The Top 100 Most Valuable Brands in 2022
View a higher resolution version of this graphic.
Given the elusive nature of brands, determining a brand’s financial value is a difficult task.
Despite a brand’s intangibility, it’s hard to deny just how effective a strong one can be at boosting a company’s bottom line.
With this in mind, Brand Finance takes on the challenge of identifying the world’s most valuable brands in the world in its annual Global 500 Report. The graphic above, using data from the latest edition of the report, highlights the top 100 most valuable brands in 2022.
Editor’s note: This ranking measures the value of brands, which can be thought of as marketing-related intangible assets that create a brand identity and reputation in the minds of consumers. It attempts to measure this in financial terms, calculating what the brand is worth to the company that owns it. For more information on methodology, calculations, and sourcing, go to the bottom of this article.
A Full Breakdown of the Most Valuable Brands
With an increase of 35% since last year’s report, Apple retains its top spot on the ranking as the world’s most valuable brand, with a total brand value of $335.1 billion.
This is the highest brand value ever recorded in the history of the Global 500 report, which has been published each year since 2007.
As one of the world’s largest tech companies, Apple dominates the smartphone market, especially in the U.S., where more than 50% of operating smartphones are now an iPhone.
Here’s a complete list of the 100 most valuable brands according to the report:
|Rank||Brand||2022 Brand Value ($B)||Country||Sector|
|1||Apple||$355.1||United States||Tech & Services|
|2||Amazon||$350.3||United States||Retail & Consumer Goods|
|3||$263.4||United States||Media & Telecoms|
|4||Microsoft||$184.2||United States||Tech & Services|
|5||Walmart||$111.9||United States||Retail & Consumer Goods|
|6||Samsung Group||$107.3||South Korea||Tech & Services|
|7||$101.2||United States||Media & Telecoms|
|8||ICBC||$75.1||China||Banking & Insurance|
|9||Huawei||$71.2||China||Tech & Services|
|10||Verizon||$69.6||United States||Media & Telecoms|
|11||China Construction Bank||$65.5||China||Banking & Insurance|
|13||$62.3||China||Media & Telecoms|
|14||Agricultural Bank Of China||$62.0||China||Banking & Insurance|
|16||State Grid||$60.2||China||Energy & Utilities|
|17||Deutsche Telekom||$60.2||Germany||Media & Telecoms|
|18||TikTok/Douyin||$59.0||China||Media & Telecoms|
|19||Disney||$57.1||United States||Media & Telecoms|
|20||Home Depot||$56.3||United States||Retail & Consumer Goods|
|21||Ping An||$54.4||China||Banking & Insurance|
|22||Taobao||$53.8||China||Retail & Consumer Goods|
|23||Shell||$49.9||United Kingdom||Energy & Utilities|
|24||Bank of China||$49.6||China||Banking & Insurance|
|25||Tmall||$49.2||China||Retail & Consumer Goods|
|26||AT&T||$47.0||United States||Media & Telecoms|
|27||Tencent||$46.7||China||Media & Telecoms|
|29||Starbucks||$45.7||United States||Food & Bev|
|30||Allianz Group||$45.2||Germany||Banking & Insurance|
|31||Aramco||$43.6||Saudi Arabia||Energy & Utilities|
|32||Moutai||$42.9||China||Food & Bev|
|34||China Mobile||$40.9||China||Media & Telecoms|
|35||NTT Group||$40.7||Japan||Media & Telecoms|
|36||McDonald's||$39.7||United States||Food & Bev|
|38||UPS||$38.5||United States||Energy & Utilities|
|40||Costco||$37.5||United States||Retail & Consumer Goods|
|41||Bank of America||$36.7||United States||Banking & Insurance|
|42||Marlboro||$36.3||United States||Retail & Consumer Goods|
|43||accenture||$36.2||United States||Tech & Services|
|44||Coca-Cola||$35.4||United States||Food & Bev|
|45||Citi||$34.4||United States||Banking & Insurance|
|47||$33.5||United States||Media & Telecoms|
|48||Lowe's||$33.4||United States||Retail & Consumer Goods|
|49||Nike||$33.2||United States||Retail & Consumer Goods|
|51||Xfinity||$31.3||United States||Media & Telecoms|
|52||Chase||$30.1||United States||Banking & Insurance|
|53||Wells Fargo||$30.1||United States||Banking & Insurance|
|54||Deloitte||$29.8||United States||Tech & Services|
|55||PetroChina||$29.7||China||Energy & Utilities|
|56||Netflix||$29.4||United States||Media & Telecoms|
|57||Oracle||$29.1||United States||Tech & Services|
|58||JP Morgan||$28.9||United States||Banking & Insurance|
|59||Wuliangye||$28.7||China||Food & Bev|
|60||Target||$28.3||United States||Retail & Consumer Goods|
|62||CSCEC||$27.4||China||Energy & Utilities|
|63||American Express||$27.2||United States||Banking & Insurance|
|64||JD.com||$27.2||China||Retail & Consumer Goods|
|65||VISA||$27.1||United States||Banking & Insurance|
|66||Cisco||$26.6||United States||Tech & Services|
|67||CVS||$26.2||United States||Retail & Consumer Goods|
|68||FedEx||$26.0||United States||Energy & Utilities|
|69||Intel||$25.6||United States||Tech & Services|
|70||Sinopec||$25.2||China||Energy & Utilities|
