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The Top 100 Most Valuable Brands in 2022



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The Top 100 Most Valuable Brands in 2022

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Given the elusive nature of brands, determining a brand’s financial value is a difficult task.

Despite a brand’s intangibility, it’s hard to deny just how effective a strong one can be at boosting a company’s bottom line.

With this in mind, Brand Finance takes on the challenge of identifying the world’s most valuable brands in the world in its annual Global 500 Report. The graphic above, using data from the latest edition of the report, highlights the top 100 most valuable brands in 2022.

Editor’s note: This ranking measures the value of brands, which can be thought of as marketing-related intangible assets that create a brand identity and reputation in the minds of consumers. It attempts to measure this in financial terms, calculating what the brand is worth to the company that owns it. For more information on methodology, calculations, and sourcing, go to the bottom of this article.

A Full Breakdown of the Most Valuable Brands

With an increase of 35% since last year’s report, Apple retains its top spot on the ranking as the world’s most valuable brand, with a total brand value of $335.1 billion.

This is the highest brand value ever recorded in the history of the Global 500 report, which has been published each year since 2007.

As one of the world’s largest tech companies, Apple dominates the smartphone market, especially in the U.S., where more than 50% of operating smartphones are now an iPhone.

Here’s a complete list of the 100 most valuable brands according to the report:

RankBrand2022 Brand Value ($B)CountrySector
1Apple$355.1United StatesTech & Services
2Amazon$350.3United StatesRetail & Consumer Goods
3Google$263.4United StatesMedia & Telecoms
4Microsoft$184.2United StatesTech & Services
5Walmart$111.9United StatesRetail & Consumer Goods
6Samsung Group$107.3South KoreaTech & Services
7Facebook$101.2United StatesMedia & Telecoms
8ICBC$75.1ChinaBanking & Insurance
9Huawei$71.2ChinaTech & Services
10Verizon$69.6United StatesMedia & Telecoms
11China Construction Bank$65.5ChinaBanking & Insurance
13WeChat$62.3ChinaMedia & Telecoms
14Agricultural Bank Of China$62.0ChinaBanking & Insurance
16State Grid$60.2ChinaEnergy & Utilities
17Deutsche Telekom$60.2GermanyMedia & Telecoms
18TikTok/Douyin$59.0ChinaMedia & Telecoms
19Disney$57.1United StatesMedia & Telecoms
20Home Depot$56.3United StatesRetail & Consumer Goods
21Ping An$54.4ChinaBanking & Insurance
22Taobao$53.8ChinaRetail & Consumer Goods
23Shell$49.9United KingdomEnergy & Utilities
24Bank of China$49.6ChinaBanking & Insurance
25Tmall$49.2ChinaRetail & Consumer Goods
26AT&T$47.0United StatesMedia & Telecoms
27Tencent$46.7ChinaMedia & Telecoms
28Tesla$46.0United StatesAutomobiles
29Starbucks$45.7United StatesFood & Bev
30Allianz Group$45.2GermanyBanking & Insurance
31Aramco$43.6Saudi ArabiaEnergy & Utilities
32Moutai$42.9ChinaFood & Bev
34China Mobile$40.9ChinaMedia & Telecoms
35NTT Group$40.7JapanMedia & Telecoms
36McDonald's$39.7United StatesFood & Bev
37Mitsubishi Group$39.2JapanAutomobiles
38UPS$38.5United StatesEnergy & Utilities
40Costco$37.5United StatesRetail & Consumer Goods
41Bank of America$36.7United StatesBanking & Insurance
42Marlboro$36.3United StatesRetail & Consumer Goods
43accenture$36.2United StatesTech & Services
44Coca-Cola$35.4United StatesFood & Bev
45Citi$34.4United StatesBanking & Insurance
47Instagram$33.5United StatesMedia & Telecoms
48Lowe's$33.4United StatesRetail & Consumer Goods
49Nike$33.2United StatesRetail & Consumer Goods
50UnitedHealthcare$32.9United StatesHealthcare
51Xfinity$31.3United StatesMedia & Telecoms
52Chase$30.1United StatesBanking & Insurance
53Wells Fargo$30.1United StatesBanking & Insurance
54Deloitte$29.8United StatesTech & Services
55PetroChina$29.7ChinaEnergy & Utilities
56Netflix$29.4United StatesMedia & Telecoms
57Oracle$29.1United StatesTech & Services
58JP Morgan$28.9United StatesBanking & Insurance
59Wuliangye$28.7ChinaFood & Bev
60Target$28.3United StatesRetail & Consumer Goods
62CSCEC$27.4ChinaEnergy & Utilities
63American Express$27.2United StatesBanking & Insurance$27.2ChinaRetail & Consumer Goods
65VISA$27.1United StatesBanking & Insurance
66Cisco$26.6United StatesTech & Services
67CVS$26.2United StatesRetail & Consumer Goods
68FedEx$26.0United StatesEnergy & Utilities
69Intel$25.6United StatesTech & Services
70Sinopec$25.2ChinaEnergy & Utilities
71Sumitomo Group$25.1JapanTech & Services
72Hyundai Group$25.0South KoreaAutomobiles
73SK Group$24.4South KoreaMedia & Telecoms
74China Merchants Bank$24.4ChinaBanking & Insurance
75Mitsui$24.3JapanEnergy & Utilities
76Ford$24.2United StatesAutomobiles
77Spectrum$24.1United StatesMedia & Telecoms
78TATA Group$23.9IndiaEnergy & Utilities
79YouTube$23.9United StatesMedia & Telecoms
80China Life$23.9ChinaBanking & Insurance
81Louis Vuitton$23.4FranceRetail & Consumer Goods
82EY$23.2United KingdomTech & Services
83PWC$23.2United StatesTech & Services$22.8ChinaRetail & Consumer Goods
85Uber$22.8United StatesTech & Services
86Siemens Group$22.4GermanyEnergy & Utilities
87Dell Technologies$22.2United StatesTech & Services
88Mastercard$21.4United StatesTech & Services
89IBM$21.4United StatesTech & Services
90Nestlé$20.8SwitzerlandFood & Bev
91LG Group$20.8South KoreaTech & Services
92Pepsi$20.7United StatesFood & Bev
93TSMC$20.5TaiwanTech & Services
94Sony$19.8JapanTech & Services
95General Electric$19.7United StatesEnergy & Utilities
96CRCC$19.7ChinaEnergy & Utilities
97Walgreens$19.7United StatesRetail & Consumer Goods
98Vodafone$19.5United KingdomMedia & Telecoms
99Aldi$19.2GermanyRetail & Consumer Goods
100RBC$19.0CanadaBanking & Insurance

