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How Tech is Changing the Modern Credit Landscape

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From the beginnings of General Motors Acceptance Corporation to the introduction of the Diner’s Club charge card, the history of credit has been filled with game-changing innovations.

Today, new innovations in tech are continuing to shape the consumer credit industry – and with U.S. consumer debt sitting at $13 trillion, these changes could play a role in impacting how consumers access credit both today and in the future.

The Modern Credit Landscape

Today’s infographic comes to us from Equifax, and it gives a snapshot of modern credit as well as a perspective on how new technologies such as trended and alternative data are changing the landscape.

It’s the second part of our ongoing three-part series on credit:

Part 1: The History of Consumer CreditPart 2: Modern CreditPart 3: Future
How Tech is Changing the Modern Credit Landscape
Part 1: The History of Consumer CreditPart 2: Modern CreditPart 3: Future

Credit scores play a massive component of consumer life, and they are used to gauge creditworthiness for big purchases ranging from homes to launching a business.

Interestingly, how this scoring works is not at all static – and new technology is being applied to increase accuracy as well as open credit up to more consumers throughout society.

Traditional Credit Scoring

The modern numeric credit score emerged in 1989, and it uses logistic regression to make informed decisions on a consumer’s creditworthiness.

The scoring model is made up of five distinct categories:

CategoryPercentageDescription
Payment History35%Are scheduled payments made on time?
Debt Burden30%Includes multiple factors such as number of accounts with balances, amounts owed, and debt-to-limit ratio.
Length of Credit History15%Average age of accounts and age of oldest account.
Types of Credit Used10%What type of credit is used? (i.e. revolving, installments, etc.)
New Credit Requests10%Hard new credit inquiries can hurt scores.

But this model does have its limitations. For example, traditional credit scores give a snapshot of credit rather than showing how the “big picture” of a person’s credit is changing. Further, current scores can also can be inhibited by a lack of data, resulting in an inaccurate representation of a person’s credit.

Tech to the Rescue

On a global basis, the data universe is doubling every two years – and this abundant new resource is revolutionizing consumer credit.

Trended Data
Instead of looking at a snapshot of a credit score, it’s possible to analyze the direction, velocity, tipping points, and magnitude of changes in a consumer’s credit history to get a bigger, more accurate picture. This is called trended data, and it can offer up to 20% improvement in predictive performance.

Alternative Data
Credit history is important, but there are increasingly other sources of data that can provide a view of a consumer’s creditworthiness. Alternative data taps into information on property ownership, wealth, how customers pay everyday bills, and other data sources to provide a more well-rounded picture.

Other Tech
Technology has given consumers unprecedented access to their credit data – and in the meantime, new science behind neural networks is being implemented to give even more sophisticated scoring capabilities.

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Chart of the Week

How the Modern Consumer is Different

We all have a stereotypical image of the average consumer – but is it an accurate one? Meet the modern consumer, and what it means for business.

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How the Modern Consumer is Different

How the Modern Consumer is Different

There is a prevailing wisdom that says the stereotypical American consumer can be defined by certain characteristics.

Based on what popular culture tells us, as well as years of experiences and data, we all have an idea of what the average consumer might look for in a house, car, restaurant, or shopping center.

But as circumstances change, so do consumer tastes – and according to a recent report by Deloitte, the modern consumer is becoming increasingly distinct from those of years past. For us to truly understand how these changes will affect the marketplace and our investments, we need to rethink and update our image of the modern consumer.

A Changing Consumer Base

In their analysis, Deloitte leans heavily on big picture demographic and economic factors to help in summarizing the three major ways in which consumers are changing.

Here are three ways the new consumer is different than in years past:

1. Increasingly Diverse
In terms of ethnicity, the Baby Boomers are 75% white, while the Millennial generation is 56% white. This diversity also transfers to other areas as well, such as sexual and gender identities.

Not surprisingly, future generations are expected to be even more heterogeneous – Gen Z, for example, identifies as being 49% non-white.

2. Under Greater Financial Pressure
Today’s consumers are more educated than ever before, but it’s come at a stiff price. In fact, the cost of education has increased by 65% between 2007 and 2017, and this has translated to a record-setting $1.5 trillion in student loans on the books.

Other costs have mounted as well, leaving the bottom 80% of consumers with effectively no increase in discretionary income over the last decade. To make matters worse, if you single out just the bottom 40% of earners, they actually have less discretionary income to spend than they did back in 2007.

3. Delaying Key Life Milestones
Getting married, having children, and buying a house all have one major thing in common: they can be expensive.

The average person under 35 years old has a 34% lower net worth than they would have had in the 1990s, making it harder to tackle typical adult milestones. In fact, the average couple today is marrying eight years later than they did in 1965, while the U.S. birthrate is at its lowest point in three decades. Meanwhile, homeownership for those aged 24-32 has dropped by 9% since 2005.

A New Landscape for Business?

The modern consumer base is more diverse, but also must deal with increased financial pressures and a delayed start in achieving traditional milestones of adulthood. These demographic and economic factors ultimately have a ripple effect down to businesses and investors.

How do these big picture changes impact your business or investments?

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Central Banks

Visualizing the Snowball of Government Debt

See the latest levels of government debt, based on the IMF’s most recent data. Where does your country sit in the snowball?

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Visualizing the Snowball of Government Debt

Over the last five years, markets have pushed concerns about debt under the rug.

While economic growth and record-low interest rates have made it easy to service existing government debt, it’s also created a situation where government debt has grown in to over $63 trillion in absolute terms.

The global economic tide can change fast, and in the event of a recession or rapidly rising interest rates, debt levels could come back into the spotlight very quickly.

The Debt Snowball

Today’s visualization comes to us from HowMuch.net and it rolls the world’s countries into a “snowball” of government debt, colored and arranged by debt-to-GDP ratios. The data itself comes from the IMF’s most recent October 2018 update.

The structure of the visualization is apt, because debt can accumulate in an unsustainable way if governments are not proactive. This situation can create a vicious cycle, where mounting debt can start hampering growth, making the debt ultimately harder to pay off.

Here are the countries with the most debt on the books:

RankCountryDebt-to-GDP Ratio (2017)
#1Japan237.6%
#2Greece181.8%
#3Lebanon146.8%
#4Italy131.8%
#5Portugal125.7%
#6Sudan121.6%
#7Singapore111.1%
#8United States105.2%
#9Belgium103.4%
#10Egypt103.0%

Note: Small economies (GDP under $10 billion) are excluded in this table, such as Cabo Verde and Barbados

Japan and Greece are the most indebted countries in the world, with debt-to-GDP ratios of 237.6% and 181.8% respectively. Meanwhile, the United States sits in the #8 spot with a 105.2% ratio, and recent Treasury estimates putting the national debt at $22 trillion.

Light Snow

On the opposite spectrum, here are the 10 jurisdictions that have incurred less debt relative to the size of their economies:

RankCountryDebt-to-GDP Ratio (2017)
#1Macao (SAR)0.0%
#2Hong Kong (SAR)0.1%
#3Brunei2.8%
#4Afghanistan7.0%
#5Estonia9.0%
#6Botswana14.0%
#7Russia15.5%
#8Saudi Arabia17.2%
#9DRC18.1%
#10Paraguay19.5%

Note: Small economies (GDP under $10 billion) are excluded in this table, such as Timor-Leste and Solomon Islands

Macao and Hong Kong – both special administrative regions (SARs) in China – have virtually zero debt on the books, while the official country with the lowest debt is Brunei (2.8%).

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