|71||Sumitomo Group||$25.1||Japan||Tech & Services|
|72||Hyundai Group||$25.0||South Korea||Automobiles|
|73||SK Group||$24.4||South Korea||Media & Telecoms|
|74||China Merchants Bank||$24.4||China||Banking & Insurance|
|75||Mitsui||$24.3||Japan||Energy & Utilities|
|77||Spectrum||$24.1||United States||Media & Telecoms|
|78||TATA Group||$23.9||India||Energy & Utilities|
|79||YouTube||$23.9||United States||Media & Telecoms|
|80||China Life||$23.9||China||Banking & Insurance|
|81||Louis Vuitton||$23.4||France||Retail & Consumer Goods|
|82||EY||$23.2||United Kingdom||Tech & Services|
|83||PWC||$23.2||United States||Tech & Services|
|84||Alibaba.com||$22.8||China||Retail & Consumer Goods|
|85||Uber||$22.8||United States||Tech & Services|
|86||Siemens Group||$22.4||Germany||Energy & Utilities|
|87||Dell Technologies||$22.2||United States||Tech & Services|
|88||Mastercard||$21.4||United States||Tech & Services|
|89||IBM||$21.4||United States||Tech & Services|
|90||Nestlé||$20.8||Switzerland||Food & Bev|
|91||LG Group||$20.8||South Korea||Tech & Services|
|92||Pepsi||$20.7||United States||Food & Bev|
|93||TSMC||$20.5||Taiwan||Tech & Services|
|94||Sony||$19.8||Japan||Tech & Services|
|95||General Electric||$19.7||United States||Energy & Utilities|
|96||CRCC||$19.7||China||Energy & Utilities|
|97||Walgreens||$19.7||United States||Retail & Consumer Goods|
|98||Vodafone||$19.5||United Kingdom||Media & Telecoms|
|99||Aldi||$19.2||Germany||Retail & Consumer Goods|
|100||RBC||$19.0||Canada||Banking & Insurance|
After Apple, coming in a close second is Amazon with a brand value of $350.3 billion. This is not surprising, considering the tech giant has often found itself neck-and-neck with Apple in the rankings, and has even come in first place in previous editions of the report.
One other brand worth highlighting is TikTok. The social media company saw a 215% increase in its brand value year-over-year, making it the fastest-growing brand on the entire list.
Between 2019 and 2021, the platform saw its userbase skyrocket, growing from 291.4 million to 655.9 million in just two years. If this growth continues, TikTok could reach nearly one billion users by 2025, according to projections from Insider Intelligence.
Most Valuable Sectors
Over a third of the brands on the list fall into the tech and services sector. Combined, this category has a brand value of $2.0 trillion.
|Sector||Brand Value||% of Top 100|
|Tech & Services||$2.0 trillion||36.8%|
|Media & Telecoms||$1.0 trillion||19.2%|
|Retail & Consumer Goods||$910 billion||16.8%|
|Banking & Insurance||$634 billion||11.7%|
|Energy & Utilities||$411 billion||7.6%|
Media is the second most valuable sector—19% of the top 100 brands fall under the media and telecoms sector, including Google, Facebook, and WeChat.
COVID-19 is partly the reason for this, as media consumption increased throughout the global pandemic. For example, in the first nine months of 2021, Snapchat’s daily usage grew by 77%. Despite increased traction with users, it’s worth noting the company is now feeling the sting as the real world competes for attention spans once again and advertisers begin to ghost the app due to recession jitters.
As pandemic restrictions fade out around the world, and murmurs of a global recession threaten global economic growth, next year’s report could see some big shifts in brand value.
The Geography of Valuable Brands
When looking at where these brands are based, we see that the United States and China account for 73 of the top 100 brands on the ranking. Even more surprising—just six countries make up 94% of the list.
The growth of Chinese companies on the global stage is reflected in this visualization. As a point of comparison, a decade ago, only six Chinese companies made Brand Finance’s Top 100 ranking, and none of them were in the top 30 for brand value.
Interestingly, European countries only make up 14% of the list, which is a testament to just how much Europe’s economic dominance has dwindled over the last few decades.
Back in the 1960s, Europe accounted for nearly a third of the world’s total GDP. But by 2017, it had dropped down to 16%. According to a forecast by the Pardee Center of the University of Denver, the EU’s share of global GDP is expected to drop down to 10% by 2100.
Of course, if history has taught us anything, it’s that a lot can change over the span of a century. How a ranking like this will look in coming decades is anyone’s guess.
Ranked: The 20 Best Franchises to Open in the U.S.
Considering factors like the cost of investment and number of locations, this graphic breaks down the best franchises in the U.S.
Ranked: The 20 Best Franchises in the U.S.
The U.S. is famous for chain restaurants, franchised shops, and brand name hotels. One thing these franchises aim for is consistency in store feel, customer service, product offerings, and prices, no matter which state you’re in.