After Apple, coming in a close second is Amazon with a brand value of $350.3 billion. This is not surprising, considering the tech giant has often found itself neck-and-neck with Apple in the rankings, and has even come in first place in previous editions of the report.

One other brand worth highlighting is TikTok. The social media company saw a 215% increase in its brand value year-over-year, making it the fastest-growing brand on the entire list.

Between 2019 and 2021, the platform saw its userbase skyrocket, growing from 291.4 million to 655.9 million in just two years. If this growth continues, TikTok could reach nearly one billion users by 2025, according to projections from Insider Intelligence.

Most Valuable Sectors

Over a third of the brands on the list fall into the tech and services sector. Combined, this category has a brand value of $2.0 trillion.

SectorBrand Value% of Top 100
Tech & Services$2.0 trillion36.8%
Media & Telecoms$1.0 trillion19.2%
Retail & Consumer Goods$910 billion16.8%
Banking & Insurance$634 billion11.7%
Energy & Utilities$411 billion7.6%
Automobiles$400 billion7.4%
Healthcare$33 billion0.6%

Media is the second most valuable sector—19% of the top 100 brands fall under the media and telecoms sector, including Google, Facebook, and WeChat.

COVID-19 is partly the reason for this, as media consumption increased throughout the global pandemic. For example, in the first nine months of 2021, Snapchat’s daily usage grew by 77%. Despite increased traction with users, it’s worth noting the company is now feeling the sting as the real world competes for attention spans once again and advertisers begin to ghost the app due to recession jitters.

As pandemic restrictions fade out around the world, and murmurs of a global recession threaten global economic growth, next year’s report could see some big shifts in brand value.

The Geography of Valuable Brands

When looking at where these brands are based, we see that the United States and China account for 73 of the top 100 brands on the ranking. Even more surprising—just six countries make up 94% of the list.

The growth of Chinese companies on the global stage is reflected in this visualization. As a point of comparison, a decade ago, only six Chinese companies made Brand Finance’s Top 100 ranking, and none of them were in the top 30 for brand value.

most valuable brands by country

Interestingly, European countries only make up 14% of the list, which is a testament to just how much Europe’s economic dominance has dwindled over the last few decades.

Back in the 1960s, Europe accounted for nearly a third of the world’s total GDP. But by 2017, it had dropped down to 16%. According to a forecast by the Pardee Center of the University of Denver, the EU’s share of global GDP is expected to drop down to 10% by 2100.

Of course, if history has taught us anything, it’s that a lot can change over the span of a century. How a ranking like this will look in coming decades is anyone’s guess.

Where does this data come from?

Source: Brand Finance Global 500 Report

Important note: The values shown above are brand value calculations as opposed to market capitalization. See below for more details.

How is brand value calculated? In simple terms, the methodology for calculating “brand value” is a formula that is as follows:

Brand Strength (BSI) x Brand Royalty Rate x Brand Revenues = Brand Value

Brand Strength Index (BSI) looks at brand investment, brand equity, and brand performance. The brand royalty rate is determined based on sector. Lastly, forecast brand-specific revenues are determined based on the proportion of parent company revenues attributable to the brand in question. Brand value itself is discounted to net present value.

We recommend visiting page 94 and 99 of the report to view the full explanation of the methodology.

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Ranked: The World’s Top Diamond Mining Countries, by Carats and Value

Who are the leaders in rough diamond production and how much is their diamond output worth?



