354 on average, or 3.3% of their total average spend.

GenerationAverage Spend on Healthcare (2021)% of Total Spend
Silent (1945 or earlier)$7,05315.8%
Boomers (1946 to 1964)$6,59410.6%
Generation X (1965 to 1980)$5,5506.7%
Millennials (1981 to 1996)$4,0265.8%
Generation Z (1997 or later)$1,3543.3%

However, while the younger generations typically spend less on healthcare, they’re also less likely to be insured—so those who do get sick could be left with a hefty bill.

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Mapped: The World’s Billionaire Population, by Country

Collectively, worldwide billionaire wealth is nearly $12 trillion. This map breaks down where these 3,311 billionaires live around the globe.

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Visualized: The World’s Billionaire Population

The world’s billionaires—only 3,311 individuals—represent almost $11.8 trillion in wealth. The global billionaire population continued to grow in 2021, increasing by 3%. Over the same period, billionaire wealth also increased by 18%.

This map uses data from the Wealth-X Billionaire Census to visualize where the world’s billionaires live and breaks down their collective wealth.

Note on methodology: The report uses proprietary data from Wealth-X. Billionaire status is determined by assessing an individual’s total net worth, including publicly and privately held businesses and investable assets. To determine a billionaire’s location, Wealth-X used their primary business address.

Billionaires by Region

We’ll begin by zooming out to look at how various continents and world regions rank in terms of their billionaire population.

North America is home to most billionaires, worth $4.6 trillion. The U.S., unsurprisingly, accounts for the majority of this wealth, with 975 billionaires and a collective net worth of $4.45 trillion.

RankRegionNumber of billionairesCollective Billionaire Wealth
#1North America1,035$4.6 trillion
#2Europe954$3.1 trillion
#3Asia899$2.9 trillion
#4Middle East191$519 billion
#5Latin America and the Caribbean146$465 billion
#6Africa46$104 billion
#7Pacific40$89 billion

In regional terms, Europe’s billionaire wealth is growing the fastest, up 22% year-over-year in 2021. In contrast, the year-over-year change in the Middle East was -12.5%.

Asia is inching towards Europe, holding almost a quarter of all billionaire wealth worldwide, compared to Europe’s 26.5%.

Wealth in Africa will also be important to watch in coming years. Although only home to 46 billionaires currently, the change in billionaire wealth increased by almost 17% year-over-year. Additionally, while they no longer live there, a number of the world’s billionaires hail from African countries originally.

Billionaires by Country

Now, let’s look at the ranking broken down by the top 15 countries:

RankCountryNumber of BillionairesCollective Billionaire Wealth
#1🇺🇸 US975$4.45 trillion
#2🇨🇳 China400$1.45 trillion
#3🇩🇪 Germany176$602 billion
#4🇮🇳 India124$384 billion
#5🇬🇧 UK120$266 billion
#6🇭🇰 Hong Kong SAR114$287 billion
#7🇨🇭 Switzerland111$365 billion
#8🇷🇺 Russia107$475 billion
#9🇸🇦 Saudi Arabia71$192 billion
#10🇫🇷 France68$294 billion
#11🇮🇹 Italy68$207 billion
#12🇨🇦 Canada60$131 billion
#13🇧🇷 Brazil52$159 billion
#14🇸🇬 Singapore50$99 billion
#15🇦🇪 UAE45$181 billion

China is an obvious second in billionaire wealth to the United States, with famous billionaires like Zhang Yiming ($44.5 billion) of TikTok and Zhong Shanshan ($67.1 billion), whose wealth primarily comes from the pharmaceutical and beverages industries.

That said, Chinese billionaire wealth actually decreased 2% last year. It was India that came out on top in terms of growth, seeing a 19% increase in 2021.

Billionaires by City

Looking at cities, New York is home to the most billionaires—with 13 added billionaire residents last year—followed by Hong Kong.

RankCityCountryNumber of Billionaires
#1New York City🇺🇸 U.S.138
#2Hong Kong🇭🇰 China114
#3San Francisco🇺🇸 U.S.85
#4London🇬🇧 UK77
#5Moscow🇷🇺 Russia75
#6Beijing🇨🇳 China63
#7Los Angeles🇺🇸 U.S.59
#8Singapore🇸🇬 Singapore50
#9Shenzhen🇨🇳 China44
#10Mumbai🇮🇳 India40
#11Dubai🇦🇪 UAE38
#12Hangzhou🇨🇳 China35
#13São Paulo🇧🇷 Brazil34
#14Istanbul🇹🇷 Turkey33
#15Paris🇫🇷 France33

Billionaire Wealth in 2022

Billionaires have significant power and influence, not in the least because their collective wealth is equivalent to about 11.8% of global GDP.

In recent billionaire news, Gautam Adani’s wealth has been soaring, most recently hitting the $145 billion mark, making him the third-richest person in the world according to Bloomberg’s Billionaire Index. However, not all billionaires are holding on to their wealth. Patagonia founder, Yvon Chouinard, recently transferred ownership of his company to an organization that fights climate change.

Over the last decade, billionaires have been grown their fortunes considerably, with wealth increasing at a faster rate than the growth in the number of billionaires themselves. According to Wealth-X, collective billionaire net worth grew by an astonishing 90% in the last 10 years.

But in the shorter term, the situation is often more volatile. With markets reeling in 2022, Bloomberg reported that billionaires lost a record $1.4 trillion over the first half of the year. Once the year is over and the final numbers are in, it will be interesting to see how the billionaire landscape shapes up in comparison to the more long-term trend.

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