Technology
How Do Big Tech Giants Make Their Billions?
How Do Big Tech Giants Make Their Billions?
In 2021, the Big Five tech giants—Apple, Amazon, Google (Alphabet), Meta, and Microsoft—generated a combined $1.4 trillion in revenue.
What are the sources of this revenue, and how does it breakdown?
Below, we’ll dive into the main ways that these big tech giants generate revenue, and take a look at how much their revenues have increased in recent years.
Breaking Down Big Tech’s Revenue Streams
As we’ve mentioned in previous editions of this graphic, there are two main ways that big tech companies generate revenue:
- They either sell you a product
- Or sell you as the product to advertisers
Apple, Microsoft, and Amazon fall into the first category—like most traditional businesses, these companies offer customers a physical (or digital) product in exchange for money. More than half of Apple’s revenue comes from iPhone sales, Azure cloud services generate almost a third of Microsoft’s total, and Amazon’s online stores account for nearly 50% of the company’s revenue.
On the other hand, Meta and Alphabet do things a bit differently. Rather than selling an actual product, these two tech giants make most of their money by selling their audience’s attention. Nearly 98% of Meta’s revenue comes from Facebook ads, and 81% of Google’s revenue comes from advertising on various Google products.
However, despite their varying ways of generating sales, these companies all have one thing in common: revenues have soared in recent years.
The Pandemic Has Sped Up Growth
Amidst rising unemployment and pandemic-induced chaos, the Big Five still managed to see a significant revenue uptick.
In 2019 (pre-pandemic), big tech’s combined revenue grew by 12%. The following year, throughout the onset of the global pandemic and the various economic challenges that came with it, big tech still increased its combined revenue by 19%.
And in the 2021 fiscal year, big tech saw a 27% growth in combined revenue, year-over-year.
| Company | Revenue (FY 2020) | Revenue (FY 2021) | Growth (YoY) |
|---|---|---|---|
| Apple | $274.5 billion | $365.8 billion | 33% |
| Amazon | $386.1 billion | $469.8 billion | 22% |
| Alphabet | $182.5 billion | $257.6 billion | 41% |
| Microsoft | $143.1 billion | $168.1 billion | 17% |
| Meta | $86.0 billion | $117.9 billion | 37% |
| Combined | $1.1 trillion | $1.4 trillion | 27% |
How did these companies continue to thrive throughout economic turmoil and global chaos? It was made possible because the societal changes triggered by COVID-19 ended up driving demand for big tech’s products and services.
For example, lockdown restrictions forced people to shop online, causing e-commerce sales to escalate. Demand for laptops and cloud-based services grew as offices shut down and companies pivoted to fully remote workspaces.
Is Growth Here to Stay?
These days, COVID-19 restrictions have eased in most countries, and the world has slowly returned to normalcy.
But that doesn’t mean growth for big tech will stop. In fact, the pandemic-induced changes to our work and shopping habits will likely stick around, meaning the increased demand for big tech’s offerings could be here to stay.
Two-thirds of employees from a global survey said their company would likely make remote work a permanent option. And global e-commerce sales are expected to grow steadily over the next few years to reach $7 trillion by 2025.
Stocks
Ranked: America’s Largest Semiconductor Companies
This graphic visualizes the market capitalizations of America’s 15 largest semiconductor companies.
Ranking America’s Largest Semiconductor Companies
As our world moves further into an era of widespread digitization, few industries can be considered as important as semiconductors.
These components are found in almost everything we use on a daily basis, and the ability to produce them domestically has become a topic of national security. For example, in 2022 the Biden administration announced the CHIPS and Science Act, which aims to strengthen America’s position in everything from clean energy to artificial intelligence.
With this in mind, we’ve ranked the top 15 U.S. semiconductor companies by their market capitalizations.
Data and Highlights
The data we used to create this infographic is listed in the table below. Year-to-date (YTD) returns were included for additional context. Both metrics are as of May 30, 2023.
| Rank | Company | Ticker | Market Cap (USD billions) | YTD Return |
|---|---|---|---|---|
| 1 | Nvidia | NVDA | $992 | 180.2% |
| 2 | Broadcom | AVGO | $335 | 45.1% |
| 3 | AMD | AMD | $202 | 95.7% |
| 4 | Texas Instruments | TXN | $160 | 8.2% |
| 5 | Qualcomm | QCOM | $129 | 8.2% |
| 6 | Intel | INTC | $125 | 12.2% |
| 7 | Applied Materials | AMAT | $115 | 41.2% |
| 8 | Analog Devices | ADI | $89 | 9.2% |
| 9 | Lam Research | LRCX | $85 | 52.1% |
| 10 | Micron Technology | MU | $78 | 42.3% |
| 11 | Snyopsys | SNPS | $71 | 45.4% |
| 12 | KLA | KLAC | $63 | 21.8% |
| 13 | Marvell Technology Group | MRVL | $54 | 76.2% |
| 14 | Microchip Technology | MCHP | $42 | 11.2% |
| 15 | ON Semiconductor | ON | $36 | 36.3% |
At the top is Nvidia, which became America’s newest $1 trillion company on Tuesday, May 30th. Shares pulled back slightly over the day and Nvidia closed at $992 billion. Over the past decade, Nvidia has transformed from a gaming-focused graphics card producer to a global leader in AI and data center chips.
In third and sixth place are two of America’s most well known chipmakers, AMD and Intel. These longtime rivals are moving in opposite trajectories, with AMD shares climbing 770% over the past five years, and Intel shares falling 47%. One reason for this is the data center segment, in which AMD appears to be stealing market share from Intel.
Further down the list we see Applied Materials in seventh, and Lam Research in ninth. Both firms specialize in semiconductor manufacturing equipment and thus play an important role in the industry’s supply chain.
Trade War Impacts
As tensions between the U.S. and China escalate, chipmakers are becoming increasingly entangled in geopolitical conflict.
In October 2022, the Biden administration introduced new export controls aimed at blocking China’s access to semiconductors produced with U.S. equipment. This impacted several companies in our top 15 list, including Lam Research and Applied Materials.
Shortly after the export controls were announced, Lam Research said it expected to lose upwards of $2.5 billion in annual revenues.
We lost some very profitable customers in the China region, and that’s going to persist, obviously.
– Doug Bettinger, CFO, Lam Research
In response, China announced in May 2023 that it would no longer allow America’s largest memory chipmaker, Micron, to sell its products to “critical national infrastructure operators”.
This is not the first time Micron has been involved in a controversy with China. In 2018, the firm alleged that Fujian Jinhua Integrated Circuit, a Chinese state-owned company, had solicited a Micron employee to steal specifications for memory chips. The U.S. Department of Commerce imposed export restrictions on Fujian Jinhua as a result.
Chipmakers on both sides of the Pacific will be closely watching as competition between these two countries heats up.
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