A cropped chart showing the leaders in rough diamond mining and how much their diamond output is worth.

Ranked: World Diamond Mining By Country, Carat, and Value

Only 22 countries in the world engage in rough diamond production—also known as uncut, raw or natural diamonds—mining for them from deposits within their territories.

This chart, by Sam Parker illustrates the leaders in rough diamond production by weight and value. It uses data from Kimberly Process (an international certification organization) along with estimates by Dr. Ashok Damarupurshad, a precious metals and diamond specialist in South Africa.

Rough Diamond Production, By Weight

Russia takes the top spot as the world’s largest rough diamond producer, mining close to 42 million carats in 2022, well ahead of its peers.

ℹ️ Carat is the unit of measurement for the physical weight of diamonds. One carat equals 0.200 grams, which means it takes over 2,265 carats to equal 1 pound.

Russia’s large lead over second-place Botswana (24.8 million carats) and third-ranked Canada (16.2 million carats) indicates that the country’s diamond production is circumventing sanctions due to the difficulties in tracing a diamond’s origin.

Here’s a quick breakdown of rough diamond production in the world.

RankCountryRough Diamond
Production (Carats)
1🇷🇺 Russia41,923,910
2🇧🇼 Botswana24,752,967
3🇨🇦 Canada16,249,218
4🇨🇩 DRC9,908,998
5🇿🇦 South Africa9,660,233
6🇦🇴 Angola8,763,309
7🇿🇼 Zimbabwe4,461,450
8🇳🇦 Namibia2,054,227
9🇱🇸 Lesotho727,737
10🇸🇱 Sierra Leone688,970
11🇹🇿 Tanzania375,533
12🇧🇷 Brazil158,420
13🇬🇳 Guinea128,771
14🇨🇫 Central
African Republic
15🇬🇾 Guyana83,382
16🇬🇭 Ghana82,500
17🇱🇷 Liberia52,165
18🇨🇮 Cote D'Ivoire3,904
19🇨🇬 Republic of Congo3,534
20🇨🇲 Cameroon2,431
21🇻🇪 Venezuela1,665
22🇲🇱 Mali92

Note: South Africa’s figures are estimated.

As with most other resources, (oil, gold, uranium), rough diamond production is distributed unequally. The top 10 rough diamond producing countries by weight account for 99.2% of all rough diamonds mined in 2022.

Diamond Mining, by Country

However, higher carat mined doesn’t necessarily mean better value for the diamond. Other factors like the cut, color, and clarity also influence a diamond’s value.

Here’s a quick breakdown of diamond production by value (USD) in 2022.

RankCountryRough Diamond
Value (USD)
1🇧🇼 Botswana$4,975M
2🇷🇺 Russia$3,553M
3🇦🇴 Angola$1,965M
4🇨🇦 Canada$1,877M
5🇿🇦 South Africa$1,538M
6🇳🇦 Namibia$1,234M
7🇿🇼 Zimbabwe$424M
8🇱🇸 Lesotho$314M
9🇸🇱 Sierra Leone$143M
10🇹🇿 Tanzania$110M
11🇨🇩 DRC$65M
12🇧🇷 Brazil$30M
13🇱🇷 Liberia$18M
14🇨🇫 Central
African Republic
15🇬🇾 Guyana$14M
16🇬🇳 Guinea$6M
17🇬🇭 Ghana$3M
18🇨🇲 Cameroon$0.25M
19🇨🇬 Republic of Congo$0.20M
20🇨🇮 Cote D'Ivoire$0.16M
21🇻🇪 Venezuela$0.10M
22🇲🇱 Mali$0.06M

Note: South Africa’s figures are estimated. Furthermore, numbers have been rounded and may not sum to the total.

Thus, even though Botswana only produced 59% of Russia’s diamond weight in 2022, it had a trade value of nearly $5 billion, approximately 1.5 times higher than Russia’s for the same year.

Another example is Angola, which is ranked 6th in diamond production, but 3rd in diamond value.

Both countries (as well as South Africa, Canada, and Namibia) produce gem-quality rough diamonds versus countries like Russia and the DRC whose diamonds are produced mainly for industrial use.

Which Regions Produce the Most Diamonds in 2022?

Unsurprisingly, Africa is the largest rough diamond producing region, accounting for 51% of output by weight, and 66% by value.

RankRegionShare of Rough
Diamond Production (%)
Share of Rough
Diamond Value (%)
3North America13.5%52.8%
4South America0.2%2.4%

However diamond mining in Africa is a relatively recent phenomenon, fewer than 200 years old. Diamonds had been discovered—and prized—as far back as 2,000 years ago in India, later on spreading west to Egyptian pharaohs and the Roman Empire.

By the start of the 20th century, diamond production on a large scale took off: first in South Africa, and decades later in other African countries. In fact between 1889–1959, Africa produced 98% of the world’s diamonds.

And in the latter half of the 20th century, the term blood diamond evolved from diamonds mined in African conflict zones used to finance insurgency or crime.

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