This visualization uses Entrepreneur’s annual Franchise 500 Ranking to showcase the best franchises in the U.S. worth owning, from Dunkin’ Donuts to Snap-on Tools.
The Best and How They Were Selected
The report assessed five broad categories to score the country’s famous chains:
- Costs & fees: including franchise fee, total investment needed to open one store, and royalty fees
- Support: including training times, marketing support, operational support, franchisor infrastructure, financing infrastructure, and litigation
- Size & growth: including open & operating units, growth rate, and closures
- Brand strength: including social media, system size, years in business, years franchising
- Financial strength & stability: including franchisor’s audited financial statements
A franchise was only considered if it was actively seeking new franchisees and must have already had at least 10 units operating.
Here’s a closer look at the top 20:
|Rank||Franchise||Initial Investment Needed||Global Units 2022|
|#1||Taco Bell||$576K - $3.4M||7,900|
|#2||Popeyes Louisiana Kitchen||$384K - $3.5M||3,851|
|#3||Jersey Mike's Subs||$194K - $955K||2,402|
|#4||The UPS Store||$122K - $508K||5,464|
|#5||Dunkin'||$438K - $1.8M||12,957|
|#6||Kumon||$67K - $146K||26,527|
|#7||Ace Hardware||$292K - $2.1M||5,746|
|#8||Culver's||$2.3M - $5.8M||871|
|#9||Hampton by Hilton||$12.3M - $22.8M||2,824|
|#10||Wingstop||$315K - $948K||1,873|
|#11||Tropical Smoothie Cafe||$277K - $584K||1,142|
|#12||Arby's||$629K - $2.3M||3,561|
|#13||KFC||$1.4M - $3.2M||26,498|
|#14||McDonald's||$1.4M - $2.5M||39,696|
|#15||Wendy's||$330K - $3.7M||7,049|
|#16||Servpro||$217K - $271K||2,050|
|#17||Smoothie King||$264K - $1.2M||1,373|
|#18||7-Eleven||$125K - $1.3M||81,887|
|#19||Budget Blinds||$141K - $212K||1,378|
|#20||Snap-on Tools||$201K - $465K||4,771|
The number one franchise, Taco Bell, has been in business since 1964 and has 7,900 locations as of 2022, spanning beyond the U.S. to Canada, Australia, Europe, and other regions of the world. The average cost of investment to be a franchisee is between $576,000 to $3.4 million.
While most of the top 20 are in the food service industry, there is also one hotel, one shipping company, and a few hardware and home goods stores that make the list.
Ace Hardware (#7), for example, which specializes in home improvement goods, is actually an international franchise with close to 6,000 units. Kumon (#6) is an education center and is the only non-U.S. franchise on the list.
The Feasibility of Being a Franchisee
To get a better sense of the costs needed to start a franchise, let’s take a look at one of the most famous convenience stores in the world. Here’s a sample of the different fees involved in 7-Eleven’s initial franchisee process:
|Initial Franchise Fee||$0 - $1,000,000|
|Initial Investment||$125,250 - $1,333,500|
|Cash Requirement||$50,000 - $250,000|
|Veteran Incentives||10-20% off franchise fee, up to $50,000; preferred interest rates and special financing|
|Ad Royalty Fee||1%|
|Term of Agreement||15 years|
|Is franchise term renewable?||Yes|
In terms of low-cost franchises, 7-Eleven is among one of the cheapest to open, according to Entrepreneur, sometimes costing less than $150K. Other franchises with lower cost barriers of entry include UPS ($122K – $508K) and Cinnabon ($112K – $547K).
There is more to consider than cost, of course, and some franchises provide better support than others in aspects such as financing, industry training, or legal support. Popeye’s, for instance, provides in-house financing for their franchise fee, as well as connections with third-party sources to help cover equipment, inventory, payroll, and other expenses.
Looking at feasibility in regards to opportunities, some of the fastest-growing franchises include chains like Jersey Mike’s Subs and Wingstop. Here’s a closer look at the Franchise 500’s fastest growing list:
- #1 Stratus Building Solutions
- #2 Jersey Mike’s Subs
- #3 Goosehead Insurance
- #4 Signal
- #5 Wingstop
In total there are almost 800,000 franchises in the U.S. The franchise market in the country has an economic output of over $825 billion and employs over 8.4 million people. With many of these franchises continuing to grow and seek new franchisees, there is ample opportunity in the market.
Misc1 day ago
Ranked: The World’s Top 10 Automotive Exporters (2000-2022)
Business3 weeks ago
Visualizing the Number of Costco Stores, by Country
Markets2 weeks ago
Charted: Market Volatility at its Lowest Point Since 2020
Culture3 weeks ago
Ranked: Which Countries Drink the Most Beer?
Markets2 weeks ago
Mapped: The Migration of the World’s Millionaires in 2023
Maps3 weeks ago
Mapped: The Deadliest Earthquakes of the 21st Century
Countries1 week ago
Charted: The World’s Biggest Oil Producers
Energy3 weeks ago
What Electricity Sources Power the World?