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Visualized: How Much Revenue Automakers Generate Every Second

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How Much Revenue Automakers Generate Every Second

How Much Revenue Automakers Generate Every Second

Since their invention, automobiles have been a driving force of the global economy.

Used by millions of people to get to work, transport goods, and travel, the modern automobile has become ubiquitous in our daily lives. So much so, that a whopping 92 million cars were produced in just 2019.

To help us understand the might of the auto industry, this infographic from Parts Geek breaks down the earnings of 19 major car companies by an interesting metric—revenue per second.

The Full List of Automakers

Below are the earnings of the 19 automakers featured in the infographic.

The Volkswagen Group claims the top spot with $290.2B in gross revenue, translating to $9,202.88 per second. Capping off the list is the world’s most valuable automaker, Tesla, which generated a relatively smaller $24.6B in gross revenue, or $780.06 per second.

Automaker2019 Gross Revenue ($)2019 Gross Revenue per Second ($)
Volkswagen$290.2B$9,202.88
Toyota$272.3B$8,634.58
Ford$156.0B$4,946.73
Honda$143.1B$4,537.67
General Motors$137.2B$4,351.76
Fiat Chrysler$121.6B$3,856.10
BMW$116.9B$3,708.89
Mercedes-Benz (Daimler)$104.6B$3,316.84
Nissan$92.0B$2,918.81
Hyundai$90.8B$2,879.25
PSA Group$84.0B$2,664.17
Renault$62.4B$1,979.84
Kia$50.0B$1,585.49
Geely$45.9B$1,457.70
Tata Motors$43.7B$1,385.72
Suzuki$34.8B$1,104.86
Mazda$32.1B$1,017.88
Subaru$28.5B$904.05
Tesla$24.6B$780.06

A clear takeaway from this data is that Volkswagen and Toyota have a sizable lead over the rest of their peers. Let’s take a closer look at how these two companies operate.

The Volkswagen Group

The Volkswagen Group holds a comprehensive portfolio of brands and services, and has been the world’s largest automaker, by sales, for the past three years.

Beginning with passenger cars and motorcycles, its numerous brands reported the following results for 2019.

BrandVehicle SalesSales Revenue* ($)Average Revenue per Vehicle ($)
Volkswagen 3,677,000$99.1B$26,960
Audi (includes Lamborghini and Ducatti) 1,200,000$62.4B$52,028
ŠKODA1,062,000$22.2B$20,912
SEAT667,000$12.9B$19,326
Porsche 277,000$29.2B$105,491
Bentley12,000$2.3B$195,480

*Based on an exchange rate of 1.12 EUR/USD (Dec. 31, 2019)
Source: Volkswagen

Other sources of revenue were Volkswagen’s $44.5B commercial vehicle business, its $4.7B power engineering business, and lastly its $44.4B financial services division.

In total, the Volkswagen Group delivered just short of 11 million vehicles in 2019, besting its 2018 deliveries by 1.3% and setting a new record for the group. While a majority of these vehicles were produced in Europe, the group operates a global production network with a significant presence in Asia.

RegionNumber of locationsShare of total production
Europe36 49%
Asia 19 38%
South America65%
North America47%
Africa41%

Source: Volkswagen

The German automaker has invested billions in China, the world’s largest car market, to scale its electric vehicle (EV) production capabilities.

Toyota Motor Corporation

Toyota Motor Corporation operates a much more concentrated brand portfolio, with Toyota and Lexus being its two most prominent names. This strategy seems to be working well, as Toyota was ranked the ninth most valuable brand in 2019, and was the only automaker to crack the top ten.

A testament to Toyota’s global influence is its relatively balanced breakdown of 2019 revenues by regional market:

  • North America: 30%
  • Japan: 25%
  • Asia: 18%
  • Europe: 11.5%
  • Other: 15.3%

For comparison, here is Volkswagen’s 2019 revenues by region, which leans heavily towards Europe:

  • Europe (excl. Germany): 42%
  • Germany: 19%
  • North America: 17%
  • South America: 4%
  • Asia-Pacific: 17%

The Japanese automaker’s popularity in foreign regions is likely the result of its reputation for reliability and affordability. It may also explain why Toyota’s trucks are a common sight in tough environments such as conflict zones of the developing world.

