The Top 100 Most Valuable Brands in 2022

The Top 100 Most Valuable Brands in 2022

Given the elusive nature of brands, determining a brand’s financial value is a difficult task.

Despite a brand’s intangibility, it’s hard to deny just how effective a strong one can be at boosting a company’s bottom line.

With this in mind, Brand Finance takes on the challenge of identifying the world’s most valuable brands in the world in its annual Global 500 Report. The graphic above, using data from the latest edition of the report, highlights the top 100 most valuable brands in 2022.

Editor’s note: This ranking measures the value of brands, which can be thought of as marketing-related intangible assets that create a brand identity and reputation in the minds of consumers. It attempts to measure this in financial terms, calculating what the brand is worth to the company that owns it. For more information on methodology, calculations, and sourcing, go to the bottom of this article.

A Full Breakdown of the Most Valuable Brands

With an increase of 35% since last year’s report, Apple retains its top spot on the ranking as the world’s most valuable brand, with a total brand value of $335.1 billion.

This is the highest brand value ever recorded in the history of the Global 500 report, which has been published each year since 2007.

As one of the world’s largest tech companies, Apple dominates the smartphone market, especially in the U.S., where more than 50% of operating smartphones are now an iPhone.

Here’s a complete list of the 100 most valuable brands according to the report:

Rank	Brand	2022 Brand Value ($B)	Country	Sector
1	Apple	$355.1	United States	Tech & Services
2	Amazon	$350.3	United States	Retail & Consumer Goods
3	Google	$263.4	United States	Media & Telecoms
4	Microsoft	$184.2	United States	Tech & Services
5	Walmart	$111.9	United States	Retail & Consumer Goods
6	Samsung Group	$107.3	South Korea	Tech & Services
7	Facebook	$101.2	United States	Media & Telecoms
8	ICBC	$75.1	China	Banking & Insurance
9	Huawei	$71.2	China	Tech & Services
10	Verizon	$69.6	United States	Media & Telecoms
11	China Construction Bank	$65.5	China	Banking & Insurance
12	Toyota	$64.3	Japan	Automobiles
13	WeChat	$62.3	China	Media & Telecoms
14	Agricultural Bank Of China	$62.0	China	Banking & Insurance
15	Mercedes-Benz	$60.8	Germany	Automobiles
16	State Grid	$60.2	China	Energy & Utilities
17	Deutsche Telekom	$60.2	Germany	Media & Telecoms
18	TikTok/Douyin	$59.0	China	Media & Telecoms
19	Disney	$57.1	United States	Media & Telecoms
20	Home Depot	$56.3	United States	Retail & Consumer Goods
21	Ping An	$54.4	China	Banking & Insurance
22	Taobao	$53.8	China	Retail & Consumer Goods
23	Shell	$49.9	United Kingdom	Energy & Utilities
24	Bank of China	$49.6	China	Banking & Insurance
25	Tmall	$49.2	China	Retail & Consumer Goods
26	AT&T	$47.0	United States	Media & Telecoms
27	Tencent	$46.7	China	Media & Telecoms
28	Tesla	$46.0	United States	Automobiles
29	Starbucks	$45.7	United States	Food & Bev
30	Allianz Group	$45.2	Germany	Banking & Insurance
31	Aramco	$43.6	Saudi Arabia	Energy & Utilities
32	Moutai	$42.9	China	Food & Bev
33	Volkswagen	$41.0	Germany	Automobiles
34	China Mobile	$40.9	China	Media & Telecoms
35	NTT Group	$40.7	Japan	Media & Telecoms
36	McDonald's	$39.7	United States	Food & Bev
37	Mitsubishi Group	$39.2	Japan	Automobiles
38	UPS	$38.5	United States	Energy & Utilities
39	BMW	$37.9	Germany	Automobiles
40	Costco	$37.5	United States	Retail & Consumer Goods
41	Bank of America	$36.7	United States	Banking & Insurance
42	Marlboro	$36.3	United States	Retail & Consumer Goods
43	accenture	$36.2	United States	Tech & Services
44	Coca-Cola	$35.4	United States	Food & Bev
45	Citi	$34.4	United States	Banking & Insurance
46	Porsche	$33.7	Germany	Automobiles
47	Instagram	$33.5	United States	Media & Telecoms
48	Lowe's	$33.4	United States	Retail & Consumer Goods
49	Nike	$33.2	United States	Retail & Consumer Goods
50	UnitedHealthcare	$32.9	United States	Healthcare
51	Xfinity	$31.3	United States	Media & Telecoms
52	Chase	$30.1	United States	Banking & Insurance
53	Wells Fargo	$30.1	United States	Banking & Insurance
54	Deloitte	$29.8	United States	Tech & Services
55	PetroChina	$29.7	China	Energy & Utilities
56	Netflix	$29.4	United States	Media & Telecoms
57	Oracle	$29.1	United States	Tech & Services
58	JP Morgan	$28.9	United States	Banking & Insurance
59	Wuliangye	$28.7	China	Food & Bev
60	Target	$28.3	United States	Retail & Consumer Goods
61	Honda	$28.2	Japan	Automobiles
62	CSCEC	$27.4	China	Energy & Utilities
63	American Express	$27.2	United States	Banking & Insurance
64	JD.com	$27.2	China	Retail & Consumer Goods
65	VISA	$27.1	United States	Banking & Insurance
66	Cisco	$26.6	United States	Tech & Services
67	CVS	$26.2	United States	Retail & Consumer Goods
68	FedEx	$26.0	United States	Energy & Utilities
69	Intel	$25.6	United States	Tech & Services
70	Sinopec	$25.2	China	Energy & Utilities
71	Sumitomo Group	$25.1	Japan	Tech & Services
72	Hyundai Group	$25.0	South Korea	Automobiles
73	SK Group	$24.4	South Korea	Media & Telecoms
74	China Merchants Bank	$24.4	China	Banking & Insurance
75	Mitsui	$24.3	Japan	Energy & Utilities
76	Ford	$24.2	United States	Automobiles
77	Spectrum	$24.1	United States	Media & Telecoms
78	TATA Group	$23.9	India	Energy & Utilities
79	YouTube	$23.9	United States	Media & Telecoms
80	China Life	$23.9	China	Banking & Insurance
81	Louis Vuitton	$23.4	France	Retail & Consumer Goods
82	EY	$23.2	United Kingdom	Tech & Services
83	PWC	$23.2	United States	Tech & Services
84	Alibaba.com	$22.8	China	Retail & Consumer Goods
85	Uber	$22.8	United States	Tech & Services
86	Siemens Group	$22.4	Germany	Energy & Utilities
87	Dell Technologies	$22.2	United States	Tech & Services
88	Mastercard	$21.4	United States	Tech & Services
89	IBM	$21.4	United States	Tech & Services
90	Nestlé	$20.8	Switzerland	Food & Bev
91	LG Group	$20.8	South Korea	Tech & Services
92	Pepsi	$20.7	United States	Food & Bev
93	TSMC	$20.5	Taiwan	Tech & Services
94	Sony	$19.8	Japan	Tech & Services
95	General Electric	$19.7	United States	Energy & Utilities
96	CRCC	$19.7	China	Energy & Utilities
97	Walgreens	$19.7	United States	Retail & Consumer Goods
98	Vodafone	$19.5	United Kingdom	Media & Telecoms
99	Aldi	$19.2	Germany	Retail & Consumer Goods
100	RBC	$19.0	Canada	Banking & Insurance

After Apple, coming in a close second is Amazon with a brand value of $350.3 billion. This is not surprising, considering the tech giant has often found itself neck-and-neck with Apple in the rankings, and has even come in first place in previous editions of the report.

One other brand worth highlighting is TikTok. The social media company saw a 215% increase in its brand value year-over-year, making it the fastest-growing brand on the entire list.

Between 2019 and 2021, the platform saw its userbase skyrocket, growing from 291.4 million to 655.9 million in just two years. If this growth continues, TikTok could reach nearly one billion users by 2025, according to projections from Insider Intelligence.

Most Valuable Sectors

Over a third of the brands on the list fall into the tech and services sector. Combined, this category has a brand value of $2.0 trillion.

Sector	Brand Value	% of Top 100
Tech & Services	$2.0 trillion	36.8%
Media & Telecoms	$1.0 trillion	19.2%
Retail & Consumer Goods	$910 billion	16.8%
Banking & Insurance	$634 billion	11.7%
Energy & Utilities	$411 billion	7.6%
Automobiles	$400 billion	7.4%
Healthcare	$33 billion	0.6%

Media is the second most valuable sector—19% of the top 100 brands fall under the media and telecoms sector, including Google, Facebook, and WeChat.

COVID-19 is partly the reason for this, as media consumption increased throughout the global pandemic. For example, in the first nine months of 2021, Snapchat’s daily usage grew by 77%. Despite increased traction with users, it’s worth noting the company is now feeling the sting as the real world competes for attention spans once again and advertisers begin to ghost the app due to recession jitters.

As pandemic restrictions fade out around the world, and murmurs of a global recession threaten global economic growth, next year’s report could see some big shifts in brand value.

The Geography of Valuable Brands

When looking at where these brands are based, we see that the United States and China account for 73 of the top 100 brands on the ranking. Even more surprising—just six countries make up 94% of the list.

The growth of Chinese companies on the global stage is reflected in this visualization. As a point of comparison, a decade ago, only six Chinese companies made Brand Finance’s Top 100 ranking, and none of them were in the top 30 for brand value.

Interestingly, European countries only make up 14% of the list, which is a testament to just how much Europe’s economic dominance has dwindled over the last few decades.

Back in the 1960s, Europe accounted for nearly a third of the world’s total GDP. But by 2017, it had dropped down to 16%. According to a forecast by the Pardee Center of the University of Denver, the EU’s share of global GDP is expected to drop down to 10% by 2100.

Of course, if history has taught us anything, it’s that a lot can change over the span of a century. How a ranking like this will look in coming decades is anyone’s guess.