Altogether, Toyota and its subsidiaries sold nearly 9 million vehicles in 2019, setting a new record for the company but just 0.1% higher than its 2018 figure. Similar to Volkswagen, a majority of Toyota’s vehicles are produced in its home region, with the remainder being built around the world.

RegionShare of total production
Japan50%
North America20%
Asia17%
Europe 8%
Other 5%

Source: Toyota

Outside of Japan, Toyota has significant production capabilities in the U.S., where it makes everything from pickup trucks to sedans. In 2016, the Toyota Camry made headlines after being ranked the most American-made car—over 75% of its parts were sourced domestically.

Alternative Revenue Sources

While automobiles represent the core business for these companies, many of them have alternative revenue sources. Honda, for example, produces motorcycles, boat engines, lawn mowers, and even personal jets.

Porsche takes a slightly different approach with its accessories and licensing subsidiary, Porsche Design. Since 2003, a variety of lifestyle goods including eyewear, smartphones, and watches have been sold under the Porsche name. Its most noteworthy project is the Porsche Design Tower Miami, a residential skyscraper which features a robotic car elevator.

Finally, electric vehicle (EV) maker Tesla earns additional revenues by selling carbon credits to other automakers that fail to meet government-imposed quotas on EV sales. Since Tesla only produces EVs, it has no need for its credits and is free to sell them. In the second quarter of 2020, Tesla earned $428 million from selling carbon credits, representing 7% of its total revenues for the period.

The Road Ahead

Additional revenue streams are continuing to open up as automakers integrate new technologies into their cars.

Cadillac and Tesla, two American brands, have both announced that their self-driving capabilities will eventually become a paid subscription service. Meanwhile, Germany’s premium automakers are expanding into wireless services. BMW claims it will become the first automaker to offer 5G connectivity in its cars, while Mercedes now sells downloadable software packages to enhance a driver’s experience.

While it’s too early to say whether or not these services will have a significant impact on an automaker’s bottom line, forecasts claim this so-called “connected car market” will be worth $166 billion by 2025. To put that into perspective, that’s more than half of Volkswagen’s gross revenue in 2019, or $5,264 per second.

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Automotive

Who Owns the Most Vehicles per Capita, by Country?

Here are the highest vehicles per capita by country as a growing global middle class is fueling car ownership rates around the world.

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This bar graph shows the number of vehicles per 1,000 people around the world.

Who Owns the Most Vehicles per Capita, by Country?

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

In 2020, there were 289 million vehicles in use in America, or about 18% of the global total.

With one of the largest car ownership rates worldwide, the number of U.S. cars on the road have more than doubled since the 1960s. But how does ownership compare to other countries, and who is seeing the fastest growth rates amid a rising global middle class?

This graphic shows vehicles per capita by country, based on data from the International Organization of Motor Vehicle Manufacturers (OICA).

Highest Car Ownership Rates Worldwide

Below, we rank countries based on the number of registered vehicles in use per 1,000 people, including both passenger cars and commercial vehicles as of 2020:

CountryNumber of Vehicles in Use
per 1000 Inhabitants
Average Annual Growth Rate
2015-2020
🇳🇿 New Zealand8693%
🇺🇸 U.S.8602%
🇵🇱 Poland7614%
🇮🇹 Italy7561%
🇦🇺 Australia7372%
🇨🇦 Canada7073%
🇫🇷 France7041%
🇨🇿 Czechia6583%
🇵🇹 Portugal6402%
🇳🇴 Norway6351%
🇦🇹 Austria6322%
🇬🇧 UK6322%
🇩🇪 Germany6272%
🇪🇸 Spain6272%
🇬🇷 Greece6171%
🇯🇵 Japan6120%
🇨🇭 Switzerland6041%
🇧🇪 Belgium5901%
🇳🇱 Netherlands5882%
🇫🇮 Finland5771%
🇸🇪 Sweden5441%
🇩🇰 Denmark5402%
🇮🇪 Ireland5403%
🇲🇾 Malaysia5356%
🇸🇰 Slovakia5133%
🇱🇾 Libya4904%
🇧🇬 Bulgaria485-1%
🇭🇷 Croatia4743%
🇸🇾 Syria4727%
🇭🇺 Hungary4634%
🇰🇷 South Korea4582%
🇷🇴 Romania4387%
🇮🇱 Israel4044%
🇷🇺 Russia3892%
🇧🇾 Belarus3871%
🇲🇽 Mexico3584%
🇹🇼 Taiwan3441%
🇦🇪 UAE3438%
🇷🇸 Serbia3304%
🇦🇷 Argentina3110%
🇹🇭 Thailand2775%
🇨🇱 Chile2461%
🇰🇿 Kazakhstan226-1%
🇨🇳 China22314%
🇹🇷 Türkiye2204%
🇧🇷 Brazil2141%
🇺🇦 Ukraine192-1%
🇮🇷 Iran1832%
🇿🇦 South Africa1761%
🇪🇨 Ecuador1523%
🇻🇪 Venezuela149-1%
🇩🇿 Algeria1443%
🇲🇦 Morocco1124%
🇨🇴 Colombia1111%
🇮🇶 Iraq1114%
🇵🇪 Peru884%
🇮🇩 Indonesia785%
🇪🇬 Egypt644%
🇳🇬 Nigeria565%
🇻🇳 Vietnam5017%
🇵🇭 Philippines383%
🇮🇳 India3310%
🇵🇰 Pakistan207%

Clinching top spot is New Zealand, a country known for its love of cars.

With nearly nine cars on the road to every 10 people, this figure is notably high considering that children make up about 20% of the population. The majority of cars are imported second hand from Japan thanks to a wave of deregulation in the 1980s along with the country being a major producer of right-hand drive cars.

The U.S. falls close behind, with a clear preference for trucks and SUVs. In fact, the Ford F-1 Series has been the best-selling vehicle in America for 42 consecutive years.

In Europe, Poland has the highest number of vehicles per person, but one of the lowest share of electric vehicles (EVs). While EVs make up nearly 16% of all cars in top-ranking country Norway, they comprise 0.1% in Poland. On average, EVs account for 0.8% of passenger cars in the European Union.

Driven by an expanding middle class, Vietnam has seen the fastest growth in ownership. Between 2015 and 2020, the motorization rate grew by an astonishing 17% each year. Additionally, China witnessed 14% growth while India’s vehicles per 1,000 people increased 10% annually over the period.

The Top EV Markets, by Country

As EV sales gain momentum, here are the biggest markets worldwide, based on the number of all-EV cars in use as of 2022:

CountryEstimated Number of EVs in Use
2022
🇨🇳 China11,000,000
🇺🇸 U.S.2,100,000
🇩🇪 Germany1,000,000
🇫🇷 France620,000
🇳🇴 Norway590,000
🇬🇧 UK550,000
🇳🇱 Netherlands340,000
🇰🇷 South Korea300,000
🇨🇦 Canada250,000
🇯🇵 Japan210,000

Source: IEA Global EV Outlook 2023

China is home to over half of the world’s EVs.

Its foothold on the global EV market can be explained by its close proximity to the raw materials used in EV batteries. In fact, China produces roughly 70% of the world’s rare earth metals and has more battery production capacity than all other countries combined.

Adding to this, China developed key government policies that specifically tackled operational hurdles, such as battery constraints, leading to innovation in core technologies. In 2023, EVs made up 31% of all car sales in China, boosted by government incentives and strong consumer demand.

Norway is another leader in the EV market, whose government began introducing EV policies as early as 1990. By 2025, the country aims to phase out internal combustion engine vehicle sales completely. About 80% of all vehicles sales in Norway were EVs in 2022, the highest in the world.

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